Marketing - 2014

Taste Test Results

Salsa

• Store: Target• Product: Market

Pantry Medium Chunky Salsa

• Price: $2.39

Salsa

• Store: Target• Product: Tostitos

Medium Chunky Salsa

• Price: $2.99

Packaging and Taste Test Station

Survey Results - Salsa

• Which product tastes better? 3-6 (Tostitos)

• Which is more appealing in color/size/shape? 2-4 (Tostitos)

• Which has better texture? 2-6 (Tostitos)

Survey Results - Salsa

• Which smells better? 4-4 (tied)

• Which do you feel is more expensive? 1-8 (Tostitos)

• Which do you feel is the brand name? 3-6 (Tostitos)

Survey Results - Salsa

• Which one looks more appetizing? 1-7 (Tostitos)

• Does the taste really differ between generic and name brand? 5-4 (yes)

Survey Results - Salsa

• Would you purchase either of these products? 9-0 (yes)Which one? 1-7 (Tostitos)

• Does packaging make a difference? 3-6 (no)

Animal Crackers

• Store: Target• Product: Market

Pantry Pink & White Fudge Animal Cookies

• Price: $1.54

Animal Crackers

• Store: Target• Product: Keebler

Animal Cookies - Fully Frosted Shortbread Animal Shapes

• Price: $2.78

Packaging and Taste Test Station

Survey Results-Cookies• Which product tastes better? 6-4

(Market Pantry)

• Which is more appealing in color/size/shape? 7-3 (Market Pantry)

• Which has better texture? 6-4 (Market Pantry)

Survey Results-Cookies

• Which smells better? 4-4 (tied)

• Which do you feel is more expensive? 6-4 (Market Pantry)

• Which do you feel is the brand name? 6-4 (Market Pantry)

Survey Results-Cookies

• Which one looks more appetizing? 6-3 (Market Pantry)

• Does the taste really differ between generic and name brand? 7-3 (yes)

Survey Results-Cookies

• Would you purchase either of these products? 8-2 (yes)Which one? 5-6 (Keebler)

• Does packaging make a difference? 5-5 (tied)

Candy

• Store: Target• Product: Market

Pantry Super Sour Buddies Chewy Candy

• Price: $1.00

Candy

• Store: Target• Product: Sour

Patch Kids• Price: $1.79

Packaging and Taste Test Station

Survey Results-Candy

• Which product tastes better? 5-5 (tied)

• Which is more appealing in color/size/shape? 2-8 (Sour Patch)

• Which has better texture? 3-7 (Sour Patch)

Survey Results-Candy

• Which smells better? 2-7 (Sour Patch)

• Which do you feel is more expensive? 2-8 (Sour Patch)

• Which do you feel is the name brand? 2-8 (Sour Patch)

Survey Results-Candy

• Which one looks more appetizing? 3-7 (Sour Patch)

• Does the taste really differ between generic and brand name? 8-2 (yes)

Survey Results-Candy

• Would you purchase either of these products? 9-1 (yes)

• If so, which one? 2-5 (Sour Patch)

• Does packaging make a difference? 7-3 (yes)