7/31/2019 Marketing Analysis by Bipin Bahuguna

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Marketing analysis

Sponsored links frequency on Google (Links on yellow page)

X -links other than makaan.com, magicbricks.com and 99acres.com

Order Scores

First 3

Second 2

Third 1

Serialnumber

Words 3/6/2012(2-2.21pm)

3/6/2012(10.25-10.45pm)

4/6/2012(11.20-11.35am)

1 Property X

99acresMagic

X

99acresMagic

X

99acresMagic2 Property prices 99acres

MagicMakaan

99acresMakaanMagic

99acresMakaanMagic

3 Property pricesin Delhi

MagicMakaanX

Makaan99acresX

MagicMakaan99acres

4 Property pricesin India

XXmagic

X XXX

5 Real estate XXMakaan

XXMakaan

99acresMakaanMagic

6 Real estateprices

XMagicMakaan

Makaan MagicMakaan

7 Real estateprices India

XMagic

XXMagic

8 Real estateprices in India

Magic

9 Real estate XMakaanMagic

Makaan MakaanMagic

10 Propertyselling

99acresXMagic

99acresXMakaan

99acresXMagic

11 Property 99acres 99acres 99acres

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selling sites MakaanMagic

XMakaan

MakaanMagic

12 Propertyselling sites

India

XX

Makaan

X99acres

Makaan

X99acres

X

13 Propertyselling sites inDelhi

XMakaanMagic

XMakaan

XMagicMakaan

14 Propertyselling sitesdelhi

XMakaanMagic

XMakaan

XMakaanMagic

15 Propertyselling sites

Delhi ncr

XX

Magic

XX

Makaan

XX

X

16 Propertyselling sites inIndia

XXMakaan

XMakaan

XXX

17 Real estatebuying &selling

XMagic

X XMagic

18 Real estateselling andbuying

XMagic

X XMagic

19 About propertywebsites

XXMagic

XMakaan

XX99acres

20 Best propertywebsites

MagicMakaan

x XMakaan99acres

21 PG Delhi 99acresMakaanMagic

99acres 99acresMakaanX

22 Paying guestDelhi 99acresMakaanX

99acres X99acresMakaan

Company Scores

Makaan.com 21+24+21=66

Magicbricks.com 26+2+24=52

99acres 17+18+24=59

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Conclusion

Google sponsored links are one of the costlier links on the search page. According to this

research makaan.com marketing expenditures are greater than the other two competitors,

namely magicbricks.com and 99acres.com.

Makaan.com expenditure>99acres.com>magicbricks.comLimitation of research.

1) Time constrain, as only 3 days were allotted for preparing (4th- 6th June 2012)

Note:-Presentation without a speaker losses its importance as presentation only

contain bullet points. To increase the comprehensibility of presentation I have used

pictorial representation of my ideas. As far as above research is concern, its only an

idea for calculating online marketing expenses, it may or may not hold true as few

words have been used and the research was conducted only three times.