Marketing Operations and Digital Business …...Marketing, Operations and Digital Business Undergraduate Programmes 2 Brief Summary This programme specification covers undergraduate

Faculty of Business and Law

Marketing Operations and Digital Business

Undergraduate Programmes

Programme Specification

This document provides a concise summary of the main features of the course(s) and associated award(s) offered through this Programme Specification, and includes the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities provided. More detailed information on the learning outcomes, curriculum content, teaching/learning, assessment methods for each unit and on the Programme’s relationship to QAA Subject Benchmark Statements may be found in the dedicated student handbook for the Programme. The accuracy of the information in this document is reviewed periodically by the University and may be subject to verification by the Quality Assurance Agency for Higher Education

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_________________________________________________________________________________________________________________________________ CASQE Page 1 of 44 Programme Specification

Versioning of Programme Specification This programme specification is valid for the period of approval confirmed at the time of the approval/last review event and relates to provision approved at that point. Programme specifications are updated on an annual basis to include modifications approved through the University’s quality assurance processes. This version provides a description of the programme as approved for the academic session indicated in section 3 of the following table.

1 Date of initial Approval or last review: 22 January 2014

2 Effective date of Approved/Reviewed Programme Specification: 01/09/2014 - 31/08/2020

3 This Version effective from: September 2018

4 Version number: 5

Students who commenced their study on awards within this programme specification prior to 01 September 2014 should refer to the previous version of the programme specification published on the CASQE website.

Cross Referencing of Programme Specifications

The following elements of provision included in this document is/ are also included in the following programme specifications

Award Programme Specification

Amendments made to provision listed in this table, must also be reflected in the relevant programme specifications listed above

http://www.mmu.ac.uk/academic/casqe/specs/index.php

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CENTRE FOR ACADEMIC STANDARDS and QUALITY ENHANCEMENT

Programme Specification

The information in this document is organised into the following sections: Section A – Administrative and Regulatory Information Section B – Outcomes Section C – Structure Section D – Teaching, Learning and Assessment

SECTION A – ADMINISTRATIVE AND REGULATORY INFORMATION

1 Overarching Programme Specification Title

Marketing, Operations and Digital Business Undergraduate Programmes

2 Brief Summary

This programme specification covers undergraduate programmes, in the Marketing Operations and Digital Business Department (MODB) in the Faculty of Business and Law. Within the MODB department, there are full time and part time degree programmes in Business Technology, Advertising and Brand Management, Marketing, Retail and PR. The degrees can be taken as three year full time programmes or as four year programmes including either a placement or overseas study year. Students undertaking a placement or exchange year will be assessed on that year, through a portfolio of notable activities or achievements and provision of a reflective output on their overall experience, personal development and employability. The department also provides entry to degree programmes from a Foundation Year study which is offered in some subject areas.

3 Awarding institution MMU

4 Home Faculty Business and Law

5 Home Department/ School./.Institute

Marketing, Operations and Digital Business

6 UCAS/GTTR code(s) BA (Hons) Advertising and Brand Management (NN52) BA (Hons) Advertising and Brand Management with Placement (NN5G) BA (Hons) Advertising and Brand Management with Overseas Study (8G21) BSc (Hons) Business Technology (2W49) BSc (Hons) Business Technology with Placement(8B07) BSc (Hons) Business Technology with Overseas Study (2L11) BSc (Hons) iBusiness (discontinued September 2015) (7L12) BA (Hons) Marketing Management (N502)

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BA (Hons) Marketing Management with Placement (N500) BA (Hons) Marketing Management with Overseas Study (N505) BA (Hons) Public Relations and Marketing (NP52) BA (Hons) Public Relations and Marketing with Placement (NP5F) BA (Hons) Public Relations and Marketing with Overseas Study (PP21) BA (Hons) Retailing BA (Hons) Retailing with Placement BA (Hons) Retailing with Overseas Study BA (Hons) Retail Management and Marketing (N592) BA (Hons) Retail Management and Marketing with Placement (N592) BA (Hons) Retail Management and Marketing with Overseas Study (8P14) BA (Hons) Retail Management and Marketing (For HKU (SPACE) students) (UCAS Code:)

7 Framework for HE Qualifications position of final award(s) Framework for HE Qualifications

Honours (Level 6)

8 Alignment with University Curriculum Framework Curriculum Framework

Undergraduate

9 Engagement with the University-wide provision (eg Uniwide Language, EdLab)

Uniwide provision is not provided for any Programmes in this specification due to PSRB requirements.

Uniwide is not available to Foundation Year students

10 Compliance with University Assessment Regulations University Assessment Regulations

Undergraduate

11 Approved Variations/Exemptions from University Assessment Regulations University Assessment Regulations

N/A

12

Relationship with Faculty Foundation Year

Successful completion of the Faculty Foundation Year entitles student to enter level 4 of

BA (Hons) Marketing Management BSc (Hons) Business Technology Please note the link degrees for these titles are in the Management Undergraduate Programme Specification BA (Hons) International Business Management

http://www.qaa.ac.uk/en/Publications/Documents/Framework-Higher-Education-Qualifications-08.pdf

http://www.mmu.ac.uk/academic/casqe/regulations/curriculum-frameworks.php

http://www.mmu.ac.uk/academic/casqe/regulations/assessment.php

http://www.mmu.ac.uk/academic/casqe/regulations/assessment.php

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BA (Hons) Business Management BA (Hons) Sports Management BA (Hons) Human Resource Management BA (Hons) Business Management with Law Please note the link degrees for these titles are in the Accounting, Finance and Economics Undergraduate Programme Specification BA (Hons) Accounting and Finance BA (Hons) Economics BA (Hons) Banking and Finance

Awards

13 Final award title(s)

BA (Hons) Advertising and Brand Management BA (Hons) Advertising and Brand Management with Placement BA (Hons) Advertising and Brand Management with Overseas Study BSc (Hons) Business Technology BSc (Hons) Business Technology with Placement BSc (Hons) Business Technology with Overseas Study BSc (Hons) iBusiness (discontinued September 2015) BA (Hons) Marketing Management BA (Hons) Marketing Management with Placement BA (Hons) Marketing Management with Overseas Study BA (Hons) Public Relations and Marketing BA (Hons) Public Relations and Marketing with Placement BA (Hons) Public Relations and Marketing with Overseas Study BA (Hons) Retailing (running out 2016/17 and 2017/18) BA (Hons) Retailing with Placement (running out 2016/17 and 2017/18) BA (Hons) Retailing with Overseas Study (running out 2016/17 and 2017/18) BA (Hons) Retail Management and Marketing (suspended for 2018) BA (Hons) Retail Management and Marketing with Placement (suspended for 2018) BA (Hons) Retail Management and Marketing with Overseas Study (suspended for 2018) BA (Hons) Retail Management and Marketing (For HKU (SPACE) students) (suspended for 2018)

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14 Combined Honours Combined Honours on the Manchester campus The University has a defined list of approved combinations available to students through the Combined Honours scheme. Each approved combination is assigned to a programme specification and to a Department that is responsible for all programme management arrangements for students enrolled on that combination. Section 14a(iii) indicates all combinations available for subjects within this programme specification and also identifies those combinations for which this programme specification is specifically responsible.

14a

(i) Combined Honours Awards available eg:

BSc/BA (Hons) AB

BSc/BA (Hons) AB and XY

BSc/BA (Hons) AB with XY (ii) Single Honours Awards available

through Combined Honours (ie Named Awards)

(iii) Approved Subject Combinations

administered by this Programme Specification (ie “home” combinations)

BA (Hons) Digital Media and Marketing BA (Hons) Digital Media with Marketing BA (Hons) Marketing with Digital Media BA (Hons) Business Enterprise and Marketing BA (Hons) Business Enterprise with Marketing BA (Hons) Marketing with Business Enterprise BA (Hons) International Business and Marketing BA (Hons) International Business with Marketing BA (Hons) Marketing with International Business N/a N/a

14b Approved Subject Combination administered by other Programme Specifications

Approved Combination Home Programme Specification and Home Dept

Digital Media and Marketing Business Enterprise and Marketing International Business and Marketing

All approved combinations in Management Undergraduate Programmes. Home Department - Management

15 Interim exit awards and Subject title(s)

DipHE Advertising and Brand Management CertHE Business Technology DipHE Business Technology CertHe iBusiness DipHE iBusiness CertHE Marketing Management DipHE Marketing Management CertHE Public Relations and Marketing DipHE Public Relations and Marketing CertHE Retailing

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DipHE Retailing CertHE Retail Management and Marketing (is not available to HKU (SPACE) students) DipHE Retail Management and Marketing (is not available to HKU (SPACE) students)

Arrangements with Partners

16 Approved Collaborative partner(s)

Partner Name Type of Collaborative Partnership

Hong Kong University (SPACE)

Joint Delivery - BA (Hons) Retail Management and Marketing

17 Articulation and Progression Arrangements with Partners

Partner Name Details of Arrangements

Hong Kong University (SPACE)

Holders of the Advanced Diploma in Marketing, Advanced Diploma in Marketing and Brand Management, Advanced Diploma in Marketing and Retail Management and Advanced Diploma in Digital and Social Media Marketing from HKU (SPACE) will gain entry onto the BA (Hons) Retail Management and Marketing with advanced standing of 180 credits at level 4 and 5.

Professional, Statutory and Regulatory Bodies 18 PSRB(s) associated with final award

of any route within the programme specification

Chartered Institute of Marketing Accreditation obtained for the CIMs Entry Points Policy in respect of the following degrees: BA (Hons) Advertising and Brand Management BA (Hons) Marketing Management BA (Hons) Retailing BA (Hons) Retail Management and Marketing (will not apply to the HKU (SPACE) version of the award title) BA (Hons) Public Relations and Marketing Association of Project Managers Accreditation obtained for APM’s membership in respect of the

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following degree (for those students choosing and passing the final year Project Management Unit: BSc (Hons) Business Technology BSc (Hons) iBusiness BA (Hons) Marketing Management

19 Date, outcome & period of approval of last PSRB approval/accreditation

Chartered Institute of Marketing Date: March 2016 Outcome: Approved Period of Approval: December 2017 Association of Project Managers Accreditation Date: November 2014 Outcome: Approved Period of Approval: 2017

Approval Status

20 Date and Period of approval of most recent MMU review/approval

(i) Date of Latest review/approval 22 January 2014 Foundation Year 2 May 2012

(ii) Length & Dates of Period of approval given In (i) above: Years: 6 years From: 1 September 2014 To: 31 August 2020

(iii) Major Modifications to Programme

Specification since last review/approval

17 Nov 2015: Retitling of award from BA

(Hons) Retailing to BA (Hons) Retail

Management and Marketing

27 May 2016: BA (Hons) Retail Management

and Marketing – joint delivery of existing

MMU award at Hong Kong University

(SPACE)

07 September 2016: Adjustment to the

curriculum structure to ensure sufficient

distinctiveness between interim and final

award titles.

See section H.

21 Next Scheduled Review Date:

Foundation Year Curriculum specifically attached to this programme specification will be reviewed at the same time.

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2019/2020

22

SECTION B - OUTCOMES

23 MMU Graduate Outcomes

On successful completion of their course of study MMU graduates will be able to: GO1. apply skills of critical analysis to real world situations within a defined range of

contexts; GO2. demonstrate a high degree of professionalism characterised by initiative, creativity,

motivation and self-management; GO3. express ideas effectively and communicate information appropriately and accurately

using a range of media including ICT; GO4. develop working relationships using teamwork and leadership skills, recognising and

respecting different perspectives; GO5. manage their professional development reflecting on progress and taking appropriate

action; GO6. find, evaluate, synthesise and use information from a variety of sources; GO7. articulate an awareness of the social and community contexts within their disciplinary

field. Foundation Year Outcomes It is recognised that the University’s General Educational Outcomes will be met in full on completion of the total student experience over the period of study towards a degree. On successful completion of the University Foundation Year a student will be able to:

FY1. Demonstrate knowledge in the subject matter of their units appropriate to Level 3 and apply what has been learned;

FY2. Engage in discussion on topics/issues related to contemporary debate in the subject matter of their units;

FY3. Demonstrate safe and effective use of specific media/equipment/material where appropriate;

FY4. Extract, summarise and synthesise relevant information; FY5. Produce a coherent and structured piece of written work; FY6. Demonstrate a readiness for lifelong learning and personal development; FY7. Participate effectively in group working and team activities; FY8. Demonstrate communication and presentation skills by clear and effective use of

speech, writing and other appropriate methods; FY9. Demonstrate a basic level of critical thought; FY10. Apply a range of study skills methods to enhance their academic development; FY11. Demonstrate numeracy skills in both everyday situations and in their specific subject

areas where appropriate; FY12. Demonstrate basic IT skills relating to word processing, spread sheets, simple

databases and the Internet; FY13. Demonstrate an awareness of the programme of study in a wider context.

24 Programme Rationale

The aim of our Faculty is to be a leading Faculty of Business and Law, exemplified by our academic scholarship, professional recognition, and research respected for its relevance and impact that

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adds value to organisations and society. To help achieve this aim, the Department of Marketing Operations and Digital Business offers a suite of undergraduate programmes that are modern and progressive and meet the demands of our students and employers in an ever changing world. Our portfolio of programmes have been designed to offer stimulating, relevant and appealing curricula that will be valued by students and employers both nationally and internationally. Our range of programmes have been specifically designed with the following aspirations in mind: to prepare socially and environmentally responsible graduates for successful careers in marketing and business technology; to gain relevant and good quality professional body endorsements to help our students improve their employability; encourage our graduates to value knowledge, skills and innovation and apply these to the challenges they will face. The Department’s programmes are constructed around an array of marketing, business technology and digital units that will offer students foundational knowledge and skills in the building blocks of various subjects and then a choice to develop specialisms and distinctive areas of competence in various aspects of marketing and business technology practice, and in various functional areas of expertise. Our programmes offer a balanced integration of academic thinking and knowledge that can be practically applied in the business context. We aim to develop students that will become (1) confident independent thinkers and learners, (2) who wish to expand their subject knowledge and develop their employability skills and (3) who will be sensitive to personal, cultural and social issues. The vocational and practical nature of the programmes will enable students to develop the transferable skills required to develop and navigate careers within and across many sectors. Our programmes are designed to be delivered internationally via remote delivery. Our programmes are delivered using a range of appropriate teaching and learning strategies that feature blended learning and face-to-face delivery and will include lectures, seminars, workshops and tutorials as appropriate to the knowledge and skills and how they can best be assimilated. Our units are all supported online through the creative use of new and existing technology and innovative software. It is anticipated that the embedding of on-line technology will allow courses to be offered across to a wide range of markets across the world.

25 QAA Benchmark Statement(s)

General Business and Management QAA 2007 Business and Management QAA February 2015 for BA (Hons) Retail Management and Marketing

26 Programme Specific Outcomes

Assurance of Learning (AoL) refers to a process used to continually improve student performance through improving student learning. The Faculty of Business and Law has established a common set of outcomes for all programmes that are business-specific skills and knowledge appropriate to the mission of the School. These are referred to as programme level learning outcomes (PLO). Each award has its own clear goals whilst maintaining the overall mission of the School. The learning outcomes for each programme are expressed in the Programme Specification. They underpin what employers want as part of professional preparation and that we believe students will need for career advancement. (a) Final Award Learning Outcomes

For all awards and HKU (SPACE) students within this programme specification the following learning outcomes apply. PLO1. apply critical thinking to practical and theoretical problems PLO2. be effective communicators using a range of media

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PLO3. demonstrate an awareness of ethical, corporate social responsibility and sustainability issues appropriate to the level of study and the discipline context PLO4. demonstrate professional and commercial/corporate awareness On successful completion of BA (Hons) Advertising and Brand Management students will also be able to: PLO5. Develop and apply advertising and brand management knowledge and skills.

On successful completion of BA (Hons) Advertising and Brand Management with Placement / Overseas Study students will also be able to: PLO5. Develop and apply advertising and brand management knowledge and skills. On successful completion of BSc (Hons) Business Technology students will also be able to: PLO5. Develop and apply Business Technology knowledge and skills. On successful completion of BSc (Hons) Business Technology with Placement / Overseas Study students will also be able to: PLO5. Develop and apply Business Technology knowledge and skills. On successful completion of BSc (Hons) iBusiness students will also be able to: PLO5. Develop and apply Business Technology knowledge and skills. On successful completion of BA (Hons) Marketing Management students will also be able to: PLO5. Develop and apply marketing management knowledge and skills. On successful completion of BA (Hons) Marketing Management with Placement / Overseas Study students will also be able to: PLO5. Develop and apply marketing management knowledge and skills. On successful completion of BA (Hons) Public Relations and Marketing students will also be able to: PLO5. Develop and apply public relations marketing management knowledge and skills. On successful completion of BA (Hons) Public Relations and Marketing with Placement / Overseas Study students will also be able to: PLO5. Develop and apply public relations marketing management knowledge and skills.

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On successful completion of BA (Hons) Retail Management and Marketing students and HKU (SPACE) students will also be able to: PLO5. Develop and apply retail management knowledge and skills. On successful completion of BA (Hons) Retailing students will also be able to: PLO5. Develop and apply retail management knowledge and skills. On successful completion of BA (Hons) Retailing students with Placement / Overseas Study will also be able to: PLO5. Develop and apply retail management knowledge and skills. On successful completion of BA (Hons) Retail Management and Marketing students with Placement / Overseas Study will also be able to: PLO5. Develop and apply retail management knowledge and skills.

(b) Combined Honours Learning Outcomes N/a

(c) Pass Degree Learning Outcomes Students who do not qualify for the award of a Bachelor’s degree with honours may be eligible for the award of a Pass degree. Criteria for the award of a Pass degree are detailed within the University’s Assessment Regulations for Undergraduate Programmes of Study

27 Interim Award Learning Outcomes

On successful completion of a (CertHE) Business Technology, students will be able to:

Understand the role of information systems in supporting business from strategic, through to organisational, levels across the business functions.

Manage personal and professional development through activities that promote independent and self-managed learning in the workplace.

Understand simple user requirements and translate these into a working prototype for web or mobile platforms.

Analyse a simple business system requirement and self manage the development of a solution using a structured approach.

On successful completion of a (DipHE) Business Technology, students will be able to:

Use project management tools and techniques to define, plan and execute simple IT deployment projects.

Deploy appropriate theory, practices and tools for the specification, analysis, design, implementation and evaluation of technology to support business.

Demonstrate an understanding of emerging IT/digital business activities and the operational functions of organisations.

Demonstrate analytical process, academic skills and techniques in relation to customer information management.

http://www.mmu.ac.uk/academic/casqe/regulations/assessment-regulations.php

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Plan for the sustainable exploitation of digital technology guided by the adoption of appropriate professional ethical, and legal, practice.

On successful completion of a (DipHE) Advertising and Brand Management, students will be able to:

Practise academic and analytical skills in appreciating the role and place of consumers.

Examine the importance of brand management in the marketing discipline.

Distinguish the marketing activities and allied functions within various organisation types.

Select and evaluate higher specialist areas of interests in the context of contemporary business issues and practice.

On successful completion of a (CertHe) iBusiness, students will be able to:

Understand the role of information systems in supporting business from strategic, through to organisational, levels across the business functions.

Undertake defined personal and professional development through work-based activities that require independent and self-managed learning in the workplace.

Understand simple user requirements and translate these into a working prototype for web or mobile platforms.

Evaluate the applicability of theory, knowledge and models of good practice to the student’s specific working environment.

On successful completion of a (DipHE) iBusiness, students will be able to:

Use project management tools and techniques to define, plan and execute simple IT deployment projects.

Demonstrate an understanding of emerging IT/digital business activities and the operational functions of organisations.


Plan for the sustainable exploitation of digital technology guided by the adoption of appropriate professional ethical, and legal, practice.

Analyse, plan and carry out personal and professional development through work-based activities that require independent and self-managed learning in the workplace.

On successful completion of a (CertHe) Marketing Management, students will be able to:

Describe and apply key marketing principles.

Recognise the wider impact of marketing communications at both a corporate and individual level.

Demonstrate a skills and knowledge base in marketing practice.

Demonstrate digital and social media acumen and evaluate/interpret data, in order to

develop sound judgements for marketing effectiveness.

On successful completion of a (DipHE) Marketing Management, students will be able to:

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Undertake project/marketing activities and allied functions within various organisation types.


On successful completion of a (CertHe) Public Relations Marketing Management, students will be able to:


Recognise the wider impact of marketing communications at both a corporate and individual level.

Demonstrate a skills and knowledge base in public relations theory and practice.



On successful completion of a (CertHe) Public Relations Marketing Management, students will be able to:



Implement PR strategy and campaign planning

Select and evaluate higher specialist areas of interests in the context of contemporary business issues and practice.

On successful completion of a (CertHe) Retailing students will be able to:


Recognise the wider impact of marketing theory and practice at both a corporate and individual level.

Apply the external and internal environmental factors to retail organisations.



On successful completion of a Level 5 (DipHe) Retailing students will be able to:


Examine the importance of retailing in the management discipline.

Implement retail strategy Select and evaluate higher specialist areas of interests in the context of contemporary

business issues and practice.

On successful completion of a (CertHe) Retail Management and Marketing, students will be able to:


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Recognise the wider impact of marketing theory and practice at both a corporate and individual level.

Apply the external and internal environmental factors to retail organisations.



On successful completion of a (DipHe) Retail Management and Marketing, students will be able to:


Examine the importance of retailing in the management discipline.

Implement retail strategy. Select and evaluate higher specialist areas of interests in the context of contemporary

business issues and practice.

SECTION C – STRUCTURE

28 Structures, modes of delivery (eg FT/PT/DL etc), levels, credits, awards, curriculum map of all units (identifying core/option status, credits, pre or co-requisites) potential entry/exit points and progression/award requirements

OPTION UNITS Option units listed in the following curriculum structures are all approved for delivery but may not all run in any one academic session. Level 3 – Faculty Foundation Year

Core Units

Code Status

Unit Title No of credits

5U3Z0002 Core Introduction to Business 30

5U3Z0003 Core Business Intelligence 30

5U3Z0001 Core Accounting, Finance and Economics for Business 30

5U3Z0004 Core Academic Skills for Higher Education 30

European Union and International Students

European and international students who have an IELTS of less than 6.0 (or equivalent) will replace the

unit Accounting Finance and Economics for Business with:

Code Status


443Z0005 Core English for Academic Study 30

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Successful completion of the Faculty Foundation Year entitles access to BA (Hons) Business Management, BA (Hons) International Business Management, BA (Hons) Sports Management, BSc (Hons) Business Technology, BA (Hons) Marketing Management and BA (Hons) Accounting and Finance, BA (Hons) Economics, BA (Hons) Banking and Finance. Faculty Business and Law wide Level 6 Options The Faculty Business and Law offers a wide variety of options, which are offered to all generalist programmes e.g. Business Management and Marketing Management. Certain specialist programmes benefit from accreditation from professional bodies (such as CIMA, CIM, etc.), therefore, it is important that the units within these programmes reflect the specialist nature and include the content, which allows for the formal accreditation from the appropriate professional body. These programmes have a specialist unit instead of a language unit to ensure that there is complete coverage of the learning outcomes required for this specialist area. However, this should not prevent students from still taking advantage of the exchange year within certain countries. Exchange and foreign language competence are unrelated. All other general business programmes have the language option as the generalist curriculum allows for this within the timescale of the programme and therefore, students can benefit from a language within this general approach.

BA (Hons) Advertising and Brand Management BA (Hons) Advertising and Brand Management with Placement BA (Hons) Advertising and Brand Management with Overseas Study

A common 30 credit core unit ‘The Responsible Marketer will be reduced to 15 credits to accommodate the new personal and professional development unit. This unit includes some personal and professional development input, however, this is quite minimal and is not directly assessed. The unit leader believes that students would benefit from a dedicated delivery of the PDP element and consequently would enable this unit to concentrate on the entrepreneurial elements of the unit. This proposal will ensure that all PLOs remain fully met.

Level 4

Core Units

Code Status


5U4Z0005 Core Principles of Marketing 30

5U4Z0002 Core The Responsible Marketer 15

5U4Z0001 Core Personal and Professional Development 15

5U4Z0007 Core Marketing Communications Theory and Practice 30

5U4Z0008 Core Digital Media and Marketing Platforms 30

On successful completion of Level 4 – interim exit award: CertHE Marketing Management Level 5

Core Units

Code Status


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5U5Z0016 Core Consumer Behaviour and Culture 30

5U5Z0017 Core Brand Management 30

5U5Z0023 Core Advertising Management 30

Option Units Choose one from options listed

5U5Z0019 Option Agency Life Internships 30

5U5Z0069 Option The Big Agency 30 Students will be enrolled on The Big Agency initially and then transfer to Agency Life Internships once they have secured an internship placement. On successful completion of Levels 4 and 5 – interim exit award: DipHE Advertising and Brand Management Placement / Overseas Study Year

Code Status Unit Title

No of credits

5U5Z0098 None Placement Year 120 practice credits

5U5Z0001 - (Worldwide) 5U5Z0002 - (Erasmus)

None Overseas Exchange Year 120 practice credits

Level 6

Core Units

Code Status


5U6Z0027 Core Strategic Marketing Management 30

5U6Z0039 Core Corporate Reputation Management 30

5U6Z0030 Core Strategic Communications and Advertising Planning

30

Option units Choose one from options listed

Code

Status Unit Title No. of Credits

5U6Z0028 Option Research Project 30

5U6Z8034 Option Services Marketing 30

5U6Z0026

Option Consultancy Project 30

Placement students may study the following option unit:

5T6Z0029 None Applied Management Practice 30

On successful completion of Level 6 – Final exit award: BA (Hons) Advertising and Brand Management;

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BA (Hons) Advertising and Brand Management with Placement; BA (Hons) Advertising and Brand Management with Overseas Study.

BSc (Hons) iBusiness (Discontinuation of this programme with effect from September 2015) Level 4

Core Units

Code Status


5U4Z0073 Core Business Effectiveness (WBL) 30

5U4Z0015 Core Work Based Learning (Level 4) 30

5U4Z0074 Core Web and Mobile Technologies (WBL) 30

5U4Z0075 Core Introduction to Business Systems (WBL) 30

On successful completion of Level 4 – interim exit award: CertHE iBusiness Level 5

Core Units

Code Status Unit Title No of credits

5U5Z0076 Core Technology Management (WBL) 30

5U5Z0077 Core Emerging Technology in Organisations (WBL) 30

5U5Z0078 Core Customer Information Management (WBL) 30

5U5Z0026 Core Work Based Learning (Level 5) 30

On successful completion of Levels 4 and 5 – interim exit award: DipHE iBusiness Level 6

Core Units

Code Status


5U6Z0079 Core Business Intelligence and Strategy (WBL) 30

5U6Z0042 Core Work Based Learning Project 30


5U6Z0031 Option Developing a Digital Business (Non-Technical Route)

30

5U6Z0067 Option Developing a Digital Business (Technical Route) 30

Option Units Choose one from options listed below or from the Faculty Business and Law wide options

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5U6Z0032 Option Project Management 30

5U6Z0068 Option Integrated Marketing Communications 30

5U6Z0029 Option International and Global Marketing 30

5U6Z0030 Option Strategic Communications and Advertising Planning

30

5U6Z0035 Option Digital and Social Media Marketing Communications Management

30

5U6Z0041 Option Contemporary Issues in Retailing 30

5U6Z0072 Option Strategic Operations and Supply Chain Management in Retail

30

5U6Z0033 Option Strategic Operations for Business Development 30

5U6Z0034 Option Principles of Business Analytics 30

5T6Z0044 Option Sports Branding and Sponsorship 30

On successful completion of Level 6 – Final exit award: BSc (Hons) iBusiness

BSc (Hons) Business Technology BSc (Hons) Business Technology with Placement BSc (Hons) Business Technology with Overseas Study One stand alone, non-credit bearing module, delivered alongside the credit bearing units throughout the year and principally underpinned by integrated assessment through the assessment package at level 4. Integrated assessment is vital, to ensure engagement and relevance of content. This will also foster further development of the Early Career Professional project, embedding key skills across all four units, promoting the concept of ‘whole programme thinking’, ensuring that the intended range of skills content is being delivered and that programme learning outcomes are being achieved.

Level 4

Core Units

Code Status


5U4Z0070 Core Business Effectiveness 30

5U4Z0011 Core Web and Mobile Technologies 30

5U4Z0012 Core Introduction to Business Systems 30

5U4Z0066 Core The Technology Project 30

On successful completion of Level 4 – interim exit award: CertHE Business Technology Level 5

Core Units

Code Status


5U5Z0020 Core Technology Management 30

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5U5Z0021 Core Emerging Technologies in Organisations 30

5U5Z0018 Core Customer Information Management 30

5U5Z0022 Core Digital Technology Design and Build 30

On successful completion of Levels 4 and 5 – interim exit award: DipHE Business Technology Placement / Overseas Study Year


No of credits




Level 6

Core Units

Code Status


5U6Z0037 Core Business Intelligence and Strategy 30


5U6Z0031 Option Developing a Digital Business 30

5U6Z0067 Option Developing a Digital Business (Technical Route) 30




5U6Z0026 Option Consultancy Project 30

Option Units Choose one from options listed below or from the Faculty of Business and Law wide options

5U6Z0032 Option Project Management 30

5U6Z0068 Option Integrated Marketing Communications 30

5U6Z0029 Option International and Global Marketing 30


30


30


5U6Z0072 Option Strategic Operations and Supply Chain Management in Retail

30



On successful completion of Level 6 – Final exit award: BSc (Hons) Business Technology; BSc (Hons) Business Technology with Placement; BSc (Hons) Business Technology with Overseas Study.

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BA (Hons) Marketing Management BA (Hons) Marketing Management with Placement BA (Hons) Marketing Management with Overseas Study A common 30 credit core unit ‘The Responsible Marketer will be reduced to 15 credits to accommodate the new personal and professional development unit. This unit includes some personal and professional development input, however, this is quite minimal and is not directly assessed. The unit leader believes that students would benefit from a dedicated delivery of the PDP element and consequently would enable this unit to concentrate on the entrepreneurial elements of the unit. This proposal will ensure that all PLOs remain fully met. Level 4

Core Units

Code Status





5U4Z0007 Core Marketing Communications Theory and Practice 30


On successful completion of Level 4 – interim exit award: CertHE Marketing Management Level 5

Core Units

Code Status







5U5Z0069 Option The Big Agency 30 Students will be enrolled on The Big Agency initially and then transfer to Agency Life Internships once they have secured an internship placement. On successful completion of Levels 4 and 5 – interim exit award: DipHE Marketing Management Placement / Overseas Study Year


No of credits


5U5Z0001 - (Worldwide)


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5U5Z0002 - (Erasmus)

Level 6

Core Units

Code Status



5U6Z0029 Core International and Global Marketing 30


Code





Option Units Choose one from options listed below or from the Faculty Business and Law wide options

5U6Z0037 Option Business Intelligence and Strategy 30

5U6Z0031 Option Developing a Digital Business 30

5U6Z0042 Option Work Based Learning Project 30


30


30


5U6Z0072 Option Strategic Operations and Supply Management in Retail

30






On successful completion of Level 6 – Final exit award: BA (Hons) Marketing Management; BA (Hons) Marketing Management with Placement; BA (Hons) Marketing Management with Overseas Study.

BA (Hons) Public Relations and Marketing BA (Hons) Public Relations and Marketing with Placement BA (Hons) Public Relations and Marketing with Overseas Study

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A common 30 credit core unit ‘The Responsible Marketer will be reduced to 15 credits to accommodate the new personal and professional development unit. This unit includes some personal and professional development input, however, this is quite minimal and is not directly assessed. The unit leader believes that students would benefit from a dedicated delivery of the PDP element and consequently would enable this unit to concentrate on the entrepreneurial elements of the unit. This proposal will ensure that all PLOs remain fully met. Level 4

Core Units

Code Status





5U4Z0013 Core Public Relations Theory and Practice 30


On successful completion of Level 4 – interim exit award: CertHE Public Relations and Marketing Level 5

Core Units

Code Status




5U5Z0024 Core PR Strategy and Campaign Planning 30



5U5Z0069 Option The Big Agency 30 Students will be enrolled on The Big Agency initially and then transfer to Agency Life Internships once they have secured an internship placement. On successful completion of Levels 4 and 5 – interim exit award: DipHE Public Relations and Marketing Placement / Overseas Study Year


No of credits




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Level 6

Core Units

Code Status



5U6Z0040 Core Media Relations and PR Specialisms 30

5U6Z0035 Core Digital and Social Media Marketing Communications Management

30


Code







On successful completion of Level 6 – Final exit award: BA (Hons) Public Relations and Marketing; BA (Hons) Public Relations and Marketing with Placement; BA (Hons) Public Relations and Marketing with Overseas Study.

BA (Hons) Retailing

BA (Hons) Retailing with Placement BA (Hons) Retailing with Overseas Study One stand alone, non-credit bearing module, delivered alongside the credit bearing units throughout the year and principally underpinned by integrated assessment through the assessment package at level 4. Integrated assessment is vital, to ensure engagement and relevance of content. This will also foster further development of the Early Career Professional project, embedding key skills across all four units, promoting the concept of ‘whole programme thinking’, ensuring that the intended range of skills content is being delivered and that programme learning outcomes are being achieved.

Level 4

Core Units

Code Status


5T4Z0003 Core Understanding and Managing People 30


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5U4Z0014 Core Retail Environment 30


On successful completion of Level 4 – interim exit award: CertHE Retailing Level 5

Core Units

Code Status




5U5Z0025 Core Retail Operations 30


On successful completion of Levels 4 and 5 – interim exit award: DipHE Retailing Placement / Overseas Study Year


No of credits




Level 6

Core Units

Code Status



5U6Z0041 Core Contemporary Issues in Retailing 30

5U6Z0072 Core Strategic Operations and Supply Chain Management in Retail

30


Code





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On successful completion of Level 6 – Final exit award: BA (Hons) Retailing; BA (Hons) Retailing with Placement; BA (Hons) Retailing with Overseas Study.

BA (Hons) Retail Management and Marketing

BA (Hons) Retail Management and Marketing with Placement BA (Hons) Retail Management and Marketing with Overseas Study

Level 4

Core Units

Code Status




5U4Z8030 Core Principles of Retailing 30


On successful completion of Level 4 – interim exit award: CertHE Retail Management and Marketing Level 5

Core Units

Code Status


5U5Z0025 Core Retail Operations 30

5U5Z8032 Core Place Management and Marketing 30

5U5Z8031 Core Retail Life 30


5U5Z0016 Option Consumer Behaviour and Culture 30

5U5Z0017 Option Brand Management 30

On successful completion of Levels 4 and 5 – interim exit award: DipHE Retail Management and Marketing Placement / Overseas Study Year


No of credits




Level 6

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Core Units

Code Status





30

5U6Z0071 Core Retail Project 30

On successful completion of Level 6 – Final exit award: BA (Hons) Retail Management and Marketing; BA (Hons) Retail Management and Marketing with Placement; BA (Hons) Retail Management and Marketing with Overseas Study.

BA (Hons) Retail Management and Marketing for HKU (SPACE) students

Level 4

Core Units

Code Status



Level 5

Core Units

Code Status


5U5Z8032 Core Place Management and Marketing 30

Level 6

Core Units

Code Status


5U6Z8033 Core Fashion Marketing 30



30

5U6Z0071 Core Retail Project 30

On successful completion of Level 6 – Final exit award: BA (Hons) Retail Management and Marketing

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HKU (SPACE) – 12-week delivery model

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Articulation Mapping for HKU (SPACE) students HKU (SPACE) students are exempt from 180 credits at level 4 and 5. They have advanced standing of programme content from successfully completing the following programme

o Advanced Diploma in Marketing o Advanced Diploma in Marketing and Brand Management o Advanced Diploma in Marketing and Retail Management o Advanced Diploma in Digital and Social Media Marketing

MMU Unit Title MMU Unit Code Unit Status

Credit Value

Level of Study

HKU (SPACE) Unit Title Level of Study

Digital marketing and Media Platforms 5U4Z0008 CORE 30 4 Digital Marketing 5

Principles of Marketing 5U4Z0005 CORE 30 4 Principles of Marketing 5

Principles of Retailing 5U4Z8030 CORE 30 4 Retail Marketing Strategies Retail Merchandising & Distribution

5

Retail Operations 5U5Z0025 CORE 30 5 Managing Retail Operation 5

Brand Management 5U5Z0017 OPTION 30 5 Brand Management 5

Consumer Behaviour and Culture 5U5Z0016 OPTION 30 5 Consumer Behaviour 5

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Student Mobility students Level 5

Student Mobility Units

Code Status


5U5Z0096 Student Mobility Consumer Behaviour and Culture (Student Mobility)

15

5U5Z0097 Student Mobility Brand Management (Student Mobility) 15

Level 6

Student Mobility Units

Code Status


5U6Z0098 Student Mobility Integrated Marketing Communications (Student Mobility)

15

5U6Z0099 Student Mobility International and Global Marketing (Student Mobility)

15

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SECTION D - TEACHING, LEARNING AND ASSESSMENT

29 Articulation of Graduate Prospects

The Faculty of Business and Law programmes have been designed to enhance employability skills in the following ways: 1 The programmes have been designed to articulate to the appropriate Professional Bodies and

conform to these requirements in relation to curriculum requirements. This ensures that

graduates are able to top up their degree to achieve professional qualifications which are

frequently demanded by employers.

2 Many programmes assessments are based on live or real business cases. These may be in the

form of projects, case studies with clients, client briefs etc. This gives an opportunity for

students to engage with industry during their studies and build skills in networking, negotiation

and interaction with businesses.

3 The placement year is offered on the four year version of all programmes. The placement year

has always been a strength of our business programmes and is very attractive to organisations

wishing to recruit talent. A bespoke Placement Office within the Faculty of Business and Law has

been designed to assist students in securing a placement with specialist support for CV writing,

assessment centre training and general advice. Placement year salaries usually vary from

between £12,000 to £21,000 per year. All placements are vetted and academic visits support

the student during the placement and the compilation of their portfolio.

4 The Professional Development Portfolio is embedded within each programme to enhance

employability skill. This is supported by an on-line portfolio completion and personal meetings

with Personal Academic Tutors.

5 Industry speakers – each unit engages at least one guest speaker from industry who may be an

alumni.

6 Specialist Careers Events - ProDev Day is an example of a specialist Professional Development

event, which is run every year with local creative industries and careers department for all

Faculty Business and Law students.

7 Enterprise skills units – these are taught within most programmes either as a core or option.

These units equip the student with the necessary business and entrepreneurial skills to

commence their own business.

8 Within each programme, an international perspective is considered – this is done by adopting

global material within the units. This assists in offering a cultural and international awareness

to all students which is important for most organisations looking for appropriate skilled recruits.

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Many of the programmes also allow for an exchange year, this allows the student who attends

an exchange to embrace an international culture.

Business graduates are supported as described above to secure a career in business or a related area of business. Most students make the transition from their degree programme to a first level graduate role such as executives in a wide range of areas such as logistics, buying, sales, marketing, analysts, accountancy, etc. Many students choose to start their own business and a number have set themselves up within the MMU Incubator – Innospace.

30 Curriculum Design

Option Units Option units listed in the curriculum structures (section C28 above) are all approved for delivery, but may not all run in any one academic session. The vision and rational for the programmes is to develop a student’s appreciation of their discipline, in terms of depth of knowledge, as well as, in relation to the wider economic, social, cultural and environmental contexts it may interfaces with. The programme aims are aligned to the programme learning outcomes as discussed in section 26 of this document. Each of the programmes will have outcomes that are measurable and develop through each stage of the programme. All programmes are built on a model of the learner that develops students so that they are empowered, challenged, invigorated and continue to develop: From Level 3 and 4 as Dependent to Level 5 as Interdependent to, Level 6 as Independent

Much of the subject content of the units are driven by the requirements of the knowledge required by the QAA and in some cases the requirements of the accrediting bodies. Whilst employability is a main focus to the programmes in MODB, the programmes are also designed to develop an ethical and sustainable awareness and appreciate the international aspects of their discipline in line with the programme learning outcomes detailed in section 26. Sustainability content is evident in at least one core unit at each level in every programme and at level 6 is a measurable programme learning outcome, although in practice it is embedded across a number of units through critical thinking and group work.

Internationalisation is embedded in the programme in two ways. Firstly, through the inclusivity strategy discussed below in section 33 and then in the curriculum content. The programmes have a strong international focus.

Students on a remote delivery model e.g. HKU (SPACE) will have an Induction that will be carried out on the first visit to orientate students to MMU and the programme. Typically, this will be 3 hours and each unit will also orientate students to specific requirements of the unit.

Foundation Year study is offered in a number of subject areas. Students who begin with the Level 3 Foundation Year pursue a four-year course of study (FT) and proceed to Level 4 of their link degree

http://www.innospace.co.uk/

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programme on successful completion of the Foundation Year. The linked degrees recognise the diverse nature of the subject areas studied in the Faculty of Business and Law. Students on the Foundation Year will study common units with the key variability between business related programmes and the law programme. International students have an opportunity to study English for Academic Study within the programme.

Student Mobility Students on the Student Mobility schemes will study the same curriculum as MMU home students. Where appropriate, 15 credit unit specifications (based on the same curriculum content) have been development to accommodate students study at MMU for less than a full academic year.

31 Learning and Teaching

The purpose of this LTA is to set out the key principles for learning, teaching and assessment in the Faculty of Business and Law. It should be read in conjunction with the:

Strategic Framework for Learning, Teaching and Assessment

Faculty of Business and Law mission statement

MMU Commitment

Institutional Codes of Practice

Employability, Employment & Enterprise Strategy

Undergraduate Curriculum Framework

AACSB Standards for Teaching and Learning (Assurance of Learning) This approach should help to guide the development of detailed learning and teaching approaches in programme areas as demonstrated in the programme specifications. Our philosophy is that students who study at the Faculty of Business and Law benefit from excellence and consistency in learning, teaching and assessment and the strengths of the individual subject specific expertise of staff within a supportive and inclusive environment where all contributions are valued. The Faculty of Business and Law Blend The Faculty of Business and Law student experience is distinctive and is built around ‘modelling professional behaviour’. This ‘immersive learning experience’ benefits our students in a number of ways including:

Courses that reflect current business practice and values that help students to continually develop as world class professionals

Courses that are accredited by professional organisations as recognition of our professional approach

A business professional approach to the delivery of learning and teaching that is built upon staff professional skills, research informed subjects and continuous professional development

Degree - extra curricular opportunities, such as student societies engaged with their professions, that add value to the undergraduate and postgraduate programmes of study and enhance employability

http://www.celt.mmu.ac.uk/ltastrategy/index.php

http://www.business.mmu.ac.uk/about/mvv.php

http://www2.mmu.ac.uk/commitment/

http://www.mmu.ac.uk/academic/casqe/regulations/icp.php

http://www.celt.mmu.ac.uk/employability/documents/E3Strategy.docx

http://www.mmu.ac.uk/academic/casqe/regulations/docs/ug_curriculum_framework.pdf

http://www.aacsb.edu/

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Modelling Professional Behaviour

Courses representing current and future professional trends

Coaching our students as professionals The key attributes of learning, teaching and assessment on our courses are:

An emphasis on professional skills development with embedded curriculum links to employability skills developed as part of the learning, teaching and assessment process. A commitment to sustainability and developing students as responsible managers including the use of case based scenarios to develop professional judgements and ethics.

Assurance of learning of programme level outcomes through authentic, relevant summative assessments based on the simulation of the professional environment. Supportive assessment processes such as rehearsing how to solve problems together with additional, front ended support in early assessments within each academic level of study.

A blended approach using a “coaching” model for Personal Academic Tutoring (PAT) to build on student strengths and help them to address their areas for improvement, including developing and monitoring inclusive learning plans such as PLPs. As students progress the contact time will be become more specific to their identified, agreed needs.

Alternative modes of learning to support the needs, learning styles and abilities of and to, enable contributions from all of our students. A mix of alternative approaches such as lectures, seminars, videos and self directed study. Student learning styles and choices can influence the approach relevant to their level of study that is agreed with their tutors.

Using research informed teaching (RIT) as a bridge between research and teaching with an increased emphasis on RIT at levels 6 and 7.

A wide use of diagnostic online and in-class testing to identify student progress and individual learning needs. Flexible levels of additional support to challenge exceptional students and support those identified as needing further help to progress.

The consistent use of a wide range of digital resources including imaginative use of a virtual learning environment and digital library resources. These resources are complimentary resources for student development.

A wide range of faculty events built around strong student societies that are connected to their professions. The events focus on, but are not limited to, improving employability.

Flexible, work based learning opportunities through formal placements, internships and the use of students own employment opportunities.

Working in partnership with students to enhance their experience, including staff-student liaison meetings and regular student surveys of learning, teaching and assessment at a unit and course level. This is accompanied by staff reflection on the feedback and reporting back on student feedback throughout their studies.

Student Mobility Students on Student Mobility schemes will study the same curriculum as MMU home students. Where appropriate, 15 credit unit specifications have been developed to accommodate students studying at MMU for less than a full academic year. The content of the 15 credit units will be a truncated version of the existing unit.

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32 Assessment

Curriculum Design

Units will be presented and assessed in a way that engages and enthuses students. Students will be taught and assessed with a variety of approaches to support both team and individual development. We recognise that students have different learning needs and learning styles. The curriculum is structured in a flexible way and units may be timetabled in linear or block mode. Block units normally have fewer classroom contact hours but additional use is made of on-line facilities to support learning. A blended learning approach is used, with appropriate use of e-learning. Use of MMU’s extensive on-line Library facilities is encouraged throughout the programme. The Programme teams are committed to exploring the potential of new approaches to learning, teaching and assessment. Some units of study are taught across programme areas as there is a common core of knowledge and skills. At level 4 each programme has a single unit that is responsible for the PDP assessment. Skills are shared across units at level 4 and these are mapped in the skills matrix. The curricula in all programmes has taken into account MMU’s graduate outcomes and its Employability, Employment & Enterprise Strategy and assessment has focussed on these areas. Units in all programmes have identified ‘sustainability’ curricula where appropriate. Summative assessment is very varied and we aim to achieve a balance between group and individual assessment and in the use of examinations. Students have the opportunity to apply their learning in the workplace through specially designed units and/or through projects and dissertations. Individuals with special learning needs can be accommodated through specially designed assessment. Formative assessment takes a wide variety of forms e.g. interaction in class; peer feedback on in-class presentations; workshop activity with feedback ; on-line quizzes; tutor feedback on group, project and dissertation work. Foundation Year students study a balanced curriculum consisting of a mixture of Business units, with an academic skills unit to enable students to develop their skills for HE and manage the transition to HE level study. Students will also study a Foundation of Economics unit which will provide a complementary perspective for their studies. Student Mobility Students following the 15 credit units on Student Mobility schemes will be assessed via types of assessment other than formal written examinations. Where students complete their assessment outside the standard timescale for consideration by Board of Examiners, Chair’s Action will be taken to confirm the outcome of their assessment.

33 Inclusive Practice

Student support shall reside in three locations: the Programme Cluster, the Faculty and the University and its successful implementation is dependent upon effective communication between all participants.

Effective implementation of student support requires that academic and administrative staff have an understanding of the services that are available and how students may access these. There shall be an on-going provision of student support information to all staff.

http://www.celt.mmu.ac.uk/employability/index.php

http://www.celt.mmu.ac.uk/employability/index.php

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On Entry

All entrants shall be provided with an Induction to their Programme and to the support services of the University.

All entrants shall be provided with materials that explain both procedures and services that are available for student support. This shall address both pastoral and academic support.

All entrants shall be issued with a Handbook for their Programme in accordance with University requirements. Entrants to outreach and collaborative programmes shall be provided with a Handbook that includes student support and link tutor arrangements. This Handbook will also provide students with access to materials that explain both the procedures and access to services that are available for student support. This shall address both pastoral and academic support. In Course

All students shall have a personal academic tutor.

All students shall have access to the Faculty Student Support Officer.

All students shall be provided with guidance on careers and post-graduate opportunities throughout to enhance employability, but particularly in their final year of study.

The Student Hub and Student Information Points shall be an access point for Support Services. MyMMU student portal shall provide access to additional online resources to support students in their studies. Students whose first language is not English may receive additional language support through

English Language Courses.

International students shall have access to an International Student Support Officer.

Students shall be provided with a unit handbook (either hard copy or online) for each unit of study that provides details of the teaching schedule, assessment and detailed learning resources in accordance with university requirements.

Post Course

In accordance with the current arrangements at University level, graduates shall be able to use the Careers and Employability Service in seeking employment and advice on further study.

Graduates are eligible to join the University Alumni Association. All Foundation Year students have access to the support mechanisms listed above. Each programme cluster including shall have staff-student liaison meetings at least twice a year to evaluate the programme operation and to identify and act on issues. The actions and outcomes of actions shall be made available to all students.

Surveys of all students shall be conducted to gather a broader range of opinion. Survey analysis shall feed into department action plans and shall be made available.

http://www.mmu.ac.uk/students/hubs/

http://www.mmu.ac.uk/sas/studentservices/

https://my.mmu.ac.uk/Account/Login?ReturnUrl=%2f

http://www2.mmu.ac.uk/international/courses/english-language-courses/

http://www.mmu.ac.uk/careers/

http://www2.mmu.ac.uk/alumni/

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*HKU (SPACE) students will have the same MMU academic support as home students via appropriate communication methods (e.g. Skype, email, or telephone) 34 Technology Enhanced Learning

The department has a diverse student population studying on its programmes and will fully engage with existing and new technologies to support the needs of its students. In addition, the department has developed a service level agreement that specifies minimum acceptable standards for the Moodle unit areas. The aim of the service level agreement is to ensure consistency across units and to provide students and unit leaders the level of content expected. The use of technology enabled learning materials allows flexibility in the delivery of the programme, supports independent learning, and aids inclusivity. The subject areas on Moodle should be used not only as platform for lecture notes, power point slides, assignment briefs and unit handbooks, but also should include additional learning resources such as videos, pod casts, links to journal articles and formative quizzes. By using the VLE, students should be able to take their learning beyond the classroom. As part of the introduction to their unit, unit leaders should introduce students to the Moodle site, and show them how to navigate their way round it. Staff are supported in the use of Moodle by the e-learning officer in the Faculty, who not only provides training workshops and videos but who organises weekly drop-in sessions for each department. In addition to the subject specific areas on Moodle, there are programme areas for reference and programme wide information and notices. It is at the programme level where students will be notified of forthcoming events and guest lectures, reminder of important dates such as assessments and inclusion of main points of contact for support including staff student liaison meeting minutes.

In addition to the use of Moodle to support learning, technology is embedded into the programmes through the use of industry specific software and general Microsoft packages e.g. (IT ENVY). *HKU (SPACE) students have access to MMU learning resources in the same way as home students

35 Placement and/or Work-based Learning Activities

Placement awards: Placement learning is required for the sandwich awards which are offered on programmes across the Faculty of Business and Law and are undertaken in the third year of study. Placement learning is an aspect of the sandwich awards and learning may be at a wide variety of organisations. Students provide a portfolio of evidence to support their working experience. A dedicated Placement Office is available at the Faculty, which supports students throughout the application, recruitment of placements and monitors the work experience. Guest lecturers and workshops are also embedded within all programmes, which are managed by the Placement Manager and the Faculty Employability Champion. Work Based Learning: All awards at the Faculty of Business and Law include the opportunity to study work based learning units at each level. The unit specifications indicate the specific hours and nature of work required to undertake these units.

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Overseas Study: All awards with an Exchange route provide the opportunity for students to undertake a year of study overseas between their second and final year of study through the University’s International Exchange scheme. Additionally, students on designated programmes (where there is an agreed appropriate alternative curriculum at the partner institution) may undertake their level 5 study as part of the University’s International Exchange programme. We have established relationships with a large number of institutions in Europe, Australia, China, Japan and the USA for example, the University of Nicosia, University of Economics, Prague, Universite Blaise-Pascal, Clermont-Ferrand, Deakin University Melbourne, University of Technology Sydney, Bridgewater State College, Boston, East Carolina University, North Carolina, Hong Kong Baptist University and Soka University, Tokyo. Students undertaking a placement or exchange year will be assessed on that year, through a portfolio of notable activities or achievements and provision of a reflective output on their overall experience, personal development and employability. Suitable staff support and guidance for this assessment is available through departmental programme support tutors and dedicated exchange and placement tutors. These will be available during the year 2 preparation and throughout the placement period. All of the above learning opportunities have been designed considering the Manchester Met Institutional Code of Practice for Placement and Work Based Learning. ICP for Placement and Work-based Learning In addition to the formal work based learning the department works closely with the Xchange department in the Faculty of Business and Law who liaise with external businesses and organisations to offer students the opportunity to undertake volunteering during their studies or during vacation periods. This enables students to obtain work-related learning without having to follow the placement programme. * Placement/Overseas year and/or volunteering opportunities are not available for HKU (SPACE)

36 Engagement with Employers

The Faculty of Business and Law has an employer forum that meets regularly with meetings themed in relation to the current interests/concerns of the School and employers; there is an Associate Head responsible for employability. The outcomes of these meetings are used to inform actions in relation to the topic under consideration.

Placement employers are in regular contact with the University with regard to the smooth operation of placement. These employers are also invited, on a selective basis, to provide feedback/input on specific issues. Employers are a key stakeholder and are consulted in the development and design of the curriculum. See section 35 above.

* Employers have been consulted how the contents of the programme is contextualised within the programme for the BA (Hons) Retail Management and Marketing with HKU (SPACE).

http://www.mmu.ac.uk/academic/casqe/regulations/docs/placement_icp.pdf

http://www.mmu.ac.uk/academic/casqe/regulations/docs/placement_icp.pdf

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37 Personal Development Planning

The Faculty of Business and Law: A model has been developed that identifies the Professional Development Planning needs appropriate for our students from levels 4 through to 6. These have been mapped, where appropriate, into the curriculum with a specific unit at each level taking responsibility for PDP, but with development of skills and knowledge being across the curriculum. HKU (SPACE): PDP is developed in the level 6 Retail Project unit for these students.

Progression levels 4-6

Level 4 Embedded in units Process of PDP

Level 5 Embedded in units Reflection & review

Level 6 Independent Self managed PDP

Sup

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cad

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At level 4 PDP is delivered through specified units for all Faculty of Business and Law students. As the PDP assessment resides in a programme unit, skills development is tailored to specific programme/discipline needs. At the same time an employability skills framework provides a focus for goal setting. The emphasis in the first year is on the process of managing personal learning through a five stage cycle; diagnose need, set goal, design action plan, implement and review cycle. The first year PDP assignment is accredited by the Chartered Management Institute if students wish to gain a professional award; Personal development as a manager and leader.

A common 30 credit core unit ‘The Responsible Marketer will be reduced to 15 credits to accommodate the new personal and professional development unit. This unit includes some personal and professional development input, however, this is quite minimal and is not directly assessed. The unit leader believes that students would benefit from a dedicated delivery of the PDP element and consequently would enable this unit to concentrate on the entrepreneurial elements of the unit. This proposal will ensure that all PLOs remain fully met. BIT and Retail programmes: one stand alone, non-credit bearing module, delivered alongside the credit bearing units throughout the year and principally underpinned by integrated assessment through the assessment package at level 4. Integrated assessment is vital, to ensure engagement and relevance of content. This will also foster further development of the Early Career Professional project, embedding key skills across all four units, promoting the concept of ‘whole programme

PARM1.1


thinking’, ensuring that the intended range of skills content is being delivered and that programme learning outcomes are being achieved. At level 5 PDP is embedded within units across each programme of study. The emphasis is on wider goal setting than level 4 and the development of the skills of reflection in the context of a programme related unit. At level 6 PDP will be student-driven through key units, such as Research Project and Business Project, Services Marketing and Principles of Business Analytics. The PDP process will be supported through level 4-6 by the Personal Academic Tutor as well as the unit tutor in levels 4 and 5. An e-portfolio system will hold the skills framework and will tie the process together for the student throughout the undergraduate experience and help to generate a

professional CV. Foundation Year: Foundation Year students will develop the skills necessary for effective PDP through the Academic Skills for HE unit. This will allow them to develop those skills effectively from level 4 onwards.

SECTION E - PROGRAMME MANAGEMENT

38 Programme Specific Admission Requirements

Standard University Admission Requirements; number of UCAS points required (or equivalent) is revised annually, locally. The Foundation Year complies with standard University admission requirements. HKU (SPACE) students and are exempt from 180 credits at level 4 and 5. They have advanced standing of programme content from successfully completing the following programme (see articulation mappings):-

o Advanced Diploma in Marketing o Advanced Diploma in Marketing and Brand Management o Advanced Diploma in Marketing and Retail Management o Advanced Diploma in Digital and Social Media Marketing

English Language Requirements – HKU (SPACE) HKU Space students who have successfully completed the Advanced Diploma will not be required to hold an IELTS certificate on entry to the programme. However, if a student is a direct entry onto the programme, and English is not their first language, they will be required to achieve IELTS as per MMU usual entry requirements. NB Minimum admission points for entry to the University are reviewed on an annual basis. For entry requirements refer to the current University on-line prospectus

http://www2.mmu.ac.uk/study/

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39 Programme Specific Management Arrangements

Foundation Year The Foundation Year will have a designated course leader associated with the relevant foundation year subjects covered by this programme specification.

Professional, Regulatory and Statutory Bodies The CIM and APM have a designated link tutor whose responsibility is to liaise with the relevant PSRB and programme leaders.

BA (Hons) Retail Management and Marketing with HKU (SPACE)

Students from HKU (SPACE) have a designated MMU link tutor whose responsibility is to liaise

with the collaborative partner and also act as personal tutor to the students.

NB: see guidance on University’s Management of Programme Delivery

40 Staff Responsibilities

Foundation Year See section 39.

Professional, Regulatory and Statutory Bodies See section 39.

BA (Hons) Retail Management and Marketing with HKU (SPACE)

See section 39 and refer to Link Tutor Handbook

NB: the University’s Management of programme Delivery is available from the CASQE website

41 Programme Specific Academic Student Support

Generic academic student support is provided to all students in line with the guidance outlined in the University’s Student Handbook. HKU (SPACE) students: The Collaborative Partner Student Handbook is available from the CASQE website)

42 Programme Specific Student Evaluation

The Programme complies with current institutional guidance. BA (Hons) Retail Management and Marketing with HKU (SPACE) programme complies with current institutional guidance. NB University guidance on Evaluation of Student Opinion is available from the CASQE

http://www.mmu.ac.uk/academic/casqe/regulations/docs/programme-management.pdf

http://www.mmu.ac.uk/academic/casqe/regulations/docs/programme-management.pdf

http://www.mmu.ac.uk/students/

http://www.mmu.ac.uk/academic/casqe/collaborative/docs/1617_CP_Student_Handbook.pdf

http://www.mmu.ac.uk/academic/casqe/experience/voice/docs/evaluation_of_opinion.pdf

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_______________________________________________________________________________________________________________________ CASQE Page 43 of 44 Programme Specification