Does your offline

marketing needs digital

support?

Some key questions need answers

• Do you want your sales or lead generation go up considerably?• Sales and lead generation is not as good as offline marketing funnel

is not really filling up leads sufficiently• If there is a budget constraint in executing a marketing or lead

generation model?

Why sales could be low?

• Factors affecting for low sales• When communications to the target audience are off

• Lots of competition in the market of operation

• If the promotions are done in the wrong media

• If the products are not positioned the way it should be done using the right media

• Targeting a wrong geographic area to market

• Competition is aggressive in their promotion and has reached out to a wide set of audience

Difference between Online and offline marketing?• Offline marketing is like a shooting in the dark i.e. you are still looking for people who may buy

your services and unsure if you are talking to the right audience

• Online Marketing is building your brand in front of the right audience and the right audience is your future business. Through various digital channels you attract clients to do business with you.

Elements Online Marketing Offline Marketing

Marketing Penetration High – Easy to target variety of markets at one go

Low – Difficult to reach multitude of target audience at one go

Approach to customer Just through click A long and winding process

Product Promotion Cheap and Fast Costly and Time Consuming

Manpower Less people to manage Large workforce needed

Expenses Low High

Return on investment Sometimes immediate Slow and over a period of long time

Some Key differences

Where to focus on Marketing and why?

• Offline Marketing requires to hunt for customers by being away from the office, networking, or spending money creating advertisements.

• Digital Marketing requires gaining deep understanding of those you are trying to attract – for an immediate sale or a sale in the future

Marketing Focus must be based on where you are at in your business.

• If your business has been successful in offline marketing but you feel you’re missing and entire audience online, then introduce digital marketing to gain more traction.

• If you feel that you have maxed out your offline marketing or that it just doesn’t work anymore, then doing digital marketing is worth the effort.

Things to do for Digital Marketing

1. Define your target audience to the max possible. e.g. if you have an unstitched clothing product, instead of defining only the age group, define – occasion, cities, demographics, income level as well.

2. Write a clear, concise and relevant message for each group or subgroups

3. Optimise website so that it reflects what the message is all about

4. Be on social media which is strategic and relevant to your product

5. Start building your email list

6. Begin interacting online with others who blog and share the same target audience but without over doing it.

What to use more: Digital or Traditional

• What is the sales figure that you wish to achieve

• Who are the target audience and what medium are they very comfortable with

• How much time you want them to spend on learning about your product

• What is the call to action and how equip you are in fulfilling them and

• What is the level of engagement you are seeking from the audience

Do you have answers for these:

Offline needs digital support!

As many individuals are getting exposed to digital mediums and are exploiting them to gain insights

about your product, Offline marketing needs digital support to reiterate and create a dynamic presence

where customers flock!

We help companies to optimise marketing that results in better sales

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Let us help you to bring in

more sales.

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