5
65 3.4 Distribution & Head Office Costs

Marketing

Embed Size (px)

DESCRIPTION

Marketing plan

Citation preview

65

3.4 Distribution & Head Office Costs

66

All distribution costs have been calculated using Royal Mail.

ALL STOCKIST DISTRIBUTION COSTS

STOCKIST DELIVERY TYPE INSURANCE WEIGHT TOTAL COST

SELF LDN Special Delivery Next Day Guaranteed by 1:00pm next day Up to £2500 Tracked 2.5kg £25.45

SELF MANC Special Delivery Next Day Guaranteed by 1:00pm next day Up to £2500 Tracked 2.5kg £25.45

NET A PORTER Special Delivery Next Day Guaranteed by 1:00pm next day Up to £2500 Tracked 5 kg £25.45

HARVEY N Special Delivery Next Day Guaranteed by 1:00pm next day Up to £2500 Tracked 3 kg £25.45

COLETTE globalpriority Guaranteed 3 days Up to £2500 Tracked 2.5kg £122.37

TOTAL FOR 2000 £224.17

PRICE PER ITEM £0.12

67

Head office costs. The rent for the company’s head office is £2,800 per month. The set up costs for a basic print studio, and to run it for the year 2014 has been estimated at £10,000. For future seasons the running cost will be reduced to £2,000. Excluding any maintenance or repair work.

68

3.5 Predicted Profit The following illustrates Blackwhiteblush’s predicted profit for its first collection.

69

! "#! $%&$ ' "( ' )"* &

!+( )%, &! - . . "( &/012

Cost Turnover Cost per Design Profit

PRODUCT CODE COLOUR QUANITY WHOLESALE R.R.P Cost/Item WS x QTY Cost x QTY Turnover - Cost/Design

HEADSCARF 001 00001 MULTI 150 £44.00 £110.00 £13.12 £6,600.00 £1,968.00 £4,632.00

HEADSCARF 002 00002 MULTI 150 £44.00 £110.00 £13.62 £6,600.00 £2,043.00 £4,557.00

COVER UP 003 00003 MULTI 150 £72.00 £180.00 £18.22 £10,800.00 £2,733.00 £8,067.00

HIGH WAISTED BOTTOM 00004 BLACK 100 £31.20 £78.00 £15.79 £3,120.00 £1,579.00 £1,541.00

HIGH WAISTED BOTTOM CUTOUT 00005 BLACK 75 £35.20 £88.00 £16.79 £2,640.00 £1,259.25 £1,380.75

LOW LEG BOTTOM TT 00006 BLACK 100 £19.20 £48.00 £7.19 £1,920.00 £719.00 £1,201.00

STRETCH BRA TOP PATTERNED 00007 MULTI 100 £35.20 £88.00 £16.39 £3,520.00 £1,639.00 £1,881.00

STRETCH BRA TOP PLAIN TT 00008 BLACK 150 £27.20 £68.00 £12.39 £4,080.00 £1,858.50 £2,221.50

SILK BRA TOP PATTERNED 00009 MULTI 75 £39.20 £98.00 £16.09 £2,940.00 £1,206.75 £1,733.25

1P ONE SHOULDER PLEATED SILK 00010 MULTI 75 £87.20 £218.00 £42.37 £6,540.00 £3,177.75 £3,362.25

1P PLEATED STRETCH 00011 MULTI 50 £112.00 £280.00 £53.97 £5,600.00 £2,698.50 £2,901.50

1P ALL PRINTED SILK 00012 MULTI 50 £143.20 £358.00 £67.42 £7,160.00 £3,371.00 £3,789.00

1P HIGH NECK TT 00013 BLACK 75 £59.20 £148.00 £18.97 £4,440.00 £1,422.75 £3,017.25

1P STRAPLESS DRAPED SELRFIDGES EXCLUSIVE00014 WHITE 50 £67.20 £168.00 £22.47 £3,360.00 £1,123.50 £2,236.50

1P BASIC 3 STRAP TT 00015 BLACK 100 £31.20 £78.00 £14.97 £3,120.00 £1,497.00 £1,623.00

1P BASIC 3 STRAP TT 00015 NUDE 100 £31.20 £78.00 £14.97 £3,120.00 £1,497.00 £1,623.00

1P AROUND TASSLE 00016 BLACK 75 £79.20 £198.00 £36.97 £5,940.00 £2,772.75 £3,167.25

1P FRONT TASSLE 00017 WHITE 75 £79.20 £198.00 £36.97 £5,940.00 £2,772.75 £3,167.25

1P PRINTED 00018 BLACK 100 £59.20 £148.00 £23.97 £5,920.00 £2,397.00 £3,523.00

1P PRINTED 00018 NUDE 100 £59.20 £140.00 £23.97 £5,920.00 £2,397.00 £3,523.00

1P HIGH NECK PLEATED SILK NET A PORTER EXCLUSIVE00019 WHITE 25 £67.20 £168.00 £27.97 £1,680.00 £699.25 £980.75

EVENING MAXI DRESS 00020 BLACK 75 £99.20 £248.00 £43.02 £7,440.00 £3,226.50 £4,213.50

TOTALS £108,400.00 £44,058.25 £64,341.75

PricesProduct Information