M A R K E T I N G I N S I G H T C U S T O M M A R K E T R E S E A R C H

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COMPANY INTRODUCTION

MARKET RESEARCH – DATA ANALYSES & MODELING – STRATEGY CONSULTING

Marketing Insight s.r.o. | Vladislavova 17 | 110 00 Praha 1 client.service@marketing-insight.cz | www.marketing-insight.cz

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OUR APPROACH

'A WORLD IN IMPLICATIONS'

'THROUGH INNOVATIONS TO

SUCCESS'

'101% QUALITY & 110%

PERFORMANCE'

'WE DO BUSINESS NOT SCIENCE'

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THE INSIGHT COMPANY

o  Almost 20 years tradition of top quality service

o  Direct presence in the Czech Republic and Slovakia, through partners throughout CEE region and many other countries as well

o  Member of ESOMAR

o  Located in Prague and Ostrava

MARKET RESEARCH DATA ANALYSIS & MODELING

STRATEGY CONSULTING

Independent provider of analytical, research and business consulting services active mainly in the following sectors:

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1994 ! Company setup in Prague, Czech Republic, focus on market research business

1996 ! Full service in market research

1998 ! Expansion to the Slovak Republic

1999 ! Entry in data analysis & data mining business

2000 ! Launch of branded proprietary methodologies for market research

2001 ! Entry in marketing consulting business

2002 ! Entry in competitive intelligence business

2003 ! Development of expertise in tourism and leisure business, start of cooperation with government agencies operating in this field

2004 ! Launch of several worldwide market research and consulting projects focused on tourism and leisure

2005 ! From 2005 onwards ongoing rise of share of international business

2006 ! Re-branding to Insight and subsequently to Marketing Insight, introduction of new proprietary analytical technique Fusion Platform

2008 ! Launch of a new biometric scanning based ad pre testing technique Response

2014 ! Launch of entirely new family of custom market research products with possibility of immediate ordering via online configurator

HISTORY

Long-term continuous growth and development:

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KEY CLIENTS

Long history of outstanding service for the most demanding clientele. Our clients in the recent years include (in random order):

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CLIENT LIST

o  Bayer o  Boots Reckitt Benckiser o  Citibank o  Country Rádio o  CzechTourism o  ČMSS o  Direct Pojišťovna o  Dorland (Dobrá voda) o  Družstevní Asociace ČR o  ETA o  Euro/RSCG o  Ford Motor Company o  Goodyear Dunlop Tires o  GE Money Bank, GE Money Leasing, Multiservis o  Green-Swan Pharmaceuticals o  Groupe SEB o  Heglund a.s. o  Home Credit China, Home Credit Asia o  HP o  Yoplait o  Jan Becher - Karlovarská Becherovka, a.s. o  Jan Švejnar o  Kaspen (Budvar) o  Drinks Union o  Komerční banka, a.s. (Societe General) o  KPMG o  Leo Burnett Advertising o  Lego o  Mattoni o  mBanka

o  MMR ČR o  MARK/BBDO (Pepsi, Toyota, Wrigley) o  MasterCard o  McCann-Erickson o  Mr. Think o  Novartis o  Nutricia o  Ogilvy o  Peugeot ČR o  Molson Coors (Pivovary Staropramen) o  PayU o  Provident Financial o  Publicis o  Raiffeisenbank o  Ringier Axel Springer o  Sanoma Magazines o  SIKO Koupelny o  Nestlé/Schöller o  SKIM - Netherlands (Philip Morris) o  Philip Morris ČR, Philip Morris CEMA o  Sonera (Telecom Finland) o  TBWA o  Telefónica O2 o  T-Mobile o  Tourist Centrum o  University of Michigan Business School, USA o  Volkswagen Import Group o  Unicorn Management o  Vodafone o  WMC/Grey

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OUR FOCUS

o  Since establishment of our business in the mid-1990s we have been providing our services to many of the most successful global and domestic brands such as O2, T-Mobile, Vodafone, Marlboro, Peugeot, Ford, Martini, MasterCard, American Express, Molson Coors, the largest financial institutions and many other brands or companies in the Czech Republic, the surrounding countries of central, eastern and southern Europe (and all over the world, too)

o  Over the course of time we have developed, tested and validated a proprietary integrated approach consisting of a complete set of research products and methodologies covering all important aspects of brand measurement and marketing mix

1.  Data mining & data fusion - integration of MR and marketing data and knowledge discovery 2.  Brands, their research, analysis and management 3.  Research, analysis and consulting focused on other aspects of marketing mix 4.  'Special' projects – difficult, demanding, complicated and large-scale studies

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We analyze brand equity, brand perception and values. We also analyze the decision-making processes and motivation of consumers. The methodology is designed to provide the information required for long-term strategic decisions about brands as well as tactical image engineering. Also includes consulting and management services.

Our product/concept/packaging testing system is designed to provide you with comprehensive support for all tasks related to new product development: early concept screening, concept optimization, concept development and fine-tuning and finally prediction of market potential through calculation of volumetric sales.

Our permanent monitoring activity measures all relevant marketing variables on a daily basis, incorporates our advanced brand analysis techniques and, after merging with sales and media data, measures brand health, market trends, advertising efficiency and provides an early warning system indicating potential problems.

Our end-to-end communication development, testing and evaluation system supports preparation of new communication campaigns (from initial concepts and creative ideas through all stages of development) and assessment of their actual overall efficiency and the implications for brand perception after the campaign has been executed.

Our sophisticated model for measuring the price elasticity features high predicting and optimizing capabilities and determines the prices of your products at which you will realize either maximum revenues or maximum profit. An unlimited number of what-if scenarios is available at your fingertips. Besides price optimization, the model also covers portfolio optimization.

Our customer satisfaction & loyalty measuring system prioritizes areas where it is expedient to invest and where it is possible to save. Moreover, it identifies the weak points of your competitors where they are vulnerable to your attack. Since many satisfied customers are not loyal, our methodology is strongly oriented towards the commitment and retention of customers.

PROPRIETARY TECHNIQUES

Fusion Platform is a new proprietary data analysis & modeling technique that puts together key data from various types of market research projects using standardized aggregation concept. It also enables inclusion of information from Client's marketing databases as well as linking to internal information systems or internal data warehouses.

DATA FUSION & KNOWLEDGE DISCOVERY

BRAND ANALYSIS & MANAGEMENT

MARKETING COMMUNICATION

CONTINUOUS MARKET MONITORING

PRODUCT / CONCEPT TESTING

PRICE & PORTFOLIO OPTIMIZATION

CUSTOMER SATISFACTION & LOYALTY

FUSION PLATFORM

BRANDING PLATFORM

COMMUNICATION PLATFORM

TRACKER

RESPONSE [PRODUCT]

PREDICTOR

CSL

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TEAM LEADER: RENÉ HENC

o  René Henc is graduate of University of Economics in Prague in international trade, works in the market research business for almost 20 years. René is in the Agency globally responsible for methodology issues and at the same time manages projects of key Clients.

o  During years 1994-1995 René worked at the Department of International Affairs as member of the Cabinet of the Secretary and Advisor to Secretary for opinion polls and relations of international policy and domestic opinion. Afterwards for about a year worked in TNS AISA as a researcher and later between years 1996-7 served as marketing director of PCS, a leading Czech supplier of measurement and analytical tools and specialized software.

o  René co-founded market research company General Marketing in the 1994 where he served as managing partner and research director. After rebranding to Marketing Insight several years ago René continues to serve at Marketing Insight on the same position.

o  René in the long terms guarantees general methodology quality of the company and at the same time devotes significant amount of time to development of proprietary research methodologies. He coordinated directly work on each one, including Branding Platform – tool for measurement, analysis and management of brands and also for analysis of consumer motivation – or Predictor – optimization research technique based on choice-based conjoint with analysis on the level of individual respondents through Bayesian count.

o  René is personally active in design and interpretation of selected projects and also manages projects for certain Clients. During his practice in the research field he worked with majority of top users of market research, as mobile operators, largest banks, leading FMCG companies, state bodies and other central state institutions and many others.

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IN THE PIPELINE - COMING IN 2014

Launch of entirely new family of custom market research products with possibility of immediate ordering via online configurator. Not a DYI system, but full-service with outputs including interpretation and recommendations:

M A R K E T I N G I N S I G H T C U S T O M M A R K E T R E S E A R C H

TRY IMMEDIATE ORDERING VIA ONLINE CONFIGURATOR

OUTPUTS INCLUDING INTERPRETATION AND RECOMMENDATIONS WITHIN 1 WEEK