Marketing Guide 2013 - Tyler Area Builders Guide 2013... · A Big Thank-You to our 2012 Partners! Platinum Partners: ... t Name recognition in the 2014 Marketing Guide ... Exhibitor’s

marketing guide

Tyler Area Builders Association

Maximize your Investment

TTyyler Area Builders Association

2013www.tylerareabuilders.com

1504 West Grande BlvdTyler, Texas 75703

[email protected] [email protected]

Phone: 903-561-3964Fax:903-561-7273

Maximize your Investment

TYLER AREA BUILDERS ASSOCIATION

2 CARLTON EDWARDS, TABA PRESIDENT

A Big Thank-You to our 2012 Partners!Platinum Partners:

Gold Partners:

Silver Partners:All Natural Stone & Grass | Altra Federal Credit Union | American State Bank

Campbell Custom Homes | Carlyle Homes | Citizens 1st Bank | East Texas Title Company | Fixture This, Inc. | Kilgore National Bank | Panel Truss Texas, Inc.

From

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ntDear Members:

How far does your sponsorship dollar reach? Are you looking for a way to target consumers who are interested in your product or service? This Marketing Guide can serve as your roadmap to add value to your advertising dollars by generating recog-

nition for your company in front of industry consumers and peers. In today’s market, it is critical that you maximize every dollar spent. The Tyler Area Builders As-sociation provides an abundance of opportunities for professional development and recognition directed specifically at builders, developers, remodelers and customers who look to us when they are ready to buy. The following pages provide information about a wide range of events and publications that will al-low you to tailor your sponsorship program to suit your best interests. The Association would like to extend a special thank you to our 2012 TABA Partners listed below. Our partners are the lifeblood of our Association. For information on how you can become a partner in 2013 and add to the value of your sponsorship dollars at no additional cost, see page 4. Our objective is to help you increase your sphere of influence. If you have questions regarding an opportunity published in this guide, please contact us at (903) 561-3964. Thank you for your support of the Tyler Area Builders Association.

Sincerely,Carlton Edwards, 2013 President

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From the 2013 President, Carlton Edwards 2Maximize Your Investment! 4TRADE SHOW & EXPOS

Parade of Homes™ - 60th Year! 5 Home Products Show - 33rd Annual 6GOVERNMENT RELATIONS

Bowling with Builders & Sporting Clay Shoot 7MEMBERSHIP - the Heart of TABA

Membership Drive, Orientation & Retention 8 Membership Celebration & Fall Family Festival 9 General Membership Meetings 10Golf Tournaments

Spring Golf Tournament & Putt-Putt 11NETWORKING EVENTS & CLASSES

Builders’ Luncheons & After Hours 12 Education 13CHRISTMAS PARTY 14PUBLICATIONS & WEB ADVERTISING

TABA News (Newsletter) 15 Professional Services Guide 15 tylerareabuilders.com 15

ContentsTable of Contents


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Get even more from your sponsorship dollars by becoming a “TABA PARTNER.” Companies who spend a combined total of $1,000 or more on sponsorships and advertising during the 2013 calendar year (exclusions apply as noted) will receive special value-added bonuses – free!

To become a TABA Partner, your company must commit to the total sponsorship amount, and down payment must be received by TABA prior to December 14, 2012. (Due to print deadlines, sponsorship commitments made after December 14, 2012 will not be listed in the January edition of TABA News.) See the following pages to make your commitment.

Invest $5,000 and become a PLATINUM PARTNER:Down payment of $2,000 must be received by December 14, 2012. Platinum Partners will receive the following during the 2013 calendar year:

Your company name and logo listed as a Platinum Partner on the front page of each 2013 edition of TABA NewsYour company logo with link to your website posted as a Platinum Partner on the TABA web siteYour company featured on TABA’s Facebook pageTABA mailing list upon request Reserved seating for up to four at all General Membership MeetingsLogo recognition in the 2014 Marketing Guide50% off any web or newsletter ad secured with Partner commitment.

Invest $2,500 and become a GOLD PARTNER:Down payment of $1,000 must be received by December 14, 2012. Gold Partners will receive the fol-lowing during the 2013 calendar year:

Your company name listed as a Gold Partner on the front page of each 2013 edition of TABA NewsYour company logo with link to your website posted as a Gold Partner on the TABA web siteYour company featured on TABA’s Facebook pageReserved seating for two at all General Membership MeetingsTABA mailing list upon request Logo recognition in the 2014 Marketing Guide25% off any web or newsletter ad secured with Partner commitment.

Invest $1,000 and become a SILVER PARTNER:Down payment of $500 must be received by December 14, 2012. Silver Partners will receive the fol-lowing during the 2013 calendar year:

Your company name listed as a Silver Partner on the front page of each 2013 edition of TABA NewsYour company name posted as a Silver Partner on the TABA web siteYour company featured on TABA’s Facebook pageReserved seating for one at all General Membership MeetingsName recognition in the 2014 Marketing Guide10% off any web or newsletter ad secured with Partner commitment.

LIBBY SIMMONS, EXECUTIVE OFFICERM

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In its 60th year, the Parade of Homes™ showcases new home construction throughout the Tyler and surrounding areas encompassing homes in all price ranges. The Parade is the largest annual event produced by TABA. Potential home buyers can tour their choice of homes from simple starters to stately mansions.

With the beautiful, full-color magazine, web site, radio, television and print advertising, this event is an integrated marketing campaign few builders could afford on their own. Both consumers and industry professionals alike are exposed to homes, products and ser-vices unprecedented in the Tyler area.

Parade of Homes™ Dates: June 1-9, 2013 Grand Tour Presenting Sponsor — $3,000 (limit 1)

Logo listed in • TABA News prior to eventWebsite, Facebook and Week-at-a-Glance recognition• Listing in Parade magazine• Listing on major event signage and advertising• 20 event tickets to share with clients• Thank you notice in • TABA News following event

Ticket Sponsor — $1,500 (Exclusive)Logo listed in • TABA News prior to event Your company’s logo on each ticket sold• Website, Facebook and Week-at-a-Glance recognition• Listing in Parade magazine• 10 event tickets to share with clients• Thank you notice in • TABA News following event

Rooftop Sponsor — $1,000Logo listed in • TABA News prior to eventWebsite, Facebook and Week-at-a-Glance recognition• Listing in Parade Magazine• 10 event tickets to share with clients• Thank you notice in • TABA News following event

Trade Shows &

ExposParade of Homes ™


6Home Products Show

Join TABA’s Associate Council at Harvey Convention Center for ideas and products for all your home needs. Enjoy a great atmosphere and win prizes as you explore all the latest products provided by exhibitors and craftsmen! Exhibitors, enhance your visibility at the show by participating in the HPS “Blue Print for Prizes” contest.

PRODUCT EXPO SPONSORS:Grand Staircase Sponsor — $2,500 (Exclusive)

Logo listed in TABA News prior to eventWebsite, Facebook and Week-at-a-Glance recognitionLogo in HPS magazineEvent signage20 event tickets to share with clientsThank you notice in TABA News following event

Ticket Sponsor — $1,500 (Exclusive)Logo listed in TABA News prior to eventYour company’s logo on each ticket soldWebsite and Week-at-a-Glance recognitionRecognition in HPS magazine10 event tickets to share with clientsThank you notice in TABA News following event

Welcome Home Sponsor — $1,000Logo listed in TABA News prior to eventWebsite and Week-at-a-Glance recognitionRecognition in HPS magazineEvent signage10 event tickets to share with clientsThank you notice in TABA News following

eventFriday Night Bar Sponsor — $750

Logo listed in TABA News prior to eventWebsite and Week-at-a-Glance recognitionRecognition in HPS magazineEvent signageThank you notice in TABA News following event

Seminar Sponsor — $500Logo listed in TABA News prior to eventWebsite and Week-at-a-Glance recognitionRecognition in HPS magazineEvent signageThank you notice in TABA News following event

Blue Print for Prizes Partner — $250 (Must have HPS booth)Exhibitor’s business name and booth location will be included on the “Blue Print” that is given with each entry ticket. Attendees who visit each booth on the Blue Print are eligible for the grand prize drawing.

Listing on HPS Blue PrintIncreased visibility and booth attendanceThank you notice in TABA News following

Dates: February 22-24, 2013Place: Harvey Convention Center

Member Booth Fees*NOTE: Booth fees do not count towards TABA Partner Status. Some booth sizes and costs may vary. Consult TABA staff for more complete booth fee information.

10' x 10' . . . . . . . . . . . . . . . . . $425-47510' x 18' . . . . . . . . . . . . . . . . . $1,0003-Booth Corner Wrap . . . . . . . $1,200Lobby . . . . . . . . . . . . . . . . . . . $2,300Outside Booth . . . . . . . . . . . . $375

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HOMEPAC, the Texas Association of Builders’ (TAB) political action committee, is an essential part of the advocacy program at TAB. HOMEPAC provides contributions in support of pro-housing candidates for both statewide offices and the Texas Legislature. As state and local laws and regulations become an ever-increasing presence in your day-to-day business, HOMEPAC works to ensure that the voice of the home building and development industry is heard by lawmakers. The strength and abil-ity of our industry to impact public policy decisions affecting your business depends solely on your participation and contributions.

BOWLING WITH BUILDERS TOURNAMENT

Government Relations

Hosted by the Associate Council, this annual tournament is one of TABA’s most popular events. With ardent bowlers on all levels participating, your sponsorship is sure to be appreciated and remem-bered. Bowling with Builders is a HOMEPAC event. Pizza and beer, awards and memorable moments are always a part of this fun-filled evening. Be sure your business’ name is associated with this wildly enjoyable event!Date: March 13, 2013Dinner Sponsor — $250 (limit 2)

Website and Week-at-a-Glance recognitionRecognition at food areaSignage at the eventThank you notice in TABA News following event

Beverage Sponsor — $250 (limit 2)Website and Week-at-a-Glance recognitionRecognition at refreshment areaSignage at the eventThank you notice in TABA News following event

Lane Sponsor — $100Signage at the eventThank you notice in TABA News following event

SPORTING CLAY SHOOT You’ll have a blast while supporting HOMEPAC, TAB’s political action committee.Date: October 2013Big Shot Sponsor — $2,000 (Exclusive)

Logo placement in TABA News and recogni-tion on all promotionsSignage at the eventEnjoy networking with builders during dinnerWebsite, Facebook and Week-at-a-Glance recog-nitionThank you notice in TABA News following event

Side-by-Side Sponsor — $1,000 (limit 2)Logo placement in TABA News and recogni-tion on all promotions Signage at the eventEnjoy networking with builders during dinnerWebsite, Facebook and Week-at-a-Glance recognitionThank you notice in TABA News following event

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MEMBER ORIENTATIONSRemember when you wondered what membership in TABA, TAB and NAHB meant? And when you weren’t sure who could attend a Builders’ Luncheon or a General Membership Meeting? Help TABA welcome its new members and learn about the many rewards of association membership.Dates: February, July and September

Welcome Aboard Sponsor — $250 (two per luncheon)Website and Week-at-a-Glance recognitionSponsorship recognition at luncheonSignage at luncheonEnjoy networking with new members during lunchThank you notice in TABA News following each event

Membership Events & Programs

TABA MEMBERSHIP DRIVE DAYSpikes, potential members, unite! Each year TABA joins home builders associations across the nation to celebrate Membership Day, the most visible event of the year for membership growth and recruit-ment. Prizes are awarded by TABA and NAHB to members who bring in three or more members dur-ing October. And remember, Spikes earn double points during May, so this is a great chance to move closer to becoming a Life Spike.Date: October 2 & 3, 2013

Membership Drive Sponsor — $1,000 (limit 2)Logo placement in TABA News on all Membership Event promotionsMembership Day signageWebsite, Facebook and Week-at-a-Glance recognitionThank you notice in TABA News following membership event

MEMBER RETENTION - THE TOUCH SYSTEMOffered by the National Association of Home Builders to its local associations, the Touch System is designed to provide TABA members with a variety of communications throughout the year. All communications will be co-branded with TAB and NAHB, incorporating the value of the 3-in-1 membership and the strength of our connected federation.Dates: Nine “Touches” Throughout the YearExposure: Entire Membership

Touch System Sponsor — $2,000Your logo on each Touch-piece

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Membership Events & Programs Mem

bership - the Heart of TABA

MEMBERSHIP CELEBRATION Each year, TABA hosts a celebration to welcome new members and to thank those who have re-cruited them. This is an exclusive event, attended only by members who qualify. It is always a lively, fun-filled party and a great opportunity to network with established and new members. The evening includes heavy hors d’oeuvres and drinks. Date: Early Fall 2013

Top Recruiter Sponsor - $1000Logo placement in TABA News on all Membership Event promotionsMembership Celebration signageWebsite and Week-at-a-Glance recognitionThank you notice in TABA News following Membership Celebration

FALL FAMILY FESTIVAL Open to all members and their families, the Fall Family Festival is a hit with the kids. Whether it’s face-painting, trains, firetrucks, cake walks, or bounce houses, there is fun for everyone at our Fall Family Festival.

Date: October 2013 Great Pumpkin Sponsor - $250

Logo placement in TABA News on all Mem-bership Celebration promotionsMembership Celebration signageWebsite, Facebook and Week-at-a-Glance recognitionThank you notice in TABA News following Membership Celebration

Logo placement in TABA News on all Mem-bership Celebration promotionsMembership Celebration signageWebsite and Week-at-a-Glance recognitionThank you notice in TABA News following membership event

Happy Hostess - $500Welcoming Warrior - $500

Logo placement in TABA News on all Fall Family Festival promotionsFall Family Festival signageWebsite and Week-at-a-Glance recognitionThank you notice in TABA News following event

Happy Harvest Sponsor - $250Logo placement in TABA News on all Fall Family Festival promotionsFall Festival signageWebsite and Week-at-a-Glance recognitionThank you notice in TABA News following event


10General Membership Meetings

Enjoy an opportunity to target the entire membership, discuss industry concerns, garner new ideas and re-connect with colleagues. Join TABA as we celebrate the installation of Incoming President Carlton Edwards and his 2013 Board of Directors in January. In November the 2014 Board slate will be ap-proved.Dates: January, April, August & November

OFFICER INSTALLATION - JANUARYJoin TABA as we celebrate the installation of Incoming President Carlton Edwards and his 2013 Board of Directors. This annual event is one of the highlights of the new year and provides an oppor-tunity to show your support of the newly inducted Officers and Board of Directors.

SPRING MEETING - APRILSpring means recognition for our members. In the past we have recognized long-time members and those who have completed NAHB designation classes.

GOVERNMENT OFFICIALS APPRECIATION - AUGUSTThe most-attended meeting of the year, join us as we recognize the public service of our state and mu-nicipal elected officials. A guest speaker or special presentation is on the agenda.

FALL MEETING - NOVEMBERFall is the traditional time for harvest-season gath-erings and celebrations. Join us as we look back over the year and prepare for 2014 by voting on the board slate.

Title Sponsor — $500 (limit 2)Logo on event programWebsite and Week-at-a-Glance recognitionTickets for 4 with preferred seatingTop billing in all event promotions including TABA News

Recognition from the podium during the eventEvent signageThank you notice in TABA News following event

Meeting Sponsor — $250Listing on program coverWebsite and Week-at-a-Glance recognitionTickets for 2 with preferred seatingRecognition from the podium during the eventEvent signageThank you notice in TABA News following event

General Sponsor - $100Listing inside programWebsite recognitionTicket for 1Event signageThank you notice in TABA News following event

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SPRING GOLF TOURNAMENT The Associate Council hosts a Spring Golf Tournament each year. With many avid golfers participat-ing, your sponsorship will be visible throughout the entire day of the event. Tournaments are organized as six-person scrambles, with awards presented during dinner to the winning teams. This is a can’t-miss event! Date: April 15, 2013

Golf Tournament & Putt-PuttG

olf Tournaments

Dinner Sponsor — $750 (limit 2)Logo listed in TABA News prior to eventWebsite and Week-at-a-Glance recognitionTable tent recognition on all dinner tablesSignage at the eventThank you notice in TABA News following event

Beverage Cart Sponsor — $500 (limit 3)Website and Week-at-a-Glance recognitionTable tent recognition on all dinner tablesSignage on the beverage cartThank you notice in TABA News following event

Team Prize Sponsor — $500 (limit 3)Website and Week-at-a-Glance recognitionTable tent recognition on all dinner tablesThank you notice in TABA News following event

Longest Drive Sponsor — $250 (limit 2)Closest to Pin Sponsor — $250 (limit 2)Five Iron Sponsor — $250 (Exclusive)

Gimmick Hole Sponsor — $250 (Exclusive)Website and Week-at-a-Glance recognitionRepresentatives of your company may spot the holeTable tent recognition on all dinner tablesEXCLUSIVE signage on event holeThank you notice in TABA News following event

Hole Sponsor — $100Website and Week-at-a-Glance recognitionSignage at the eventTable tent recognition on all dinner tablesThank you notice in TABA News following event

Overall Event Partner — $750 (Exclusive)Logo listed in TABA News prior to eventWebsite and Week-at-a-Glance recognitionTable tent recognition on all dinner tablesSignage at the eventThank you notice in TABA News following event

Bar Partner — $500 (limit 2)

Website and Week-at-a-Glance recognitionTable tent recognition on all dinner tablesSignage at bar stationThank you notice in TABA News following event

Food Station Partner — $500 (limit 2)

Website and Week-at-a-Glance recognitionTable tent recognition on all dinner tablesSignage at food station

Thank you notice in TABA News following event

Putt-Putt Partner— $250 (Exclusive)

Website and Week-at-a-Glance recognitionTable tent recognition on all dinner tablesEXCLUSIVE signage at eventThank you notice in TABA News following event

Hole Sponsor — $50Website and Week-at-a-Glance recognitionSignage at the eventTable tent recognition on all dinner tablesThank you notice in TABA News following event

COUPLES PUTTPUTTThis year, TABA will host our first-ever Couples Putt-Putt Tournament. As summer winds down, TABA members can enjoy an evening of spirits, snacks and friendly competition on the putt-putt course. Date: September 19, 2013


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Builders’ Luncheons & After Hours

Builders’ Luncheons provide a forum to share the most up-to-date and pertinent information about your products or services to TABA Builder members. You will be the only Associate company attending. This golden opportunity pro-vides one-to-one face time with those busy builders you’ve been trying to reach for months.

Dates: Two Thursdays each month

Associate Sponsor (limit 1 per luncheon) $125 administra-tive fee + luncheon costs - includes $25 to be added to the all-new Builders’ Luncheon Progressive Jackpot

Luncheon notice in TABA NewsWebsite and Week-at-a-Glance recognition5-10 minutes to speak at luncheonExclusive time with TABA Builder membersThank you notice in TABA News following event

Take time to welcome the Association’s newest members while you network with tried and true TABA members in a relaxed set-ting. And no one minds if you throw in a couple of door prizes.

Dates: Monthly following the TABA Board Meeting (except January, June & December) 5-7 p.m.

After Hours Sponsor (limit 1 per month) - $125 + Additional Costs—includes $50 to be added to the Builders’ Progressive Jackpot.

Notice in TABA NewsWebsite and Week-at-a-Glance recognition5-10 minutes to speak at eventThank you notice in TABA News following event

AFTER HOURS

BUILDERS’ LUNCHEONS

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TABA continues to provide general interest, industry-focused seminars to builders, developers and remodelers. In 2009, TABA began offering national designation courses to all members. Your educa-tion sponsorship provides maximum company exposure at the courses and seminars offered throughout 2013.

Title Partner — $2,000/year (Exclusive)Logo placement in TABA News on all Education Event promotionsWebsite and Week-at-a-Glance recognitionSponsorship recognition at education eventsSignage at each education eventOpportunity to address the group for 3-5 minutes about your product or serviceEnjoy networking during lunch Thank you notice in TABA News following each event

Lunch Sponsor — $250/class (1 per class)Website and Week-at-a-Glance recognitionSponsorship recognition at education eventSignage at education eventEnjoy networking during lunchThank you notice in TABA News following each event

Break Sponsor — $100/class (1 per class)Website and Week-at-a-Glance recognitionSponsorship recognition at education eventSignage at education eventThank you notice in TABA News following each event

Education ProgramsN

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Copyright 2012, All Rights Reserved

Christmas Party

Celebrate the Christmas season with TABA friends. It’s a great way to wrap up your year, show your support for the Association and make new contacts in a fun and relaxed atmosphere. The evening in-cludes heavy hors d’oeuvres and drinks.Date: December 13, 2013Place: TABA Office

Santa Sponsor — $1,000 (Exclusive)Logo on table tentsWebsite and Week-at-a-Glance recognitionTop billing in all event promotions including TABA News Event signageThank you notice in TABA News following event

Christmas Cheer Sponsor — $750 (limit 2)Listing on table tentsCompany name on beverage napkinsWebsite and Week-at-a-Glance recognitionEvent signage at the barThe true gratitude of your friends and party guestsThank you notice in TABA News following event

Dasher & Prancer – $500Listing on table tentsWebsite and Week-at-a-Glance recognitionEvent signageThank you notice in TABA News following event

Donner & Blitzen — $250Website and Week-at-a-Glance recognitionEvent signage Thank you notice in TABA News following event

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(Note: Publication and web site advertising do not apply toward Partner Status.)

TABA NEWSTABA News is the official newsletter of the Tyler Area Builders Association. Each month TABA members turn to this newsletter for the information they need to operate their businesses. If you want to do business with Tyler-area homebuilders, there is no better way to reach them than to ad-vertise in TABA News. Issues are hard mailed and are available online for one year or longer.Discounts on any newsletter ads when secured with Partnership Commitment:50% Platinum Partners; 25% Gold Partners; 10% Silver Partners

Publications & Web Advertising

www.tylerareabuilders.com First launched in 2004, TABA’s web site, www.tylerareabuilders.com receives thousands of visits each month! This traffic increases dramatically prior to and during our major public events. Both members and the general public turn to our website to find the builders, products and services they use to get the job done each day. Discounts on any web site ads when secured with Partnership Commitment:50% Platinum Partners; 25% Gold Partners; 10% Silver Partners

Featured Listing — $100 per year Bring your company logo to the top of search results and link customers directly to your web site. Additional advertising opportunities are available to all TABA members.

Premium Banner Ad (home page top) — $400 per quarter (Exclusive)Executive Placement Ad (home page bottom) — $300 per quarter (limit 3 per quarter)Sidebar Ad (any inside page) — $200 per quarter (limit 5 per quarter) on most-visited inside landing pages

Business Card Ad Rates:Yearly — $600Quarterly — $250Monthly — $100

INSERT — $300 (limit one per issue; two per year per company) Inserts are added into the center of the newsletter. Submissions are preprinted by the advertiser and may be either color or black and white. Inserts are con-tracted on a first-come, first-served basis. All content must be approved by TABA staff; extra cost for heavier inserts.

ANNUAL Professional Services GuideThe essential reference on every member’s desk and in every builder’s truck, this spiral-bound book is mailed to the entire membership. In addition, each new member receives a Guide whenever they join the Association throughout the year. This useful Guide includes complete contact information for every TABA member in a convenient size and style as well as information on how to choose the right building professional for your project.

Two Listings per member — FREE (includes 2 free listings on Online Directory)

The 2013 Professional Services Guide will be produced by E&M Consulting. Look for updates from TABA and expect contact from E&M Consulting regarding advertising opportunities.

Publications & W

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Documents

Marketing Guide 2013 - Tyler Area Builders Guide 2013... · A Big Thank-You to our 2012 Partners! Platinum Partners: ... t Name recognition in the 2014 Marketing Guide ... Exhibitor’s