Marketing Automation/Product Profile, Products, Solutions, Case Studies

SALESmanago Marketing Automation Product Profile, Products, Solutions, Case Studies

About SALESmanago

– One of the first Marketing Automation system in Europe

– SaaS solution chosen by over 1000 customers in B2B, B2C and eCommerce

– Customers include global corporations and small & medium companies

How SALESmanago works • SALESmanago identifies people and companies visiting your

website, monitors and analyzes their online behavior.

• The system then performs automatic marketing actions in all

marketing channels:

o E-Mail Marketing & Newsletters (dynamic content emails and offers)

o Dynamic personalized website content (banners, text, contact forms)

o Mobile Channel (SMS, VMS, Mobile Apps)

o Remarketing (Google, Facebook, RTB)

o Call Center & Direct Sales

• Data from CRM/ERP can be used in the automation processes or

any data synchronized directly from any transactional system via

SALESmanago API.

• Our ready made integrations include

Website visitor identification,

tracking and profiling

SALESmanago

recognizes which contacts

from your database visit

your website and what are

they interested in. The

system monitors:

– Visited URL’s

– Search phrases

– UTM and campaigns

– Social Media

– Newsletters and e-Mailings

– Behaviour on various Java script

elements like internal website

search engine, calculators,

configurators

Real time visitor identification

and tracking on the website

SALESmanago enables

dynamic personalized

website content delivery

to people currently

present on the website.

It works both for identified

and anonymous visitors

enabling the conversion

of the anonymous traffic

into contacts in your

database

Next Generation Behavioral

Engine – Web Beacons

With our unique Web

Beacons technology we

add extremely important

dimensions to Digital

Body Language profile

• Scrolling

• Mousetracking

This enables us to define

the interest of the visitor

even without clicking on

specific pages.

Identification and monitoring

companies visiting your website

SALESmanago

recognizes which

companies visit

your site and what

are they looking

for.

How we use

collected data about

clients

Setting up automation rules An inflow of information about clients is used to establish the automation

rules which our client can configure in the system by defining actions and

conditions that activate the rules.

Modules in SALESmanago (1) Thanks to the collected data, traditional marketing tools in SALESmanago

get a full range of new possibilities

e-Mail Marketing Module The state-of-the-art e-mail marketing module with a confirmed highest deliverability,

newsletter creator and a possibility to send dynamic personalized one-to-one e-mails with a

tailored offer that has 300% higher open and click rates and 400% higher conversion rates.

Thanks to SALESmanago, even a weekly standard newsletter can be sent automatically and

contain content matched to each user.

Dynamic WWW website content Module The SALESmanago system automatically adjusts the content and appearance of your WWW

website according to what concrete person visits the website. The tailored content can be

also matched to anonymous users on the basis of their behavior profile. Dynamic

personalized content can have a form of banners, product blocks, contact forms, downloaded

discount coupon forms, educational materials and product landing pages.



Personalized remarketing Module You can use information about the identified person’s interest to send individually tailored offers

in ad networks by matching content to offers that are observed by this person, the stage of the

sales process where he’s placed in, the segment or data from the ERP / CRM system.

SMS / VMS Module Thanks to the behavior analysis, SALESmanago system gives completely new possibilities of

using SMS messages to communicate with the client and to increase conversion within multiple-

channel marketing campaigns. The system can also send voice messages.

Social Media Module The SALESmanago system not only monitors the behavior of the client in Social Media, but also

enables to convert your fans into leads in your contact base. You can generate leads on

Facebook with the help of tens of ready applications.



Contact Management Module Small companies use the Contact Management Module as a simple CRM where they create

tasks, notes and collect data about clients. For large companies a contact card in

SALESmanago is a place where there is collected complex information about the client -

transactional data – synchronized from the CRM system - and behavioral data collected by

SALESmanago that are used then in automation processes.

Campaign Management Module The SALESmanago system enables to create as many number of funnels and marketing

campaigns as you want and automate marketing actions dedicated to contacts that are placed in

particular campaign stages. Contacts can move between stages manually or automatically

depending on the configured rules.

Event Management Module Companies that organize online and offline events can use the Event Management Module in

which they can project a registration form for the event and manage contacts from the common

base.



Conversion Analysis and ROI Modules Thanks to the campaign analytics and marketing actions in SALESmanago, you will get to know

which actions bring sales conversions. We examine not only conversion routes, but also

behaviors on each stage in the sales funnels and build Customer Journey models, which means

the most effective marketing campaign mixes.

Call Center Intelligence Module The SALESmanago system enables sending automatic alerts about clients which you should

contact to the call Center. Prospects are pointed out to the Call Center on basis of the behavioral

contact analysis on the customer’s website.

Integrations with CRM/ERP systems Most companies that use SALESmanago integrate the system with internal systems in order to

use as much information about clients in automation as possible and also to deliver unique data

on clients and potential clients (scoring, interest) to the sales department in the CRM system.

Marketing solutions (1) The collected data and modules in SALESmanago allow to create

unique marketing solutions

Lead Nurturing Programs The SALESmanago systems enables building automatic educational programs for potential

clients, which prepare them to make a purchase or to be contacted by the sales department. A

well-constructed Lead Nurturing program can increase the sales conversion even by 50%

according to Forrester Research surveys.

Real-time personalization The collected real-time information about the potential client enables personalizing content to a

concrete identified client in any marketing channel (e-mail, WWW website, SMS, Social Media,

Call Center).

Intelligence for the sales department The whole information gathered by SALESmanago can be delivered to the sales and

marketing department in the shape of alerts, notifications and information about client scoring,

client scoring on different sales stages and segments that the client belongs to. Making this

kind of information available can increase ROI from the CRM deployment up to 17% according

to Forrester Research surveys.

Marketing solutions (2) The collected data and modules in SALESmanago allow to create

unique marketing solutions

Lead Generation SALESmanago tools enable creating a full range of programs to canvass customers. From

creating landing pages and personalized contact forms to inbound marketing actions and

distribution of materials to download. One of the most effective methods of generating leads is

using personalized dynamic contact forms for anonymous users who visit the WWW website.

Customer Lifecycle Marketing SALESmanago enables not only building marketing rules in terms of canvassing the customer,

but also creating advanced programs with a view to keep and localize a potential client. You

can easily configure Win-Back, Up-Sell or Cross Sell programs in SALESmanago.

Revenue Performance Management Basing on transactional data, you can configure any automations relying on transactional data

(historical and up-to-date flowing to the system). The system can also create dynamic client

segments dependent on transactional activity.

Why you should use the

Marketing Automation

software

Solve problems of the

marketing department

• Marketers and marketing departments

(according to IBM CMO Study 2012) – 63% CMO expect that ROMI will be used for the evaluation of the effectiveness of their

actions

– 44% of Marketing Directors is ready for it

– 73% of Marketing Departments don’t know when should they turn leads into customers

– 61% of Marketers send every lead, even a weak lead to sales

– A lack of collaboration between the sales and marketing departments

• According to Marketo surveys, the market leader

in Marketing Automation, up to 80% of CEOs

think that the marketer’s work is not so valuable

Shifts in consumer behavior

• The buyer wants to control up to 70% of

the buying process Today’s buyer doesn’t need a direct contact with a company or it’s sales rep

to make a rational buying decision. Over 80% of consumers make an online

research before making a purchase of any product or service. This causes

that companies lose control over the buyer.

• Traditional marketing no longer works

and doesn’t build the company value In each company marketing is a cost department that doesn’t build a long-

term value of a company and works separately from the sales department

till today.

Why Marketing Automation

makes difference (1)

• Marketing captures leads and potential

customers at the earliest moment Thanks to identification of contacts on your WWW website, a marketer

gets to know about buying preferences of the client, by knowing his

interest profile, a marketer can autonomously educate him along through

the sales funnel to the moment of purchase.

• A marketer is in possession of an

valuable knowledge about clients In the Marketing Automation system a marketer starts to be in possession

of a very valuable knowledge about actual and potential clients, which can

be used for automation and can make the knowledge available to the

sales department directly or in the CRM system.

Why Marketing Automation

makes difference (2)

• Marketing and sales alignment – In the Marketing Automation system marketing and sales departments work

through a common database of actual and potential clients. Marketing can

be actively included not only to canvassing of customers, but also to

preparing clients to their buying decisions (Lead Nurturing).

• Marketing starts to build the company

value In the Marketing Automation system a marketer creates automatic sales

and marketing processes (starting from notifications for sales reps, ending

with advanced sales programs) in which he accumulates his knowledge

that will stay in the company for a long time.

Business benefits

• Increase in the number of potential

clients Thanks to identification of clients on the WWW website and the

behavior analysis, sales departments will get much more potential

clients to serve

• More clients ready to make a

purchase Automatically personalized marketing actions (Lead Nurturing)

prepare a potential client to make a purchase

• Savings and ROI increase Companies save time on manual work by automating marketing

processes. Thanks to that, marketing departments that use

automation focus on the key strategic processes.

Examples, Case Studies, Effects

of the system’s work

Who is the system addressed to?

• Small & Medium Companies As a complex environment linking CRM (advanced functions to

manage contacts and sales) and an advanced e-Mail Marketing

module.

• e-Commerce & online shops As one of the most innovative systems in the world that delivers

automatically matched to the interest profile and transactional data

product offers via e-Mail and as dynamic content on the WWW

website

• Large Companies B2B and B2C As a complex automation of the marketing and sales processes,

linking sales in Online and Offline channels (ROPO effect) and also an

analysis and ROI increase thanks to marketing and sales actions.

Examples of usage

• Small & Medium Companies Small and medium companies switch from e-mail marketing to marketing

automation to make newsletters more effective and to generate automatic alerts for

the sales department about contacts they should contact.

• B2B & B2C enterprises Using Marketing Automation helps to create complex marketing & sales automated

environments that use both behavioral and transactional data from the in house

CRM and ERP systems. Using marketing automation also enables B2B & B2C

enterprises to take advantage of the ROPO effect and maximize marketing effects

of sales in the offline and online channels by using personalized e-Mail Marketing,

the Call Center, dynamic website content and RTB remarketing.

• E-Commerce & Online Shops Dynamic one –to –one emails with personalized product offers sent to your

customers right after visits that didn’t result in conversions, dynamic website

product recommendations, abandoned cart recovery.

Customers about SALESmanago

"SALESmanago compares to traditional e-mail marketing like a sniper rifle to a grenade” Tomasz Jaromin, CEO, Heppin.com

„SALESmanago means great possibilities, persisting changes for better, a fast and excellent service contact” Tomasz Karwatka, CEO & Founder, Divante.

„SALESmanago means great marketing opportunities, constant development and a great contact with people working behind the system”. Dorota Bugla, e-Mail Marketing Specialist, 6win.pl / Agora

Results of the research

conducted among the largest

customers of SALESmanago

Company Description Results

Getin Bank

One of the largest

Polish banks

6% increase in the number of leads generated thanks

to behavioural scoring

Rainbow Tours

One of the lartgest tour

operators in Central

Europe

A 300% OR and CTR increase, 400% rise in

conversion rates. 45 % increase in the number of

leads generated from the website by means of

dynamic personalized contact forms

SALESmanago Success Stories The effects companies achieve with SALESmanago


Heppin.com

A Polish leader among

online shops that offers

high-class underwear

and accessories.

A 20% increase of direct visits from the newsletter and

a 27,5% increase of interactions from these sources;

Better monetization of every lead;

Increasing conversion of the movement on the

website;

Increasing the frequency of contacts with users with

tailored offers

Kolter/bron.pl

The owner of the broń.pl

online shop and

informational vertical

portals about shooting

sports and weapons.

Case Study: Windbreakers

• A 370% OR increase and a 540% CTR increase;

Case Study: Alarm pistol WALTHER P99

• A 580% OR increase and a 360% CTR increase;

Case Study: Survival

• A 350% OR increase and a 560% CTR increase



CSEiE

A Polish wholesale and

a shop with electric

equipment

Dynamic e-mail messages:

• A 522% OR increase to the level of 57%;

• A 2388% CTR increase to the level of 21,5%.

Yves Rocher

One of the biggest chain

of shops with cosmetics

in Europe (with an

online shop)

Activating the Lead Nurturing program that educates

potential clients and is aimed at increasing the

Customer Value

• A 25% increase of the value of the first order of the

client


Leads that went through lead nurturing process spend 47%

more than leads that are not educated in the lead nurturing

process. Annuitas Group

Companies that automated lead management and lead

nurturing process recorded a 10% increase of revenue in 6-

9 months. Gartner Group

Companies that implemented Marketing Automation

generate 50% more leads that are ready to buy at cost lower

by 33% Forrester Research

Analyst reports & Case Studies Analytst reports and effects of deployment in other sectors

Additional information Social Network, Partners, Media, Education

About Benhauer

• Benhauer is the producer of the SALESmanago

system. The company was found in 2011. Currently

we employ over 30 people.

• Benhauer is a laureate of many awards and brand

nominations (i.a. Ministry of Economy and PARP,

eKomers)

• The top management and company founders have

over 15 years of experience in marketing and

technologies. The CEO -Grzegorz Błażewicz is the

past chairman of Interia.pl portal. CTO - Konrad

Pawlus is the past development manager in Sabre –

one of the biggest informatics companies in the world.

„…SALESmanago is a cloud based integrated

marketing automation solution that is quickly

becoming a leading Central European platform

chosen by marketing and sales departments in

companies of all sizes…”

„..SALESmanago is one of the first European based

Marketing Automation technology providers…”

„…While the tool was originally designed for small-to-

midsize companies, Benhauer boasts adoption by

some of the biggest players…”

Gleanster about SALESmanago. Gleanster is one of the leading US research

analyst companies covering the areas of integrated marketing management

Full report: http://www.gleanster.com/solutions/salesmanago

http://www.gleanster.com/solutions/salesmanago

SALESmanago pricing The pricing model enables small & medium companies to use the system

• The monthly fee includes unlimited e-mail sending, unlimited

number of users of the system and full unlimited functionality;

one month notice period

Client support

• No deployment costs (SaaS) The system is available online, you only need to register on the SALESmanago

website and create an account in order to use the application.

• Dedicated Relationship Manager Each company using SALESmanago is served by a dedicated person from our

team who helps with activating the automation program.

• Free starter kit Each company gets a free configuration of the SALESmanago system (uploading

databases, a newsletter template preparation, setting the segmentation rules, alerts

for the sales departments).

• Weekly webinars and training Everyone can take part in our weekly online webinars (DEMO, trainings and

marketing automation strategies).

BENHAUER Sp. z o.o. Sp.K. ul. Krupnicza 3

31-123 Kraków, Poland

tel. (12) 376 42 85, (12) 376 42 86

[email protected]

www.salesmanago.com

www.blog.salesmanago.com

mailto:[email protected]

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Marketing Automation/Product Profile, Products, Solutions, Case Studies