1.ByBipin BahugunaBipinbahuguna16@gmail.com

2. Business Model Of Makaan.com1)Listing fee model3)Basic to premium fee model2)Subscription model Revenuefromproperty This model is similar tolistings,brandingandfreemium model.visibility. Basic model generate the Revenue from homepage buzz and therefore shiftinglinks, banners and database from basic to premium takeaccess. place which in turn increases Mostrevenuefrom the revenue.developers, builders andbrokers. 3. Listing And Subscription Model 4. Listing And Subscription Model 5. Listing And Subscription Model 6. Basic To Premium Fee Model 7. Competitive Analysis(Traffic) 8. Competitive Analysis(Traffic) 9. CompetitiveAnalysis(Demographics) 10. Competitive Analysis(Who spendmore on Google sponsorlinks, yellow pages) 11. Competitive Analysis(Who spendmore on Google sponsorlinks, yellow pages) Conclusion Google sponsored links are one of the costlier links onthe search page. According to this researchmakaan.com marketing expenditure is greater thanthe other two competitors, namely magicbricks.comand 99acres.com. Makaan.comexpenditure>99acres.com>magicbricks.com Limitation of research.Time constrain 12. Competitive Analysis Makaan.com Magicbricks.com99acres.comBusiness Basic to premium Freemium model Freemium modelModel(difference)fee modelNRI,InternationalNo YesYescolumnProperty pricesYesNo NotrendsProperty portal on No YesNomobile phoneHome worth No Yes, although it Nocalculatordoesnt worksProperty event No YesNohosting 13. Suggestions For ImprovingMakaan.com 14. Suggestions For ImprovingMakaan.comA) Reason forputting MakaanIQ=Engagingusers=Increasing traffic on website. If users will not see Makaan IQ,then how will they getengaged. Its visibility should be enhanced. 15. Suggestions For ImprovingMakaan.com 16. Suggestions For ImprovingMakaan.com 17. Suggestions For ImprovingMakaan.comB) Current housing interest rates can be mentioned.egSBI (for