Sudu Eletrik

Marketing planning.SPOON CAF BISTRO enterprise

Marketing is the activities to encourage and increase sale of productMarketing plan is a tactical way to tackle the various method of marketing into a more systematic and well organized Marketing plan will lead the business to be well and become more establish business to give the best service to the customersIn order to be a successful entrepreneur, the most important aspect is the location of the businessDue to that we choose Bandar Seri Alam, Masai as our business location because it has been announced as Bandar Pendidikan

INTRODUCTION.

To provide a good internet service for students in Bandar Seri AlamTo create a relaxed enviroment based on our moto ; study,surf,chill.Provide the tool and software to assist student on their assignment. In addition, we also installed some of the latest game, especially online gaming for those planning to relaxed their mind.Give a delicious delight of pastry, burrito and beverages.

Marketing Objective.

Marketing Department Organization GENERAL MANAGER MUHAMAD FAKHRUDDIN BIN ZOLKIFLE

MARKETING MANAGER MOHAMAD JAMALLUDDIN BIN MUKHTAR

In order to focus on the opening budget, we have decided not to hired other worker.With only five main position, we believe that our business can achieve our marketing objective and give the best satisfaction that our customer will ever experience.

MARKETING DEPARTMENT PERSONNEL

Our business is focusing on internet service and caf.We are providing a free Wi-Fi for customers and computer service.Our concept is more on giving a relax study environment for our customers. In addition, provide our customer a selection of beverages and a variety of homemade burrito sandwich.PROFILE OF PRODUCT DESCRIPTION

In order to be the best cyber caf among others, we are providing two types of services.

1 : Take away.1 : Free Wi-Fi.2 : Dine in.2 : Computer surfing. 3 : Computer gaming.SERVICE PROVIDE BY COMPANY

SUDU ELEKTRIK ENT.CAF SERVICEINTERNET SERVICE

1 : Computer sevices : > printing,free wi-fi and photostat. > Surfing internet per hour or open, playing games.

2 : Caf : > food and drink serving (Hot dog, mini pizza, buritto, donut, > one stop caf bistro for student to hangout and eat. PRODUCT PRODUCED BY COMPANY

1 : PRODUCT STRATEGY > In our cyber caf, we are providing two different services, food service and computer service. We found that, most of cyber caf in Bandar Seri Alam does not providing this two different services in the same time.

2 : PRICING STRATEGY > We are committed to give the best price due to our target customers is for students.

3 : PLACE STRATEGY > In order to attract our customer, we have decided to choose the Bandar Seri Alam due to student population is very high. MARKETING STRATEGIES.

MARKET SIZES.City Age (student)No. of populationTotal Plentong.10-1415-1920-2442 00040 00055 000137 000 Bandar Seri Alam.10-1415-1920-2442 000 30% = 12 60040 000 30% = 12 00055 000 30% = 16 50041 100

Hence, population of Seri Alam = 41 100

Assumption :- 40% 41 100 = 16 440 Exact customer = 15% 41 100 = 2 466 *hence our target market is 15%

Per person contribute per year = RM 4.05 1 times 12 month = RM 48.60Therefore : RM 48.60 2466 = RM 120 000

COMPETITORSCOMPETITORSSTRENGHTHWEAKNESSTasek curry house restaurantWell known and established for quite long timeThe price is expensiveWorkers attire and cleanliness are lackingFranchised etc subwayHave delicious foodGood serviceCrowded and noisyEvo cyber cafCheap priceIsolated from public

OUR CAF OVERVIEWSTRENGTHWEAKNESSBring a new concept where food and computer related services are providedNear to public transport ; easy accessHave a free Wi-Fi access where students can bring their own laptop differ from normal cyber cafPrice for food are affordable especially for studentLimited pc provided

SALES FORECAST.Year Month Sales collection, RM 2015JanuaryFebruaryMarchAprilMeiJunJulyAugustSeptemberOctoberNovemberDecember2 0003 5004 00010 50014 00017 0006 5007 00014 00012 50011 00018 000120 0002016Increase by 4%124 8002017Increase by 14%142 272

Marketing Budget.Marketing ItemsFixed AssetWorking CapitalOther ExpansesTOTALFixed AssetSignboard10001000Flyers 500500Salary/EPF/Socso Sales Consultant15001500PromotionFor first day RM1 per hourMembership500500Grand OpeningFor the 5 days operationSpecial opening day20001000200010006500

That all for marketing, thank you

THE END.