MARKETING GUIDE - Amazon Web Services...3 Whether you’re looking to promote yourself or a specific listing, Coldwell Banker NRT offers a wide variety of marketing resources to help

Agent Guide

MARKETING GUIDE PRODUCTION POWER

DIY, SEMI-CUSTOM AND CUSTOM OPTIONS

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Whether you’re looking to promote yourself or a specific listing, Coldwell Banker NRT offers a wide

variety of marketing resources to help you connect with clients and grow your business. This guide

highlights thousands of Do It Yourself (DIY), custom and semi-custom marketing assets available,

and where to access or order them using the following products.

Design Concierge

Build on the power of Coldwell Banker to create a

personal brand that is authentically you. Design Concierge delivers

memorable logos, bios, brochures, business cards, email signatures,

listing presentation pages, property marketing templates and more.

InTouch

InTouch is an innovative rapid-response system that

includes lead generation and management, CRM, a personal

IDX website and a marketing center offering more than 1,000 designs for consumer eBlasts, postcards and flyers, as well

as 42 campaign designs.

Listing Concierge

Win more listings, prove your value and turn one listing into three with Listing Concierge,

which delivers impressive property marketing that includes brochures,

direct mail, online promotion, digital marketing and more*.*Listing Concierge packages vary by market.

Moxi Present

Moxi Present enables you to quickly customize and share

multimedia presentations with a built-in CMA, even on the go.

Prospect Square

Prospect Square brings together all your contacts and all the ways

you reach them in one central hub. Stay connected with clients and contacts by sending Market,

Area and Quarterly Reports.

Xpressdocs

Market yourself and your listings quickly and easily with customized

materials from Xpressdocs. You can order postcards, business

cards, balloons and much more.

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1.0 Market Yourself Click on any of the sections listed to view that page.

1.1 Market Yourself – DIY 6

Client Presentations 7

Client Presentation and Packaging 7

Printed Client Presentations and Packaging 8

Listing Concierge Presentation Brochures 8

Consumer eBlasts and Campaigns 9

Consumer Market Reports 12

Social Media Graphics 13

Newsletters 16

Consumer Flyers 16

Printed Postcards 18

Doorhangers 24

Stationery 25

Personal Website 26

Business Cards 26

Name Badges 27

Yard Signs 27

Swag/Apparel 28

1.2 Market Yourself – Semi-Custom 30

Design Concierge 30

Clients for Life 32

1.3 Market Yourself – Custom 34

Design Concierge 34

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2.0 Market Your Properties Click on any of the sections listed to view that page.

2.1 Market Your Properties – DIY 36

Property Marketing Materials 36

Coldwell Banker Global Luxury® Property Marketing Materials 38

Property Marketing Ads on Facebook and Instagram 39

2.2 Market Your Properties – Semi-Custom 40

Property Marketing Materials 40

Property Marketing Template Package for Listing Concierge 41

2.3 Market Your Properties – Custom 42

Design Concierge 42

1.0 Market YourselfUse our impressive library of marketing resources to support every aspect of your business, from prospecting to staying in touch with your sphere.

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1.1Market YourselfDIY

Pre-Listing Seller Buyer

12-Minute Seller* Coldwell Banker Global Luxury PPT (available on your local intranet)

Client Presentations (Desk > Moxi Present)

Coldwell Banker Coldwell Banker Coldwell Banker Coldwell Banker Global Luxury® Global Luxury® Soft Covers Hard Covers Soft Covers Grab and Go Brochure

COLDWELLBANKER

National Listing Presentation Cover_HARD80_NON DBA.indd 1 8/13/18 5:31 PM

COLDWELLBANKER

National Listing Presentation Cover_HARD80_NON DBA.indd 1 8/13/18 5:31 PM

©2018 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending

registration owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations.

THE COLDWELL BANKER GLOBAL LUXURY ® PROGRAM

Client Presentation and Packaging (available in your office)

M A R K E T Y O U R S E L F – D I Y

*This abbreviated presentation showcases materials in Listing Concierge packages.

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Grab and Go with pocket Spanish Grab and Go Trifold (Desk > Xpressdocs) (Desk > Xpressdocs) (not available in all markets)

Pre-Listing Brochure Outer Shipping Box Presentation Box (Black or Slate Gray) Coldwell Banker Coldwell Banker Coldwell Banker Global Luxury® Global Luxury® Global Luxury® (Desk > Xpressdocs) (Desk > Xpressdocs) (Desk > Xpressdocs)

Printed Client Presentations and Packaging

Silver Gold Platinum

Luxury Silver Luxury Gold Luxury Platinum

Listing Concierge Presentation Brochures (Desk > Xpressdocs)The following Listing Concierge brochures are available on Xpressdocs to show sellers how you will market their property: Silver, Gold, Platinum, Luxury (not availalble in all markets).


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Buying Build/Upload Your Own

Coldwell Banker Global Luxury

Continued on next page

Purchase Anniversary

Birthday Greetings

Consumer eBlasts and Campaigns (Desk > InTouch)The following are examples of the type of materials that are available. InTouch and Xpressdocs both offer hundreds of designs for you to choose from.

Personal Message – 15 designs

Prospecting – 305 designs


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Energy Smart Holiday

Seasonal

Selling

Spring Market


Consumer eBlasts and Campaigns (Desk > InTouch)


Prospecting – 305 designs Continued from previous page

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Prospecting – 305 designs Continued from previous page, Additional Categories Available

Agent Promotion

Consumer Marketing Daylight Savings Expired Listings For Sale by Owner Greetings/Announcements Homeowner Expertise Listing Concierge – Silver, Gold, Platinum, Global Luxury Long-term Buyer/Seller Low Inventory


#1 Online #1 for 22 Years 110+ Years of Success

47 Countries Strong MORE

Awards New Affiliation

Consumer eBlasts and Campaigns (Desk > InTouch)

Company Claims – 7 designs

12 M A R K E T Y O U R S E L F – D I Y

Market Reports

Area Reports

Quarterly Reports

Consumer Market Reports (Desk > Prospect Square)

13M A R K E T Y O U R S E L F – D I Y

Seasonal Facebook Covers

Seasonal Twitter Covers

Holiday

Social Media Graphics (Desk > your local intranet)

Social Media Covers – 45+ designs

Personal Message – 45+ seasonal/holiday messages


#1 on Swanepoel

#1 for 22 Years



Agent Promotion

Company Claims and Promotions

Awards



Company Claims and Promotions Continued from previous page

Major Claims

Homes for Dogs

Old Dog New Dog Video

INSERTPHOTO


Newsletter (Desk > InTouch)

Consumer Flyers – 84 designs (Desk > InTouch)

Company Messages

Company Messages Additional Categories Available

Newsletters

10 Reasons Coldwell Banker®

to List Reaches More Buyers What’s in a Name #1 Brand Online

Most Ethical #1 for 22 years Quotables More Homes Coldwell Banker Global Luxury®


Consumer Flyers – 84 designs (Desk > InTouch)

Other Designs

Other Designs Additional Categories Available

Consumer Marketing

Homeowner Expertise

Seasonal

Build/Upload Your Own Buying Greetings/Announcements Holiday Selling


Printed Postcards

Personal Message – 6 categories, 8000+ designs (Desk > Xpressdocs)

Birthday

Invitations

New Home Announcement

Seasonal



Printed Postcards

Personal Message (Desk > Xpressdocs) Continued from previous page

Agent Promotion – 4 categories, 54 designs (Desk > Xpressdocs)

Sports Schedules

Thank You

Awards

HPA (not available in all markets)



Printed Postcards

Agent Promotion – 21 designs (Desk > Xpressdocs) Continued from previous page

Prospecting – 14 categories, 1,833 designs (Desk > Xpressdocs)

I’ve Moved

Low Inventory

2020 Calendars

Buying



Printed Postcards

Prospecting (Desk > Xpressdocs) Continued from previous page

Coldwell Banker Global Luxury® branding

Consumer Tips

Prospecting (Desk > Xpressdocs) Additional Categories Available

Expired Listings Holiday (80 designs in InTouch) Home Security Tips Listing Concierge – Silver, Gold, Platinum, Global Luxury Low Inventory Real Estate Related Recipes Rent vs. Buy Selling This Is Home


Printed Postcards

Prospecting – 211 designs (Desk > InTouch)

Build/Upload Your Own

Buying

Consumer Marketing

Greetings/Announcements



Printed Postcards

Prospecting – 211 designs (Desk > InTouch) Continued from previous page

Holiday

Seasonal

Prospecting (Desk > InTouch) Additional Categories Available

Coldwell Banker Global Luxury® branding General Prospecting Home and Garden Homeowner Expertise Selling


Doorhangers – 15 designs (Desk > Xpressdocs)


Stationery – 43 designs (Desk > Xpressdocs) Letterhead Envelopes

Notecards

Notepads

Table Tents


Personal Website (Desk > InTouch)Vanity URL are also available to InTouch PRO members.

Business Cards – 5 categories, 94 designs (Desk > Xpressdocs)DIY templated business cards are available in multiple styles.

Personal Website

Business Cards


Name Badges – 9 designs (Desk > Xpressdocs)

Yard SignsContact your local sign vendor:

Dee Signs – 800.Dee.Sign, deesign.com/cb

Lowen Sign Company – 800.835.2365, lowensign.com/coldwellbanker

Coldwell Banker®

February 2019

Identity Requirements: Yard Signs

Standard for Coldwell Banker NRT Sales Associates

Company Trade Name or DBA: Your company DBA is to appear in uppercase Trebuchet Bold typeface as shown and positioned in the top portion of the sign as illustrated. It may be reproduced in black (preferred) or blue. No other typeface may be substituted. Company DBA is centered horizontally under the logo. The exact size will vary according to the length of your company DBA.

Telephone Number: The company telephone number is to appear in Trebuchet Bold typeface as shown, reproduced in black (preferred) or blue and positioned immediately under the DBA logo as illustrated. Area code is centered vertically within the telephone number. Telephone number and area code are centered horizontally within the sign. No other typeface may be substituted. Agents may substitute the company telephone number with their own number, if they choose, in markets where that is permitted by law or by the board.

Website Address: The company website is to appear in lowercase Trebuchet Bold typeface as shown, reproduced in black (preferred) or blue and positioned in the middle portion of the sign as illustrated. No other typeface may be substituted. If you choose not to place your local company website on the yard sign, the coldwellbanker.com address will appear as a default in its place. No other website address can be used in this section, but agents may use their personal website in the Sales Associate Section.

Minimum Required Disclaimer: The following minimum required disclaimer must be used for Coldwell Banker NRT signs: Owned by a subsidiary of NRT LLC. The disclaimer is to be set in black (preferred) or blue, upper and lower case Trebuchet at 32 pt. and centered horizontally within the sign. No other typeface may be substituted.

Sales Associate Section: Agents can brand the lower portion of the sign beneath the disclaimer using their personal logo, photo, contact information, name, website, etc. There are no restrictions for this portion of the sign, as long as it follows local sign regulations.

February 2019

Identity Requirements: Yard Signs

Standard for Coldwell Banker NRT Sales Associates

Company Trade Name or DBA: Your company DBA is to appear in uppercase Trebuchet Bold typeface as shown and positioned in the top portion of the sign as illustrated. It may be reproduced in black (preferred) or blue. No other typeface may be substituted. Company DBA is centered horizontally under the logo. The exact size will vary according to the length of your company DBA.

Telephone Number: The company telephone number is to appear in Trebuchet Bold typeface as shown, reproduced in black (preferred) or blue and positioned immediately under the DBA logo as illustrated. Area code is centered vertically within the telephone number. Telephone number and area code are centered horizontally within the sign. No other typeface may be substituted. Agents may substitute the company telephone number with their own number, if they choose, in markets where that is permitted by law or by the board.

Website Address: The company website is to appear in lowercase Trebuchet Bold typeface as shown, reproduced in black (preferred) or blue and positioned in the middle portion of the sign as illustrated. No other typeface may be substituted. If you choose not to place your local company website on the yard sign, the coldwellbanker.com address will appear as a default in its place. No other website address can be used in this section, but agents may use their personal website in the Sales Associate Section.

Minimum Required Disclaimer: The following minimum required disclaimer must be used for Coldwell Banker NRT signs: Owned by a subsidiary of NRT LLC. The disclaimer is to be set in black (preferred) or blue, upper and lower case Trebuchet at 32 pt. and centered horizontally within the sign. No other typeface may be substituted.

Sales Associate Section: Agents can brand the lower portion of the sign beneath the disclaimer using their personal logo, photo, contact information, name, website, etc. There are no restrictions for this portion of the sign, as long as it follows local sign regulations.

http://deesign.com/cb

http://lowensign.com/coldwellbanker


Swag/Apparel

Xpressdocs – 18 categories, 84 designs (Desk > Xpressdocs)

Ball Caps Cardigans Doormats

Golf Shirts Hand Sanitizer

Xpressdocs (Desk > Xpressdocs) Additional Categories Available

Mugs Oxford Shirts Sports Bottles Sweatshirts T-shirts Vests


Swag/Apparel

ColdwellBankerStore.com

Golf Balls

Hoodies

Jackets

Journals/Portfolios

http://ColdwellBankerStore.com

30 M A R K E T Y O U R S E L F – S E M I - C U S T O MM A R K E T Y O U R S E L F – S E M I - C U S T O M

1.2Market YourselfSemi-Custom

Design Concierge (CBDesignConcierge.com) Logo – thousands of potential designs with 80+ shapes and styles, 24 colors, eight font families

Business Card – four layouts, with two landscape and two vertical designs

MADISON PENNERSales Associate

C O L D W E L L B A N K E R R E S I D E N T I A L B R O K E R A G E

Personal Brochure – four layouts, 25 color options and space to enter personal details

Email signature – logo and anything you want added


http://CBDesignConcierge.com

31M A R K E T Y O U R S E L F – S E M I - C U S T O M

Design Concierge (CBDesignConcierge.com)Continued from previous page

Stationery – letterhead, notecard and notepad

Sales Associate

Madison Penner

1234 Main Street City, State 54321

C. 987.654.3212O. [email protected]

1234 Main Street, City State 54321 | C. 987.654.3212

Social Media Headers – incorporate your logo

Professional Bio

Property Email Header for InTouch

Listing Presentation Pages – semi-custom testimonial and bio pages for your Moxi presentations


32 M A R K E T Y O U R S E L F – S E M I - C U S T O MM A R K E T Y O U R S E L F – S E M I - C U S T O M

Clients for Life (Desk > Prospect Square) Client Flyer (generic, to hand out to clients)

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. The Sweepstakes begins on May 14, 2019 and ends on May 31, 2019 at midnight PT. Must be a legal resident of California and at least 18 years of age to enter. Other restrictions apply. Visit cb.today/sfpeninsula/homeimprovement2019/rules for the Official Rules. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates, not employees. ©2019 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Residential Brokerage is not affiliated with The Home Depot®. The Home Depot is not a sponsor of this promotion. The Home Depot is a registered trademark of The Home Depot Product Authority, LLC. All rights reserved. 616312SFPen_3/19 CalRE #01908304

Enter for your chance to win our home improvement giveaway:GRAND PRIZE

$1,500 The Home Depot Gift Card (1 winner)

ADDITIONAL PRIZES $550 The Home Depot Gift Card (2 winners) $100 The Home Depot Gift Card (24 winners)

Contest Entry Dates: May 14-31Drawing Date: on or around June 3

Contact your local Coldwell Banker® agent for information on how to enter!

Win a The Home Depot® Gift Card compliments of Coldwell Banker®

Check out the 2019 Spring/Summer Activity Guide and fi ll your calendar with fun.

There is so much happening in our beautiful community – from festivals and museum outings to sporting events and other activities – it’s no wonder we LOVE to call this place HOME!

Visit cb.today/sandiego/springguide to view what our region has to offer.

Real estate agents affi liated with Coldwell Banker Residential Brokerage are independent contractor sales associates, not employees. ©2019 Coldwell Banker Residential Brokerage. All Rights Reserved.Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logoare registered service marks owned by Coldwell Banker Real Estate LLC. 577357SD_2/19 CalRE #00616212

dive right in!

The Ultimate San Diego Activity Guide Compliments ofColdwell Banker®

Announcing the Houston Food Bank drive to support our communityApril 9-May 7

You are invited to donate canned goods and other groceries to make a difference in the lives of local children, families and seniors. A list of participating Coldwell Banker United, REALTORS® offi ces and donation details can be found at cb.today/houston/foodbank2019.

Thank you for helping to keep your neighbors healthy and hunger-free!

Real estate agents affi liated with Coldwell Banker United, REALTORS® are independent contractor sales associates, not employees. ©2019 Coldwell Banker United, REALTORS®. All Rights Reserved. Coldwell Banker United, REALTORS® fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. 578137HOU_2/19

feed the hungry!

Help Coldwell Banker® provide nutritious meals to those in need

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY. Participants agree that by participating, you hereby grant NRT LLC the right to use your name and photo in promotional materials. Real estate agents affiliated with Coldwell Banker Preferred are independent contractor sales associates, not employees. ©2019 Coldwell Banker Preferred. All Rights Reserved. Coldwell Banker Preferred fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. 607298PHL_3/19

You have a chance to root for the home team for FREE during our Take Me Out to the Ball Game event.

Game Day Details: June 12 | 7:05 pm | Citizens Bank Park

Contact your local Coldwell Banker® agent by June 7 to RSVP – tickets are limited, so act fast!

Score FREE tickets to a professional baseball game compliments of Coldwell Banker®

catch the action!

Editable Client Flyer (agent can insert their photo and contact info)

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. The Sweepstakes begins on May 14, 2019 and ends on May 31, 2019 at midnight PT. Must be a legal resident of California and at least 18 years of age to enter. Other restrictions apply. Visit cb.today/sfpeninsula/homeimprovement2019/rules for the Official Rules. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates, not employees. ©2019 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC is not affiliated with The Home Depot®. The Home Depot® is not a sponsor of this promotion. The Home Depot is a registered trademark of Home Depot Product Authority, LLC. All rights reserved. 616312SFPen_3/19 CalRE #01908304

Enter for your chance to win our home improvement giveaway:GRAND PRIZE $1,500 The Home Depot Gift Card (1 winner)

ADDITIONAL PRIZES $550 The Home Depot Gift Card (2 winners) $100 The Home Depot Gift Card (24 winners)

Contest Entry Dates: May 14-31Drawing Date: on or around June 6

Win a The Home Depot® Gift Card compliments of Coldwell Banker®

Agent Name

Title/Team NameC. 123.456.7890O. [email protected]

Contact me for information on how to enter!

Real estate agents affi liated with Coldwell Banker Residential Brokerage are independent contractor sales associates, not employees. ©2019 Coldwell Banker Residential Brokerage. All Rights Reserved.Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logoare registered service marks owned by Coldwell Banker Real Estate LLC. 577357SD_2/19 CalRE #00616212

Check out the 2019 Spring/Summer Activity Guide and fi ll your calendar with fun.There is so much happening in our beautiful community – from festivals and museum outings to sporting events and other activities – it’s no wonder we LOVE to call this place HOME!

Visit cb.today/sandiego/springguide to view what our region has to offer.

dive right in!

The Ultimate San Diego Activity Guide Compliments ofColdwell Banker®

Agent Name

Title/Team NameC. 123.456.7890O. [email protected]#

Contact me if you'd like information on more local activities and events.

Real estate agents affiliated with Coldwell Banker United, REALTORS® are independent contractor sales associates, not employees. ©2019 Coldwell Banker United, REALTORS®. All Rights Reserved. Coldwell Banker United, REALTORS® fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. 578137HOU_2/19

Announcing the Houston Food Bank drive to support our communityApril 9-May 7

You are invited to donate canned goods and other groceries to make a difference in the lives of local children, families and seniors. A list of participating Coldwell Banker United, REALTORS® offices and donation details can be found at cb.today/houston/foodbank2019.

Thank you for helping to keep your neighbors healthy and hunger-free!

feed the hungry!

Help Coldwell Banker® provide nutritious meals to those in need

Agent Name

Title/Team NameC. 123.456.7890O. [email protected]

Contact me for information on how to enter!

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY. Participants agree that by participating, you hereby grant NRT LLC the right to use your name and photo in promotional materials. Real estate agents affiliated with Coldwell Banker Preferred are independent contractor sales associates, not employees. ©2019 Coldwell Banker Preferred. All Rights Reserved. Coldwell Banker Preferred fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. 607298PHL_3/19

You have a chance to root for the home team for FREE during our Take Me Out to the Ball Game event.

Game Day Details: June 12 | 7:05 pm | Citizens Bank Park

Contact me by June 7 to RSVP – tickets are limited, so act fast!

Score FREE tickets to a professional baseball game compliments of Coldwell Banker®

catch the action!

Agent Name

Title/Team NameO. 000.000.0000C. [email protected]


33M A R K E T Y O U R S E L F – S E M I - C U S T O M

Clients for Life (Desk > Prospect Square)Continued from previous page

Additional marketing materials (automatically handled once you opt in):

HTML with your headshot and contact info

Social media post on your Facebook, Twitter, LinkedIn

Winners’ assets for giveaway events: flyer, HTML, social media post

Visit cb.today/northeastbay/homeimprovement2019/rules for the Offi cial Rules. Real estate agents affi liated with Coldwell Banker Residential Brokerage are independent contractor sales associates, not employees. Company materials, programs or meetings that are not for compliance purposes are optional for your use as an independent agent affi liated with the Company. Your use is not required for your continued affi liation with the Company. ©2019 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. ©2019 Lowe’s. LOWE’S and Gable Mansard Design are registered trademarks of LF, LLC. Lowe’s is not directly affi liated with Coldwell Banker Real Estate LLC and is not a sponsor of this promotion. 531272SFEBNB_12/18 CalRE #01908304

$50 Lowe’s Gift Cards



Winner

Winner Name Winner Name Winner Name Winner NameWinner NameWinner Name Winner Name Winner Name Winner NameWinner NameWinner Name Winner Name Winner Name Winner NameWinner NameWinner Name Winner Name Winner Name Winner NameWinner NameWinner Name Winner Name Winner Name Winner NameWinner NameWinner Name Winner Name Winner Name Winner NameWinner NameWinner Name Winner Name Winner Name Winner NameWinner NameWinner Name Winner Name Winner Name Winner NameWinner NameWinner Name Winner Name Winner Name Winner NameWinner NameWinner Name Winner NameWinner Name

Winner

Winner Name Winner Name

Winner

Winner Name Winner Name Winner Name

Agent

Agent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent NameAgent Name

Agent

Agent NameAgent Name

Agent

Agent NameAgent NameAgent Name

Offi ce

Offi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce Name Offi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce NameOffi ce Name

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$1,000 Lowe’s Gift CardGrand Prize Winner

Winner Name Agent Name | Offi ce

Congratulationsto the winners

of the Coldwell Banker Residential Brokerage home improvement giveaway!

34

1.3Market YourselfCustom

Design Concierge (CBDesignConcierge.com) Advertising Logos

KTKATETINSDALE

KateE TINSDALE | DRE #123456 | 408.619.7098 | [email protected] | KateeTinsdale.com

No matter what I’m doing in life, what I enjoy most is helping people.

I did that early in my career as a consumer advocate and I do that to

this day. I know that I’m making a difference in my clients’ lives and

that’s my goal. So, if you’re thinking about buying or selling, remember

‘Kate has your back.

Kate has your back.“

”

Real estate agents affiliated with DBA are independent contractor sales associates, not employees. ©2019 DBA. All Rights Reserved. DBA fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC.

KTKATETINSDALE

KateE TINSDALE | DRE #123456 | 408.619.7098 | [email protected] | KateeTinsdale.com

No matter what I’m doing in life, what I enjoy most is helping people.

I did that early in my career as a consumer advocate and I do that to

this day. I know that I’m making a difference in my clients’ lives and

that’s my goal. So, if you’re thinking about buying or selling, remember

‘Kate has your back.

Kate has your back.“

”

Real estate agents affiliated with DBA are independent contractor sales associates, not employees. ©2019 DBA. All Rights Reserved. DBA fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC.

Business Cards Doorhanger or Rack Card

COLDWELL BANKER RESIDENTIAL BROKERAGE

KTKATETINSDALE

C O L D W E L L B A N K E R R E S I D E N T I A L B R O K E R A G E

C: 408.619.7098O: [email protected] #1234567

1234 Main StreetCity, State Zip

KATE TINSDALESales Associate

Owned by a subsidiary of NRT LLC.

Flyer, Brochure and Postcard InTouch Image and Text

REALTOR®

C: 408.619.7098O: 408.523.2800CalRE #[email protected]

Kate Tinsdale is a top-producing agent and longtime resident whose achievements, credentials and drive have earned her professional recognition and many happy clients. Inspired by a love of real estate and helping others, she knows how to get buyers their dream home and sellers top return on investment.

Kate’s extensive experience gives her a distinct advantage in both luxury and non-luxury markets. She earned her real estate license in 2003 and has since become a certified Pricing Strategy Advisor (PSA) and Seniors Real Estate Specialist® (SRES®). She is also a member of the National Association of REALTORS® and Coldwell Banker’s® International President’s Circle. Prior to entering real estate, Kate studied architecture at the University of California, Berkeley. Her subsequent experience as an interior designer for luxury property owners reflects her innate ability to apply bold, fresh ideas to highlight a property’s greatest assets.

As a local resident for over 30 years, Kate is very familiar with the area. A passionate citizen with a genuine desire to make a difference, she has been volunteering for various causes for the last two decades. This deep connection to the community means she knows how to attract qualified buyers and find clients the perfect home in the perfect neighborhood. Family is also very important to Kate, and her love of real estate seems to run in the family. Now retired, her father was a successful real estate broker and developer, and her mother was a founding partner of a mortgage brokerage. These community and family ties, along with Kate’s experience, dedication and enthusiasm, further ensure a successful real estate transaction.

Today Kate is a happy local resident and agent who services buyers and sellers throughout the state. She enjoys yoga, tennis and tending her organic garden, but her biggest joy is seeing her clients settled and happy in their new home.

KATE TINSDALE

KTKATETINSDALE

the prettiest modern farmhouseKT It has all the right modern touches without feeling over the top making the space seem cold. In short, it’s kinda perfection!

KATETINSDALE

CUSTOM PERSONAL BROCHURE

Listing Presentation Signage

M A R K E T Y O U R S E L F – C U S T O M


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2.0 Market Your PropertiesDesigned to create a powerful impact and reach the most buyers, the following resources can help you provide world-class marketing for every listing.

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2.1Market Your PropertiesDIY

Property Marketing Materials – 116 designs (Desk > Xpressdocs) Postcards – Just Listed/Just Sold, open house, property promotion, market updates, etc.

Flyers – Just Listed/Just Sold, open house, property promotion, etc.

Listing Brochure – Vertical and horizontal designs

Property business cards

M A R K E T Y O U R P R O P E R T I E S – D I YM A R K E T Y O U R P R O P E R T I E S – D I Y

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Property Marketing Materials – 220+ designs (Desk > InTouch) Postcards – Just Listed/Just Sold, open house, promotion, etc.

Flyers – Just Listed/Just Sold, open house, promotion, etc.

eBlast

Newsletter

M A R K E T Y O U R P R O P E R T I E S – D I Y

38 M A R K E T Y O U R P R O P E R T I E S – D I YM A R K E T Y O U R P R O P E R T I E S – D I Y

Coldwell Banker Global Luxury® Property Marketing Materials 102 designs (Desk > Xpressdocs) Postcards

Flyer

Brochure

Trifold Brochure

39M A R K E T Y O U R P R O P E R T I E S – D I Y

Coldwell Banker Global Luxury Property Marketing Materials 25+ designs (Desk > InTouch)

Coldwell Banker Global Luxury Property Marketing Materials (Desk > Listing Concierge)Available as DIY option with purchase of any Listing Concierge package.

Property Marketing Ads on Facebook and Instagram(Desk > Social Ad Engine)Create Facebook and Instagram campaigns for your listings, employing industry-leading algorithms to put them in front of interested buyers.

eBlast

Flyers – single-property templates

Flyer Property Tour

W HERE E XCELLENCE LIVES

JUST LISTED | $1,399,999 | 5 BEDROOMS | 5 BATHROOMS

Can’t see this email? Read it in your web browser instead.

PROPERTY SUMMARY PROPERTY DETAILS MAPS & DIRECTIONS

This contemporary farmhouse was designed and built for the ultimate in California indoor|outdoor living. Each side of the house brings incredible views and a choice between protection or exposure to wind and sun. The pool is in full sight of all the living areas, both inside and out. The covered porches transition from full shade to flora-covered arbors as the landscape compliments the view. The large, light-filled kitchen is just one door away from the BBQ and outdoor dining. This exceptional design blends with the local climate to provide an extremely comfortable lifestyle.

©2017 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks are registered or pending registrations owned by Coldwell Banker Real Estate LLC. CalBRE License #01908304. This information was supplied by Seller and/or other sources. Broker has not and will not verify this information and assumes no legal responsibility for its accuracy. Buyers should investigate these issues to their own satisfaction. If your property is listed with a real estate broker, please disregard this postcard; it is not our intention to solicit the offerings of other real estate brokers. Real Estate Licensees affiliated with Coldwell Banker Residential Brokerage are Independent Contractor Sales Associates and are not employees of NRT LLC., Coldwell Banker Real Estate LLC or Coldwell Banker Residential Brokerage.

T: 310.820.6811F: 310.447.6435D: 310.447.2000 janedoe.com [email protected]

JANE DOEPROPERTY SPECIALIST COLDWELLBANKERLUXURY.COM

40 M A R K E T Y O U R P R O P E R T I E S – S E M I - C U S T O MM A R K E T Y O U R P R O P E R T I E S – S E M I - C U S T O M

2.2Market Your PropertiesSemi-Custom

Property Marketing Materials (Desk > Listing Concierge)20 design templates and 13 additional Global Luxury templates for brochures and postcards, each with designs for single agents, co-listings and teams

The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Real estate agents affiliated with DBA are independent contractor sales associates, not employees. ©2019 DBA. All Rights Reserved. DBA fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC.

This four bedroom, three and one-half bath home has been beautifully updated throughout. Amenities include a large open concept family room with tall ceilings and many windows that allow for a lot of natural light. The kitchen features stainless steel appliances, a sizeable center island, travertine floors and dual dishwashers. The master bedroom has an adjoining master bathroom with gorgeous marble flooring, a walk-in shower, dual sinks and bathtub. The backyard is an entertainer’s dream with a pool, spa, built-in barbeque, large lawn area, stunning garden and newly-built fireplace. Don’t miss the rare opportunity to own this special property

123MainStreet.com

Offered at $2,395,000

COLDWELL BANKER DBA

CAROLYN BANKERREALTOR®

510.123.4567 direct510.123.4567 [email protected] #1234567

BEAUTIFULLY UPDATED HOME123 Main Street, Anytown, ST 12345

BCCAROLYN BANKER

41M A R K E T Y O U R P R O P E R T I E S – S E M I - C U S T O M

Property Marketing Template Package for Listing Concierge (CBDesignConcierge.com)Property Marketing Templates – The 10-asset package includes three Just Listed and three Just Sold postcards, three

different brochure designs and a tri-fold Listing Concierge mailer and is uploaded to Listing Concierge for use on all

future listing concierge package purchases.


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Advertising Postcard templates for uploading to Xpressdocs*

KT It has all the right modern touches without feeling over the top making the space seem cold. In short, it’s kinda perfection!

KATETINSDALE

curated luxury real estate

KATE TINSDALEREALTOR®

[email protected] #123456

123 Main Street

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123 Main Street


123 Main Street


123 Main Street


The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Real estate agents affiliated with DBA are independent contractor sales associates, not employees. ©2019 DBA. All Rights Reserved. DBA fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.

KT It has all the right modern touches without feeling over the top making the space seem cold. In short, it’s kinda perfection!

KATETINSDALE

the prettiest modern farmhouse

Flyer templates for Brochure templates for uploading to Xpressdocs* uploading to Xpressdocs* CUSTOM LISTING CONCIERGE TEMPLATES

(avialable on V2)

CUSTOM LISTING CONCIERGE TEMPLATES(avialable on V2)

2.3Market Your PropertiesCustom

Design Concierge (CBDesignConcierge.com)

M A R K E T Y O U R P R O P E R T I E S – C U S T O M

*Once templates are uploaded to Xpressdocs, you can add property photos and copy where applicable.


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*Listing Concierge packages vary by market. Company materials, programs or meetings that are not for compliance purposes are optional for your use as an independent agent affiliated with the Company. Your use is not required for your continued affiliation with the Company. ©2019 Coldwell Banker Burnet. Coldwell Banker Devonshire. Coldwell Banker Del Monte. Coldwell Banker Gundaker. Coldwell Banker King Thompson. Coldwell Banker Pacific Properties. Coldwell Banker Preferred. Coldwell Banker Residential Brokerage. Coldwell Banker Real Estate Services. Coldwell Banker Residential Real Estate. Coldwell Banker United, REALTORS®. Coldwell Banker West Shell. All Rights Reserved. These brokerages fully support the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. 19GSB3_NAT_12/19

Documents

MARKETING GUIDE - Amazon Web Services...3 Whether you’re looking to promote yourself or a specific listing, Coldwell Banker NRT offers a wide variety of marketing resources to help