Marketing Interventions to Ensure Remunerative

Prices of Pulses, Oil seeds and Coarse cereal

grains

N a t i o n a l C o n f e r e n c eon

Agriculture For Kharif 2014(26-27th February, 2014)

AGRICULTURE DEPARTMENTGOVERNMENT OF GUJARATGroup - IV

Background

Incremental growth in Agricultural production depends on interventions

related to;

Backward linkages (input subsidies, incentives)

Forward linkages (market interventions)

Although huge incentives on input side, production of pulses, coarse cereals

not taken up if proper market is not there.

If market facilities will strengthen, production may rise due to surety of

market.

Thus, it directly facilitate to farmers to grow more pulses, coarse cereals

and oilseeds. (specially in pre dominant areas of pulses & coarse cereals)

Market Infrastructure

Sr. No. Infrastructure Nos.

1 APMCs 207

2 Main yard 199

3 Sub yard 201

4 Commodities arrived (lakh Quintal) 1775

(as on 31.03.2011)

Interventions

Administrative

• To ensure remunerative market through policy

Infrastructure Creation

• To facilitate the farmers to come at market with produce for sell

Awareness

• To spread awareness with market intelligence

Administrative way

Amendment as per Model APMC Act in 2007,

Private market

E- market

Direct marketing

Farmer’s market

Contract farming

Common License

Single Point levy

Special market

Administrative : License Released

Major players received license under Model Act,

Reliance Food Processing

Reliance Farmers Fresh

Aditya Birla Retail

National Spot Exchange Limited

Cotton Corporation of India

Jayant Agro Organic

Gujarat State Co-operative Cotton Federation

The Cargo Service Centre

Infrastructure Creation

Sr. No. Infrastructure Normal area Tribal area Total

1 Electric weigh bridge 45 32 77

2 Auction shed 17 22 39

3 Export facilities 2 1 3

4 Cleaning Grading 8 2 10

5 Cold storage 9 2 11

6 Godown 33 8 41

7 New market 49 23 72

8 Ripening facility 0 1 1

9 Pre- cooling unit 12 5 17

10 Pakka Platform/ Shed 9 2 11

Requisite infrastructure created during 2007-08 to 2009-10.

Market Awareness

Steps taken for market awareness as under;

Training hall facilities at different APMCs.

Display of electronic display board at village/ taluka level for market rate.

Training to Secretaries and other office bearers of APMCs for better

management of handling of agricultural commodities.

Meetings with farmers for opt the crops based on market intelligence

data.

Promotion of value addition through providing incentives for agro

processing units, i.e. mini dal mill, oil mill etc.

Thanks