M.B.A. DEGREE EXAMINATION, JANUARY 2010First Semester

BA 9205 — COMMUNICATION SKILLS(Regulations 2009)

Time: Three hours                                                                                                      Maximum: 100 marks

Answer ALL Questions.PART A — (10 × 2 = 20 Marks)

1. What is SWOT analysis?2. What is noise?3. What is world view?4. Mention the role of personal appearance.5. What is empathetic listening?6. List the different types of audience.7. What are the seven C’s of business writing?8. What is an agenda?9. What is an abstract?10. Why is it necessary to define terms used in a report or a proposal?

PART B — (5 × 16 = 80 Marks)

11. (a) Explain the communication process with reference to the businesscontext. Or(b) Discuss the formal and informal communication channels inan organization.12. (a) Illustrate the problems in intercultural communication. Explain. Or(b) Why is it important to understand non-verbal communication? Explain.13. (a) What is the presentation skills required for a manager? List and describethem. Or(b) How will you conduct a meeting effectively? Discuss.14. (a) Assume that you attended a meeting to discuss the genuine complaintsfrom your customers convened by your General Manager (CustomerRelations). Write the minutes of the meeting with relevant details. Or(b) Write a letter of application for the post of Assistant Manager in aconstruction company. Attach a separate résumé.15. (a) Draft a project proposal to a funding agency for carrying out a study onthe effect of global warming on your town? Think of relevant details andpresent. Or(b) Assume that you are the Deputy Manager looking after home loans ofyour bank. Write a report to your Managing Director about the outcomeof various schemes introduced to attract customers interested in homeloans. Use a table or chart appropriately.

M.B.A. DEGREE EXAMINATION, JUNE 2010Second Semester

BA9223 — MARKETING MANAGEMENT(Regulation 2009)

Time : Three hours                                                                                                    Maximum : 100 Marks

Answer ALL QuestionsPART A — (10 × 2 = 20 Marks)

1. Define marketing.2. What are the factors affecting marketing environment (both micro and macro)?3. Mention the factors involved in Michael E Porter model for competitiveanalysis.4. Suggest any four strategies for services marketing.5. Mention the pricing strategies for the introduction stage of PLC.6. State the decisions involved in the channel management.7. What are the different types of buying behavior?8. State the bases of Customer Relationship Management.9. Highlight some of the online marketing trends.10. What are practical applications of Marketing Research?

PART B — (5 × 16 = 80 Marks)11. (a) Choose a company of your choice and explain how internal environmentalfactors affecting its marketing operations.Or(b) Critically analyze the importance of marketing department relationshipswith other functional departments in the organization.12. (a) Choose a company of your choice and do the competitive analysis fordeveloping competitive strategies.Or(b) Differentiate services marketing from product marketing. Suggestadditional marketing mix for services marketing.13. (a) Explain the new product development process with suitable examples.Or(b) Describe the strategies suitable for Growth and maturity stage of PLC.14. (a) Discuss the factors affecting the consumer buying behavior in Indiancontext.Or(b) Explain CRM with suitable examples. Why is it important in modern daybusiness context? Discuss.15. (a) What are the key strategic issues faced by traditional “bricks-andmortar”retailer such as Wal-Mart, Big Bazaar and Reliance fresh whenthey go online to sell products? Discuss in detail.Or(b) Explain Marketing research process in detail with suitable examples.