A research on problems faced by

Greater Noida

Presented byAbhinav Thakur (15DM004)Absar Haider (15DM008)Amol Agarwal (15DM021)Anand Vishu (15DM022)Avani Srivastava (15DM039)Bharat Vijay (15DM045)

About Jawed Habib Saloon • Brief history in time• Franchise model • Online presence• Available franchise models

JH @ Greater Noida

• Started by Ms Jyothi Mahajan

• 2000Sq ft. = 1000 Sq ft. + 1000 Sq ft.

• Unique product line ~ Emphasis on Quality for money

• 25 % of sales revenue to J H

• 14.5 % Service tax

Product line and Services

Utility and Usage Habib’s Range Greater Noida Franchise

Herbal Conditioner Pack Habibs Herbal Conditioner Lotus

Treatment Shampoo and Serum

Habibs Herbal Hair Serum Kit Wella Professional

Herbal Shampoo Habibs Herbal Shampoo Habibs Herbal Shampoo

Skin Care and Face mask essentials N/A O3+

Dandruff and Frizz treatment

Habibs Anti-dandruff And Hair fall Control Shampoo Pro Botanix

Seasonality and trends

The wedding season Head massage and Combinations

Weekend crowd Student Populace

Current Marketing Measures

Word of Mouth and overreliance

Listing Contract with Just Dial – ₹16000/-

Jiffy Proposal and Refusal

Coupons for College Fests and Events

Competitive Analysis

JH Profitability BargainingPower of Buyers

Bargaining Power

of Suppliers

Substitute Products

and Services

PotentialNew

Entrants

• Brand Name• Labor • Standard Guidelines• Unique Products

• Local Saloons• Home Services, thehomesaloon.in• Technology Options•Luxury Spas, Masseuse

• Student Discounts• Combi pack Negotiation• Personalized options

• Tony And Guy ~ Jagat Farm• Loreal Saloons• App based services

Problems faced

• Quantity over Quality

• Posters, Posers and Imposters

• Just Dial Strategy Stagnation

Current Means Of Addressing

• Awareness through Conversation and

goodwill

• Imposters reporting and Habib Brand

Action

• Dead End On just Dial

Sought after SWOT • Customer Loyalty• Brand Name• Experience provided and PR

Skills Strengths

• Overreliance on Word of mouth• Online presence• Location-Visibility and ATMs

Weaknesses

• Local Crowd• Customized Services• Express Cuts popularization

Opportunities

• Tony and Guy outlet• HomeSaloon.inThreats

Our Findings

• Current Market ~ Goodwill and Word of mouth

• Online and Mobile Space unexplored• Just Dial Listing not measured for

effectiveness• Emphasis on Labour and Service • Stagnated market

Scope and areas to Improve