Marketing Mix of Apple Inc.

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Let’s understand basics

What is Marketing Mix ?Planned mix of elements used to

determine actionable marketing plan.

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What’s its significance??

To cater demands of consumers.

To crate identity of brand.

To stay focused on core business.

To control inventory.

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What it consists of??

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Let’s see one by one Product Companies tend to develop products on following parameters.Needs and wants of customers.Quality.Value for money.Service

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PRODUCT

NEEDS OF CUSTOME

RQuality

Value for money Services

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Competitive

Profit High price Low Price

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PRICE

PLACE

Availability

Delivery Product display

Distribution

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PROMOTION

Branding PRSocial Media

Sales

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In addition to these nowadays new 3P’s have added.

People. Place.Physical Evidence.

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Marketing mix of Apple Inc.

Product

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Price

• As premium brand approach is on High price strategy

Premium

Pricing

• Offers small no. of product’s to target specific demographics customer’s

No. of products

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Place

•Distributing through online stores, Social media efforts

Online stores

•They have direct retail stores and third-party stores in many countries e.g. Reliance digital

Retail and third-

party store

•Apple has exclusive stores catering different category of product e.g. Fifth avenue, New york

Exclusive stores

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Promotion

• Increasing eagerness of customers

Halo Effect

• i-Pod to i-phoneHorizontal strategy

• i-watch, i-pay, i-cloudLeveraging

brand name

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