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F&B / QSR Business 02-12-2012 F&B / QSR by Nihit Gandhi

QSR Marketing & Operations

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Page 1: QSR Marketing & Operations

F&B / QSR Business

02-12-2012 F&B / QSR by Nihit Gandhi

Page 2: QSR Marketing & Operations

F&B / QSR Business

• Key Elements QSR Business

• Operational Elements in QSR and F&B

• Marketing Elements in QSR and F&B

• In store Visibility /Structure

• POP / Till Stratergy

• How to improve Operations

• How to go about Marketing

02-12-2012 F&B / QSR by Nihit Gandhi

Page 3: QSR Marketing & Operations

Key Elements QSR Business

02-12-2012 F&B / QSR by Nihit Gandhi

Good Ambiance

Quick Service

Soft Skills Cleanliness /Hygiene

Customer Satisfaction

Taste/Food

Page 4: QSR Marketing & Operations

Food/ Taste

02-12-2012 F&B / QSR by Nihit Gandhi

Page 5: QSR Marketing & Operations

A Good Ambiance

02-12-2012 F&B / QSR by Nihit Gandhi

Page 6: QSR Marketing & Operations

Quick Service

02-12-2012 F&B / QSR by Nihit Gandhi

Page 7: QSR Marketing & Operations

Soft Skills of Sales Staff

02-12-2012 F&B / QSR by Nihit Gandhi

Page 8: QSR Marketing & Operations

Cleanliness/ Hygiene

02-12-2012 F&B / QSR by Nihit Gandhi

Page 9: QSR Marketing & Operations

Operational Aspects in QSR and F&B

02-12-2012 F&B / QSR by Nihit Gandhi

Team Management

Raw Material Management

Training/Briefing

Customer Handling

Food Cost Management

Hygiene Management

Reporting

P&L efficiency

Operation

Page 10: QSR Marketing & Operations

Marketing Aspects in QSR and F&B

02-12-2012 F&B / QSR by Nihit Gandhi

Promotion/ Campaigns

Direct /ATL/BTL/Digital

Visibility & Branding

Product Development

Food Cost Management

Research & Insights

Precision

CRM & Loyalty

Penetration Matrix

New Customer addition

Marketing

Page 11: QSR Marketing & Operations

In Store Design/Visibility/ Strategy

02-12-2012 F&B / QSR by Nihit Gandhi

Page 12: QSR Marketing & Operations

In Store POP/ Till

02-12-2012 F&B / QSR by Nihit Gandhi

Page 13: QSR Marketing & Operations

To know more about QSR contact Nihit Gandhi

02-12-2012 F&B / QSR by Nihit Gandhi