Marketing Management in the Church

7/30/2019 Marketing Management in the Church

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MARKETING

OFSERVICES

INTHE

CHURCH

Presented by Jose, Johnson,

Nicholas



Church Marketing : Definition

“Building a trust relationship

with someone who needs the hope,

love, and life-purpose

that Jesus offers

so you can share with themthe power of

his life-changing story.”



ACTIVITIES

ORSERVICES

OF

CHRIST THE

KING

CHURCH



Spiritual

Socialaction

Environm

ental

Familyapostolate

childrenYouth

Womenempower

ment

Charitable

Men

CHURCH

ACTIVITIES



SPIRITUAL ACTIVITIES

• Sunday Mass

• Confession

• Adoration

• Novenas

• Prayers

• Charismatic prayer

• Rosary

• Retreat

• Recollection

• Convention

• Counselling

• Bible seminar

• Group prayers



FAMILY APOSTOLATE

• Family visits

• Seminar of different age

groups (children, youth,

adults, women, men,aged etc..

• Family get together

•

Area wise picnics

• Prayer meetings and

sharing sessions

• Wedding anniversary

prayer meeting• Family Day

• Couples Day



PROGRAMME FOR CHILDREN

• Sunday Catechism

• Pious associations for

children (altar servers,

mission league, holychildhood, Christeen

boys and girls etc..)

• Sports and games

competition

• Carnivals

• Work activities

(gardening, cleaning,

decoration, )

• Children’s retreat • Children’s Day

• Holy Childhood day

•Picnics



YOUTH ACTIVITIES

• Youth convention

• Youth get together

• Picnic

• Choir• Youth associations

(ICYM, YCS,

• Youth retreat

• Carnival

• Work activities

• Bible camp, retreats,

• Carol singing

• Youth awareness

programme on socialevils and current issuesin church and society

• Youth Day

• Sports Day



WOMEN EMPOWERMENT IN THE CHURCH

• Mother’s Day

• Picnic

• Pilgrimage

• Retreat and seminars

on women issues

• Convention

• Cooking classes• Empowerment

programmes

• Bible classes

• Prayer meetings in one

of the members house

• Women cell

• Training in

housekeeping, fashion,

decoration, timemanagement, etc



ACTIVITIES FOR MEN

• Men Gathering

• Retreat, conference,

seminars, etc.

• Bible classes

• Input session on

farming, business,

health, banking, etc.• Fund raising activities

• Prayer meetings

• Debate on current

issues

• Pilgrimage

• Outing for men

• Men’s choir on special

occupation

•Library



CHARITABLE ACTIVITIES

• Educating the Poor

children specially girls

children

• Making houses for thepoor parishioners

• Old age homes

• Orphanage

• Hospital

• Schools

• Social centres

• Blood donation camps

• Helping the sick

• SSE



SOCIAL ACTIVITIES

• Fighting against the

injustice

• Inter religious dialogue

• Cleaning up nearbyroads/high way

• Planting trees

•Water conservation

• Pollution awareness

programme

• Child labour

empowerment

• Gender equality seminars

& panel discussion• Slum activities

• Prison ministry



A D D I N G V

A

L U E T O C H

U R C H A

C

T I V I T I E S

SundayMass

Catechismof Children

Annual

Retreat



SUNDAY MASS

Sunday Mass + Children + Audio Visual aids + Homily

with cartoon shows + Birthdays wishes +Birth day

cake to cut in public + achievements in school examsappreciated + special prayers for children + offertory

procession by children + choir by the children

themselves + altar service by children



SUNDAY CATECHISM FOR CHILDREN

• Catechism + picnic + free Bible + Exposure

programmes + Conduct quiz instead of

examination + Conduct drawing competition

for children on Bible themes + Cultural

competitions, singing competitions +

Scholarship for the toppers + Prize given for

100% attendance



ANNUAL RETREAT FOR COUPLES

Residential + charismatic +food cooked and supplied +

family counselling programmefor the needy + special talks on

God’s call to family life+ specialsessions on necessity of bringthe children in deep Christian

faith + special movies shown

on the life Saints and Bible +

Clarification on faith issues +Rosary and adoration +

confession + holy Eucharist



Year Plan for 2013

January

• Church Feast

• Building Houses for the

poor

• Annual sports for children

February

• Water conservation

Program

• Men’s Pilgrimage

March

• Free Cycles to Girl students

• Movie show for fund rising

April

• Men’s day

• Inter religious form meting

May

• Free distribution of

Drinking water• Children’ picnic

• Labourers day

June

• Tree Plantation day• Carrier orientation for

Youth



July

• Farming tips for farmers byexperts

• Making a public library

August• Quiz competition

• Free distribution of textbook to poor children

September

• B’day of Our lady• Annual Retreat

October

• Training programme forunemployed women

• Youth Picnic

• Cleaning up the local town tobring awareness in pollution

November

• Seminar on women’s welfare

• Marriage guidance course

December• Carol singing competition

• Releasing a devotional audioC.D

• Immaculate conception

• X,Mas celebrations

Year Plan for 2013



THE MISSION STATEMENT

Christ King Parish strives to enhance the quality of spiritual life to all our parish members, to strengthenthe family bonds by constant empowerment, toguide the youth in Gospel values and to bring up the

children in God fearing atmosphere to make them abetter citizens for tomorrow. We take a special care,to extend our hand towards girl children, poor, sick,marginalised women, and physically and mentally

challenged people. We take up the responsibility tomake our surrounding conducive for living andpromote equality and brotherhood / sisterhoodwithin the society where we live.



Objective of Christ the King

Church

1. Make Mass and spiritual services more meaningful

2. Bring more people to the church and to Spirituality

3. Inculcate true values in the families of our parish

4. Create our surrounding clean and tidy

5. Empower the girl children and women

6. Enable the youth to find employment

7. Help the farmers to do farming in a scientific way8. Make our environment more pollution free

9. Make our locality a peaceful place for living

10.Make our Church an exemplar church for equality,

Peace and unity.

f f



MARKETINGTOOLS

Build up aChurch profile

Participatelocally

Start a Churchblog

Use videoAdvertisements

Communication

Personal selling



BUILD UP A CHURCH PROFILE

Build trust, reputation and leadership can

create a high profile which will help in

marketing the products/ services.



PARTICIPATE LOCALLY

• Build a personal rapport with local community

which has several advantages as, building

goodwill among the local peers; people who

are more inclined to help the church as andwhen necessary.



S T A R T

A

C H U

R C H B L

O G Blog is effective way

to build a buzz

among thecommunity.

they represent the

voice of the Church.Every programme

and activities of the

church will be knownto the people.



USE VIDEOS

Videos of the programmes are presented to create a viral

attention to it.

These videos are posted in the social sites.



ADVERTISEMENTS

• creating website, Wall posters, banners, cut outs,

holy pictures, free wall calendars, pocket diaries,

refrigerator magnets, news paper advertisements,

Printed T shirts, printed caps, display boards,

C i i



Communication

• Announcement in the church

• Meetings

• Bulletins

• annual reports presentation• phone calls, SMS etc.



PERSONAL SELLING

• We use our volunteers of the church to go

around the community to speak about the

service rendered by the Church.

ANNUAL BUDGET FOR MARKETING



Budget for Marketing

Income Expenses

Particulars Amount Particulars Amount

Donations 150000 Wall Posters 10000

Gifts 250000 Web Site creation 15000

Film Shows 50000 Refrigerator Magnets 15000

Fetes 100000 T. A for Volunteers 150000

News paper advertisement 150000

Bible distribution 20000

Production of video 25000

Purchase of T shirts andCaps 50000

Display boards 75000

Pocket diaries 15000

Wall Calendars 25000

550000 550000

ANNUAL BUDGET FOR MARKETING



MARKETING IMPLEMENTATION PLANSpiritual activities Social activities Environmental

friendly activities

Who Spiritual activity

committee

Social activity

committee

Environmental

committee

Wha

t

Communicate about

the spiritual

animation programmes

Communicate about the

social animation

programmes

Communicate about

the environment

friendly programmes

Whe

re

To the Catholic

community

(consumers)

To the catholic

community and other

people of the area

To the catholic

community and other

people of the area

How By using marketing

tools

By using marketing

tools

By using marketing

tools

Why To render service to

more consumers

To render service to

more consumers

To render service to

more consumers



ORGANIZATIONAL STRUCTURE OF THE CHURCH

Parish Priest

Parish

Council

Spiritual Activity

committee

Social Out reach

Committee

Nature friendly

programme

committee

Mktg P.R. Officer

Mktg Planning & Research

Marketing Executives

Mktg P. R.Officer

Mktg Planning & Research


Mktg P. R. Officer

Mktg Planning & R






Control Methods Includes Three Things

A. Setting Standards based on the plansExamples

1. Retreat:- Participation of parishioners in big

number.

2. The best preacher is made available for the

retreat.3. Maximum facilities for the people, like drinking

water, meals, seating, resting areas etc.



Measuring performance against

standardsExamples

1. Number of people coming to the church Total

number of parishioners

2. Survival of the planted trees % of survival of

trees.

3. Active participation of the children in the

catechism classes Total number of students

4. Level of Women’s leadership in the Churchactivities Expected number of women in lead.

5. Improved farming in the parish sector Annual

Productivity.



Correcting deviations from

standards and plans

Factors like Time, Demand of product,

Quality of product

Examples

1. Number of children for the Catechism class are

coming down. Use more innovative method for

teaching.

2. Release of the Audio C.D is getting delayed due

to financial problem. Reason for the delay is

sorted out and Releasing is done on time.



Feedback/Review

1. The feedbacks are gained by different method

as follows

2.Through direct communication

3.Through Church Blog4.Through market analysis

5.By keeping a suggestion box at the church

entrance6.By the interview of the customers





Once the feedbacks are

received, the concerned

comities sit together todiscuss the positive and

negative feedbacks

received and thendecide the needful

action to

be taken to bring about

improvement.



Documents

Marketing Management in the Church