Marketing Plan 2010

8/7/2019 Marketing Plan 2010

1/23

FRONTERA

COLLEGEMarketing Plan

August 2009


2/23

TABLE OF CONTENTSExecutive Summary ....................... ........................... .......................... ............................ ..................... 3

Marketing Plan - 2009 ......................... .......................... .......................... ............................ ................. 4

I. Overview ....................... ............................ ......................... ............................ .......................... ......... 4

II. Our Brand Message Achieving Dreams .......................... ......................... ............................ ........ 4

III. Situation Analysis ...................... ........................... ......................... ............................ ...................... 4

External Environment ...................... ........................... ......................... ............................ ................. 4

Internal Environment ....................... .......................... .......................... ............................ ................. 5

Current Marketing Strategy ........................... ......................... ............................ .......................... .... 6

2. The Competition ......................... ........................... ......................... ............................ ...................... 6

3. Marketing Objectives/Goals ........................... ......................... ............................ .......................... .... 7

Increase Enrollment ......................................................................................................................... 7

Increase and Strengthen Community Outreach ........................... .......................... ........................... 7

Strengthen Brand Message Distribution...................... ......................... ............................. ................ 7

4. Marketing Activities/Promotional Strategies ......................................... ............................ ................. 7

Website Development ......................... ........................... ......................... ............................ ............. 7

Community Outreach/Public Relations ............................................ ............................ ..................... 8

Business Partnerships ......................... ........................... ......................... ............................ ............. 8

5. Brand Development ......................................................................................................................... 8

6. Events ............................................................................................................................................. 9

7. Promotional Items ...................... ........................... ......................... ............................ ...................... 9

8. Media and Public Relations ....................... ......................... ............................ ......................... ......... 9

a. Earned Media ......................... ............................ ......................... ............................ ................. 9

b. Media Planning ........................ ........................... ......................... ............................ ................. 9

c. Print Media Placement .......................... ........................... ......................... ............................ .... 9

d. Social Media ....................... ........................... .......................... ............................ ..................... 9

e. Alternative .......................... ........................... ......................... ............................. ..................... 9

f. Television & Radio ....................... ........................... ......................... ............................ ........... 10

9. Development of Creative .......................... .......................... ............................ ......................... ....... 10


3/23

Executive Summary

Stratospheric tuition. Escalating costs. Shifting demography. Expanding choice. The

value proposition. These and other numerous external factors can potentially damage,

or even deplete, the new student prospect pool, so schools must pay more attention

than ever before to marketing concerns. While many equate marketing with advertising

and promotion, making the most of external initiatives begins with a cohesive and

collaborative internal effort. The most effective school marketers recognize the power of

partnerships among key internal stakeholders, including faculty, admissions,

development and finance staff. Integrating departmental functions is not only good

leadership and management its great marketing. By listening carefully to those you

seek to serve, making sure all stakeholders understand their roles, and putting the right

technology infrastructure in place to support communication, schools can foster strong

internal collaboration that helps to advance their missions.


4/23

Marketing Plan - 2009

I. Overview

This plan has been developed to provide a roadmap for Fronteras marketing strategy. As with

any plan, this is not a static document but rather one that has been created to reflect the current

climate and objectives that guide the Colleges marketing efforts. This plan is based upon the

existing environment and will be added to along the way with ongoing contributions andfeedback provided by faculty, management, staff, and the community, and will be fine-tuned and

adjusted as necessary to ensure that the marketing activities are well coordinated and

continuously improved to create the most impact with the available resources.

II. Our Brand Message Achieving Dreams

All marketing efforts reflect first and foremost a commitment to ensure the overarching CollegeVision of, Transforming lives through learning.

In addition to supporting the College Vision, a Marketing and Public Relations Department has

the unique task of telling the Frontera story in a manner that is compelling and meaningful to the

identified target markets. As a result, a Marketing and Public Relations Department is

continuously refining the practice of incorporating the overarching brand message, You can

achieve your dreams at Frontera, into all communications related to the College. Secondary

messages, described in the attached Brand Plan, have been developed to enhance the primarymessage and convey the following key benefits:

A. Opportunity

B.Accessibility and Affordability

C.Economic Impact

D. Connections

E. Enrichment

The distribution of key messages will ultimately strengthen the College Brand. Educating all

individuals to coordinate communications on behalf of the College will require an initial resource

investment.


5/23

specific job, or gives them specific skills, such as computer skills. There are more than

500 registered private career colleges in Ontario.

Private career colleges operating in Ontario must be registered and must have their programs

approved by the Ministry of Training, Colleges and Universities. The act that governs private

career colleges is called the Private Career Colleges Act. This act ensures that private career

colleges meet certain standards for the programs they offer, as well as advertising, refund

policies, and instructor qualifications. With this registration comes the ability to offer OSAP

funded programs and to gain students from programs such as Second Careers.

Hamilton currently has 10 private career colleges that would offer competition to Frontera. (See

appendix) In addition there are several private ESL schools that will compete with the ESL

division. There are no current government programs to provide funding assistance with a

private ESL programs. The following schools offer private ESL programs: Cultureworks,

Fanshawe College, Hamilton International Academy, Hamilton Language Institute, and BEC

Canada. On average these schools offer a one year, 4 term program to their students at an

average cost of $3500 per term or $14,000 tuition per year. These schools average around 50

to 150 students per year.

Internal Environment

With regard to developing brand awareness on campus, there are a number of factors thatinhibit the successful continuity of brand messaging. This plan sees the importance of building

internal cohesion to ensure consistent representation and distribution of the College Brand.

Limited staff will inhibit the ability to infuse consistent brand messaging via all communications

and collateral developed on behalf of the College. Now is the time to be more proactive and

provide college faculty and staff with the tools that will help them to coordinate communications

in keeping with the Frontera Brand and specific key messages. It is probably the perfect time tointroduce a new brand image and move away from the old Frontera image. Whilst the existing

logo and information are adequate the logo has overtones of a religious nature and when

viewed from a distance appears to be an antiquated family coat of arms from some European

country.


6/23

Current Marketing Strategy

1. The Audiences

Fronteras internal and external audiences have been identified and are explained in detail in

the Brand Plan. They include:

Internal Groups

1. Frontera Students2. College Faculty and Staff

3. Ministry of Colleges and Universities

External Groups

1. High School Students

2. Non-High School Students

a. Unemployed Workforce

b. Underemployed Workforcec. Employees seeking additional career skills

d. Community-at-Large

i. Businesses

ii. Employment Help Centres (inc: Union and Govt. funded)

iii. Settlement Centres

iv. Refugee and Immigrant Centres

2. The Competition

Marketing and Public Relations must remain cognizant of the emerging alternatives to a

traditional educational environment and find effective methods of promoting Frontera in a

climate that is changing rapidly. As expectations for accessing education change to reflect the

on-demand 24-hour-a-day access provided by on-line environments, marketing communications

would naturally need to convey the benefits of Frontera to appeal to these shifting values and

preferences.

As we determine how to represent Fronteras unique value to prospective students we must

remain knowledgeable regarding the strategies and benefits promoted by the following major

competitors:


7/23

3. Marketing Objectives/Goals

The Marketing and Public Relations plan has prioritized communication strategies andpromotional opportunities related to three primary objectives. It is expected that focusing

resources in these key areas will allow us to increase the effectiveness of our efforts.

Increase Enrollment

y Strengthen coordination with recruitment activities.

y Develop retention strategies.y Incorporate diversity into Fronteras promotional strategy.

Increase and Strengthen Community Outreach

y Strengthen business and community partnerships.

y Reach out to potential news students via Second Careers and associated

screening organizations.y Create strong relationships with government regulatory authorities.

y Coordinate with faculty and staff charged with enhancing community relations.

Strengthen Brand Message Distribution

y Coordinate communications to internal and external audiences.

Marketing Activities/Promotional Strategies

The following methods are integral to achieving the objectives stated above. However, static

general fund resources and variable secondary resources will likely impact the ability to

implement this comprehensive plan.

Website Development

The Frontera website is the first contact that most prospective students will have with the

College. Therefore, we believe that this communication channel should be utilized as the

Colleges number one marketing tool. In fact, there is good evidence to support the direct

correlation between a community college website and the level of student enrollment. The

October/November 2007 Community College Journal article titled, Mass Appeal How to build


8/23

While Frontera has a modest website, as a whole the site lacks an integrated and engaging

format for our target audience. Additionally, we must develop a process for regularly evaluating

the demographic information collected from the website. We need to systematically assess thedata regarding the hits per day, how long visitors stay, where they spend time etc. Monitoring

this data to track the effectiveness of campaigns and marketing initiatives will help us measure

the impact of our efforts. We believe that now is the time to make this important investment a

priority so that we can maximize our full enrollment potential.

Community Outreach/Public Relations

Presidents and Administrators Outreach

y Ensure that the College is visible to the public by establishing an ongoing

schedule of community presentations.

y Establish a networking presence in the City via a membership in the

Hamilton Chamber of Commerce.

y Coordinate electronic communications to individuals identified as key

supporters (politicians, employment centres, settlement centres, union

employment supports).

y Develop an electronic version of a Quarterly College Newsletter

y Put in place contact management software, that can be used to track,

monitor and maintain existing and potential student information.

Business Partnerships

y Build ongoing relationships with key business leaders to keep them aware

of the College and its programs.

y Develop a Career Guidance office that will concentrate on working with

local employers and employment organizations to encourage hiring of

students.

Brand Development

Branding begins with the internal structure of the College and extends outward. Educating

faculty, staff and students will enable them to effectively share our key messages and improve

word of mouth communications


9/23

y Develop a Marketing Advisory Committee.

y Develop community involvement programs and projects such as: volunteering,

event sponsorship, community project sponsorship.y Utilize the web to develop a Facebook page for students and staff.

Events

Support the planning and promotion ofkey events for the purposes of community outreach and

student recruitment including:

y Business After Hours

y Career Fairs

y Chamber Business Expos

Promotional Items

coordinate the production of branded promotional items for distribution at key events to support

recruitment activities. Such items include magnets, pencils, highlighters, calculators, coasters

and pens, etc. Additional promotional items are also available as gifts for college guests.

Media and Public Relations

Earned MediaPR plan to include editorial opportunities and secure publicity to feature important

College events and accomplishments.

Media Planningdetermine the appropriate media mix for College promotions. This will include a

media strategy targeted for specific audiences. The competition utilizes a mix of:

LTC placement, A Channel commercials, Hamilton Free Press and TheHamiltoner.

Print Media Placement

Negotiate rates, place media, track and evaluate media placements. Using The


10/23

Alternative

Use Hamilton Transit Commission put into place an advertising/brandingcampaign that will reach all corners of the City via the advertising space on LTC

buses.y Why Transit Advertising in Hamilton works for local clients:

y There are 38 Transit Bus Routes with the buses rotating on different routes daily.

This ensures complete citywide exposure, which is beneficial since people will

see you multiple times as they travel from all areas move throughout our city.

y Buses are on the road 14-20 hours daily. This provides a client maximum

exposure.y Transit advertising gives clients very cost effective way to BRAND their business

within their community.

y Transit Advertising helps promote word of mouth. People don't think about any

business daily, unless reminded about them, like Transit does.

y Transit Advertising helps give smaller businesses the credibility to compete with

their larger/National competitors. Most people are not aware the buses rotate,

therefore when seeing your bus repeatedly throughout Hamilton, the thoughts

are, that business must be successful since they have 50 or more buses."

Television & RadioAt some point in the future a commercial spot should be designed to play during

the 6 oclock news show on the A Channel. With regard to radio the most

popular station to reach a young audience would be Fanshawes CIXX-FM,

which will be listened to by dominantly young audience 16-30, the station plays

music directed towards this audience and is widely listened to amongst this

group in Hamilton. To reach an older audience 26+ the most popular localstations would be FM96 and Fresh FM.

Development of Creative

Develop creative for the different mediums utilized in the advertising plan including print, on-line,

radio, television and social media.


11/23

International Agents

The use of International Agents is an established practice for ESL schools that are seeking newstudents. Currently the recommended agent organizations such as www.felca.org and

www.icef.com should be looked at as a potential marketing tool.

Conclusion

We believe that this plan provides a detailed description of the activities that would create a

robust marketing initiative for Frontera. Activities will be prioritized according to budget and

updated to meet the changing needs of the College.

Frontera College - Success is a Journey

Our mission is to provide our students with all that is necessary to achieve a higher standard ofliving.

Frontera College is a member of the Ontario Association of Career Colleges, whose slogan is"Education that Works". Earn your college diploma in one short year. Use your education as aspringboard to a meaningful career and a better lifestyle. Success is a journey that starts hereand now.

Registered and approved as a Private Career College under the Private Career Colleges Act -Ontario, Frontera College delivers high quality programs in a state-of-the-art learning facility.

Our faculty backgrounds combine academic excellence with successful careers in the world ofhealth, business, and technology.

We want you to be successful inside the classroom.

Explanations and demonstrations are only part of your educational experience. Our instructorswill do whatever is necessary to ensure you fully understand each concept and technique. Forexample, if you need more time to master a lesson, you take the time you need. If you wantmore exercises / examples / demonstrations, you get them. We keep our class sizes small

(maximum 16 students per class) to ensure each student gets the help they deserve. Ourdedication to your education is why 95% of all students graduate. It is always a good time tostart your education and we offer new courses weekly to meet the needs of your timetable andschedule. To help you with your English, every International Student receives the equivalent oftwo hours of English a day throughout their studies.


12/23

many years, we rememberthe excitement of getting a new job in a new career. Courses are designed to be completed inone year to fast track your dreams.

Frontera College brings a unique approach for career preparation to students. Businesses todaydemand that graduates not only have excellent technical skills, but also have the ability tocommunicate, solve problems, and work effectively in a team. Our programs are designed anddelivered so you will excel in today's job market.


13/23

i

Competition in Hamilton - Private Career Colleges

1. Everest College of Business, Technology and Health Care, Hamilton Phone: (519)434-8585

Wellington Square 250 York Street, Unit 210, Hamilton, ON N6A6K2 Fax: (519)434-9878

Program Weeks Hours Tuition

Books

(estimated)

Other

Fees International Fees *Effective Date

Accounting & PayrollAdministrator

36 720 $10,975 $1,185 $1,691 $13,720

Addictions and CommunityServices Worker

42 1160 $12,975 $1,605 $325 $16,220

Business Administration 34 680 $11,975 $1,680 $250 $14,970

Computer BusinessApplications Specialist

16 320 $5,595 $940 $0 $6,994

Computer Programmer 31 750 $10,350 $780 $0 $12,938

Computerized Accounting 22 440 $7,150 $1,105 $0 $8,938

Dental Administrator 33 840 $8,295 $955 $400 $10,869

Dental Office & Chair sideAssistant

32 815 $11,650 $583 $750 $14,565

Health, Fitness andNutrition Consultant

49 1040 $12,975 $800 $700 $16,220

Intra Oral Dental Assistant(Level II)

44 1115 $15,775 $871 $1,100 $19,720

Law EnforcementFoundations

48 150 $15,975 $2,375 $425 $19,970

Legal Admin. Assistant 31 675 $10,750 $1,291 $250 $13,440

Medical LaboratoryAssistant/Technician

38 985 $13,500 $1,041 $608 $17,636


14/23

ii

Medical OfficeAdministrator

47 980 $11,750 $864 $425 $14,690

Network & SecuritySpecialist

64 1280 $17,750 $2,279 $374 $22,656

Network Administrator 51 1020 $15,995 $1,900 $500 $19,995

Office Assistant 21 420 $6,875 $1,095 $0 $8,594

Personal Support Worker 29 700 $6,350 $235 $350 $7,940

Pharmacy Assistant 33 890 $9,975 $1,193 $450 $12,470

Prog. Analyst/Internet

Solutions Dev. 49 1215 $16,695 $1,298 $0 $20,869

Programmer Analyst/WebDeveloper

49 1215 $16,675 $1,282 $0 $20,844

Programmer/NW SupportAnalyst

50 1230 $16,695 $1,786 $0 $20,869

Technical SupportSpecialist

25 500 $7,650 $1,059 $0 $9,563

Web Technology Specialist 40 800 $11,975 $1,049 $0 $14,969

2. Thames Valley College of Business and IT, Hamilton Phone: (519)679-4222

151 Dundas Street 5th Floor, Market Tower, Hamilton, ON N6A5R7 Fax: (519)679-9637


Books

(estimated)

Other

Fees

International

Fees *Effective Date


38 760 $9,199 $1,200 $0 $0

BusinessAdministration

33 825 $8,999 $1,200 $0 $9,999


15/23

iii

Business Management 45 1125 $10,999 $1,500 $0 $12,999

Computer Bus.

Applications Spec.26 520 $6,000 $454.16 $0 $0

Information Tech.Technician

28 560 $7,250 $508 $0 $0

Legal AdministrativeAssistant

34 680 $8,999 $1,200 $0 $0

Marketing Assistant 38 760 $8,999 $1,200 $0 $0

Medical Office

Administrator 34 680 $8,999 $1,200 $0 $0Network & InternetSecurity Specialist

50 1250 $14,275 $675 $0 $0

NetworkAdministrator

42 840 $10,450 $1,400 $0 $0

Office Administration 35 700 $7,500 $700 $0 $0

Police Foundations 52 1040 $11,200 $1,500 $0 $0

Small BusinessManager

38 760 $8,999 $1,200 $100 $0

Web Developer (E-Commerce)

42 840 $8,940 $950 $0 $0

Web Site Designer (E-Commerce)

26 520 $6,500 $800 $100 $0

3. Westervelt College, Hamilton Phone: (519)668-2000

1060 Wellington Road , Hamilton, ON N6E3W5 Fax: (519)668-1616


Books

(estimated)

Other

Fees

International



16/23


17/23

v

$7,468 $711 $0 $0 2010-09-01

Paralegal Studies 52 1044 $11,484 $1,157 $0 $0

$12,143 $1,227 $0 $0 2010-09-01

Personal Support Worker 23 640 $5,145 $158 $163 $0

$5,745 $175 $233 $0 2010-09-01

Pharmacy Assistant 50 1336 $10,964 $1,072 $2,100 $0

$11,964 $1,118 $485 $0 2010-09-01

Pharmacy Technician 50 1386 $11,964 $1,118 $485 $0

Police Foundations 50 1240 $14,102 $1,173 $403 $0$14,102 $1,173 $403 $0 2010-09-01

Receptionist 12 360 $4,321 $504 $0 $0

$4,321 $511 $0 $0 2010-09-01

Sales and Marketing 52 1200 $11,595 $1,600 $0 $0

$12,250 $1,635 $0 $0 2010-09-01

Solutions Developer 52 1100 $11,383 $749 $488 $0

Tourism and Travel 25 600 $7,653 $358 $106 $0

$7,742 $390 $116 $0 2010-09-01

4. Willis College of Business, Health & Technology, Hamilton Phone:(519)675-0237

148 Fullarton Street, Hamilton, ON N6A5P2 Fax: (905)761-0951


Books

(estimated)

Other


Administrative Assistant 17 425 $4,595 $350 $0 $250

Business Administration -Accounting & BusinessManagement Specialist

34 862 $9,195 $600 $0 $250


18/23

vi

Computerized Accounting/Bookkeeping Diploma Program

32 640 $9,800 $412.23 $0 $0

Customer Service 20 400 $8,000 $499.68 $0 $0Inventory Control 23 460 $9,500 $900 $0 $0

Office Administrator -Accounting Specialist

26 662 $7,795 $400 $0 $1,560

5. Hamilton Language Institute Inc., Phone: (519)439-3350101 - 183 Central Avenue, Hamilton, ON N6A1M6 Fax: (519)439-8822

Program Weeks Hours Tuition Books (estimated)

Other


TESOL 5 120 $1,500 $40 $0 $150

6. Medix School, Hamilton/Oxford Phone: (519)659-4822

1299 Oxford Street East Oxbury Mall, Hamilton, ON N5Y4W5 Fax: (519)659-2516


Books

(estimated)

Other

Fees

International


Chiropractic OfficeAssistant

18 480 $4,395 $315 $0 $0

Community ServiceWorker

49 1375 $10,800 $1,600 $0 $0

Developmental ServiceWorker

48 1340 $10,900 $1,600 $0 $0

Intra Oral Dental Assistant 46 1200 $13,700 $600 $0 $0

Massage Therapy 88 2200 $18,000 $1,295 $0 $0


19/23

vii

Medical & General LabAssistant

35 950 $10,500 $615 $0 $0

Medical Office Assistant 34 900 $10,000 $880 $0 $0Personal Support Worker 24 640 $5,500 $510 $0 $0

Pharmacy Assistant 36 960 $10,000 $1,100 $0 $0

Professional FitnessConsultant

48 960 $13,450 $1,000 $200 $0

7. TRIOS College Business Technology Healthcare Inc., Hamilton Phone: (519)455-0551

520 First Street Unit #1, Hamilton, ON N5V3C6 Fax: (519)455-6698


Books

(estimated)

Other



34 850 $8,885 $810 $1,500 $0

Accounting Applications 9 225 $2,795 $380 $0 $0

Addiction Worker 47 1275 $11,945 $1,250 $0 $0Administrative Assistant 17 425 $5,210 $600 $0 $0

Administrative Assistant(Weekend/Evening)

21 425 $5,210 $600 $0 $0

Advanced Business OfficeApplications

13 325 $3,990 $550 $0 $0

Advanced Business Office

Applications(Weekend/Evening)

17 325 $3,990 $550 $0 $0

Business Administration(Application & AccountingSpecialist) -Weekend/Evening

42 850 $8,895 $1,100 $0 $0

Business Administration 34 850 $8,895 $1,100 $0 $0


20/23

viii

(Applications & AccountingSpecialist)

Business Administration(Human Resources &Applications Specialist)

34 850 $8,895 $1,100 $0 $0

Business Administration(Human Resources &Marketing Specialist)

34 850 $8,895 $1,100 $0 $0

Community Services Worker 39 975 $8,740 $1,200 $0 $0

Community Services Worker(+Internship)

47 1175 $10,240 $1,200 $0 $0

Database Developer 30 750 $11,995 $2,000 $0 $0

Desktop ApplicationsDeveloper

16 400 $6,995 $1,000 $0 $0

Enterprise ApplicationDeveloper

52 1300 $14,995 $3,000 $0 $0

Financial ServicesRepresentative

52 1300 $9,995 $2,200 $0 $0

Honours BusinessAdministration

52 1300 $12,690 $1,400 $0 $0

Honours BusinessAdministration (+Internship)

60 1500 $14,190 $1,400 $0 $0

Law Clerk 52 1300 $12,495 $2,200 $0 $0

Law Clerk (+Internship) 60 1500 $13,995 $2,200 $0 $0Law and Security Officer 34 850 $8,995 $1,655 $235 $0

Legal Assistant 34 850 $9,395 $1,400 $0 $0

Legal Assistant(Weekend/Evening)

42 850 $9,395 $1,400 $0 $0

Medical Office Assistant 34 850 $8,890 $1,000 $50 $0

Medical Office Assistant 38 950 $9,790 $1,000 $50 $0


21/23

ix

(+Internship)

Medical Transcriptionist 37 740 $5,200 $0 $0 $0

Medical Transcriptionist(+Internship)

52 1055 $9,595 $560 $0 $0

Network Administrator 25 625 $7,745 $1,000 $0 $0

Network Engineer 52 1300 $16,495 $3,000 $0 $0

Network Engineer(+Internship)

60 1500 $17,995 $3,000 $0 $0

Network Specialist 34 850 $12,995 $2,200 $0 $0

Network Specialist (Multi-OS) 34 850 $12,995 $2,200 $0 $0

Network SpecialistWeekend/Evening

42 840 $12,995 $2,200 $0 $0

Network Support Technician 18 450 $6,480 $1,350 $0 $0

Network Technician 13 325 $4,495 $500 $0 $0

Office Administrator(Accounting Specialist)

26 650 $7,495 $810 $0 $0

Office Administrator(Accounting Specialist) -Weekend/Evening

32 650 $7,495 $810 $0 $0

Office Administrator(Applications Specialist)

26 650 $7,495 $810 $0 $0

Office Administrator(Applications Specialist) -Weekend/Evening

32 650 $7,495 $810 $0 $0

Paralegal 52 1080 $12,495 $1,860 $0 $0

Personal Support Worker 26 640 $5,590 $180 $50 $0

Personal Support Worker(Part-Time)

40 640 $5,590 $180 $50 $0

Pharmacy Assistant 41 1075 $11,405 $770 $50 $0


22/23

x

Physiotherapist Assistant 42 1150 $10,390 $1,095 $50 $0

Police Foundations 52 1300 $12,890 $1,990 $420 $0

Systems ApplicationsDeveloper

34 850 $12,995 $2,000 $0 $0

Travel and Tourism 43 1055 $8,395 $900 $0 $0

Video Game Design &Development

78 1950 $32,945 $1,150 $0 $0

Video Game Design andDevelopment + Internship

94 2350 $35,945 $1,500 $0 $0

Web Design & Development 52 1300 $16,270 $2,500 $0 $0

Web Design & Development(+ Internship)

60 1500 $17,770 $2,500 $0 $0

Web Site Designer 20 400 $4,795 $500 $0 $0

Web Technology Specialist 34 850 $11,780 $1,900 $0 $0

Web Technology SpecialistWeekend/Evening

42 840 $11,780 $1,900 $0 $0

8. AlphaLogic Career College, Hamilton Phone: (519)858-0010

280 King Edward Avenue , Hamilton, ON N5Z3V3 Fax: (519)858-0089


Books

(estimated)

Other


Administrative Assistant 26 520 $7,260 $440 $100 $0

Automotive ServiceSpecialist

20 400 $9,174 $326 $100 $0

Community ServiceWorker

35 700 $13,800 $1,250 $0 $0

Customer ServiceExcellence

12 240 $4,513 $187 $100 $0

Desktop Support 36 720 $9,489 $558 $753 $0


23/23

xi

Technician

Information Technology

Specialist52 1040 $14,210 $685 $100 $0

Medical Office Assistant 26 520 $7,225 $475 $100 $0

Network Administator 43 860 $13,180 $720 $100 $0

Solutions Developer 52 1040 $14,455 $440 $100 $0

Web Master 52 1040 $14,110 $785 $100 $0

9. CompuCampus College, Hamilton Phone: (519)679-7457

305 - 171 Queens Avenue, Hamilton, ON N6A5J7 Fax: (519)679-6193


Books

(estimated)

Other

Fees

International

Fees

*Effective

Date

3D Animation for Video Games 72 1440 $27,750 $864.61 $100 $44,750

Computer Networking & Security 40 800 $10,000 $1,710 $4,200 $20,000

Graphic Design Diploma 34 680 $8,500 $1,111.5 $100 $17,000Legal Office Assistant Diploma 30 600 $8,500 $1,048.27 $100 $16,000

Manufacturing Engineering Design 28 560 $7,800 $875.25 $100 $14,800

Medical Office Assistant Diploma 30 600 $8,500 $1,153.11 $100 $16,000

Office Administration Diploma 27 540 $7,000 $859.05 $100 $13,750

Personal Support Worker (PSW) Diploma 27 675 $5,500 $865.42 $150 $12,250

Physical Therapist Assistant (PTA) Diploma 42 1050 $8,650 $1,191.74 $150 $19,150

Web Development 43 860 $10,000 $950 $1,340 $20,750

Documents

Marketing Plan 2010