MARKETING AND HR ASPECTS IN PIZZA HUT

OBJECTIVES• History.• Franchisee Strategies• Create Good Image.• Segmentation and Targeting.• Determine Marketing-mix.• Increase Profits For The Growth Of

The Business.• Target A New Market Segment• To Increase Market Share• SWOT analysis. • Corporate Planning And The Human

Resource Planning Process .• Future Challenges Before The

Managers.• The Functions Of Human Resource

Management

Franchisee Strategies

• Investment Level = 3 CROES.• Working Hours=11AM-11PM• Income Level = AVG.60,000.• Number of Employees = 35

STAFFS AND 4 MANAGERS.• Location = HSR LAYOUT.• Lifestyle

THEY GIVING MANY DISCOUNTS AND NEW MENUS FOR FESTIVEL TIMINGS.

HISTORY• In 1958 opened by DAN and FRANK CARNEY • Pizza Hut is a subsidiary of Yum! Brands, Inc.

(32,000 Restaurants in 100 countries)

12,500 outlets in 91

countries.

17,000 outlets in 100 countries 6,446 outlets in

89 countries

91 outlets

1997

CREATING GOOD IMAGE

• Standards• Advertising• Discipline• Respect• Customer

statisification.

• Publicity• Infrastructur

e• Hospitality

SEGMENTATION AND TARGETING:

SEGMENTATION• Higher and Middle Income • Dual Career Families• Any Age 

Targeting• Basically anyone and

everyone who loves to eat pizzas• Age group of 12 to 30.• Families.• Birthday parties.

DETERMINE MARKETING-MIX.product:

•large variety of taste and large number of market share is with pizza because of their quality pizza. Price •Low price for meal and expensive for just one•Coupons Worldwide and Gift Card in Developed Countries.PROMOTIONS :•Spends approximately Rs1M-1.2 M on advertising annually using a Media mix•Ad through:

• Bill Boards• TV Ads• News Papers.

Place:•Having 34,0000 outlets in 100 Countries.• Sport Arena’s, Major Airports & Shopping Mall.•Selling through Take In, Dine in, Home Delivery.

“Wherever there is life, there will  be Pizza Hut pizza”

INCREASE PROFITS FOR THE GROWTH OF THE BUSINESS.• Revenue growth is everyone's

business, so make it part of everyone's daily work routine.

• Seek good growth and avoid bad growth.

• Dispel the myths that inhibit both people and organizations from growing.

• Develop and implement a growth budget.

• Understand how to do effective cross-selling (or value/solutions selling).

• Create a social engine to accelerate revenue growth.

• Repackage Your Offerings.• Min.500 for every checks.

HOW THEY TARGET A NEW MARKET SEGMENT

• Increases profitability• Have better communication• Customer retention• Market expansion.• Increase in competitiveness.• Focus of the Company

HOW THEY INCREASE MARKET SHARE

• Differentiate your business• Know your target customers.• Promote your business

SWOT ANALYSISSTRENGTHS•Market Leader, Innovative Range of Pizzas Under One Roof, ISO Certified, Free Home delivery, Full Service Restaurant, Good Service, Brand Name.WEAKNESSES:•Higher Overhead Costs. Pizza costly as compared to competitors. More focused on western taste, They advertise very less, Queue during Peak HourOPPORTUNITIES:•Pizza Hut can come up with new products considering the Indian taste .THRREATS:•Existing competitors like Dominos Pizza, McDonalds, Etc., Availability of substitutes.

• 80% OF THE CUSTOMERS LIKE TO HAVE IN RESTUARANT AND 20% IN HOME(DOMINOS)

• 85% IN RESTURANT AND 15% CUSTOMERS IN HOME(PIZZA HUT)

ONE OF THE ADVERTISEMENT OF PIZZA HUT

CORPORATE PLANNING AND THE HUMAN

RESOURCE PLANNING PROCESS • SALES AVG.BELOW 80,000 PER

MONTH MEANS STAFF MEMBERS WILL BE 30 AND 3 MANAGERS.

• FOR EVERY DEPT. TRANING AND THEN EXPERT EXAM WILL CONDUCT.

• CLEANNESS.• Recognition and Rewards.• PACKAGES & PARCELS• TELEPHONE CALLS.• STAFF LOCKERS.• STAFF MEALS.• UNIFORMS.• SERVICE CHARGE.

•Achieving a Stretch Goal•Bringing Out the Best in Your

Employees•Dealing with Underperforming

Employees•Dealing with Outstanding

Employees•Hiring the Right People•Responding to a Crisis•Continuous Improvement

FUTURE CHALLENGES BEFORE THE MANAGERS.

THE FUNCTIONS OF HUMAN RESOURCE MANAGEMENT.• Planning in the Organization and

manpower.• Recruitment and selection of employees• Employee motivation• Employee evaluation• Organizational relations• Provision of employee services• Employee education, training and

development

BYMARUTHUPANDIAN T