Set 11. Benchmark means _________a. Benches for customers to sitb. Benches for salesmen to sitc. Products displayed on a benchd. Set standardse. All of the above2. A call centre is ______________a. A meeting place for DSAsb. A training centre for DSAsc. A meeting place for customersd. Data centree. A back office set up where customer queries are answered3. The sequence of a sales process is _____________a. Lead generation, call, presentation & saleb. Sale, presentation, Lead generation & callc. Presentation, Lead generation, Sale & Calld. Lead generation, Call, Sale & Presentatione. There is no sequence required4. value added services means _____________a. Better value at a premiumb. Costlier servicesc. Additional servicesd. Better value at a discounte. At apart services5. To Close a Call means _________a. Te end the conversationb. To put the phone downc. To close the doorsd. To clinch the salee. To close the business6. Customization means __________a. Tailor-made products for each customerb. Customers selling goodsc. Tailor-made products for each staffd. A selling processe. None of these7. A Call in marketing language means ___________a. Calling on a salespersonb. Calling on a customerc. Making a phone-calld. Telemarketinge. None of these8. A marketing survey is required for __________a. Deciding marketing strategiesb. Deciding product strategiesc. Deciding pricing strategiesd. All of thesee. None of these9. The target group for Education loans is _______a. All collegesb. All parentsc. Research scholarsd. Meritorious students seeking higher educatione. All of these10. Cross-selling means ____________a. Selling with a cross faceb. Cross country marketingc. Selling other products to existing customersd. Selling to friendse. Selling to employees11. Marketing segmentation is useful for _________a. Preferential marketingb. Targeting existing clientsc. Identifying prospectsd. Knowing customers tastese. All of these12. The target Group for savings deposit Accounts is __________a. Newborn babiesb. Studentsc. Parentsd. Businessmane. All of these13. Market Segmentation can be resorted to by means of _________a. Segmenting by ageb. Segmenting by incomec. Segmenting by geographicallyd. All of thesee. None of these14. The target gorup for a Car loan is ___________a. All auto driversb. All auto dealersc. All car ownersd. Any individual needing a care. All of these15. Market information means ___________a. Knowledge of industriesb. Knowledge of householdsc. Knowledge of peersd. Knowledge of customers tastese. All of these16. Bancassurance means ___________a. Banks promissing to give loansb. Bank promissing to pay interestc. Banks selling insurance productsd. Assurance to repay loanse. None of these17. The target group fro agricultural loan is ________a. Any farmerb. Farm labourersc. Any individual dealing in agricultural or related activityd. Farmers soceitiese. All of these18. The target group for credit card is _____________a. existing cardholdersb. All graduatesc. All minorsd. Individuals with taxable incomee. All of these19. Market segmentation means _____________a. Segmenting the salesmenb. Segmenting the employeesc. Segmentation the customers as per their needsd. Segmenting the productse. All of these20. A Target Group means ____________a. A group of sellersb. A group of buyersc. A group of productsd. A group of person to whom sales should be focusede. All of theseAnswer Key1. d 2.e 3. a 4. c 5. d 6. a 7. e 8. d 9. d 10. c 11. e 12. b 13. d 14. d 15. d 16. c 17. c 18. d 19. c 20. d

Set 21. Direct Marketing means ___________a. Advertisementsb. Bannersc. Face-to-face sellingd. Selling by all staffe. Achieving targets2. Web marketing involves ___________a. Selling web camerasb. Web advertisementsc. E-mail chattingd. Browsing the webe. Door-to-Door canvassing3. The ultimate aim of Marketing is to provide__________a. More business to the Companyb. More profitc. More staffd. More productione. More products4. Selling Process includes ______________a. Publicityb. Lead generationc. Cross-country contactsd. Product Designinge. Product Re-designing5. Market share means ___________a. Paid up capitalb. Shares held by employeesc. Share of business volume as compared to other companiesd. Share price of the company quoted in the markete. Sensex6. Market share can be increased by _____________a. Increasing the number of sales personsb. Increasing the sales volumec. Increasing the productsd. Increasing productione. Rewriting profits7. Market segmentation meansa. Segmentation of sales teamsb. Allocation of territoryc. Sales arrangementd. Segmentation of target group according to their needse. All hospitals8. Referral means ___________a. Sales personb. All customersc. Lead provided by operation staffd. Calling the existing purchaserse. All purchasers9. USP in marketing meansa. Unique Selling Practicesb. Uniform Selling Practicesc. United Sales Personsd. Unique Selling Propositione. Useful Sales Person10. The meaning of Conversation in terms of sales isa. Designing new productsb. Converting Purchasers into sellersc. Converting sellers into purchasersd. Converting perspective customers into purchaserse. Conversion of religion11. Online Marketing is mostly useful for marketing ofa. Saving Accountsb. Credit cardsc. Home loansd. NRI depositse. Business accounts12. Cross selling meansa. City to city salesb. Selling with cross facec. Selling with crossed fingerd. Selling products to existing customerse. Cold calling13. Marketing Strategy means ?a. Ideas for new employmentb. Old techniques of sellingc. Techniques for improving marketing activitiesd. Techniques for increasing productione. Networking14. Target group means ?a. All purchasersb. All sales personsc. Targeted purchasersd. All consumerse. Delivery persons15. What is the USP of saving accounts ?a. High rate of interestb. Easy operationc. Risky transactionsd. Expensive transactionse. Back office facility16. Which one of the following is not a target group for saving accounts ?a. Salaried personsb. Loss making companiesc. Doctorsd. Government employeese. Insurance agents17. Target group for home loans isa. Existing creditorsb. Persons having no house of their ownc. Persons having one or more than one housed. Builderse. NRIs18. Digital marketing is similar toa. Online marketingb. Cold callingc. Web designingd. Market for caste. Outdoor marketing19. Full form of DSA is _________a. Delivery Staff Agencyb. Direct Selling Agencyc. Distributors and Supply Agencyd. Driving Sales AheadAnswer Key1. c 2. b 3. a 4. b 5. c 6. b 7. d 8. c 9. d 10. d 11. d 12. d 13. c 14. c 15. b 16. b 17. b 18. a 19. b

Set 31. Marketing is the art of __________a. Buying moreb. Paying morec. Selling mored. Talking moree. Only a and b2. Marketing of services is resorted in _______________a. Manufacturing concernsb. Insurance businessc. Hostelsd. Only a and be. Only b and c3. Marketing is a _______________a. One day effortb. Team effortc. One man effortd. All the abovee. None of the above4. Service marketing is the same as __________a. Transaction marketingb. Relationship marketingc. Internal marketingd. Outdoor marketinge. All the above5. Good marketing requires one of the following_________a. Proper planningb. Good team workc. Good communication skillsd. Knowledge of productse. All of these6. Marketing in banks is a necessity today, due to ________a. Liberalizationb. Nationalizationc. Fashiond. Urbanizatione. Marketing in banks Is not necessary, as banking in India is more than 200 years old7. Marketing is influenced by ___________a. Product demandb. Public tastec. Buyer behaviourd. Brand imagee. All of the above8. Market share means ______________a. Share marketb. Share pricesc. IPOsd. Scope for marketinge. Share for business among peers9. Marketing helps in ___________a. Boosting productionb. Getting new clientsc. Interacting with strangersd. All of thesee. None of these10. A DSA helps in _____________a. Boosting direct salesb. Boosting sales through the netc. Strengthening indirect marketingd. Strengthening telemarketinge. All of the above11. A DSA (Direct Selling Agent) is one _____________a. Who sells through the internetb. Who sells direct to the clientc. Who works on the bank countersd. Who works in bank office setupe. None of the above12. Selling is ___________________a. Different from marketingb. A sub-function of marketingc. Same as marketingd. More than marketinge. None of these13. A Lead in marketing jargon, means ____________a. A metalb. A leashc. A likely consumerd. A team leadere. None of these14. Good selling skills involve _________a. Patienceb. Perservancec. Empathyd. Knowledgee. All of these15. Which of the following statements is correct ?a. Marketing is not required due to globalizationb. Marketing causes higher expenses and lossesc. Marketing is not required in profit making companiesd. Marketing sharpens the mind of the employeese. Marketing is a waste of time in established companies16. A true marketing mindset requires_____________a. Control mindsetb. Command mindsetc. Passive mindsetd. Active mindsete. Inert mindset17. Innovation means ____________a. Inspirationb. Enthusiasmc. Compensationd. Creativitye. All of these18. Internal marketing means _________________a. Marketing to selfb. Marketing to family membersc. Marketing to the staff membersd. Marketing inside Indiae. Marketing outside India19. Modern styles of marketing are ________________a. Telemarketingb. Web marketingc. Advertisement on the netd. E mailse. All of these20. A good and effective DSA should _____________a. Copy the competitor companyb. Criticize the competitor companyc. Join the competitor companyd. Be passivee. Be more effective than the competitor companyAnswer Key:1. c 2. e 3. b 4. b 5. b 6. a 7. e 8. e 9. d 10. a 11. b 12. e 13. c 14. e 15. d 16. d 17. d 18. c 19. e 20. e

Set 41. Marketing in Banks is required for ____________a. Getting new customersb. Retaining existing customersc. Lendingd. Accepting of depositse. All of the above2. Service Marketing is the same as _____________a. Relationship Marketingb. Transaction Marketingc. Internal Marketingd. All of the abovee. None of the above3. Market Size means ________________a. Size of marketing Staffb. Size of the organizationc. Scope for profitsd. Scope for marketinge. None of these4. Market share means ___________a. Market price of sharesb. Sensexc. Share marketd. Share of business among peerse. Market volatility5. Internal Marketing means __________a. Selling to oneselfb. Selling to the employeesc. Selling of samplesd. Selling to foreign marketse. None of these6. A call meansa. A professionb. Teletalkc. Calling on a Prospectd. A call centere. All of the above7. A Call Centre is _________a. A place where salesmen meet every dayb. A training centrec. A back office set up where customer queries are answeredd. Customers meeting placee. All of the above8. A presentation means __________a. Display of productsb. Explaining the utility of productsc. A giftd. Display of communication skillse. All of the above9. A DSA means __________a. Directly Selling Authorityb. Directly Selling Agentc. Direct Selling Authorityd. Direct Selling Agente. Distributors & Selling Agencies10. Benchmark means ________________a. Products lined up on a benchb. Salesmen sitting on a benchc. Set standardsd. Marks on a benche. None of the above11. Value added services means ______________a. Giving full value for moneyb. Better value for higher pricec. Costlier serviced. Additional servicee. All the above12. CRM means ___________a. Customer Relationship Managementb. Customer Retention Managerc. Customer Relatives Meetd. Channel Rout Markete. Channel Representative Manager13. A Target Group in Marketing _________a. To whom the sales should be directedb. A group of sellersc. A group of buyersd. A group of productse. All the above14. The target group for credit cards is ___________a. All Card Holdersb. All existing borrowersc. Individuals with taxable incomed. All of thesee. None of these15. Bancassurance means _____________a. Assurance given by banks to Loaneesb. Assurance to bank with one bankc. Assurance to repay loansd. Assurance to give good servicee. Selling insurance products through banks16. Cross Selling means ___________a. Selling with a cross faceb. Selling to Red Cross membersc. Selling to Blue Cross membersd. Selling across countriese. Selling other products to existing customers17. ATM means ____________a. Any Time Marketingb. Any Time Moneyc. Any Time Machined. Automatic Teller Machinee. Automatic Teller Money18. Digital Marketing is ____________a. A way of Direct Marketingb. A way of Indirect Marketingc. A strategy of the DSAsd. All of thesee. None of these19. Market Segmentation helps in ____________a. Identifying the target groupb. Focused marketingc. Improved lead generationd. Only (a) and (b)e. All (a), (b) and (c)20. Only one of the following is true. Find the samea. Marketing is not required in a monopolistic situationb. Marketing is not required in Public enterprisesc. Marketing depends on competitors performanced. Marketing has no role to play in production levelse. Motivated employees do not require sales incentives21. Price is an important factor for effective marketing. What are the other Ps ?a. Product, Promotion & Placeb. Place, Persuasion & Promotionc. Price, Person & Placed. Product, Paper & Persone. None of the above22. Advertisements are required for _____________a. Boosting the production levelsb. Motivating the employeesc. All of the aboved. None of the above23. Sales forecasting involves study of ______________a. Proper selling priceb. Sales planningc. Distribution outletsd. Consumer needs and demandse. All of the above24. Market Research is needed for ___________a. Choosing the right sales personb. Choosing the right productsc. Marking proper marketing decisionsd. Deciding the sales incentivese. None of these25. Marketing is termed as successful, when ___________a. There is a rise in the number of salesmenb. There is no need for post-sales servicesc. There is no need to give discountsd. There is rise in sales through more clientse. Marketing is an ongoing process and hence, can never be successfulAnswer Key1. e 2. a 3. c 4. d 5. e 6. c 7. c 8. b 9. d 10. c 11. d 12. a 13. a 14. e 15. e 16. e 17. d 18. b 19. e 20. d 21. a 22. c 23. e 24. c 25. d

Set 5

1. Market Research is used for1) Selecting the right product2) choosing the sales persons3) Selecting proper marketing strategies4) Deciding the selling price5) All of these

2. What does CRM stand for?1) Consumer Retention Management2) Customer Retention Management3) Customer Relationship Management4) Client Relation Management5) Customer Relation Marketing

3. What are value added services?1) Products which are sold at premium price2) To sell large number of products3) At par services4) Additional services5) None of these

4. USP of a product/service means?1) Unique Selling Price2) Unique Selling Place3) Unique Selling Proposition4) Ultimate Selling Price5) None of these

5. Which of the following is an example of indirect marketing?1) e-mails2) Telemarketing3) Re-sellers4) Couponing5) Out of home

6. Who among the following coined the term USP?1) Philip Kotler2) Rosser Reeves3) David Aaker4) Eric Schmidt5) None of these

7. What does Lead Generation mean?1) To get tips for selling tactics2) To generate leaders3) To increase better production4) Likely sources of prospective clients5) All of these

8. What does MBO mean?1) Marketing of Business Organisation2) Management By Objectives3) Management Based on Objects4) Organisation of Business Management5) None of these

9. Which of the following is not included in the 7p's of marketing?1) Process2) People3) Physical evidence4) Planning5) Promotion

10. In which year was the Consumer Protection Act passed?1) 19872) 19863) 20024) 20045) None of these

11. Which of the following is not a stage in the Product Life Cycle of a product?1) Maturity2) Introduction3) Decline4) Stars5) Growth

12. What does AIDA stand for?1) Attention Interest Desire Action2) Attract Initiate Draw Action3) Attentive Inclination Desire Activity4) Action Interest Desire Attention5) None of these

13. What does Low End Market mean?1) A market for low quality products2) A market which is located at remote areas3) A market for lower priced products4) A market where very less number of buyers are available5) None of these

14. Who coined the term MBO?1) Peter Drucker2) American Marketing Agency3) Philip Kotler4) George Roth5) None of these

15. What is a Nascent Market?1) Unpredictable markets2) Small and newly developing markets3) Monopolistic market4) Fully competitive market5) None of these

16. Which of the following is a feature of services?1) Intangibility2) Inseparability3) Variability4) Perishability5) All of these

17. The system which is designed to support marketing decision making is:1) System Management2) Marketing Allocation System3) Marketing Information System4) Marketing Tracking System5) None of these

18. Which of the following is also known as Guerrilla Marketing?1) Ambush marketing2) Direct marketing3) Indirect marketing 4) All of these5) None of these

19. What does B2C transaction mean?1) BusinesstoCorporate2) Business-to-Consumer3) Bargain-to-Conversion4) Buying-to-Consumption5) None of these

20. Which of following is an example of Inbound marketing?1) Social media marketing2) Blogs3) Newsletters4) None of these5) All of these

21. Which of the following is an example of Engagement Marketing?1) Event Marketing2) Live Marketing3) Experiential Marketing4) Participation Marketing5) All of the above

22. What does BTL mean?1) Business Through Line2) Below The Level3) Below the Line4) Buyers through Leads5) None of these

23. What is the objective of Holistic Marketing?1) to produce more and more number of products2) to produce products according to the taste of customers3) to acknowledge that everything matters in marketing4) to sale more and more products5) None of these

24. What does customization mean?1) to acquire more customers2) to regulate more customers3) more products per customer4) special products to suit each customer5) All of these

25. Conversion in marketing means :1) meeting a prospective client2) to interact with a prospective client3) converting a suspect into a prospect4) converting a seller into a buyer5) converting an employer into an employee

26. What does the term MC mean with respect to the price of a product?1) Money Cost2) Marginal Cost3) More Cost4) Money and Capital5) All of these

27. Which of the following factors are the external factors of pricing?1) Demand of a product2) Buyer's behaviour and nature3) Competition4) All of these5) None of these

28. Which of the following is/are the characteristics of a Product?1) Anything that can be utilized or consumed2) Anything that have tangibility3) Generic name4) Special features5) All of these

29. Which of the following is compulsory for Product Planning and Development?1) Manager of a company2) Innovation3) Salesman and their ability4) Cost5) Price

30. Product Planning includes which of the following?1) Cost reduction2) Convenient product3) To increase sales and profits4) Optimum utilization of resources5) All of these

31. Which of the following is the Product Line of a Bank?1) Personal Loan2) Home Loan3) 2-wheeler Loan4) Education Loan5) All of these

32. Which of the following acts as a drive or an urge for which an individual seeks satisfaction?1) Cost2) Brand3) Motive4) Design5) All of these

33. Which of the following is not a step of consumer decision process?1) Re-purchase decision2) Production style3) Selection of a Brand4) Selection of distribution channel5) None of these

34. The acts of individuals in obtaining and using goods and services, including decision process that precede and determine these acts are known as 1) Product planning and development 2) Consumer behaviour3) Risk4) Target Market 5) Product Length

35. Which of the following includes Reference Group?1) Research and Development techniques 2) Target market3) Satisfied customer4) None of these 5) All of these

36. What does BEC stand for? 1) Break Even Centre2) Break Even Chart3) Book Even Cost4) Book Even Chart5) All of these

37. All the cost that are Fixed and Variable are charged to1) Land and Infrastructure Tax2) Sales3) Product4) Profit5) Loss38. What does Relationship Selling mean?1) Telemarketing2) Selling to relatives3) Preparing a list of relatives4) Cross-selling5) Selling to strangers

39. Public Relations is required for 1) Improving customer service in the company2) improving marketing functions of the company3) creating better working atmosphere in the company4) All of these5) None of these

40. Creating a distinctive place in the minds of customer means?1) Target Market2) Market Segmentation3) Brand Personality4) Brand Positioning5) None of these

41. A scenario in which a customer has too much awareness of the Brand is called 1) Double Positioning2) Confused Positioning3) Over Positioning4) Under Positioning5) None of these

42. What does Digital Banking mean?1) Export Finance2) Banking with calculators3) Banking with Digital instruments4) Internet Banking and Telebanking5) None of these

43. A group of related products manufactured by a single company is called 1) Product line2) Product breadth3) Product width4) Product Assimilation5) None of these

44. A product or service that has an energetic and loyal customer base is called 1) Fad2) Fashion3) Cult-Brand4) Brand Personality5) None of these

45. A situation when consumers become committed to a brand and make repeat purchases over time is called 1) Brand Switching2) Brand Awareness3) Cult-Brand4) Brand Loyality5) Brand Recognition

46. Which of the following is required for Effective Segmentation?1) Measurability2) Easy Accessibility3) Substantiality4) All of these5) None of these

47. A pricing strategy where the price of a product is kept low as compassed to its competitors is known as 1) Skimming2) Premium3) Penetration4) Regulatory5) Competitive

48. What does MDSS mean?1) Marketing Development Solution Software2) Management Decision Support Solution3) Management Decision Support System4) Marketing Decision Support System5) Marketing Duration Software Solution

49. What does Buyer Resistance mean?1) Reluctant Salesman2) Hesitant Buyers3) Buyers fighting with salesman4) Indifferent salesman5) None of these

50. Which of the following statements is/are true with reference to Diversification Marketing?1) Marketing in new and diverse countries2) It is used only for transactions with foreign countries3) Marketing in new and diverse companies4) Making new and diverse products5) All of the above

Answer :1. 5 2. 3 3. 4 4. 3 5. 36. 2 7. 4 8. 2 9. 4 10. 211. 4 12. 1 13. 3 14. 1 15. 216. 5 17. 3 18. 1 19. 2 20. 521. 5 22. 3 23. 3 24. 4 25. 326. 2 27. 4 28. 5 29. 2 30. 531. 5 32. 3 33. 2 34. 2 35. 336. 2 37. 3 38. 4 39. 4 40. 441. 3 42. 4 43. 1 44. 3 45. 446. 4 47. 3 48. 4 49. 2 50. 4

Set 61. CPU stands for1) Computer Processing Unit2) Central Processing Unit3) Computer Protection Unit4) Central Processing Upload5) None of these

2. The primary purpose of software is to turn data into1) web sites2) information 3) programs4) objects5) None of these

3.A compiler translates a program written in a high-level language into1) Machine language2) an algorithm3) a debugged program4) Java 5) None of these

4.What is correcting errors in a program called ?1) Compiling2) Debugging 3) Grinding4) Interpreting 5) None of these

5.The __ of a system includes the programs or instructions. 1) hardware2) icon3) information4) software5) None of these

6.Back up of the data files will help to prevent 1) loss of confidentiality 2) duplication of data3) virus infection 4) loss of data5) None of these

7.Text in a column is generally aligned1) justified2) right3) centre4) left5) None of these

8.The background of any Word document 1) is always white colour 2) is the colour you preset under the Option menu3) is always the same for the entire document4) can have any colour you choose5) None of these

9. In order to save an existing document with a different name you need to 1) Retype the document and give it a different name2) Use the Save as... command3) Copy and paste the original document to a new document and then save4) Use Windows Explorer to copy the document to a different location and then rename it5) None of these

10. Which one of the following software applications would be the most appro priate for performing numerical and statistical calculations ?1) Database2) Document processor3) Graphics package4) Spreadsheet5) None of these

11.What would you do to highlight a word ? You position the cursor next to the word, and then 1) Drag mouse while holding button down2) Click mouse once3) Roll mouse around4) Roll and then click mouse5) None of these

12.A __ contains specific rules and words that express the logical steps of an algorithm.1) programming language2) syntax3) programming structure4) logic chart5) None of these

13. What is the default file extension for all Word documents? 1) TXT2) WRD3) FIL 4) DOC5) None of these

14. Which is the part of the computer system that one can physically touch?1) data2) operating systems3) hardware4) software5) None of these

15.In page preview mode 1) You can see all pages of your document2) You can only see the page you are currently working3) You can only see pages that do not contain graphics4) You can only see the title page of your document5) None of these

16.Cross selling is very effective in the sale of one of the following 1) Debit cards2) Credit cards3) Internet banking4) Auto loans 5) All of these

17. Cross selling means1) one salesman selling to another salesman2) selling across territories3) selling across countries4) selling additional products to existing customers5) All of these

18.Target market for Debit Cards is 1) all existing account holders2) all sales persons3) all NRIs4) all HNIs5) All of these

19.Market Penetration can be possible through1) more calls to the same buyers2) more calls to many buyers3) surrogate marketing 4) alternate marketing5) All of these

20.Cross selling can be resorted to, by1) all sales persons2) all employees3) all employers4) outsourced agencies5) all service providers

21.Reusable optical storage will typically have the acronym 1) CD2) DVD3) ROM 4) RW5) None of these

22.___ is processed by the computer into information. 1) Data2) Numbers3) Alphabets4) Pictures5) None of these

23.A_____is an electronic device that process data, converting it into information 1) computer2) processor3) case4) stylus5) None of these

24.Market innovations means 1) design new products 2) new styles of marketing3) new ideas in sales steps4) Only (1) and (2)5) All (1), (2) and (3)

25.File extensions are used in order to 1) name the file 2) ensure the filename is not lost3) identify the file4) identify the file type5) None of these

26.Market penetration connotes 1) Covering a wide area of the Market for sales2) Entering the buyers houses3) Entering the sellers houses4) Entering all shops and business houses5) All of these

27.The most common type of storage devices are 1) persistent2) optical 3) magnetic4) flash5) None of these

28.SME means1) Small And Medium Enterprises2) Small Marketing Enterprises3) Small Scale Marketing Entities4) Small And Medium Establishments 5) All of these

29.For successful marketing 1) Only the sales person sells2) Only finance Department-sells3) Only front office persons sell4) Only back office persons sell5) The whole organization sells

30.Savings Accounts with zero balance can be opened for 1) persons below BPL2) under Financial Inclusion scheme3) students4) as per Banks Policies 5) None of these

31. means service rendered by 1) outside agencies 2) other departments of the company3) employees, other than the sales persons4) marketing department5) All of these

32.In modern day marketing, the benefits of selling extend to 1) Only products and services2) Only after sales services3) Lifelong relationship with the buyer4) All of these5) None of these

33.One of the following is not a target group of SME loans 1) all professionals2) large industries3) truck operators4) beauty parlors5) hotels and restaurants

34.The performance of a salesperson can be enhanced by 1) increasing the sales incentives2) increasing the number of products to be sold3) appropriate training4) All of these5) None of these

35.Team building is required 1) only for lead generation 2) only for after sales service3) for cross selling4) All of these 5) None of these

36.For sustained relationship with the buyer, one of the following is necessary 1) Continuity2) Consistency 3) Understanding4) Empathy5) All of these

37.Sales Promotion involves-Find the Incorrect option 1) Building Product Awareness 2) Creating Interest3)Providing Information 4) Designing new products5) None of these

38. Target market for Home Loans is 1) all builders2) all housing societies3) agriculturists4) All of these 5) None of these

39.Lead generation is 1) a pre-sales function 2) a function of the customer 3) a function of the manufacturing department4) a post sales function5) All of these

40.Financial Inclusion means 1) Opening Accounts of Finance Companies2) Financial Analysis of Balance sheet figures3) Opening Accounts of HNIs4) Opening Accounts of NRIs5) Opening Accounts of underprivileged persons

ANSWERS:1-2; 2-2; 3-1; 4-2; 5-4; 6-4; 7-1; 8-4; 9-2; 10-4;11-1; 12-1; 13-4; 14-3; 15-2; 16-5; 17-4; 18-1; 19-2; 20-2;21-4; 22-1; 23-2; 24-5; 25-4; 26-1; 27-2; 28-1; 29-5; 30-1;31-1; 32-3; 33-2; 34-4, 35-3; 36-2; 37-4; 38-1; 39-1; 40-5

Set 7 1. Promotion in Marketing means (A) passing an examination (B) elevation from one grade to another (C) selling the products through various means (D) selling the product in specific areas (E) None of these2. Sources of Sales Leads are (A) Data Mining (B) Market Research (C) Media Outlets (D) Promotional Programs (E) All of these3. One of the methods for Market Monitoring is (A) to watch TV serials (B) to discuss with other sales persons (C) to monitor media outlets (D) All of these (E) None of these4. Market Expansion means (A) hiring more staff (B) firing more staff (C) buying more products (D) buying more companies (E) None of these5. Effective marketing helps in (A) developing new products (B) creating a competitive environment (C) building demand for products (D) All of these (E) None of these6. A Call in Marketing means (A) to phone the customers (B) to visit the customers (C) to visit the marketing site (D) to call on prospective customers (E) None of these

7. Delivery Channel means (A) maternity wards (B) handing over the products to the buyers (C) places where products are made available to the buyers (D) All of these (E) None of these8. One of the following is a target group for the marketing of Internet Banking. (A) All the customers (B) All the educated customers (C) All the computer educated customers (D) Only creditors (E) All of these9. Innovation mean (A) Product Designing (B) New ideas (C) Impulse (D) Both (A) and (B) (E) None of these10. One of the following is a target group for the marketing of educational loan. (A) All the customers (B) Students (C) Only poor students (D) Students having promising educational track record (E) All of these11. Service after sale is not the function of (A) Marketing staff (B) Seller (C) Director of the company (D) Employees of the company (E) All of the above are wrong12. If done through_____the rural marketing would be more effective. (A) fairs (B) village fairs (C) door to door campaign (D) All of these (E) None of these13. Market Survey means (A) Market Research (B) Market Planning (C) Marketing Strategies (D) Market Monitoring (E) All of these14. ______can be done through digital Banking? (A) Mobile phone (B) Internet (C) Telephone (D) All of these (E) None of these 15. A good seller should have the following quality/qualities? (A) Devotion to the work (B) Submissive (C) Sympathy (D) All of these (E) None of these16. The rural marketing is not required because (A) rural people do not understand marketing (B) its not practical from the cost point of view (C) it is sheer wastage of time (D) All are wrong (E) All are correct17. Planned-cost service means (A) Costly products (B) Extra profit on the same cost (C) Extra work by seller (D) All of these (E) None of these18. Internet marketing means (A) Self-marketing (B) Core Groups monitoring (C) Employees marketing (D) All of these (E) None of these19. The aim of successful marketing is (A) to increase the sale (B) to increase the profit (C) to increase the output of sellers (D) All of these (E) None of these20. The business communication becomes____through networking. (A) Very difficult (B) dull (C) easy (D) has no role in marketing (E) None of these.Answer Key1C 2E 3 C 4E 5 D 6 D 7 C 8 C 9 D 10 B 11 A 12 B 13 A 14 A 15 D 16 D 17 B 18 E 19 D 20 C