Marketing of Mobile Services2 (2)

8/14/2019 Marketing of Mobile Services2 (2)

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BY:

ANURAG GOYAL(708)

HARSH SINGH(718)

RAVI MISHRA(738)

SOUMYA NARAYAN GORAI(750)SUKHPRIT SINGH(752)

MARKETING OF MOBILESERVICES


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MOBILE SERVICE PROVIDERS

PUBLICPLAYERS

PRIVATE

PLAYERS

M.T.N.L.

B.S.N.L.

AIRTEL

HUTCH

IDEARELIANCE

TATA

MOBILE

SERVICES

PROVIDER

1.ON THE BASIC OF MARKETSHARE


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GSM CDMA

(Global System for Mobile) (Code Division Multiple Access)

AIRTELRELIANCE

RELIANCE

HUTCH

BSNL

TATA INDICOM

IDEA

AIRCEL SPICE MTNL BPL

2.ON THE BASIC OF TECHNOLOGY

Continue..


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The market is, and will be, predominantly prepaid. It wont changesignificantly in the future since it relates to the psychology of the users.

TELECOMS OPERATOR

Prepaid overtook contract

connections in 2004; it now

accounts for 65% of the

service providing industry.

Prepaid is fueling subscriber

growth in low-income

markets

3.ON THE BASIC OF PAYMENT ( POST PAID & PRE PAID)

Continue..


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MARKETING MIX

PRODUCT


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PRICE

It has to follow the pricing rules and regulation of TRAI

Continue..


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Shahrukh khan

Promotion through colleges andinstitutionsAirtel Movie Hungama

Punch line:ANY TIME ANY WHERE

Preity Zinta

One India plan

Low on promotionalactivities

Punch line :

Rahul Dravid , Irfan KhanHutch Delhi halfMarathon.

Punch line:WHEREVER YOU GO OUR

NETWORK FOLLOWS..

Mahendra Singh Dhoni

Reliance advertisement ismost

suitable to commonpeople

Punch line:

KAR LO DUNIA MUTHE MEIN

PROMOTION

Continue..


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campaigns


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International Roaming spreadover 240 networks. 23 telecom circlesWide coverage network

16 locations over 23circles in India.Covering 1000 townsand cities in India.International

Roaming spread over300 networks.

Available in all through

Weak in the north eastestates.

Limited connectivity

It connects 602districts,7330

cities/towns and

5.5 lakhs villages.24 Telecom Circles

Continue..

PLACE


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COMBINED MARKET SHARE

GroupCompany

Airtel(GSM) Reliance(CDMA +

GSM)

VodafoneEssar(GSM)

BSNL(GSM)

TotalSubscribers

44763391 33252763 30578189 28979034


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THE MOBILE OPERATOR VALUE CHAIN

REDEFINING THE VALUE CHAIN Customer empowerment is catalyzing customer centricity

Platform rationalization and network outsourcing are the foundation blocks of a new operating

model

The value chain is not just a cost-reduction strategy, as it enables customer segmentation

Current

state

Back-office, Customer Services MarketingNetwork

ownership &

operationSales

One

market

In-house Via partnership

Future

stateMarketingBack-office

Customer

service

Sales

Sales

Many

segments

Networkownership

Network

operation


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VALUE ADDED SERVICES

The Mobile VASindustry in India isestimated at Rs.

2850 crore at theend of 2006 and isestimated to growat 60% to touchRs. 4560 crores atthe end of 2007.

This space is currently completely dominated by entertainmentservices and comprises of;P2P SMS -Rs. 1140 crore; Ringtones- Rs. 1026 crore; P2


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FINDINGS

BSNL is the cheapest and Airtel the most expensive.

Airtels connectivity is the strongest.

Airtel spend the most on advertisement.

Airtel is the market leader.

Airtel and BSNL are having their presence in every circleof the country.

According to the marketing mix analysis,Airtel offers aquality service,


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RECOMMENDATIONS Creating Brand awareness in small cities and towns

Building Infrastructure for better connectivity

Direct marketing

Service Providers should further penetrate the ruralmarket and keep their price low so as to remain marketleader.

Airtel should introduce new schemes to woo back the

customers who want service at lower price.

BSNL-Customer care Department should be focused andresult oriented and increase their efficiency just likeAirtel and Hutch.


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CONCLUSION

To hold market , service providers need toprovide the best services to their customers.


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BIBLOGRAPHY

Took the help of the following companiesWEB SITES :

While preparing this project we took ourprimary &secondary dates' from the followingDepartment ,Authority & companies.


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THANK YOU

Documents

Marketing of Mobile Services2 (2)