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25-26 OCTOBER 2015
WITH INTERACTIVE PRESENTATIONS BY:
www.thepworld.com +3892 5 111 350 [email protected]
FIRST 100 TICKETS ON
SALE NOW FOR
US$457!US$457!
MARKETING KINGDOM
Dear Colleagues,
Welcome to the Marketing Kingdom Cairo!
After the phenomenal success in 10 different countries, we are extremely happy to be finally bringing our Marketing Kingdom conference to Cairo, from 25-26 October 2015.
Most recently we hosted the event in Amman, where over 200 marketing professionals from across the region interacted with our amazing speakers from Facebook, Twitter, Google and Yahoo!.
For our Egyptian edition of the event, we have prepared an interactive agenda that will focus on the latest global marketing trends and will offer you exclusive insights into the ever changing global marketing world. We will be discussing social media marketing, content marketing, mobile marketing, as well as regional marketing trends.
I am extremely proud to announce that the Marketing Kingdom Cairo will include presentations by the world’s biggest marketing brands, including a presentation by Parry Singh from Twitter. This will be Twitter’s first ever presentation at a business event in Egypt. Quite historical moment, right?
In order to give you maximum learning experience, at the Marketing Kingdom Cairo we are also including an interactive workshop on Facebook marketing by Scott Hicks, Former Client Partner at Facebook and one of the world’s biggest authorities on social media marketing.
As always, seats for the Marketing Kingdom are limited. Most recently in Jordan, we were sold out 30 days before the event, so we urge you to register as soon as possible. If you are planning on sending a group of 4+ delegates from your organization, we can also create a tailor made package just for you.
I would also like to note that we have limited sponsorship and exhibitor packages available for the event, so if you are interested in partnering with us or promoting your products do let me know and we can create something special that will be of a great benefit for your organization.
Do let me know if you need any other info.
I look forward to meeting you at the Marketing Kingdom Cairo this coming October.
With kindest regards,
Kosta PetrovEvent DirectorMarketing [email protected]
MARKETING KINGDOM
Over 5 hours of interactive discussions to help you get practical tools for your marketing strategies
65First marketing event in Egypt to include presentations by Twitter and Shazam
All of your colleagues will be there. Register today!
10
The Marketing Kingdom Cairo is Egypt’s only global marketing event
9Unlimited networking opportunities with the marketing elite from Egypt, GCC, the Levant and North Africa
8Over 10,000 delegates in 10 countries have attended the Marketing Kingdom events, making it one of the world’s fastest growing marketing event
7
Interactive workshop on Facebook marketing with Scott Hicks, Former Client Partner at Facebook
4
Latest insights in content marketing, mobile marketing and social media measurement
3International and regional presentations on the latest global marketing trends
2Real life case studies by some of the world’s most respected brands
1
10 REASONS WHY YOU HAVE TO REGISTER NOW!
This may be our first Marketing Kingdom event in Egypt but 15th overall event in only three years. Check out what makes the Marketing Kingdom one of the world’s most talked about marketing events.
The Marketing Kingdom is Egypt’s first and ONLY global marketing event
1is the number of countries that have hosted the Marketing Kingdom: Croatia, Albania, Serbia, Georgia, Azerbaijan, Kazakhstan, Bosnia and Herzegovina, Jordan, Qatar and Egypt
10
companies have sponsored the event
29percent is the rate of return delegates for our Marketing Kingdom events around the world
89speakers have spoken at the event
134
media outlets have reported on the event
483companies have been present at the event
1489
MARKETING KINGDOMTHE MARKETING KINGDOM IN NUMBERS
delegates have attended the Marketing Kingdom events since our first event in Serbia in 2011.
10,035
Parry is responsible for building Twitter's business in countries experiencing dramatic user growth. He is also driving the next stage of revenue growth in the Middle East, and exploring commercial opportunity for Twitter in India. Before joining Twitter, Parry spent six years with at Google in India and Singapore. Most recently, he served as Managing Director, APAC for Google's display business, where he was responsible for driving the growth of the Google Display Network in the region. Earlier, he worked at IBM India, including as head of marketing for hardware division and as head of sales and marketing.
Scott is trilingual (English / Arabic / French) General Management, Marketing and business development executive who builds long term brand value and identifies key business drivers for growth. He executes with a focus on brand strategy, financial objectives and organizational culture. International experience in both mature and developing markets, with an emphasis on blue chip and entrepreneurial startup brands. His specialties include: Brand and Marketing strategy, Strategic Business Unit General management, P&L,Start-up operations, online Branded Entertainment, Social Media, Broadcast Media Management, and Business Development.
Some Of The World’s Most Innovative Marketers Are Presenting At The Marketing Kingdom Cairo. We Got Google, Twitter, Shazam And Coca-cola, All Coming To Egypt, To Share With You The Latest Trends In The Ever Changing Global Marketing World.
MARKETING KINGDOMSPEAKERS
Scott Hicks, Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi Former Client Partner, Facebook MENA
Anja is a catalyst in challenging business environments; leading strategic initiatives, capitalizing on key strengths, motivating high performance, achieving sustainable growth and always having an impact. She is experienced in a wide range of operational and strategic roles in emerging and established businesses across Europe, Africa, and North America. She champions multi-disciplinary teams and approaches. Believes in the power of diversity to identify opportunities, innovate, solve problems, make better decisions, and be more competitive. Anja gets results by inspiring, empowering, and ‘pushing the envelope.’ A passionate and influential leader with an excellent track record of energizing organizations to deliver exceptional results while having some fun along the way. Believes in people, encourages creativity and ownership, and doesn’t take ‘no...it’s not possible’ for an answer.
Hussein Freijeh is the Managing Director of Yahoo Middle East, Africa, and Turkey,, leading the commercial and managerial aspects of the business in the Middle East and Africa region. Before Yahoo acquired Maktoob in 2009, and during his tenure at Maktoob, Hussein was instrumental in establishing the startup’s renowned sales portfolio to grow the Maktoob Sales Operations into the forefront of media companies in advertising spend and market share. At Yahoo Maktoob, Hussein has been a driving force behind the company’s market leadership in digital advertising and the introduction of innovative products that bring the best in digital technology, creativity, and measurement to advertisers in the Middle East. He is one of the key industry players driving the shift to digital and contributing to the growth of the Internet advertising market across the region. With over 10 years of sales and media experience, Hussein is a frequent speaker and panelist. He holds a BSc in Computer Science from the Lebanese American University.
Anja Jakubowski, General Manager, Poland And Baltic, Coca-Cola
Hussein Freijeh, Managing Director, Yahoo!
Parimander (Parry) Singh, Managing Director, SEA, India & MENA, Twitter
Asad manages Unilever’s media investments across the Middle East and North Africa region. He is also responsible for driving communication excellence and innovation as well as digital as a discipline across the region. Asad has been in this role since August 2013, prior to which he managed Global Media for Unilever’s Foods business based out of Unilever’s HQ in London. Prior to joining Unilever, Asad did various assignments for MindShare/Group M in various parts of the world. He managed local offices in Vietnam and Pakistan for them, did a global role in London, and managed regional projects in AsiaPac and LATAM. Asad is a technology enthusiast and an internationalist at heart, and considers himself fortunate to be working in the Middle East.
Asad Ur Rehman, Media Director MENA, Unilever
Joshua Partridge, Director, EMEA, LATAM and Canada, Shazam
Ahmed Adly, Social Media Director, Leo Burnett/Holler
Hussein M. Dajani, Innovations and Digital Leadership Director, Digital Ape
MARKETING KINGDOMSPEAKERS
Josh Partridge is Director for EMEA, LATAM and Canada at Shazam and has been tasked with expanding commercial operations across these regions. Previously Josh spent 6 years at Yahoo working in a variety of roles most notably heading up Yahoo’s commercial expansion across EMEA. Josh has previously worked in both the Entertainment and Finance industries in a variety of analytical roles, starting his career in his home town of Brisbane, and has spent the last 10 years living and working in the UK and Switzerland.
Ahmed currently manages Social Media for Leo Burnett clients across the Middle East and Africa. His expertise include: developing strategy from ideation to execution, managing activations on ground & socially lead, client Servicing, 360 Community management, signing and manage influencers and brand ambassadors and managing paid media for social media channels.
Hussein has over 12 years of solid Marketing Communication experience in the space leading and building integrated marketing practices within multinational agencies (JWT, Leo Burnett, and TBWA\) and client side (Fortune 500 companies - Virgin Mobile and Red Bull), across the Middle East and Africa region.Hussein is currently working as a Marketing Communications Consultant in the MENA region, as a Digital Innovations and Leadership Director with Digital Ape, as a Digital Strategy and Social Media Marketing Lecturer at DM3 Institute, as a Mentor at Turn8, part of i360accelerator, and as a Mentor with Arabreneur. He is also the Founder / Chief Editor of MenaTrending (http://menatrending.com). For more details about Hussein, please visit:http://about.me/husseindajani
Rayan Karaky, Agency Head, Google
Rayan is currently the Agency Head for Google in the Middle East where he is responsible for media agencies business across MENA. Before joining Google in May 2014, he was Chief Digital Officer for MENA and Emerging Markets at Starcom MediaVest Group where he was responsible for grown of diversified services and incubating and scaling digital capabilities across markets.
Mohamed Megahed, Commercial Director, Connect Ads
As the current Egypt & Levant Sales Director, Mohamed Megahed started his career at Connect Ads in 2005 as an Account Manager. He directly manages a big group of sales, client services and business developments team, taking Connect Ads to its current status of fame and turning it into one of the leading online advertising agencies in the region. Megahed originally graduated from the Arab Academy for Science Technology and Maritime with high honors degree. Believing in the importance of post-grad studies and research filed, Megahed pursued his studies further and became an MBA holder in 2006, with a Marketing Communication specialization. Formerly, he was chosen as a teaching assistant in marketing and sales his grad University and inspired students with his knowledge for a couple of years. Furthermore, he worked in Commercial Operations at Telecel Globe Orascom telecom before joining Connect Ads and becoming its sales director.
Katie Morse, VP Social Media, Nielsen
Katie is a proven innovator with a track record of success across social media, marketing communications, digital strategy, and public relations. Her specialities include: social media, digital marketing, partner/vendor development, project management, campaign planning, ROI analysis, email marketing, marketing communications, brand management, internal communications, social media monitoring, community management, strategic communications. Before joining Nielsen, she was Head of Social Media at Billboard in New York
MARKETING KINGDOMSPEAKERS
Jumanah Anter, Head of Corporate Communications CEEMEA, Facebook
Jumanah Anter Leads Facebook’s corporate communications and Public Relations across the Central Eastern Europe, Russia, Turkey, Middle East & Africa regions. In her role, Anter leads, develops and executes Facebook’s strategic communications and brand management around CEEMEA. Prior to that Jumanah established GE Oil & Gas communications in the Middle East and Africa, where she drove the internal and external corporate communications strategy for GE Oil & Gas restructuring and subsequent repositioning. A member of GE Oil & Gas Regional Senior Leadership Council, Jumanah had worked closely with executive leadership across key corporate priorities spanning reputation, enterprise strategy and change management, and key policy initiatives. Prior to her work at GE Oil & Gas, Anter served in various marketing & communications roles at Microsoft and 3M Companies and worked as a freelance reporter and in medical marketing. Jumanah is a member of the UK Chartered Institute of Public Relations and an active member of different civil society organizations focusing mainly on Women Empowerment in the Middle East.
John Colucci, Engagement Editor, Engadget/AOL
John Colucci began his career in media as a teen correspondent for CBS News and a show called Studio Y at the age of 17. College led him in a different direction, eventually moving to San Francisco and becoming a project manager for Old Navy. In 2009, he joined Virgin America and in 2011, took on the role of social media marketing where he helped grow the airline's fledgling brand. In 2013, he shifted back into media by joining Engadget. As Engagement Editor, his role on the management team is to lead all aspects of the site's social media operations and audience development. Aside from social, John's interviewed Cookie Monster and the executive producer of Sesame Street and filed many stories involving the intersection of tech and culture. John also appears regularly on HuffPost Live and speaks on panels like his most recent one at SXSW titled "Redefining Realness for Brands on Twitter" and Social Media Today's Social Shake-Up on Crisis Communication. John lives north of San Francisco and is originally from Edison, NJ.
Chairman’s Opening Remarks09.30
Understanding The Challenges And Opportunities Of Marketing Communi-cations In A Social Media World
Jumanah AnterHead Of Corporate Communications CEEMEAFacebook
09.45
Networking And Refreshment Break12.15
Interactive Discussion With The Speakers11.45
Interactive Workshop: Developing Your Brand Purpose On Facebook And Achieve Greater Busi-ness Result
Understand Consumer Behavior on Facebook• Explore people's need to be social• Discover the social science behind sharing• Analyze engagement to reveal social insights
Start With Your Why:• How your story resonates with social media users• Your brand purpose - brand briefs + creative examples
12.45
The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of Your Marketing Strategy
Joshua PartridgeDirector EMEA AdvertisingShazam
11.15
Understanding The Growing Importance Of Mobile Marketing: Winning The Mobile Consumer
Rayan KarakyAgency HeadGoogle
10.45
Registration And Morning Coffee09.00
Owning The Moment On Twitter
Parimander (Parry) SinghManaging Director, SEA, India & MENATwitter
10.15
MARKETING KINGDOMDAY ONE 25TH OCTOBER 2015
Chairman’s Opening Remarks10.00
Understanding The Importance Of Content In The Age Of Social Media
Asad Ur RehmanMedia DirectorUnilever
10.45
Registration And Morning Coffee09.00
Digital Trends, The Changing Media Landscape And The Impact On Your Social Strategy
Katie MorseVP Social MediaNielsen
10.15
Workshop Continues
Be Your “Why” on Facebook:• Learn to speak with authenticity• Develop the power of imagery• The importance of brand consistency
Light up the Facebook Feed:• Craft engaging Brand Stories• Delve into Facebook's publishing pillars• Sharpen your skills on storytelling tools for social media
About Your Expert Workshop Leader:
Scott is trilingual (English / Arabic / French) General Management, Marketing and business development executive who builds long term brand value and identifies key business drivers for growth. He executes with a focus on brand strategy, financial objectives and organizational culture. International experi-ence in both mature and developing markets, with an emphasis on blue chip and entrepreneurial startup brands. His specialties include: Brand and Market-ing strategy, Strategic Business Unit General management, P&L,Start-up operations, online Branded Entertainment, Social Media, Broadcast Media Management, and Business Development.
15.00
End Of Marketing Kingdom Day One17.00
MARKETING KINGDOMDAY TWO 26TH OCTOBER 2015
MARKETING KINGDOMDAY ONE 25TH OCTOBER 2015
Scott HicksAdvisor: Digital Marketing
Strategy, Image NationAbu Dhabi Former Client
Partner, FacebookMENA
Lunch For Speakers And Delegates14.00
Interactive Discussion With Katie, Asad And Anja11.45
Rise Of Influencers In The MENA Region
Ahmed AdlySocial Media Director, Leo Burnett
15.30
Crisis Communication And Social Media (What To Do When A Message Goes Wrong)
John ColucciEngagement Editor, Engadget/AOL
15.00
End Of Marketing Kingdom Cairo17.00
Interactive Discussion With The Speakers16.30
Engaging With Egyptian Influencers: Trends And Challenges: Speaker TBC16.00
Lunch For Speakers And Delegates14.00
Interactive Discussion With Hussein, Mohamed and Hussein13.45
Content Management Best Practices In Egypt
Mohamed MegahedCommercial Director, Connect Ads
13.15
What Does Content Marketing Actually Stand For: Case Studies On Con-sumer Interaction With The Content
Hussein DajaniDigital Innovations And Leadership, Digital Ape
12.45
Content And Connections: Engaging With Consumers, Customers And The Community
Anja JakubowskiGeneral Manager, Poland And BalticCoca-Cola
11.15
What Millennials Want - Content Marketing Best Practices
Hussein FreijehManaging Director, Yahoo!
12.15
MARKETING KINGDOMDAY TWO 26TH OCTOBER 2015
SOME OF OUR PREVIOUS SPONSORS
Over 30 companies have sponsored or exhibited at the Marketing Kingdom events.
At P World we are all about creating unique experiences for our customers. By supporting our event you will be in direct contact with your target market and generate business for your organization. As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team. At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities. We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company. For more information on how you can get involved at the Marketing Kingdom Middle East s an exhibitor or a sponsor, please email Kosta Petrov at [email protected]
MARKETING KINGDOMInterested In Sponsoring Or Exhibiting At Egypt’s First Ever Global Marketing Event?
Serhad BolukcuFacebook
Massimo SangiovanniMotorola Solutions
Karen CarterMicrosoft
Dana KabbaniEMI Music
Jessica BennettTumblr
Sonja BriffettHenkel Beauty Care
Madlen NicolausSalesforce
Irina PashinaSAP Marketing
Steffen RuebkeHenkel Beauty Care
Burak ErgenogluSanofi
“ Thank you so much for having me. It was a pleasure and what a great group of speakers you had as well. ”
“ I enjoyed the conference and networking. ”
“Amazing event! I had a great time and was able to meet some fantastic people. You all do a stellar job. ”
“ I thought the conference was great! ”
“ Thanks again for a wonderful event! Well organized and great guest speakers ”
“ It was a great experience again and thanks again for the perfect organization. ”
“ It´s an honor and pleasure to be part of the P. family and I am happy I could contribute to what was an
amazing marketing conference! ”
“ Many thanks also from my side for the great "experience" - it was great to visit such an amazing country, attend such an inspiring seminar
and conduct more online/tv interviews per day than ever before. ”
“ It has been a pleasure for me to speak at your very well organized event. Thank you very much for you and the team members
for your professionalism and being a good host. ”
“ I really enjoyed the meeting – everything was organized perfectly, smart and nice speakers, impressive location ”
WHAT IS THE GLOBAL MARKETING ELITE SAYING ABOUT THE MARKETING KINGDOM
Check The Atmosphere At Our Marketing Kingdom Events Around The World:
MK Belgrade 2011
MK Zagreb 2013
MK Baku 2015
MK Belgrade 2013
MK Zagreb 2014
MK Baku 2014
MK Baku 2013
MK Zagreb 2012
MK Amman 2015
REGISTER BETWEEN 29TH JUNE 2015- 23RD AUGUST 2015
If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a US$ 250 administration charge. Registration fees for registrations cancelled 7 days of less before the Event must be paid in full. Substitutions are welcome at any time.
FOUR WAYS TO REGISTERPWorldGlobal
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MARKETING KINGDOM CAIRO
REGISTER AFTER AFTER 28TH SEPTEMBER 2015
US$ 607.-
REGISTER AFTER 24TH AUGUST- 27TH SEPTEMBER 2015
US$ 557.-US$ 507.-
FIRST 100 TICKETS
US$ 457.-
– 7 participants
Risto Ravanovski 15a
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SIGNIFICANT SAVINGSFor further information on current promotions and Group Discounts please contactKosta Petrov on +38925111350 or [email protected]
All registrations are subject to our terms and conditions which are available atwww.thepworld.com Please read them as they include important information. By submitting you registration you agree to be bound by the terms and conditions in full.
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PRICING
An invoice will be sent upon receipt of your registra-tion. Please note that full payment must be received 7 days after the issue of the invoice. If the payment is not received by the 7th day of the issued invoice, the registration will be canceled and you have to re-register for the event. You can pay by bankers draft in US$ or with a credit card through our e-payment system. Please note that that all major credit cards except American Express are accept.Entry to the Event will be refused if payment if not received prior to the event.
