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4p's of Apple iPhone India
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MARKETING MANAGEMENT II
Study of Marketing Mix of“APPLE iPhone”
in Solapur
Presentation By:- Name Roll No.
1.Mr. Akshay Karwa 20192.Mr. Anshul Raka 20373.Mr. Pratik Shah
20414.Mr. Ankit Sharma 2042
Submitted to:-Miss Rajni Kshirsagar
About Apple…Started on April 1, 1976
Incorporated - Apple Computer, Inc. January 3, 1977.
Renamed - Apple Inc.January 9, 2007
Headquartered Cupertino, California
Founder of Apple Co.
RONALD WAYNE STEVE JOBS(Former CEO)
STEVE WOZNIAK
Key Points:
Apple Inc. deals in computer hardware, computer software, consumer electronics and digital distribution type of industries.
Area served worldwide with 406 retail stores.
Great employee support of 80000 employees.
Own website - www.apple.com
Arthur Levinson Chairman
Timothy Cook CEO
History of Apple Logo…
1976-1998 1998-2000 2001-2007 Present Logo
Tag Line:-Think Different
Products of AppleMac- Mac Book, Mac Laptop
iPod- Nano, Shuffel, Touch
iPad- iPad 2, iPad 3,iPad mini
•iPhone - iPhone 5s, 5c, 4s
Major Competitors
Samsung
BlackBerry
Nokia
Sony
Elements of Marketing Mix
with reference to“Apple iPhone”
in Solapur
Product MixProduct Form
Product Quality
Product Style
Product Packaging
Warranty and Guaranty
Products:-
iPhone 4s
iPhone 5s
iPhone 5c
Product Form:-
Size:- iPhone 4s - 4.54 x 2.31 x 0.37 inch iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch
Shape:- Rectangular Bar Shaped
External Appearance:-
Product Mix
Colour:-
iPhone 5S
iPhone 5c
iPhone 4s
Product Mix
Product Quality:-
Material Quality
Product Mix
Product Style:-
Product Mix
Product Packaging
iPhone 4s, 5s
iPhone 5c
Product Mix
Warranty and Guaranty:-
12 months warranty.Terms and Condition applied*
Product Mix
SPECIFICATION
Price Mix
Cost
Discount
Pricing Method
Pricing Strategy
Price Mix
Cost:-
Price Mix
Discounts:-
Price Mix
Pricing Method:-Demand Based Method
Pricing Strategy:-Skimming PricingFinger Print ScnnariSightiTunesiCloudiMessenger
Price Mix
Place MixWholesaling & Retailing
Order processing
Warehousing
Inventory management
Transportation
Place Mix
Wholesaling & Retailing:-
Place Mix
Apple Assem
bly House
CNF
Apple iWorld
Stockiest
Distributer
Retaile
r
Place Mix
Place Mix
Apple Assembly House
Super Market Apple Web Store Middle Man
Wholesaler
Third Party
Order processing:-
Place Mix
Warehousing:-
Inventory management:-
Inventory management:-
Place Mix
Transportation:-
Place Mix
Promotion MixGenerates Awareness and Convey
Benefits
Promotion Mix
Advertising:-Medias:-Print Media
Electronic Media:-
1) Television
2) Internet
Sales Promotion:-
Encouraging purchase for the
product
Exchange Offers Modified Payment
Plans
Cutting Down The Prices Of Previous
Tie in promotion
Point of Purchase
Personal selling:-
Public Relation:- Magazine
Events
Spokesperson:-
Direct marketing:-
Thank you!!!