Coldwell Banker Elite Marketing Handbook

2010 MarketingTools & Resources2010 MarketingTools & Resources

For more information visit:Elite Intranet Site at http://10.10.30.1or call our Marketing Department at ext. 424

Elite IntranetInformation and links to resources covered in this manual can be found on the CBElite intranet site. Available 24/7, the intranet site serves as a CBE file manager and communication tool for all five offices. Events, Announcements and More

• Stayup-to-datewithnews,newtechnology, tools, and guides from the Marketing DepartmentwiththeAnnouncementssection onthehomepage. • Staycurrentwithcompanysalesmeetings, networkingevents,specialoccasionsetc.with theCompanyEventsCalendar. • Knowthedeadlinesandprintdatesfor companyadswiththeAdvertisingCalendar. • Referenceyouroffice’sdutyscheduleanytime. • AccessOfficeRosters. • Seedates,timesandlocationsof trainingofferedbyCBElite.

Convenient Tools

• The“AgentControlPanel”offersquicklinksto common sites such as: • CBWorks/LeadRouter • CBEliteE-mail • AutoContract • E-mailUpdateSubscribers • EliteProspector • ToolkitCMA • SocialNetworking/MediaQuickLinks

• DownloadCompanyLogos,RoyaltyFreeImages,AdvertisingTemplates,PropertyFlyer Templates,andProspectingE-mails.•OurMarketingsectionallowsyoutodownloadourmarketingtrainingguidesandpackets.• Chatwithagentsandmanagersin discussion forums.

http://10.10.30.1


Key Benefits• Centralizedresourceforyourmarketingneeds• High-qualitymarketingpieces• Hundredsofpre-writtenarticlestouseinyournewsletters• E-Postcardcampaigns• Propertyfliereditor...choosetoe-mail,printor“snailmail”them• Choosefromseveralpersonalizedpostcardcampaigns• StepbystepflashvideostowalkyouthroughEliteProspector’smanytools• Andmuch,muchmore

Pricing$25permonthunlimitedusage,chargedtoyourexpenseaccount...12monthcontract.

Login from the home page of Elite Intranet!

Elite ProspectorApowerfultooldesignedtomakee-mailcampaigns,mailings,propertyfliers,andpersonalpromotionpiecesefficientandprofitable.Finally-oneplacetokeepallofyourcontacts,organizethem,andmarketthemasefficientlyaspossible.EliteProspectortrainingclassesareofferedbyourMarketingDepartment.


Cost:

$8permonthunlimitedusage.Youareonlybilledonmonthsthatyouhaveusedtheproductandtheywillbebilledtoyourexpenseaccount.

Training:

Byvisitingthelinkbelow,youcanopenorsaveaMicrosoftPowerPointpresentationcontainingtrainingmaterialforToolkitCMA.com.It’salargefileandmaytakeafewminutestodownload.WewillalsobeusingthistoolduringtheMarketingSessionsandFastStartClassesthroughouttheyear. http://www.toolkitcma.com/tg.php?c=ncbs

Log into Toolkit now:

YoumaybeginusingToolkitCMAimmediatelyasfollows:

PointyourWebbrowserto:http://www.toolkitcma.comFortheUsername,typeyourentiree-mailaddress:[email protected],type:passwordIfyouhaveproblemsloggingon,pleasecontacttheMarketingDepartment.

Login from the home page of Elite Intranet!

Toolkit CMAThisisaninternet-basedservicethatenablesyoutoquicklyandeasilycreatehigh-impactmarketingmaterials,including:listingpresentationswithCMA,withautomaticmergingofselectedMLSpropertydata;emailpresentationwithpropertydata;andpropertyfliers.ToolkitCMAclassesareofferedbyourMarketingDepartment.


ColdwellBanker.com Zillow.com Ask.comFredericksburg.com WorldProperties.com HomeFinder.comColdwellBankerElite.com YahooRealEstate.com OpenHouse.com*RealEstateBook.com* SmarterAgent EnormoHBJMag.com* Move.com OodleCraigsList.com PropBot ComcastCyberHomes.com MSN.com Homes.comFrontDoor.com GoogleSearch BingAOLRealEstate.com YahooSearch HomeAwayRealEstateGoogleBase YouTubeSearch* PropertyPursuit.comRealtor.com eRealInvestor HomeWinksTrulia.com LandWatch Relocation.comTheNest.com ResortScape RealtyTracColdwellBankerOnLocation* Walmart MHRMyHomeRenterColdwellBankerPreviews.com* MyRealty.com GoHomingCLRSearch.com Overstock.com LuxuryRegistry.comGoogleMaps InvestorLoft FreedomSoftHotPads.com Military.com HomeOnTheTube.comLocal.com TweetLister PropertySharkLakeHomesUSA.com* Lycos Vast

Online Marketing NetworkHavingastrongWebpresencemeansmorethanjusthavingagreatWebsite.YouneedtohaverelationshipswithallofthebestWebsitesintheindustry.

We reach 90% of buyers/sellers for you every day.60+WebSitePartnershipsOver20MillionUniqueVisitorsEveryMonth0CosttoYou

ColdwellBankerElitehasintegratedtheirlistingsintothestrongestnetworkofRealEstateWebsitesintheworld;suchasRealtor.com,MSN.com,Google,Trulia,Zillow&manymore.BelowyouwillfindacompletelistoftheWebsitesthatColdwellBankerEliteadvertisesit’slistings.

*Real Estate Book - Your listings are only on this website if you advertised them with the Real Estate Book. Some of our offices advertise company listings in this publication every issue or every other issue. We have negotiated a reduced rate with this publication. Call for details.

*HBJMag.com - Your listings are only on this website if you have advertised them with Home Buyer’s Journal. Some of our offices advertise company listings in this publication every issue or every other issue. We have negotiated a reduced rate with this publication. Call for details.

*Coldwell Banker On Location/YouTube - Your listing will only show up on CB On Location and YouTube if you have created a video listing and uploaded it to CB On Location through CBWorks.

*ColdwellBankerPreviews.com - Your listing will only show up on ColdwellBankerPreviews.com if you are Previews certified and if it meets the Previews criteria. You can become a Previews certified agent by taking the training class in Coldwell Banker University. The Previews criteria for a listing is $550,000.

*LakeHomesUSA.com - Your listing will only show up on LakeHomesUSA.com if it is located on a Lake or in a Lake community. You must mark your listing as a Lake Home in the MLS.

*OpenHouse.com - Your listing will only show up on OpenHouse.com if you mark it as an Open House on ColdwellBanker.com through CBWorks.


Online Marketing Network Continued...Social Media Sites and Other Websites

Toincreaseyourlisting’sexposureanddistributionyoushouldbeputtingyourlistingsonpopularSocialMediasites.IncludedinthisguideisaSocialMediasectionthatwillgiveyouinformationonSocialMediaaswellasalistofthemostcommonlyusedSocialMediasites.EachagentisofferedaFREEwebsiteonColdwellBanker.com.Evenifyouhaveyourownpersonalcustomizedwebsite,youshouldcreateyourfreeColdwellBanker.comwebsite.Thiswillnotonlyincreasedyourexposurebutyourlisting(s)aswell.BelowyouwillfindalistofSocialMediaandothersitesthatyoushouldbesharingyourlistingson.

Facebook.comTwitter.comLinkedInYouTube.com Blog(ActiveRain,WordPress,Blogger)ColdwellBanker.comPersonalWebsite

Important Information to Know on Distribution

Realtor.comgeneratesviewersthroughinitiativesviapressreleases,proactiveoutreachtothemediaandbloggers,Twitter™,Facebook®,andREALTOR.com®blogs.

Realtor.comdrawstrafficfromthesesearchportals:Google,Facebook,Yahoo!,MSN,AOL,bing,Comcast,Craigslist,andAsk.Move-relatedReferrals-UserscansearchforexistinghomesforsaleonMove.com.Theuseristhenre-directedtoviewthesesearchresultsonREALTOR.com.

*Important* - You must enhance your listings on ColdwellBanker.com (CBWorks), Realtor.com, and MLS in order for your listings to be enhanced on the 60+ websites mentioned on the previous page.


ColdwellBanker.com & Coldwell Banker On LocationColdwellBankerisconsideredtobetheWebpioneerintherealestateindustryasthefirstnationalbrandtoofferanationalrealestateWebsite.Morethan31millionusersvisitColdwellBanker.comeveryyearhelpingmakeColdwellBankerthe#1nationalrealestatebrandonline.ColdwellBanker’sintranetsite(CBWorks)isaccessedbygoingtohttp://cbworks.coldwellbanker.com.CBWorksclassesareofferedbytheMarketingDepartment.

ColdwellBanker.com Profile Pages:EveryColdwellBankerEliteSalesAssociatehasaprofilepageonColdwellBanker.com.Thechargeis$50peryear,automaticallychargedtoyourexpenseaccounts.Toactivateandpopulateyourpageyoumustlogintohttp://cbworks.coldwellbanker.comandclickon“coldwellbanker.com/secure”under“QuickLinks”.FromSecureyoucanedityourprofileandenhanceyourlistings.Toactivateyourprofileyoumusthaveaphotoandatleast4bulletpoints.

ColdwellBanker.com Free Agent Personal Web Sites:SalesAssociateswithactiveprofilepagescancreatetheirownFREEWebsiteonColdwellBanker.comthroughCBWorks.TosetupyourfreepersonalWebsitelogintoCBWorksathttp://cbworks.coldwellbanker.com,goto“PromoteMyself ”,clickon“PersonalWebSites”andthenclickontheeditor.

Access Guides in the Marketing Section of the Elite Intranet!

ColdwellBanker.com Agent Space:AgentSpaceisablogonColdwellBanker.comwhichallowsoursalesassociatestoshowcasetheirknowledgeoftheircommunities.WhenanAgentSpaceiscreated,itisautomaticallylinkedtoyourCB.comPersonalWebSiteandyourprofilepageonColdwellBanker.com. Coldwell Banker “On Location”:ColdwellBanker’sYouTubeChannelwhichwaslaunchedinMay2009becomingthefirstbrandtofullytapintothepowerofvideo.Sinceitslaunch,OnLocationhasbeenamongthetoptenmost-viewedbrandchannelsonYouTubeandistheleadingrealestatebrandpageonthesite.OnLocationfocuses on real estate search and insights offering consumers anewwaytosearchforandinteractwithrealestateinformation,listingsandlocalinsightsviavideo.TouploadyourvideostoOnLocationlogintoCBWorks,clickon“QuickLinks”andthenclickon“VideoUploadTool”.

http://www.youtube.com/coldwellbanker


Key Features

• Elegant,professionalsitetoimpressprospective buyersandsellers.• Individualwebpageswithbioinformation,your specificlistings,yourcontactinfo,propertyupdates sign-inandapictureofyourself.• ListingsupdatefromtheMLSevery24hours.• Ifdesired,youcanchangelistinginformationand advertiseopenhouses.• Youcanmanageyoure-mailupdatesubscribers andpropertyorganizeraccounts.Thisgivesyouaccess to subscriber trends and behavior.• Listinginquiriesareroutedtothelistingagent throughLeadRouter.• Leadsonhomeslistedbycompaniesotherthan ColdwellBankerEliteareroutedinrandom rotationthoughLeadRouter.• VideoLibrarywhereyoucanadvertiseyourlisting videos.

Using the Agent Login

• Loginbyclickingthe“AgentLogin”linkatthebottom ofyourprofilepage.(Youcanacquireyourusername andpasswordfromyourofficemanager)• YoucanenternewsubscribersforPropertyUpdates.• Seewhatlistingsyoursubscribersareinterestedin.• Manageyourlistingsbymarkingthemasopenhouses, addingmorephotos,changingdescriptionsetc.

Updating your web page

• Ifyouhavenotdoneso,writeashortbiographyof yourselfandsendittotheMarketingDepartmentor yourofficemanager.Includeaphotoofyourselfalong withyourbio.

ColdwellBankerElite.com

http://www.coldwellbankerelite.com


SocialNetworkingisafundamentalshiftinthewaywecommunicate.Itisonlybecomingmorepervasiveandassuch,becomingacriticalfactorinthesuccessorfailureofANYbusiness.BelowyouwillfindalistofjustafewofthemorecommonlyusedSocialNetworkingsites/media.ThesesitescanalsobefoundontheEliteIntranetsite.The“CBESocialNetworking&MarketingGuide”and“BecomingSocialGuide”,whichyoucanfindontheEliteIntranetsite,haveagreatdealofinformationaboutSocialNetworking/Media,statistics,do’sanddont’s,andsocialmediasucess.

Social Networking

Social Networking/Media Sites:• Facebook.com• MySpace.com• LinkedIn.com• Plaxo.com• YouTube.com• ColdwellBanker“OnLocation”• GoogleVideo• Flickr.com

Blogging & Microblogging Sites:• ActiveRain.com• Blogger.com• WordPress.com• TypePad.com• LiveJournal.com• Twitter.com

Coldwell Banker Elite:• EliteScoopBlog-http://EliteScoop.com•Facebook-http://www.facebook.com/ColdwellBankerElite• LinkedInCompanyPage-SearchCompanies-ColdwellBankerElite• LinkedInRelocationPage-SearchGroups-ColdwellBankerEliteRelocation• Twitter-http://twitter.com/CBElite

Connect with Coldwell Banker Elite & Coldwell Banker LLC

Coldwell Banker LLC (Corporate):• Facebook-http://www.facebook.com/coldwellbanker• YouTube(“OnLocation”)-http://www.youtube.com/coldwellbanker• Flickr-http://flickr.com/photos/coldwellbanker• Twitter-http://twitter.com/coldwellbnkr• FriendFeed-http://friendfeed.com/coldwellbanker


Elite Scoop Coldwell Banker Elite’s Blog

ColdwellBankerElite’sblog,“EliteScoop”wascreatedtoupdatebothouragent’sandtheconsumersontheRealEstateindustry.ColdwellBankerElite’sDirector’sofProfessionalDevelopmentandMarketinguseEliteScoopasatooltocommunicatewithouragentsandthecommunity.BelowisalistofsomeoftheinformationyoucanexpecttofindonEliteScoop.

AssociationNews UpdatesonColdwellBankerCodeofEthics TrainingClasses&SchedulesUpdatesonColdwellBankerElite DistressedPropertyContinuingEducationClasses&Schedules ColdwellBankerEliteToolsColdwellBankerEliteEvents LegislativeIssuesAdvertising&Marketing Research&StatisticsGeneralRealEstateNews,Updates,&Info SocialMediaTechnology VirginiaRegulations

...andmuchmore!

Visit“EliteScoop”athttp://EliteScoop.comandsign up for email updates which will notify you when new posts are made!


Lead RouterLeadRouterisanincredibletooldesignedtohelpyoumakethemostofeveryrealestatelead.Thistrulyrevolutionarysystemcombinesthepowerandefficiencyofsophisticatedonlinesoftwarewiththeeaseofuseofyourowncellphone.

How it works

LeadRouterisanincredibletoolwhichallowsustocaptureleadswithinsecondsoftheinitialinquiry.Statistically,quickresponsetimeequalssuccessfulcontactsforinternetleads.Ourgoalistocontacteachleadwithinfive minutes of the lead submission.

Ourleadsaregeneratedthroughouron-linerelationshipswithnumeroussources.Leadsareconvertedtovoiceande-mailmessageandroutedtoColdwellBankerElite’sCoordinatorforBusinessDevelopmentwithinseconds.

Benefits of the Lead Router System

• Fasterresponsetoconsumerinquiries-includingafter hoursandweekends• Allleadsarescrubbedpriortoagentdistribution• Potentialincreaseinyourgrosscommissionincome due to more transactions and referral business• Increasedcustomersatisfaction• Abilitytocaptureinternetshoppersandmarkettothem throughouttheirhomebuyingexperience.Statistics showmosthomebuyersstartlooking12-18months priortotheirpurchaseand75%ofallhomebuyersused the internet to look for homes• GREATMARKETINGTOOLtoshowtoprospective sellers


LeadRouterOnline Training

You must complete on-line training to be eligible to receive company generated leads.

Alltrainingisdoneon-linethroughColdwellBankerUniversity.Toregisterforanon-linetrainingsession,followthesesteps:

• LogontoCBWorks(http://cbworks.coldwellbanker.com)• Underthe“Learn”tab,select Coldwell Banker University• SelectCourse Catalog-US• ChooseLead Router Courses• Select(ONLY)Lead Router Mandatory Agent Training On-line(donotselectthe AgentSelf-PacedCourse)• Selectthedateandtimethatisconvenientforyou• Atthechosendateandtimeforyourclass,signbackontoCBWorks, go to Coldwell Banker University and select My Courses• Underyourselectedclassyouwillseea Join the Class button. Click this button and as soonasthevirtualclassroominstructoropenstheclassyouwillbeloggedon

Onceyouhavecompletedtheclasssendane-mailtoyourBusinessDevelopmentCoordinatorandhe/shewillmarkyouasanactiveagentonLeadRouter.TheBusinessDevelopmentCoordinatorwille-mailanagentprofileforyourtocomplete.ThisprofilewillhelptheBusinessCoordinatorassignleadsbasedoninformationsuppliedbyeachagent.

Access to Lead Router Software

Aftercompletingyouron-linetraining;agentsmayaccessthesystemeitherthoughColdwellBankerWorksorthroughtheColdwellBankerEliteIntranetsite.

CBWorks:http://cbworks.coldwellbanker.comEliteIntranet:http://10.10.30.1


Lead Router Rules

Routing

MostleadroutingishandledmanuallybytheBusinessDevelopmentCoordinator.IfinquiriesaremadedirectlytoyourwebsiteonColdwellBanker.com,thatleadwillgodirectlytoyou.

Manuallyroutedleadsareassignedonarandombasiswiththehelpofyouragentprofilesheet.Yourassignedleadsmustbeincomplianceinorderforyoutoreceivenewleads.Youwillbecalledpriortobeingassignedanewlead.Youmustansweryourphonetoreceivealead!

Lead Router Compliance Times

•Fromleadacceptancetofirstrequiredsystem update-12hours• Secondleadsystemupdate-4daysfromleadacceptance• Thirdandsubsequentleadsystemupdates-20days fromleadacceptanceorfromlastupdate • RequiredupdateswhenleadisinIncubation Status - Every60days-Althoughupdatesarenotrequiredfor60 dayswheninincubationstatus;itisrecommendedthat youcontactyourleadevery30days

Referral Fees

• Nochargeforrentalleads•Nochargeforinquiriesgeneratedfromanagent’sownlisting•25%referralfeeona50/50splitfromallothercompanygeneratedleads

Lead Router

For Questions Contact

CarolThompsonBusinessDevelopmentCoordinatorCThompson@ColdwellBankerElite.comOffice:540-972-9040ext.714Cell:540-538-8862


Print AdvertisingNewspaperandFreeLanceStarShowcaseadvertisingisagreatwaytomaintainapersonalbrand,impresssellersandspeaktonewprospects.Byacquiringpremiumpositionandusingfullcolorwhenit’savailable,CBElitepositionsitselfasadominantadvertiserinyourmarket.

Weekly Newspaper AdvertisingCBEliteadvertisesin3majornewspapers;TheFreeLanceStar,TheWashingtonPost,andPotomacNews.ParticipationisavailabletoyouasaCBEliteSalesAssociate,intheweeklyRealEstatesectionofeachpublication,atafractionoftheactualcost.

CostTherearetwosizeswithineachfullpagetochoosefrom,“singleslot”or“doubleslot”.Thecostis$70perslotineachpublication,chargedtoexpenseaccounts.

Placing an AdAttheendofeachweektheMarketingDepartmentwillsendoutan“AdvertisingRequest”e-mailcontainingalloftheinfoneededforyoutoquicklyplacelistingads.

DeadlinesRequestinganad:10a.m.MondayMorningMakingChanges:4p.m.WednesdayforPotomacNews 10a.m.ThursdayforFLSandPostProofswillbesentoutthroughe-mailbytheMarketingDepartmentonTuesdaysorWednesdays.Adsareplacedonafirstcome,firstservebasis.

Access deadlines & publication dates through the Advertising Calendar on the Elite Intranet!

Bi-Weekly Newspaper AdvertisingCBEliteadvertises2fullpagesintheFreeLanceStarShowcase.Thissectionisapremiumposition,full-colortabloid,thatpublishesonabi-weeklybasisandisavailabletoyouatadeeplydiscountedrate.ShowcaseistheonlypublicationproducedinpartnershipwithFAAR.12,000copiesofShowcasearedistributedthroughouttheFredericksburgregion,extendingnorthalongtheI-95corridorthroughPrinceWilliamCountyandhaveatwo-weekshelflife.Copiesareavailablethroughlocalrealestateoffices,inVREcommuterstations,hotels,dininglocations,convenienceandgrocerystoresandNorthernVirginiaMetrostops.Showcaselistingsarealsoonlineathttp://www.fredericksburg.com.

CostTherearetwosizeswithineachfullpagetochoosefrom,“singleslot”or“doubleslot”.Thecostis$15perslot,chargedtoexpenseaccounts.

05350DQP©FLS09

S H O W C A S E

Fredericksburg and Surrounding Counties

R E AL E S T A T E COMPLIMENTARY Volume 12, Issue 11, June 3–16, 2009

When you’re buying a home, you want specific things: marble countertops, his and hers sinks, a three-car garage. You also need confidence, peace of mind and trust. You want a REALTOR ® —someone committed to doing business according to a strict, professional code. REALTORS ® complete real estate business ethics training every four years as part of their membership in the National Association of REALTORS ® .

When you’re ready to buy a home, work with a REALTOR ® who can explain options that best fit your situation. To learn more, visit the Fredericksburg Area Association of REALTORS ® at www.FAARmembers.com and click on the Consumer tab.

EVERY MARKET’S DIFFERENT, CALL A REALTOR ® TODAY.

Sourse: www.realtor.org

05350dqp - Page 1 - Compositekaren


Elite Talking House CBElite’sversionoftheTalkingHouseisasimplebuteffectivetoolthatwillimpresssellersaswellasprovideinstantinformationtoprospectivebuyers.Itisan“interioraudiotour”ofasellershomeaccessiblebydialingthenumberonthesignandenteringthe4digitcode.Oncethedescriptionhasplayedthecallerwillthenbeforwardedtothelistingagent.

Getting StartedTogetstartedwithTalkingHousecontactyourofficemanager.Theywillprovideyouwithasignthathasaunique4digitcode.$20willbechargedtoyourexpenseaccountforeachsignpurchased.Eachsigncanbeusedoveragainwithadifferentmessage.

How it worksCreatea3-4sentencedescription(aninteriortourwouldbebest)withnoabbreviationsandnocaps.E-mailthisdescriptiontotalkinghouse@coldwellbankerelite.com.Within24hoursorlessyourdescriptionwillthenbeenteredintothesystemandreadyforuse.Yoursignisthenreadytobeputintheground,oncethatlistinghassold,takethesignwithyoutothenextpropertyandfollowthestepsabove.

Great Seller Tool!Createa“mock”descriptionofaprospectivesellershomeandhaveitupdatedintimeforyourmarketingconsultation.Whenyouarecoveringthemanymarketingavenuesthatyouwilloffer,givethemabriefoverviewofhow“EliteTalkingHouse”worksandplaythedescriptionofTHEIRhomeinstantly.


Television Advertising with Spot RunnerUntilthesecondquarterof2006televisionadvertisinghasbeenexpensive,timeconsuming,andaverydifficultmediumtoleverageforRealEstateprofessionals.Now,qualitytelevisionadvertisinghasbecomefast,easy,andaffordableforyouandyourclients.

Benefits of using Spot Runner • Easy–Takeslessthan30minutesofyourtime• Fast–LessthantwoweekstobeonTV• Targeted–Focusedonyourneighborhood• HighQuality–Representsyouwell• Affordable-$349getsyouanadreadyforair• Befirsttomarket• UniquelistingtoolforSalesAssociates– “SignwithmeandI’llputyourhomeonTV.”• Powerfulpersonalpromotiontool• Competewiththemediumusedbythemost powerfulbrandsintheworld

How does Spot Runner work? • AccessibleviatheCBEliteintranetsite• Selectyouradvertisingmarketarea• PersonalizeanadfromtheColdwellBanker libraryoftemplates• Tellyourstory• Indicateyourbudget• Reviewandeditsuggestedmediaschedule• MarketingDirectorissentnotificationtoapprovead• E-mailissentaskingyoutoreviewandapproveyourad• Launchyourcampaign

Access from the home page of Elite Intranet!


Auto Realty/Auto Contract-GoldNeverwriteanothercontractbyhandagain!Letourdesktopsoftwaredotheworkforyou.AutoContractauto-populatesredundantinformationintoallyourformssoyouneverhavetoenterthesameinformationtwice.Emailcapabilityfurtherenhancesthesoftwarebyhelpingtoeliminatemultiplefaxing.

•EmailForms•Duplicateinformationautopopulatesintosamefields•Internetupdatingofformsandsoftware•Strikethroughanyportionofacontract•Stickynotes•Createcustomfoldersofforms,cateredtoyourspecificneeds•Controlsize,typeface,andcolorofyourtext•Imagedformsforsecurityandliabilitycontrols•Createcustomdefaultorchoicesettingsforanyfieldinanyform•Thebestcustomerserviceintheindustry! UnlikeZipforms,AutoContracthasonesetpriceinsteadofchargingperlibrary.Thatmeansyoupayonepriceformultiplelibraries.NVARformslibrary,VARformslibrary,HUDformslibrary,MRISformslibraryareallavailableatnoextracost.

AutoContractGoldis$40annuallyperuser.

AutoContract-Onlineis$40annuallyperuser.

DataTransferoptionis$10annuallyperuser.

BothAutoContract–GoldandAutoContract–Onlineis$80annuallyperuser.

IfyouhaveanyquestionsfeelfreetoCallGayleNovenarioatext.389


Real Estate Classes and Continuing Education Whileothercompaniessaythattheyofferagenttraining,ColdwellBankerElitereallydoes.BeginninginJune2010we’reofferingfreeContinuingEducation,PostLicensingandBrokerManagementrenewalclasses.Additionallywe’reofferingNARdesignationclassesatcost,tocovermaterialsandroyalties.Forexample,we’llbeholdingABR(AccreditedBuyerRep)andInnovativeMarketingelective,whichotherschoolsmaychargeupto$300for,we’llhostfor$150.StartinginAugustwe’llhosttheSFR(ShortSaleForeclosureRep)classforjust$30.

Additionally,agentswhowanttosimplygettheirhoursdoneatonetime,cancomestartinginJulyforatwodayCECompleteprogram–free.We’llalsoholdaonedayBrokerRenewalclassinAugust–free.

Wearegoingtocontinuetomaintainouralreadyactivetrainingscheduleontechnology,marketingandcompanytoolstomakesurethateveryoneisuptodateandpreparedfortoday’schallengingmarket!

Registrationsarealldoneonline.Thescheduleonhttp://EliteScoop.comforyoubookmarkit,printitorshareitwithteammembers.

Ifyouhavesomeoneinterestedingettingtheirrealestatelicense,theycangotoourcareerpagesandsignupforongoingnightandweekendclasses!TheseclassesareofferedatourStaffordandMassaponaxOffices.Belowyouwillfindalistoflinksthatwillhelpguideyou.

TrainingandEducationBlogPosts:http://EliteScoop.com

Education&TrainingSchedules:http://EliteScoop.com/Education/

ContinuingEducationRegistration:http://www.EliteScoop.com/Category/Events/Upcoming

CBE’sMosleyWebsite:http://moseley.org/index.php/VA/facility_display/stafford_-_coldwell_banker_elite/

CompleteListofCEClassesOffered:http://www.TheAgentTrainer.com/Programs/

Forquestions,pleasecontactourDirectorofProfessionalDevelopment,MatthewRathbunat540-455-3350


Commonly Asked Questions and AnswersBelowyouwillfindtheanswerstocommonlyaskedquestions.

Whatfeedsourlisting’sandagentinformation?

Lucero—ColdwellBanker.com(CBWorks)

MLS—ColdwellBankerElite.com,Realtor.com,Fredericksburg.com

•YourAgentProfileonColdwellBanker.comismanagedthroughCBWorks.BasicinformationisenteredbyyourofficeadminintoLucero,whichfeedstoCB.com/CBWorks.YouneedtologintoCBWorkstoactivateandenhanceyourprofile.Toactivateyourprofileyouneedtohaveaphotoandatleast4bulletpoints.YoucandownloadguidesonCBWorksontheEliteIntranetSite. http://10.10.30.1

WhatarethemorepopularSocialMediasitesoutthere?

Facebook - http://www.Facebook.comLinkedIn - http://www.LinkedIn.comTwitter - http://Twitter.comPlaxo - http://www.Plaxo.comMySpace - http://www.MySpace.comYouTube(Videos) - http://www.YouTube.comFlickr(Photos) - http://www.Flickr.com

WhatarethemorepopularBloggingsitesoutthere?

ActiveRain - http://ActiveRain.com(RealEstateSpecificBloggingCommunity)Blogger - http://www.Blogger.com/StartWordPress - http://www.WordPress.comTypePad - http://TypePad.comLiveJournal - http://LiveJournal.com

ToLearnmoreaboutSocialMediaandBlogging,youcandownloadthe“BecomingSocial”and“SocialNetworkingandMarketingGuide”ontheEliteIntranetSite.

HowdoIsetupmySignatureinOutlook?

Clickonthe“Tools”menuandthen“Options”.Clickthe“MailFormat”tabandthenclick“Signatures”.Hereyoucancreateoreditsignatures.OnceyouaredonecreatingyoursignaturemakesurethatyoursignatureisselectedontheMailFormattabforbothcreatingnewmessagesandreplies/fowards.


Commonly Asked Questions and Answers Continued...

WhatisVPNandhowdoIsetitupsoIcanworkfromhome?

VPN(VirtualPrivateNetwork)isasecureconnectionbetweenalocalcomputer(IE:Yourcomputerathome)andaremotecomputer(IE:ColdwellBankerElite’sServer).OnceyouareconnectedtoColdwellBankerElite’sVPNitisasifyouareintheofficeworking.YouneedtobeconnectedtoVPNinordertoaccessCBEliteMail,MXIE,EliteIntranetSite,andOfficePrinters.TosetupVPNfollowtheinstructionsbelow:

1.ClickonyourStart Menu and click Control Panel. 2. Click on Network Connections.3.ClickCreate New Connection. 4.FollowthedirectionsandyoushouldeventuallyseeNetwork Connection Type. Click Connect to the network at my workplace andthenclickNext.5.SelectVirtual Private Network ConnectionandclickNext.6.EnterthecompanynameColdwell Banker EliteandclickNext.7.IntheHostNameorIPAddresssectionputthefollowing:vpn.coldwellbankerelite.com8.Onceyouhavecreatedyourconnection,youarereadytologin.Yourusernameshouldbeyourfirst initial,lastnameandyourpasswordshouldbethesameasyourColdwellBankerEliteemailpassword.9.OnceyouareloggedintotheVPNyoucanconnecttoMXIE,andtheIntranetasifyouwereinthe office.

IfyouhaveanyproblemsconnectingtotheVPN,pleasecontactEtherSpeakat703-221-9999oratextension801.YouneedtomakesurethatEtherSpeakhasyousetuponVPNandthatyouhavethecorrectusernameandpassword.

HowdoIforwardmyofficephonetomycellphoneinMXIE?

UsingMXIEyoucanforwardyourofficephonetoanynumberyouwish.Followthedirectionsbelowtosetupcallfowarding.

1.OpenupMXIE.2. Click File and Preferences. 3.Onthelefthandsideyouwillseealistoftabs.ClicktheCall Handling tab. 4. Click Newandfillouttheoptionsbasedonyourpreferences.UndertheCheck action you want to apply select Forward toandputinthenumberyouwishtoforwardto.Onceyouaredonemakesure thattheruleisselected.Yourofficephonewillnowforwardtothenumberyouhaveentered.


Useful Websites

Free Play Musichttp://freeplaymusic.com/-Freemusicyoucanusetouseinyourlistingvideosorslideshows.

Stock.Xchnghttp://www.sxc.hu/-Royaltyfreeimagestouseinyourmarketingactivites.

Picasahttp://picasa.google.com/-FreePhotoEditingSoftwarefromGoogle

Photo Story 3http://www.microsoft.com/windowsxp/using/digitalphotography/photostory/default.mspx-FreevideosoftwarefromMicrosoftthatallowsyoutocreateSlideshowVideosthatyoucanplaceonYouTube/ColdwellBankerOnLocation.

ReBar Camphttp://rebarcamp.com/-ReBarCamphostssocialnetworkingeventsforRealEstateagentsthroughouttheUnitedStatesthatallowsagentstosharetheirideas,technology,marketing,tools,andsuccessstoriesetc.InotherwordsReBarCampisaRealEstatetechnologybrainshare.SchedulesforupcomingReBarCampscanbefoundonthewebsite.

ShareThishttp://sharethis.com/-EasilysharewebsitesonyourSocialMediasiteswithfriends.

WidgetBoxhttp://www.widgetbox.com-ShareyourSocialMediasitesonyourwebsiteinasimpleandeasytousewidget.

Skypehttp://www.skype.com-Make free calls from the internet.


Useful Contacts Colby Goetz - Marketing Department Office:540-735-2600ext.424Email:[email protected]

Matthew Rathbun - Director of Professional Development Office:540-659-2141ext.373 Email:[email protected]

EtherSpeakPhone:703-221-9999orext.801Email:[email protected]

Coldwell Banker HelpDesk - Problems with ColdwellBanker.com or CBWorksPhone:1-877-426-5393

Realtor.com HelpDesk Phone:1-800-878-4166Email:[email protected]

Elite Prospector HelpDeskPhone:1-866-614-9372Email:[email protected]

Documents

Coldwell Banker Elite Marketing Handbook