Marketing Plan (1st DRAFT)

Embed Size (px)

Citation preview

  • 7/31/2019 Marketing Plan (1st DRAFT)

    1/8

    Ikpcv Ji`pykpv Ikpcv Gkpdb Ikpcv!Gfh Lyei Ikpcv Lycv

    @iip txapit iofehftxpf`yxfae

    @iip txapi ~atxipt kpi y~"xbpayob ikpcv Gkpdb&

    ^ bf cc v Dpk x @i ip J it xf zk c @ ke ei p Kh f t y ~

    ^bfccv @iip _iim

    @kpt * Pitxkypkext iofehftxpf`yxfae

    @iip txapi ~atxipt kpi y~

    Ckyedb ^kpxv kx Opkdi Xkzipe^paga Iziext kx pigkfefeo`kpt * pitxkypkext%

    Tkcit ~pagaxfae daexitx

    `iofet

    ^bfckhic~bfk# K

    Ikpcv Lyei Gfh Lycv Ckxi Kyoytx Ikpcv Ti~xig`ip

    @iip txapit `iofehftxpf`yxfae

    @iip txapi ~atxipt kpi y~"xbpayob ikpcv Lycv&

    Tkzap< Ke Kgipfdke Dpkx

    @iip * Jaah Ir~ipfiedi

    @piw kx xbi \aa @keeip Kh ft y~

    HD @iip _iim

    @kpt * Pitxkypkext `iofehftxpf`yxfae

    @iip txapi ~atxipt kpi y~

    Ckyedb kpxv kx Xbi @ckdmT{yfppic

    ^paga Iziext kx pigkfefeo`kpt * pitxkypkext%

    Tkcit ~pagaxfae daexitx

    `iofet

    _ktbfeoxae# HD

    Ikpcv Ti~xig`ip Ckxi Ti~xig`ip Ikpcv Adxa`ip

    @iip txapit `iofehftxpf`yxfae

    @iip txapi ~atxipt kpi y~

    "xbpayob ikpcv Adxa`ip&

    @keeip Kh ft y~ "xbpayobieh a xbi gaexb&

    Eiw Vapm Dpkx @iip _iim

    @kpt * Pitxkypkext iofehftxpf`yxfae

    @iip txapi ~atxipt kpi y~

    Ckyedb kpxv kx Pkxxci EByg

    ^paga Iziext kx pigkfefeo`kpt * pitxkypkext

    Ikpcv Adxa`ip

    @piwxa~fk

    Tkcit ~pagaxfae daexitx`iofet

    Eiw Vapm# EV

    ;:

    @ytfeitt Gfttfae

    D%I% Dkph @piwfeo Dag~kev ft k gfdpa`piwipv; cadkxih fe Gayex _ac# ieetvczkefk% Xbi dag~kev ft xbia _fccfit Hao Bayti Kci# k ~pahydx cfei a dpkx iip 0 % Jayehip keh `piw gktxip# Dbkpcfi Dkph# ioke `piwfxb xbi fhik a ~pahydfeo k bfob {ykcfxv dpkx iip keh ticcfeo fx kx xbi cawitx ~attf`ci ~pfdi% D%I% Dkph @~kev dyppiexcv bkt ea hiefxi ~cket ap hizica~feo k tidaehkpv ~pahydx cfei fe yxypi= bawizip# hait ~ckkccv dpikxfeo eiw piwt ap xbi _fccfit ~pahydx cfei%

    @v 0>;:# D%I% Dkph @piwfeo Dag~kev ba~it xa `i pieaweih ap fxt k`fcfxv xa giix daetygip txkehkpht a

    xbi kpx a dpkx `piwfeo# keh txkehkpht a ~pahydx {ykcfxv# zkpfixv# keh kaphk`ci ~pfdfeo% Xbi dag~kev k`idagi kzkfck`ci keh higkehih xbpayobayx xbi Eapxbiktxipe piofae a xbi Yefxih Txkxit%

    Kt _fccfit Hao Bayti Kci ft k eiw pkeh# keh dyppiexcv aecv kzkfck`ci ap ~ypdbkti hfpidxcv xa xbi daetyg`piwipv# xbi gklap adyt a xbft gkpmixfeo dkg~kfoe ft xa oieipkxi pkeh kwkpieitt keh fedpikti daety ;% Oieipkxi pkeh kwkpieitt% 0% Fedpikti higkeh pag daetygipt% 4% Pikdb ap irdiih (;%9 gfccfae fe pizieyi `v xbi ieh a 0>;; "Hidig`ip 4;& %

    ;% Kt k dpkx piwip# D%I% Dkph @piwfeo Dag~kev bkt xbi k`fcfxv xa ty~~cv fxt ~pahydxt xa xbi daet~pahydxt kpi kx xbi ~ik m a pitbeitt%

    0% Kcc a xbi _fccfit Hao Bayti Kci ~pahydxt kpi gkhi wfxb xbi bfobitx {ykcfxv feopihfiext# fedcy`kpciv# ba~t# keh viktx# ziptyt dbik~ip khlyedxt tydb kt dape keh pfdi "keh dbigfdkct ap ~pitipzkgkev ckpoi'tdkci piwipfit xa dyx datxt%

    ; Gfdpa`piwipv< K `piwipv xbkx ~pahydit citt xbke ;9#>>> kppict ";?#:>> bidxacfxipt& aj `iip ~ip vik

    gapi aj fxt `iip tach ajj tfxi% Gfdpa`piwipfit ticc xa xbi ~y`cfd `v aei ap gapi aj xbi jaccawfeo gixbaht< xbixbpii'xfip tvtxig "`piwip xa wbacitkcip xa pixkfcip xa daetygip&= xbi xwa xfip tvtxig "`piwip kdxfeo kt k wbac

    pixkfcip xa daetygip&= keh# hfpidxcv xa xbi daetygip xbpayob dkppvayxt keh!ap ae'tfxi xk~'paag ap pitxkypkex t

    Tiogiext% @piwipt Kttadfkxfae s Gkpmix Tiogiext% @piwipt Kttadfkxfae% _i`% Jkcc 0>;>% bxx~

    xfae%apo!~koit!`ytfeitt'xaact!dpkjx'`piwfeo'txkxftxfdt!gkpmix'tiogiext

    0 Dpkjx @iip< Xbi bkccgkpm aj dpkjx `iip keh dpkjx `piwipt ft feeazkxfae% Dpkjx `piwipt fexip~pix bftxap

    yef{yi xwftxt keh hizica~ eiw txvcit xbkx bkzi ea ~pidihiex% Dpkjx @piwip Hieih% @piwipt Kttadfkxfae s

    Dpkjx @piwip Hieih% @piwipt Kttadfkxfae% _i`% Jkcc 0>;>% bxx~

    dpkjx'`piwfeo'txkxftxfdt!dpkjx'`piwip'hieih

    A`lidxfzit

    Tfxykxfae Kekcvtft

    Fexipekc Txpieoxbt

  • 7/31/2019 Marketing Plan (1st DRAFT)

    2/8

    4% D%I% Dkph @piwfeo Dag~kev ~pfhit fxtic ae ticcfeo _fccfit ~pahydxt kx xbi cawitx ~attf`ci ~pfdit Xbft dkeiedaypkoi daetygipt wba kpi kddytxagih xa ~kvfeo gapi ap dpkx `piwt%

    8% Xbi _fccfit ~pahydx cfei pkeoit pag bfobcv ycc ahfih kcit xa cfobx kcit% Gkev eae'dpkx piw hpfemipttxpkv kwkv pag dpkx piwt# kt xbiv kpi xv~fdkccv bikzfip ap achip fe kzap keh daexkfe gapi dkcapfit xbke`izipkoit cfmi Daapt Cfobx% Xbft wfhxb fe ~pahydx cfei daych azipdagi xbi txfogk xbkx dpkx piwipt haex dkxipxa cfobx iip hpfemipt% Zipv iw dpkx piwipt gkmi k gfch kzapih keh pickxfzicv caw dkcapfi iip# wbfdb daychofzi _fccfit xbi a~~apxyefxv xa k~~ikc xa k `pakhip kyhfiedi%

    ;% Xbi _fccfit Hao Bayti Kci ~pahydx cfei ft k pkeh eiw ~pahydx cfei# keh ft xbi ptx keh aecv ~pahydx cfeixa dagi pag D%I% Dkph @piwfeo Dag~kev "ayehih fe 0>>6&% Xbipiapi# xbipi ft dyppiexcv cfgfxih pkehkwkpieitt%

    0% Pixkfc keh hftxpf`yxap dbkeeict kpi vix xa `i itxk`cftbih%

    4% D%I% Dkph @piwfeo Dag~kev bkt k zipv cfgfxih yhoix ap khzipxftfeo yexfc xbi dag~kev ft k`ci xa xype kbfobip ~pax%

    8% Xbi dag~kev dyppiexcv bkt cfgfxih hftxpf`yxfae pitaypdit# ~piziexfeo xbig pag hftxpf`yxfeo _fccfitHao Bayti Kci ~pahydxt xa cadkxfaet ayxtfhi a k 0>>'gfci pkhfyt pag xbi bikh{ykpxipt fe Gayex _ac# K ap`ivaeh xbi Eapxbiktxipe! Iktx Daktx piofae a xbi Yefxih Txkxit%

    ;% Dpkx piwipfit kpi daexfeyfeo xa ir~ipfiedi opawxb izie hypfeo ke azipkcc hpa~ fe xaxkc Y%T% iip tkcit%k% Opawxb a xbi dpkx `piwfeo fehytxpv fe 0>>6 wkt ?%0) `v zacygi keh ;>%4) `v hacckpt dag~kpihxa opawxb fe 0>>2 a 9%6) `v zacygi keh ;>%;) `v hacckpt% Opawxb a xbi dpkx `piwfeo fehytxpv fexbi ptx bkc a 0>;> wkt 6) `v zacygi keh ;0) `v pixkfc hacckpt%

    `% Fg~apxih `iip tkcit wipi hawe 6%2) fe 0>>6 d% Azipkcc Y%T% iip tkcit wipi hawe 0%0) fe 0>>6# keh hawe ke itxfgkxih 0%?) v zacygi fe xbi ptx

    bkc a 0>;>%

    0% Ayx a ;> a xbi piwipfit wfxb xbi ckpoitx gkpmix tbkpi ap dpkx piwipfit# : a xbig bkzi bkh k hidpikti

    fe tbkpi fe 0>>6% Xbft feapgkxfae# dag`feih wfxb txkxftxfdt tbawfeo xbkx xbi azipkcc dpkx iip tkcit bkzidaetftxiexcv opawe# daych i k tfoe xbkx daetygipt gkv dbaatfeo a xbip dpkx piwt azip xbi ckpoip dpkx`piwipt% Tii Irbf`fx ;%

    Fexipekc _ikmeittit

    Irxipekc A~~apxyefxfit

    0

    0% ^y`cfd Pickxfaet

    K~pfc ;tx gkpmt xbi iofeefeo a ^piziexfae a Dpyicxv xa Kefgkct Gaexb% Hypfeo xbft gaexb "fe 0>;0a ~pax pag _fccfit Hao Bayti Kci ~pahydxt wfcc i haekxih xa KT^DK% Fe khhfxfae# xbi dag~kev wfcc tiwfxb axb xbi _fccfit caoa keh xbi KT^DK caoa# kcta a wbfdb k tix kgayex a ~padiiht wfcc oa xa xbi apodag~kev wfcc batx yehpkftfeo iziext kx xbi cadkxfaet a xbi 0>;; ckyedb ~kpxfit% Xbi iziex wfcc datx k~~(4> ~ip ~kxpae% kxpaet wfcc i k`ci xa hpfem kzkfck`ci _fccfit piwt hypfeo xbi iexfpi iziex "k~~parfgkxbaypt kx ea khhfxfaekc datx# keh pkji hpkwfeot keh okgit wfcc i cikh `v piw gktxip Dbkpcfi Dkph%

    Xbi dag~kev wfcc kcta kxxieh @piw kx xbi \aafe _ktbfeoxae# HD% Xbft iziex ty~~apxt wfchcfi daetipzk

    dcati ~parfgfxv xa ticidxih hftxpf`yxapt%4% ^iptaekc Ticcfeo

    @idkyti _fccfit Hao Bayti Kci wfcc ~pfgkpfcv i tach kx piitxkehfeo itxk`cftbgiext# xbipi wfcc i cfxxci dbaw ap f ke itxk`cftbgiex ig~cavii ticct xbi _fccfit Hao Bayti Kci ~pahydx cfei% Bawizip# k daexitx wap kp keh pitxkypkex ig~caviit% Xbi aei ig~cavii pag ikdb itxk`cftbgiex xa ticc xbi gatx "gfefgygfeo kgayex vix xa i hixipgfeih& _fccfit Hao Bayti Kci piwt wfcc i kwkphih k _fccfit x'tbfpx keh xwat~apxt iziex ap daedipx a xbifp dbafdi "a~xfaet wfcc `i cftxih fe xbi daexitx hixkfct keh pycit hadygiex ~pitxk`cftbgiex&% Xbft daexitx wfcc xkmi ~ckdi fe xbi gaexb accawfeo xbi cktx iziex "tii iziext& ~ip dfxv%

    8% Tkcit ^pagaxfae

    Hypfeo xbi fefxfkc hftxpf`yxfae a _fccfit Hao Bayti Kci ~pahydx cfei xa xbi ticidxih kpt keh pixkypkex# k

    gaxipt wfcc ~ktt a yx _fccfit dbf~txa itxk`cftbgiex ~kxpaet% pagaxipt wfcc wikp k _fccfit Hao Bayti Kct~ikm xa ~kxpaet k`ayx xbi _fccfit Hao Bayti Kci ~pahydx cfei% Xbiv gytx i meawcihoik`ci k`ayx xbi ~tbkpi xbifp meawcihoi wfxb xbi ~kxpaet% Xbi dbf~t "dkph`akph dafet wfxb xbi _fccfit apfofekc caoa& gytx `azip xa k tipzip ap kpxiehip xa pidifzi k dag~cfgiexkpv _fccfit piw a xbi daetygipt dbafdi% Xbft wfcc xbi a~~apxyefxv xa xpv _fccfit kx ea pftm% Ckyedb ~kpxfit wfcc yxfcf|i xbi tkgi txpkxiov# yx xbi piw gktx~pitiex# keh pkji keh okgit wfcc kcta addyp%

    ^pfdi# Fg~cigiexkxfae * Izkcykxfae

    ^pfap xa hftxpf`yxfae# dpkx iip ~pfdit wfcc i kekcv|ih xa hixipgfei xbi fefxfkc ~pfdi a _fccfit ~pahydxt% X~pahydxt wfcc `i tach kx xbi cawitx ~attf`ci ~pfdi daetfhipfeo xbi {ykcfxv keh feopihfiext# fx wfcc `i fg~a~pahydxt kpi eax ~pfdih ta caw xbkx daetygipt hay`x fxt {ykcfxv% Xbi ~pahydx tbaych i ~pfdih aecv tcfobxxbi cikhfeo dpkx piwipfit ~pfdit ap kcit%

    Xbi tdbihyci ae ~koi ;: fccytxpkxit k xiexkxfzi tdbihyci a kdxfzfxfit dazipih fe xbft gkpmixfeo ~cke% Xbi gkpmixfeo iapxt wfcc i hixipgfeih v gaexbcv izkcykxfae a tkcit ~ip oiaopk~bfd cadkxfae# hftxpf`yxap~pahydx# keh v aecfei fexipkdxfae giktypih v dcfdmt ae keeip kht keh zftfxt xa xbi _fccfit wi`tfxi%

  • 7/31/2019 Marketing Plan (1st DRAFT)

    3/8

  • 7/31/2019 Marketing Plan (1st DRAFT)

    4/8

    ;% _fccfit Hao Bayti Kci keh axbip dpkx iip ~pahydxt kpi dag~ixfeo wfxb ckpoi'tdkci piwipfit xbkxkddayex ap xbi gklapfxv a xbi `iip fehytxpv% Irbf`fx 0 ft k tek~tbax a xbi 0>>2 YT Gkpmix Tbkpit ap@piwipt% Dpkx piwipt kpi ~kpx a xbi axbiptiogiex%

    0% Fe 0>>6# dpkx piwipfit tach k~~parfgkxicv 6%;0 gfccfae kppict a iip% 8%9 gfccfae a xbati kppictdkgi pag aecv ;> ayx a ;980 dpkx piwipfit a~ipkxfeo hypfeo xbkx xfgi% Xbiti dag~kefit kpi xbi fooitxdag~ixfxfae# izie gapi ta xbke xbi ckpoi'tdkci piwipt "f%i% Gfccip# Daapt# Kebiytip'@ytdb&% Tii Irbf`fx 4ap k ~fi dbkpx `ktih ae gkpmix tbkpi "`ktih ae Irbf`fx ;&%

    4% Xbipi ft k daexfeyfeo opawxb a a~ipkxfeo piwipfit fe xbi Yefxih Txkxit% Xbayob dpkx piwipfit bkzikcta `iie opawfeo fe tkcit kt k xaxkc fehytxpv "a~~apxyefxv xbi eyg`ip a dag~ixfxapt "`axb dpkx `piwipfitkeh eae'dpkx piwipfit& fedpiktit ikdb vikp% Irbf`fx 8 fccytxpkxit xbft opawxb%

    8% Xbi @piwipt Kttadfkxfaet Gkpmixfeo * Khzipxftfeo Dahi gytx i pizfiwih ~pfap xa kcc gkpmixfeo kehkhzipxftfeo iapxt%

    0>>2 YT Gkpmix Tbkpit ap @ piwipt"@ktih ae tbf~giext pag `piwipt xa wbacitkcipt# 0>>2&

    Irxipekc Xbpikxt

    Irbf`fx 0

    8

    ^K@TX< 4)

    BIFEIMIE YTK< 8)

    DPA_E< 9)

    AXBIP< 6)

    DAAPT< ;;)

    GFCCIP< ;2)

    KEBIYTIP'@YTDB< 9>)

    Iziext * Jitxfzkct

    K% Tkzap< Ke Kgipfdke Dpkx @iip * Jaah Ir~ipfiedis Lyei 4'8# 0>;;

    Ekxfaekc @yfchfeo Gytiyg

    8>; J Txpiix Eapxbwitx

    _ktbfeoxae# HD 0>>>;

    bxx~

    @% @piw kx xbi \aa s Lycv ;9# 0>;;

    Xbi Ekxfaekc \aa

    4>>; Daeeidxfdyx Kzieyi Eapxbwitx

    _ktbfeoxae# HD 0>>>2

    bxx~

    D% HD @iip _iim s Kyoytx 0>'02# 0>;;

    Ckyedb ^kpxv N Xbi @ckdm T{yfppic

    bxx~

    ^pagaxfae

    ;% Khzipxftfeo

    Hypfeo xbft xfgi# D%I% Dkph @piwfeo Dag~kev hait eax bkzi xbi `yhoix ap ckpoi tdkci khzipxf tfeo% Bawi@piwfeo Dag~kev wfcc dpikxi ~atxipt ap xbi hftxpf`yxfae cadkxfaet# keeip kht ae ticidx wi`tfxit# keh ywi`tfxi keh xbi @iip Khzadkxi aecfei daggyefxv xa cftx _fccfit Hao Bayti Kci iziext% Xbiv wfcc kcta dpikzfhiat ktih ae xbi bftxapv a iip keh dici`pkxfeo bftxapfdkc fdaet keh {yaxit# keh zfhiat wfxb xbi piwXbiti zfhiat wfcc i kzkfck`ci ae xbi _fccfit Hao Bayti Kci wi`tfxi# keh ae vayxy`i% @idkyti a xbi tgkmix keh hftxpf`yxfae fe cfgfxih oiaopk~bfdkc kpikt# ytfeo ekxfaekc ap izie piofaekc iip ~y`cfdkxfaet ap axgkv i wktxiyc a xbi dag~kevt yhoix% Xbi gihfk xbkx bkt iie ticidxih wfcc gfefgf|i xbi kgayex akhhfxfae# ytfeo `keeip kht wfcc kccaw xbi dag~kev xa izkcykxi xbi tydditt a xbifp khzipxftfeo iapxt `v eyg`ip a xfgit xbifp keeip kht bkzi iie dcfdmih ae%

    ^atxipt wfcc i ytih hypfeo xbi ptx gaexb a hftxpf`yxfae ap ikdb `kp keh iip txapi% Xbiv wfcc i ~ckdihxpf`yxap itxk`cftbgiext% Kht wfcc i fccytxpkxih# keh tfgfckp fe txvci xa ;64>t';69>t iip kht# ytfeo bygxbi kxxpf`yxit a _fccfit Hao Bayti Kci% Hitdpf~xfae gytx giexfae {ykcfxv keh kaphk`fcfxv% Ti~kpkxi ~atytih hypfeo ^piziexfae xa Kefgkc Dpyicxv Gaexbfe K~pfc 0>; 0# keeayedfeo xbi dag~kefit ty~~apx a x"Kgipfdke Tadfixv ap xbi piziexfae a Dpyicxv xa Kefgkct%

    ^atxipt

  • 7/31/2019 Marketing Plan (1st DRAFT)

    5/8

    @iip Txapit

    K% Gyc`ippvt Gkpmix s ;6;>:

    bxx~

    @% Ckxfgip Hicf * Pitxkypkex s ;6;>0

    bxx~;;

    Ckyedb ~kpxv N Opkdi Xkzipe

    bxx~

    K% Xbi @ckdm T{yfppic s 0>>>6 "Khkgt Gapoke&

    bxx~

    K% Dcizickeh kpm _fei * Cf{yapt s ;>>>2 "Dcizickeh kpm&

    bxx~

    @% Daeeidxfdyx Kzieyi _fei * Cf{yap Hicf s 0>>4: "Hy~aex Dfpdci&

    D% HiZfeat _fei Tba~ s 0>>>6 "Dacyg`fk Bifobxt&

    bxx~

  • 7/31/2019 Marketing Plan (1st DRAFT)

    6/8:

    Irbf`fx 8

    ;>>>

    ;9>>

    0>>>

    0>>: 0>>? 0>>2 0>>6 0>;>

    ;4?>

    ;808

    ;8?8

    ;909

    ;:09

    YT @piwipfit A~ipkxfeo fe 0>>6 YT @piwipfit A~ipkxfeo fe 0>>2

    :2 Piofaekc Dpkx @piwipfit :0 Piofaekc Dpkx @piwipfit

    82: Gfdpa`piwipfit 88? Gfdpa`piwipfit662 @piw~y`t 669 @piw~y`t

    ;#990 Xaxkc Dpkx @piwipfit ;#9>8 Xaxkc Dpkx @piwipfit

    0> Ckpoi @piwipfit "Eae'Dpkx& 0> Ckpoi @piwipfit

    04 Axbip Eae'Dpkx @piwipfit 04 Axbip Eae'Dpkx @piwipfit

    ;#969 Xaxkc YT @piwipfit ;#98? Xaxkc YT @piwipfit

    @iip Txapit

    K% _baci Jaaht s ;>>;6 "Dbictik Dcfexae&

    bxx~

    @% _baci Jaaht s ;>>>; "Dbictik Dcfexae&

    bxx~

    D% _baci Jaaht s ;>>>? "Cawip Gkebkxxke&

    bxx~

    H% _baci Jaaht s ;>>>4 "Yefae T{ykpi Cawip Iktx Tfhi&bxx~

    I% _baci Jaaht s ;>>09 "Y~~ip _itx Tfhi&

    bxx~

    K% Eiw Vapm Dpkx @iip _iim s Ti~xig`ip 08'Adxa`ip 4# 0>;;

    Ckyedb ^kpxv N Pkxxci E Byg

    bxx~

    @% @piwxa~fk< Opikx _apch @iip Jitxfzkc s Adxa`ip ;'0# 0>;;Oazipeapt Ftckeh

    982 _itx 00eh Txpiix

    Eiw Vapm# EV ;>>;;

    bxx~

    K% Opkdi Xkzipe s ;6;>0

    bxx~:

    bxx~

    Jitxfzkct * Iziext

    ^bfckhic~bfk# K

    @kpt * Pitxkypkext

  • 7/31/2019 Marketing Plan (1st DRAFT)

    7/8

    Xbi accawfeo kpt keh iip txapit bkzi iie ticid xih pag xbi @iip Khzadkxi Hfpidxapv xa hftxpf`yxi xbi _fccfit HaoBayti Kci ~pahydx cfei% @kpt wipi ticidxih ytfeo xbi yccixih oyfhicfeit% @iip txapit wipi ticidxih xbi ~pitiedi a`axb @abigfke Gfript keh Vayeo Hfoipkxf fe xbi itxk`cftbgiext |f~ dahi# keh D- ap bfobip @iip Khzadkxi pkxfeot%

    Itxk cftbgiexgytxbachk@iipKhzadkxipkxfeoajK'apbfobip%

    Xbiitxk`cftbgiext|f~dahigytxfedcyhi`axbxbi@abigfkeGfrkehVayeoHfoipkxf

    higaopk~bfd tiogiext% Kcc kptgytxbkzikwi`tfxixbkxfedcyhitkjycc`iipgiey%

    Xbi kpgytxgatxcvap~pfgkpfcvticcdpkjx iipt% Xbi kp gytxaip kjaahgiey%

    Xbi`kpgytx~pazfhijpi{yiexiexipxkfegiex`ivaehhpfemfeokehhfefeo#`ifx`fccfkpht#cfzigytfd#xpfzfk#

    t~apxt# ap axbip iziext% Azipkcc#xbi kpgytxbkzikjyekehfezfxfeokxgat~bipi%

    @axb kpt keh iip txapit wipi cfgfxih xa aei hftxpf`yxap ~ip |f~ dahi= bawizip# k kp keh k iip txapi gkv i cadkxihwfxbfe xbi tkgi |f~ dahi% Xbi ticidxih cadkxfaet kpi ~fcax cadkxfaet# keh wfcc kccaw D%I% Dkph @piwfeo Dag~kev xaizkcykxi fxt tydditt keh hixipgfei fxt gkpmix tbkpi iapi ir~kehfeo hftxpf`yxfae fe xbi yxypi%

    Eiw Vapm# EV

    K% Pkxxci E Byg s ;>>;: "Opkgipdv kpm Gyppkv Bfcc&

    bxx~

    @% @cfeh Xfoip s ;>>;8 "Opiiewfdb Zfcckoi Taba&

    bxx~

    D% Xbi Bkc ^fex s ;>>;0 "Opiiewfdb Zfcckoi Taba&

    bxx~

    H% Iktx Zfcckoi Xkzipe s ;>>>6 "Yefae T{ykpi< Cawip Iktx Tfhi&

    bxx~

    I% Hkzfh Da~~ipjicht Bayti a @iip s ;>>0;"Y~~ip Iktx Tfhi&bxx~

    J% Tbapxvt s ;>>4: "Dbictik Dcfexae&

    bxx~

    Hftxpf`yxfae

    @kpt * Pitxkypkext

    ;>

    Xkpoix Gkpmix Txpkxiov

    Tiogiext< @abigfke Gfript!Vayeo HfoipkxfKoi< 09'88Yp`kefdfxv< Yp`keGihfyg Fedagi< (99#::9-

    Kdditt xa _fccfit Hao Bayti Kci wfcc i kzkfck`ci fe xbi accawfeo gklap YT dfxfit% _izi ticidxih xbiti dfxcawip piwipfit ~ip dk~fxk pkem# bfob daediexpkxfae a efobxcfi kdxfzfxfit!`kpt keh kdditt xa ayp xkpoix gk`fcfxv a t~idfkcxv `iip keh wfei pixkfcipt# keh ~parfgfxv xa D%I% Dkph @piwfeo Dag~kev%

    ;% Eiw Vapm# Eiw Vapm0% ^bfckhic~bfk# ieetvczkefk4% _ktbfeoxae# Hftxpfdx a Dacyg`fk

    Xbi daetygip ft ihydkxih# keh ft daetxkexcv fexipitxih fe cikpefeo gapi% Bi!tbi ielavt zftfxfeo `kpt# pitxefobxdcy`t# keh hpfemfeo gfdpa`piwt% Xbayob xbi daetygip accawt y~ ae xpieht# bi!tbi kcta gkfexkfet x

    `i yef{yi keh fehfzfhykcftxfd# ielavt xpvfeo eiw xbfeot keh ~attittit xbi fedagi xa ha ta%

    ;% @abigfke Gfr

    K daccidxfae a ga`fci yp`kefxit# @abigfke Gf r pi~pitiext xbi ekxfaet gatx cf`ipkc cfitxvcit% Fxt kpi ke ixbefdkccv hfzipti# ~paopittfzi gfr a vayeo tfeocit# day~cit# keh kgfcfit pkeofeo pag txy~paittfaekct% Fe xbifp yemv paw baytit keh k~kpxgiext# @abigfke Gfript kpi xbi ikpcv kha~xipt{yfdm xa dbidm ayx xbi ckxitx gazfi# efobxdcy`# ck~xa~# keh gfdpa`piw% @abigfke Gfript tba~ kx piex!`yv apifoe zfhiat# pikh Hix kfct# wkxdb taddip# keh hpfzi Zacmtwkoie Pk``fxt%0% Vayeo Hfoipkxf

    Vayeo Hfoipkxf kpi xidb'tkzzv keh cfzi fe ktbfaek`ci eifob`apbaaht ae xbi yp`ke pfeoi% Kjyieihydkxih# keh ixbefdkccv gfrih# Vayeo Hfoipkxf daggyefxfit kpi xv~fdkccv ccih wfxb xpiehv k~kpdaehat# xeitt dcy`t keh dcaxbfeo ayxf{yit# dktykc pitxkypkext keh kcc xv~it a k ptpag lyfd

    xa gfdpa`piw% Vayeo Hfoipkxf aphip pag ir~ihfk%dag# oait teaw`akphfeo# pikh xbi Idaeagftx# wFehi~iehiex Jfcg Dbkeeic# keh hpfzi Kyhf K8t%

    Xkpoix Kyhfiedi

    Oiaopk~bfd Hixkfct

    ^tvdbaopk~bfd Hixkfct

  • 7/31/2019 Marketing Plan (1st DRAFT)

    8/8

    Gkpmixfeo Gfr

    _fccfit Hao Bayti Kci ft dyppiexcv fe xbi fexpahydxfae txkoi a xbi pahydx Cfi Dvdci% @iapi xbi ~pahydx cfei dke gazifexa xbi opawxb txkoi# gkpmix keh ~pahydx kwkpieitt gytx i dpikxih= bawizip# pkehfeo keh {ykcfxv txkehkpht kpiwicc itxk`cftbih% pahydxt khhih xa xbi ~pahydx cfei fe xbi yxypi gytx kcta accaw xbi txkxih ~kdmkofeo keh wkppkexvtxkehkpht%

    ;% @piwt

    Xa gkev dpkx piw daetygipt# hpfemfeo k iip ft ke ir~ipfiedi% Xbiti hpfemipt "`iip daeeafttiypt& ielav kekcv|feoxbi kpagk# k~~ikpkedi# ~kckxi# gydb cfmi aei waych ha kx k wfei xktxfeo% Tagi axbip hpfemipt tfg~cv hidfhi fg'gihfkxicv f xbiv cfmi ap hftcfmi k `iip# wfxb cfxxci daetfhipkxfae% ipbk~t xbi iip ft xaa ba~~v# ap ~ipbk~t xbi iip ftxaa twiix ap aeit xktxi% Zkpfixv fe xbi _fccfit ~pahydx cfei wfcc kccaw xbi daeeafttiypt xa daexfeyi ir~ipfgiexfeo= fekhhfxfae# ofzi kcc iip hpfemipt xbi a~~apxyefxv xa eh k _fccfit ~pahydx xbkx gkxdbit xbifp ~piipiedit%

    K% _fccfit Apfofekc Hao Bayti Kci_fccfit Apfofekc Hao Bayti Kci ft xbi ptx ekcf|ih pidf~i dpikxih v _fccfit ayehip keh `piwgktxip Dbkpcfi Dkph% Xbft kci bkt k pfdb# kg`ip dacap% Fxt dkpiyccv piwih wfxb dkpkgic gkcxih`kpciv# ~pazfhfeo k twiix gkcx dbkpkdxip keh hpv'ba~~ih wfxb Dktdkhi ba~t pag xbi kdfdEapxbwitx ap k eaxfdik`cv dfxpyt kpagk% Ck`ic dacap< @ckdm# Dkcapfit< ;:> ";0a|% Kcdabac< 8%?9) "K@Z&

    @% _fccfit Kg`ip Kci_fccfit Kg`ip Kci ft k pfdb keh kzapyc Kg`ip xbkxt tgaaxb keh iktv xa hpfem% Fx ft ipgiexih`v Kgipfdke kci viktx xa ~pahydi k dcike kzap keh pyfxv kpagk% Xbi ziczix xirxypi ft pag ytfeoBaeiv gkcx keh k xaydb a gfcm tyokp% Ck`ic dacap< Pih# Dkcapfit< ;:0 ";0a|% Kcdabac< 8%62) "K@Z&

    D% _fccfit Tmfeev Kci_fccfit Tmfeev Kci ft k cfobx "cawip dkcapfi& iip% Yecfmi ckpoi'tdkci piwipfit# wbfdb axie yti pfdi apdape kt k dbik~ tyokp taypdi xa cfobxie kzap# _fccfit ft gkhi wfxb wkxip# viktx# ba~t# keh gkcx%Xbi gkcx ft paktxih xa khh dacap keh kzap wfxbayx khhfeo dkcapfit% Ea`ci ba~t kckedi xbi dkpkgickzap a xbi gkcx wfxb k tax t~fdfeitt keh bfex a xpa~fdkc pyfx% Ck`ic dacap< Opkv# Dkcapfit< ;08";0a|% Kcdabac< 8%>9) "K@Z&

    H% _fccfit Dpikg Kci_fccfit Dpikg Kci ft k xpkhfxfaekc# gfch# twiix Kgipfdke'txvci dpikg kci gkhi wfxb dape keh kpciv%Fx bkt k gfch ba~ kzap# wfxb lytx ieayob xa kckedi xbi hicfdkxi ~kci gkcx keh dape kzapt% Apkeoi`cattag baeiv ofzit ke khhih hi~xb a kzap keh dag~cirfxv% Ck`ic dacap< kci Viccaw# Dkcapfit< ;:0";0a|% Kcdabac< 9%;) "K@Z&

    ^pahydx

    2

    D%I% Dkph @piwfeo Dag~kev dyppiexcv bkt ayp hfipiex piwt yehip xbi _fccfit Hao Bayti Kci ~pahydx cfck`ic a xbi iip ~pfgkpfcv daetftxt a xbi apfofekc caoa# wfxb xbi caoa ~ckdih azip k hfipiex dacap ap ikd`iip% Xbi `kdm a xbi `ahv caoa ft k {yfpmv hitdpf~xfae a xbi `iip% Xbi `axxcieidm ck`ic ft xbi tkgi dacap ekxih iip# wfxb ea xirx% Kcc piwt# wfxb xbi irdcytfae a miot# dagi fe ;0 a|% pawe axxcit# kzkfck`ci kt "ticidx cadkxfaet fe tfr ~kdmt# keh xwiczi ~kdmt% Tfr ~kdmt dagi fe k txkehkph gahicih ~kdmkoi= bawiz

    pidvdcih ~k~ip ~pahydxt keh bkzi k hftxpittih waah hitfoe% Xbi caoa azip xbi hitfoekxih piw dacap f t awfhi tfhit# keh xbi ~pahydx hitdpf~xfae ft ae xbi a~~atfxi tfhi% Xbi xwiczi ~kdm dagit fe k txkehkph xwidkph`akph `ar# keh ytit xbi tkgi hftxpittih ~kxxipe kt xbi tfr'~kdm% Xbi caoa keh hitfoekxih `piw dacaxbi tbapx ieht a xbi `ar# keh xbi hitdpf~xfae ft ae xbi a~~atfxi ieh% Miot aecv daexkfe xbi paexkc ck`icekxih piw dacap% Kcc miot keh axxcit gytx i txkg~ih wfxb ke ir~fpkxfae hkxi% D%I% Dkph @piwfeo Dag~~pahydi ap ticc dkeeih iip%

    0% ^kdmkofeo

    4% _kppkexv * Dytxagip Tipzfdi

    D%I% Dkph @piwfeo Dag~kev txpfzit xa hicfzip xbi pitbitx keh bfobitx { ykcfxv ~pahydxt xa fxt daetygipt# dytxagip tkxftkdxfae% F k dytxagip pidifzit ke ir~fpih# yetkxftkdxapv ap kev piktae# ap k hkgkoih ap k

    ~pahydx# xbiv kpi k`ci xa daexkdx dytxagip tipzfdi kx xbi Gayex _ac# K bikh{ykpxipt zfk xici~baei# gkXa pidifzi k ycc piyeh ap aei tfeoci axxci ~ypdbkti# aei tfr'~kdm ~ypdbkti# ap aei xwiczi ~kdm ~ypdbktipt gytx tieh k pidif~x "apfofekc# tdke# ap ~baxaopk~b& xa dytxagip tipzfdi% Jap k ycc piyeh ae gapi xbke`axxci ~ypdbkti# aei tfr ~kdm ~ypdbkti# ap aei xwiczi ~kdm ~ypdbkti# dytxagipt gytx pixype kcc yekddi~xxa xbi cadkxfae a ~ypdbkti% Aedi dytxagip tip zfdi bkt daepgih xbi ~ypdbkti "irkgfeih xbi pidif~x ap dwfxb xbi pixkfcip k dbidm wfxb xbi ycc piyeh wfcc i gkfcih xa xbi dytxagip% Xa pioyckxi dag~ckfext# dytwfcc gkfexkfe k hkxk`kti daexkfefeo xbi dytxagipt ekgi# khhpitt# keh piktae ap dag~ckfex%

    F k dytxagip pidifzit k t~af cih ap hkgkoih ~pahydx pag k `kp ap pitxkypkex tipzfeo _fccfit ~pahydxt# xbgiex ft ir~idxih xa pitaczi xbi fttyi v ~pazfhfeo xbi dytxagip wfxb k dag~cfgiexkpv pi~ckdigiex% F k hfttkxftih wfxb xbi dytxagip tipz fdi a xbi itxk`cftbgiex# xbiv gkv daexkdx xbi D%I% Dkph @piwfeo Dagip tipzfdi% Xbi dytxagip wfcc pidifzi k ycc piyeh "ap tfeoci ocktt ~ypdbkti aecv# y~ xa 40a|%& kxip dytxag

    bkt daepgih xbi zkcfhfxv a xbifp pidif~x%

    Kcc ptx xfgi hfttkxftih dytxagipt wfcc kcta pidifzi k dag~cfgiexkpv _fccfit x'tbfpx%