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RETHINK TRAVEL

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RETHINK TRAVEL WITH CHANGI AIRPORT

QUESTION IT,TRAVEL DIFFERENT,TRAVEL TO DISCOVER

OPEN UP YOUR EYESTO ADVENTURE AND CHALLENGE PERCEPTIONS

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CEO’s Message 3

Singapore, Your Business Gateway To Asia 4

Changi Airport – Rethink Travel 6

Our Stellar Achievements 8

Changi, Engineered For Growth 10

Terminal 1 11

Terminal 2 12

Terminal 3 14

iShopChangi 16

Brand Prominence 17

Shopping Promotions 18

Achieving Results Together 20

First Class Experience At Changi Airport 22

Sharing Success 24

CONTENTS

Mr Lee Seow HiangChief Executive OfficerChangi Airport Group

We crossed a milestone with more than

51 million passenger movements and

received 30 ‘Best Airport’ accolades in

2012. Our success is deeply intertwined

with that of our retail partners. Through

continuous innovation, we endeavour

to provide a wealth of opportunities for

brands to showcase themselves and a

vibrant retail environment for our partners

to flourish. As Changi continues to grow in

an increasingly competitive industry, we

will remain steadfast towards delivering

the iconic Changi Experience to every

passenger and visitor.

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For years, Singapore’s unique geographical location has served as the business gateway and strategic link to Asia Pacific’s important and burgeoning markets. Located at the heart of Southeast Asia, the country has long been recognised as one of the best cities for business and is home to the headquarters of over 7,000 multinational companies.

With more than 2.8 billion people living in a 7-hour radius from Changi Airport, businesses have the potential to showcase their brands to customers based in Southeast Asia, Australia, China and India.

In 2012, Changi Airport continued to scale new business heights, registering more than 51 million passenger movements, achieving its highest-ever passenger figure. With over 110 airlines flying to more than 240 cities in 60 countries and over 6,500 flights per week, these high figures make the airport an ideal and strategic location for businesses looking to tap into a captive market of high net-worth international customers. Together, retailers will be able to scale new heights in tandem with Changi Airport’s continuous growth.

As Singapore’s international airport, Changi Airport is the perfect platform for retailers looking to leverage on Asia’s increasingly affluent customer base.

SINGAPOREYOUR BUSINESS

GATEWAY TO ASIA

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CHANGI AIRPORT – RETHINK TRAVEL

Under this entity, CAG will undertake the management of Changi Airport’s three terminals and continue developing the airport into a vibrant international air hub.

With over 70,000 square metres of commercial space, Changi Airport is one of Singapore’s largest shopping malls. With the support of retail partners, CAG constantly strives to provide shoppers an exceptional travel retail experience so as to boost customer engagement and loyalty.

On 1 July 2009, Changi Airport was corporatised to form Changi Airport Group (CAG).

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Our Stellar AchievementsAt Changi Airport, we are dedicated to help retail partners grow their businesses. Forging a strong and collaborative relationship with our partners has been our key formula for mutual success. Our close retail partnerships and drive towards excellence has garnered Changi Airport more than 430 prestigious awards and accolades from travellers around the world since 1981.

Airport Authority with the Most Supportive Approach to Travel RetailDuty Free News International & Travel Retailer International (Awarded 6 times since 2006)

Airport Authority in Asia/Pacific with the Most Supportive Approach to Travel RetailDuty Free News International & Travel Retailer International (Awarded 13 times since 1998)

Best Airport in the World

Business Traveller UK(Awarded 25 consecutive years since 1988)

Best Airport in the World

Business Traveller Asia Pacific(Awarded 21 times since 1992)

Best Airport Duty-Free in the World Business Traveller Asia Pacific (Awarded 12 times since 1998)

Top Worldwide Airport Wanderlust (Awarded 11 times since 1999)

World’s Best AirportSkytrax (Awarded 4 times since 2000)

PRESTIGIOUS AWARDSAND ACCOLADES

OVER 430

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CHANGI, ENGINEERED FOR GROWTH

Developed on the thematic concept of a ‘Tropical City’, Terminal 1 reflects Singapore’s reputation as a garden city. With a contemporary ambience and improved facilities, passengers and visitors continue to enjoy a world class airport experience in T1.

Retail therapy is a breeze for passengers with the introduction of a dual street shopping street layout designed for easy navigation. Both designer brands and mid price concepts enjoy greater visibility in the newly revamped retail areas within Departure Transit. In addition, there are plenty of F&B choices, ranging from cafes for recharging and refueling the mind and body, to Quickbites kiosks tailor-made for a quick snack on the go.

Terminal 1’s retail footprint has been increased by 10 percent. The terminal now features 120 retail, food and beverage and services outlets across 20,000 square metres, catering to its cosmopolitan passenger profile. New-to-Singapore brands reinforce a lively retail experience that offers a wide range of products at different price points.

With the brand new and exciting concepts set in terminal 1, the airport endeavors to create a unique retail experience for travelers, making it a prime location for tenants to showcase their brands to the world.

A tropical city under one roof.Terminal 1

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Coupled with a terraced multi-level ceiling that allows natural light to filter in, the overall result is a cosy and tranquil ambience.

With over 24,000 square metres of commercial space showcasing more than 160 retail, food and beverage and services outlets, customers will simply be spoilt for choice in this retail paradise. The terminal’s high concentration of luxury boutiques also provides well-

heeled, fashion-conscious travellers the opportunity to seek out exclusive high quality merchandise without ever leaving the airport.

For businesses looking to tap into a diversified and cosmopolitan customer pool, Terminal 2 will certainly be able to help reach out to your desired target audience.

Shopping and dining areas are seamlessly integrated with the terminal’s lush greenery and relaxation areas, allowing travellers to shop in style and comfort.

Terminal 2

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Offering passengers a distinctive shopping experience, the terminal’s design features a “wave” layout where retail outlets are displayed prominently for maximum brand exposure.

The terminal is also the first to boast of two dedicated shopping zones, both of which are easily accessible to customers from the city train stations, car parks and bus bays. With over 28,000 square metres of commercial floor space, Terminal 3 is

home to more than 180 retail, food and beverage and services outlets.

Providing a unique blend of large retail space, strategic layout and choice customers, Terminal 3 is the ideal location for any flagship store. As millions of travellers pass through our gates each year, we invite local and international tenants to leverage on the excellent retail opportunities available at Terminal 3.

Terminal 3 has long been hailed as a mall within a mall. Terminal 3

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iShopChangi A new online shopping initiative to bring forth an exciting whole new shopping experience to passengers.

Airport shopping is now accessible on a 24/7 basis. Passengers can now shop and purchase a range of products from retailers in the airport across all three terminals. On the day of departure, passengers just have to pick up their purchases at the Collection Centres located at the Departure Transit Lounge of each terminal.

Besides creating a first class airport shopping experience for our passengers, iShopChangi also offers endless possibilities for retailers. It is a proactive landlord move to introduce a new sales channel for retailers to grow their sales beyond brick and mortar and reach out to an un-tapped market of time-constrained passengers.

This exciting new platform also provides limitless potential for tenants to showcase their brand and products, and create a greater outreach beyond the airport boundaries. Being online also allows greater brand and product exposure across geographical and physical boundaries anytime, anywhere.

iShopChangi also acts as a communication tool to raise awareness on the range of products available and the value propositions of airport shopping such as tax and duty-free shopping, dispelling the perception that prices at the airport are higher.

Changi Airport presents abundant opportunities for your brand to be showcased to the world. Strategically positioned at vantage points & designed to maximise visibility, these highly sought-after display will reach out and engage the desired target audience in the most effective manner.

Digital Network Featuring 70 units airport-wide, these 70-inch digital screens allow brands to reach out to travellers at multiple touch-points.

Digital 360 Terminal 3 Departure Transit The twin pairs of digital columns are able to deliver stunning creative executions for advertisers, whilst the unbeatable location at the two intersections where all arrivals,

departures and transit passengers traverse makes the media absolutely compelling.

Retail King-size Lightboxes Terminal 3 Transit Lounge

Featuring 70 units airport-wide, these 70-inch digital screens allow brands to reach out to travellers at multiple touch-points.

BrandProminence

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SHOPPING PROMOTIONS With over 260 retail stores and 120 food and beverage outlets, Changi Airport pro-actively organises regular shopping promotions and events throughout the year. Aside from buzz creation, these exciting activities increase footfall and customer spending. Be A Changi Millionaire

The ‘Be a Changi Millionaire’ promotion is Changi’s most popular retail promotion ever, augmenting Changi Airport’s status as one of the world’s most attractive airport shopping destinations. Held annually from May to October shoppers stand a chance to win the grand prize of S$1 million.

Changi Rewards Changi Rewards is a loyalty program organised by Changi Airport Group, offering registered members rebate for shopping at over 400 shopping and dining outlets at Changi Airport as well as exclusive discounts and monthly hot deals. Christmas Celebrations & Shopping PromotionRiding on the gifting period at year-end, Changi Airport invests extensive resources on decorations, events and promotional activities to drive visitation and encourage spending.

‘Flying Or Not, You Shop We Absorb’ GST-Absorption ProgrammeShoppers enjoy 7% savings when they shop at Changi Airport, even when they are not travelling. The ‘Flying Or Not, You Shop We Absorb’ programme is a shopping promotion aimed at promoting the retail shops in public areas, where almost all retail outlets absorbs the Goods and Services Tax (GST) on purchases made in their stores. Flying or not, shoppers pay less on their purchases at Changi Airport than at downtown shopping malls.

School Holiday Events & Activities Changi Airport organises fun activities for the whole family during major schoolholidays to create an exciting and unique shopping destination. These events, typically themed to exotic destinations such as Russia, South Africa and Bhutan, offer shoppers a chance to experience the unique attractions of these destinations right here in the airport, drawing shoppers to the airport, even when they are not traveling.

Our effective marketing support and promotional campaigns have created a retail-friendly environment for our tenants’ businesses to thrive. Total concession sales in 2012 grew 13% compared to 2011. For the past three consecutive years, concession sales exceeded S$1 billion annually.

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ACHIEVINGRESULTSTOGETHER

Quality Service Management (QSM)

Changi Airport invests in a sound Quality Service Management (QSM) Programme that trains, motivates and rewards front-line staff for excellent service. The continual training programmes and service-excellence incentive schemes ensure that customers are served by well-trained customer service teams at all times.

Marketing SupportChangi Airport’s marketing support for tenants ranges from digital to print and various on-site signages. In addition, the airport regularly organises innovative events and promotional campaigns to generate footfall and boost customer spending.

Shop & Dine Guide

This handy guide features directory listing of shopping and dining options at Changi Airport and thematic articles on the best buys and shopping itineraries. Printed in English, Mandarin and Japanese, this guide is free for all in the airport.

iChangi

As a mobile application, iChangi provides travellers with airport-related information whilst on the move. With this app, travellers can access information on flights, shopping and dining expeditiously anywhere, anytime.

Interactive Kiosks Changi Airport has introduced new interactive information kiosks to enhance the navigation and shopping experience for airport users. These kiosks will encapsulate information on flights, shopping, dining and much more.

Over the years, we have employed various tools and programmes that support our partners during their tenancy with us.

At Changi Airport, we believe our success is deeply intertwined with the success of our retail partners. Thus, Changi Airport Group is fully committed to help our partners grow and accelerate their business in our premises.

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FIRST CLASS EXPERIENCE AT CHANGI AIRPORT

Fendi

First in Asia to launch Fen Di Fendi perfume

Givenchy

First in Asia to launch Wonder Struck perfume

La Perla

First in Asia Pacific to launch La Perla EDP, Divina and In Rosa Perfumes

Lancome

First in Asia Pacific to launch O de L’orangerie perfume

SKII

First in the World to launch SKII Stempower, Wrinkle Specialist and Skin Signature Eye Cream

Bacardi

First in Asia to launch Launch Bacardi Daiquiri, Pina Colada and Oakheart

Under the “Changi First” initiative, the airport provides a premier choice for brands to debut their inaugural store and exclusive products. We are equally privileged to be the first to showcase these exclusive products to the world.

Balvenie

First in the World to launch Balvenie 50yo

Glenfiddich

First in the World to launch Glenfiddich 125th Anniversary Tin

Maccallan

Only airport in the world to feature Macallan 55yo whisky.

Patron

First in Asia to launch Patron XO Dark Cocoa

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Changi Airport creates a retail environment which is focused on the customer experience. The airport’s conducive retail environment encourages customers to shop and spend in our stores, while its passenger profile enables us to serve new customers every day.

Sales at DFS have consistently exceeded passenger growth. Part of this success can be attributed to Changi Airport’s innovative, engaging and attractive promotional activities such as the Changi Millionaire giveaway.

Along with our brand partners, we view Changi Airport to be a world-class venue to launch prestigious and new products. Over the last 30 years, our collaborative relationship empowers us to create a better retail experience for all passengers.

Our ambition is to grow our Duty Free and Luxury portfolio in the Asia Pacific as we believe we bring added retail value and innovation to these categories. Changi Airport plays a key role in our business plans, as the airport’s extensive network and renowned shopping reputation allows us to reach a broad demographic of travellers.

We now have 11 concept brands represented in Changi Airport from Confectionery, Duty Free Luxury and Travel Essentials. (Award-winning confectionery So Chocolate,  The Fashion Gallery, Longchamp, Hugo Boss, Dunhill, Discover Singapore, Billabong, Pandora, Relay, Times Travel and Kaboom.) Our latest retail concept, So Chocolate, was a first-in-Changi concept that we worked together through their commitment and expertise to produce a First Class experience that is refreshing and innovative for the travellers. We were also able to incorporate a Kinect Game Wall within our So Chocolate store that encapsulate passengers’ visual interest and involvement resulting in an interactive experience that is beyond travellers’ expectations. Since opening the first store in Terminal 1 our business has grown together with Changi’s passenger growth and with much support and feedback from Changi, we are proud to introduce an extension of another So Chocolate Point-of-Sales to Terminal 3.

Having developed a close and collaborative partnership over more than 10 years, we are happy to partner Changi Airport and combine our expertise in creating world-class retail offerings for our customers.

Mr Emmanual De PlaceChief Operating OfficerLS travel retail ASPAC

DFS VENTURE SINGAPORE (PTE) LIMITED

LS TRAVEL RETAIL ASPAC

Mr Craig McKenna

Managing Director, Asia SouthDFS Venture Singapore (Pte) Limited

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RECOGNISED AS THE PLACE WHERETHE WORLD SHOPS.Changi Airport continually rethinks travel, never staying static, refreshing its offerings to both passengers and businesses alike. Making itself a truly dynamic, ever-changing, world-class airport.

As the world’s leading airport duty-free retailer, having a retail presence in Changi Airport provides strong synergies with our overall global business and cements our position as an industry leader.

Nuance-Watson is into its 12th year of business at Changi Airport. Despite the volatile economy, we have seen our sales figures grow every year. Whatever the crisis, Changi Airport has had a track record of taking necessary measures and standing by its partners to overcome challenges together.

As Changi Airport continues to foster global connectivity and expand its links with China, we are positive our business will enjoy double digit growth in the coming years. We look forward to fostering a close and collaborative partnership with Changi Airport for years to come.

NUANCE-WATSON (SINGAPORE) PTE LTD

Mr Ken Tse

Managing DirectorNuance-Watson (Singapore) Pte Ltd

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