Marketing Honey

Coley O’DellSmokey Ridge Apiaries, Maryville, TN

June 12, 2015

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Appropriate Bottle Labeling

Appropriate Containers

Container Requirements

• FDA - Documentation is required to be on file with the seller indicating that the honey containers used for marketing honey are “FOOD GRADE CONTAINERS” – regardless of the operation’s size.•Bee Keepers should be aware of the state requirements for containers used for marketing honey.

“Honey Factory”

Smokey Ridge

Apiaries

Literature About Honey Bees & Bee Keeping

Sources For Literature About Marketing Honey

•National Honey Board• The Tennessee Bee Keepers Association•Bee Keeping Supply Companies•Check Internet for Honey Marketing Information

Honey Outlet

• Roadside• Farmers’ Market•Internet Website•“Word of Mouth”• “Honey Shop” at Residence•Selling in bulk to other Apiaries• Marketing in Grocery Stores• State, County, Local Fairs• Conventions•Organic Health Food Stores•Restaurants, Bakeries, Meaderies, Micro Breweries

Opportunities for Marketing Honey

Marketing Your Product

Marketing Your Product

• “Pick Tennessee Products” (sponsored by TN Dept. of Agriculture)•National Honey Board’s Website has a “Honey Locator” Section for Public Access•Face Book’s Advertizing Section •Craig’s List•Local Newspaper•Websites

Ways to Advertize Honey

Honey Can Be A Business – Advertizing is Important