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MARKETING MANAGEMENT
Full Mark: 30 Times: 1 Hr.
Answer all the following questions
1. Select the correct definition of a market.
a. A market is a collection of buyers and sellers willing to exchange a product.b. A market is a mechanism that determines the price of products and services.c. A market is a collection of people who actually or potentially want or need a product, and
are able to exchange in order to acquire it.d. None of these
2. Which of the following statements about marketing is true?
a. Marketing is only possible if exchange is possible.b. Marketing is concerned with making the sale; contract law is concerned with the
exchange.c. Marketing is consumer exploitationd. It only needs one person willing to pay for a marketing exchange to take place.
3. Customer satisfaction occurs when:
a. A successful transaction occurs.
b. Customers make positive comments about a product or service.
c. The value customers receive from a product equals or exceeds the expectation they had of that value.
d. A customer repeats a purchase.
4. Competitors are part of the:
a. Target market.b. Micro-environment.c. Marketing mix.d. Macro-environment.
5. Advertising agencies are an example of:
a. Supplier.b. Physical distribution firm.c. Financial intermediary.d. Marketing services agency.
6. The ______________ consists of the factors that affect consumer purchasing power and spending patterns.
a. cultural environmentb. economic environmentc. demographic environmentd. consumer environment7. Which of the following is not part of the microenvironment?
a. Customer markets.b. Marketing channel firms.c. Suppliers.d. Cultural forces.
8. Which of the following factors do not affect the economic environment for organisations?
a. Disposable income.b. Exchange rates.c. Donations to charities.d. Inflation.
9. Which of the following is not a part of the macro-environment?
a. Demographic forces.b. Natural forces.c. Political forces.d. Competitors' forces.
10. Which of the following is not a trend in the natural environment of concern to marketers?
a. A shortage of raw materials.b. Increased pollution.c. Changing consumer spending patterns.d. The increased cost of energy.
11. Stockholders are members of which of the following publics?a. Government.
b. Media.
c. General.
d. Financial.
12. Which of the following is not a stage in the consumer decision-making process?a. Evaluation of alternatives.b. Straight re-purchase.c. Post-purchase evaluation.d. Purchase.
13. Which of the following is not one of the expected outcomes to a successful buying process?
a. Brand choice.b. Dealer choice.c. Product choice.d. Brand awareness.
14. What are the two types of research data?
a. Qualitative and quantitative.
b. Primary and secondary.c. Qualitative and predictive.d. Predictive and quantitative.
15. When backed by buying power, wants become ________.
a. demandsb. social needsc. self-esteem needsd. exchanges
16. The set of marketing tools a firm uses to implement its marketing strategy is called the ________.
a. TQMb. marketing effortc. marketing mixd. promotion mix
17. wholesaler is aa) middlemanb) producerc) manufacturerd) customer
18. Marketing mix is Price, Place Promotion anda) Advertisementb) Discountc) Productd) Gift
19. Customers area) Buyers
b) Consumersc) Sellersd) Both a & b
20. In --------- demand, consumers may share a strong need that cannot be satisfied by an existing product.a) Latentb) Unwholesomec) Decliningd) Non-existent
21. What is the name given to research that has already been conducted for another purpose ?
a. Primary researchb. Secondary Researchc. Outdated researchd. Secondary Tertiary research
22. Which of the following is not a source of primary data?a. A nonprofit's records of past researchb. Questionnairesc. User panelsd. Personal interviews
23. Which of the following is not an advantage of conducting primary research?a. Low costb. Can be tailored to the organization's specific needsc. Allows a variety of methods to be employedd. Gives the organization greater control over the data collected
24. A marketing Mix consists of :a. Policies, procedures, plans, and personnel.b. The customer and the "four Ps."
c. All variables, controllable and uncontrollable.d. Product, Price, Place, Promotion
25. The Marketing Environment consists:--a. Socio-economicb. Competitionc. Technologyd. All of these
26. AMA Stands for:a. American Marketing Associationb. All Marketing Associationc. Apple money actd. Non of these
27. Which statement is true?a. B2B - Business to consumerb. B2C – Business to Consumerc. C2C –b Consumer to Consumerd. All of these
28. Effective marketing begins with a good consumer_______________.a. Priceb. Promotionc. Databased. Service
29. b2b stands for:a. Business to Boardb. Board to Businessc. Business to Businessd. None of these
30. The internet is an example of:a. A contextb. A promotional toolc. A market placed. A marketing medium