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BOMONTİ 2010 MARKETING PLAN. BRAND PLANS 2010 IMAGE CAMPAIGN. Taking part in March-June period with our visuals in newspapers/ magazines. Continuous PR support to take place in print media. BRAND PLANS 2010 WEB SUPPORT. Facebook. - PowerPoint PPT Presentation
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BOMONTİ 2010MARKETING PLAN
• Taking part in March-June period with our visuals in newspapers/ magazines.• Continuous PR support to take place in print media
BRAND PLANS 2010IMAGE CAMPAIGN
BRAND PLANS 2010WEB SUPPORT
• Effective usage of internet, aiming to take part in targeted audience frequent-usage sites. • Continuous support in social media
• Facebook Fan Page
10.038 FANS
28.924 FANS
Social Network Management
Nostalji Uzmanı Testi
Continuous Seeding
Feride Hanım & Adnan Bey
Tarihte Bu Hafta
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Tarihe Meydan Okuyan Sesler Bir Bomonti Macerası
BRAND PLANS 2010WEB SUPPORT
BRAND PLANS 2010TARİHE MEYDAN OKUYAN 45’LİKLER
•Tarihe Meydan Okuyan 45’likler parties started in November 2010 in Babylon
• Babylon parties will continue until May and will be organized every month
•As the concept is very popular, it will be carried to 45’lik for events
• Entrance willl be allowed for 24+
BRAND PLANS 2010DARK MARKETING ON THE BEACH
* Flashmob activities will be organized in beaches.
* Flashmob attendees would wear 1920s costumes,
later on take them off and stay with 1920s
swimsuits .
BRAND PLANS 2010SAMPLING ACTIVITIES
* Sampling activities are increased and spread to• Aegean• Middle Anatolia• Southern Marmara• Southern Aegean• Mediterranean regions.
* Bomonti Team will be located into special accounts for continuous sales support
BRAND PLANS 2010ADDITIONAL BRANDING
IN OFF-TRADE AND KEY ACOUNTS
• Custom-made coolers are planned for exclusive outlets• Special displays are planned for key accounts
BRAND PLANS 2010BRASSERIE BOMONTI
• Brasserie Bomonti is in process phase
for
• Asmalımescit (will be opened in
week 4),
• Eskişehir (will be opened in week 5)
• International Istanbul Ataturk Airport
(February 2011).
• Outlet searches in Istanbul, E.Marmara,
Izmir and Ankara continues
BRAND PLANS 2010DRAUGHT OUTLETS
Draught outlet trials have started in- Istanbul (20 sales outlets),- E. Marmara (13 sales outlets) and- S. Marmara (7 sales outlets)
POCM that will be used in draught outlets-Table mats- Coasters- Barmen shirts- Barmen aprons- Glass- Neons- Lightboxes- Shelf displays- Illuminated posters- Draught towers