BlackDogInstitute 1

MarketingOfficer

Creatingamentallyhealthierworld

BlackDogInstitute 2

PositionTitle:MarketingandCommunicationsOfficer

DateNovember2017

Organisation:BlackDogInstitute PreparedBy:NicoleScott

ReportingtotheHeadofMarketingandCommunications,thisroleisakeypartofthemarketingandcommunicationsfunctionattheBlackDogInstitute.Thiswillprimarilyinvolveassistingintheexecutionofplannedmarketingandcommunicationactivitiesdevelopedinresponsetotheorganisation’sstrategicplan.Workingaspartofasmall,collaborativeteam,therolesupportsBlackDogInstitute’sonlineandofflinemarketingandcommunicationsneedstoeffectivelyengagewithexternalaudiencesincludingmentalhealthconsumers,healthprofessionals,donors,fundraisers,volunteers,businesses,researchersandotherstakeholdergroups. AbouttheInstitute:Foundedin2002,TheBlackDogInstituteisinternationallyrecognisedasapioneerintheidentification,prevention,earlyintervention,andtreatmentofmentalillnessessuchasdepressionandbipolardisorder.TheInstituteisaleaderinsuicidepreventionande-health,theuseoftechnologyindeliveringmentalhealthtreatments,tools,andinterventions.Ourmissionistoenablementallyhealthierlivesthroughinnovationsinscience,medicine,education,publicpolicyandknowledgetranslation. TheBlackDogInstituteisproudtoofferadynamicworkingenvironmentforourstaff.Weareinvestedinmaintainingapositiveworkplaceculturewhichvaluespeopleandtheirwellbeing.Weofferavariedwellbeingprogramtailoredtostaffneedsandprovideopportunitiestoattendlearninganddevelopmentseminars,engageinhealthandfitnessactivitiesaswellassocialevents.Wealsoofferflexibilityinworkinghoursandpromoteahealthyworklifebalance.TheBlackDogInstituteisaregisteredcharityandPublicBenevolentInstitutionandoffersPBIsalarypackagingbenefits.

POSITIONDESCRIPTION

JOBPURPOSE

WHATWECANOFFERYOU

BlackDogInstitute 3

• Developnewcontentandleverageexistingcontentacrossprint,onlineandadvertisingchannelsinconsultationwiththeHeadofMarketingandCommunications.Thismayincludebutisnotlimitedtonewsstories,livedexperienceprofiles,factsheets,copywriting,researchexplainers.

• Coordinatethedesign,contentandproductionofmarketingcollateral,suchasbrochures,flyers,reportsandotherresources.

• Coordinatethedesign,contentandproductionofthedigital-firstAnnualReport.Liaisewithexternalsuppliersincludingdesigners,mailinghouses,printers,publishersandotherstakeholderstoensuretimelycompletionofallprojects.

• Editandproofreadcontentasneeded.• ProvidesupportandappropriatebrandingguidancetoensureBlackDog’sbrandisprotected

andportrayedappropriatelybyallstaff.• RespondtoenquiriesandrequestsfromexternalstakeholdersforBlackDogmentalhealth

informationandmaterialsandmaintainaregisterofrequestedcollateral• Sourceandprovidemarketingcollateraltointernalandexternalstakeholdersasrequired.• Maintainanup-to-datelibraryofsamplesofallBlackDogmarketingcollateral• Ifrequired,assistwithbuildingandmaintainingpartnershipstomaximizemarketing

opportunities.• Ifrequired,assistwithpost-campaignanalysis.• Ifrequiredprovideassistancewiththecoordinationofexternalstakeholderevents.• OtherdutiesasdirectedbytheHeadofMarketingandCommunications

Supervisor’stitle: HeadofMarketingandCommunicationsKeyrelationships: SeniorMedia and Public Relations Officer,Digitaland

CommunicationsOfficer,researchersandprojectofficers

Positionsreportingtothisposition: Nil

EssentialCriteria

• ArelevantuniversitydegreeinMarketing,CommunicationsorMediaand2years’workexperienceinacommunicationsormarketingrole.

• Exceptionalwrittencommunicationsskills.• Excellentinterpersonalandoralcommunicationsskillsandabilitytoworkinateam.• Highlevelofattentiontodetailingrammar,writingandproofreading.• Demonstratedexperienceinsuccessfullymanagingprojects,suchasdevelopmentofmarketing

materialsandcollateral,andabilitytoworksuccessfullywithexternalsuppliers.

DUTIES

REPORTINGRELATIONSHIPS

SELECTIONCRITERIA

BlackDogInstitute 4

• DemonstratedcomputerliteracyskillsincludingproficiencyinMicrosoftOffice.• SomeexperienceinAdobePhotoshop,IllustratororInDesign.• Understandingofkeysocialmediachannelsandanappreciationforthediversityofaudiences

acrossbothonlineandofflinechannels.• Abilitytoworkindependentlywhenneeded,takeapro-activeapproachandcompletetaskson

time.• Wellorganisedandabletomanagemultipleprojectswithcompetingdeadlines.• Demonstratedconfidenceandself-starter,withapassiontolearn.• Empathyoralignmentwithmentalhealthandwellbeing.

Desirable• Experiencewiththenon-profitsectorand/oracommitmenttonon-profitcommunications.