MARKET TREND – BAKERY€¦ · Pacific bakery products market is projected to grow at an estimated CAGR of 3.5%. • The growth of Asia-Pacific bakery products market can be attributed

MARKET TREND – BAKERY

BAKERY PRODUCTS MARKET TREND

MARKET OVERVIEW

Asia-Pacific Bakery Products Market Insight

• During the forecast period of 2018 to 2023,the Asia-Pacific bakery products market is projected to grow at an estimated CAGR of 3.5%.

• The growth of Asia-Pacific bakery products market can be attributed to its population having diversified tastes and preferences and fond of experimenting with food varieties.

• To meet the dynamic consumer demands, manufacturers are constantly innovating and widening product portfolios.

• Furthermore, the popularity of the nutrition based or low sugar and fat content biscuits and pastries are making a huge impact in this market and the various companies and local bakery shops are introducing their product lines on that basis for addressing the weight management.

Source: Mordor Intelligence, 2018a

Asia-Pacific Bakery Products Market - Summary

MARKET REGIONAL ANALYSIS

Asia-Pacific Bakery Products Market Regional Analysis • Asia-Pacific are the highest pastry sales

globally, and accounts for the majority global growth within the pastry segment.

• In the booming markets of Asia-Pacific, indulgence is leading the growth in baked goods and pastries, in particular.

• China is the largest market, with a baked products volume consumption is expected to reach 10,070 million Kg by 2023.

• Rising consumer demand for western baked good especially pastries in China has fueled the market growth

• Hectic lifestyles, associated with most urban regions of APAC, present a suitable opportunity for on-the-go breakfast and convenient baked goods in bakery market.

Source: Mordor Intelligence, 2018a,b

MARKET CULTURE TREND

Increasing Cafe Culture • Growth of bakery products in Asia-Pacific is driven

by changing consumer lifestyles as well as rising disposable income in the developing countries.

• People of all the age groups living in these countries are steadily adopting the western-style diet and transforming their breakfast and snacks menu to more biscuits, breads and others.

• Rising of consumer awareness about the health benefits associated with low fat and sugar products and stringent government regulations are posing as restraints in this market.

• High percentage of young population or millennial in Asia-Pacific preferred to have bakery products in the cafe and bakery shops, thus increasing their establishment in this region.


MARKET SEGMENTATION

Market Segmentation and Product Type • The bakery products market in Asia-Pacific can

be broadly segmented into three major segments:

1. Product type

2. Distribution channel type

3. Geography

• For product type, the bakery product market can be classified into:

1. Bread and Rolls

2. Cakes

3. Biscuits or Cookies

4. Morning goods

5. Doughnuts

6. Pastries and others


MARKET SEGMENTATION

• For distribution channel type, the market were segmented into:

1. Hypermarket

2. Supermarket

3. Convenience stores

4. Departmental stores

5. Specialty stores

6. Online purchase

• The bread and rolls market of Asia Pacific completely dominated by domestic producers and artisanal bakers.


Market Segmentation and Product Type

MEGA TREND – BAKERY PRODUCTS

Snackification • The bakery snacks segment possesses the highest

market coverage globally.

• Snack food is being considered as the closest alternative to regular food, which can be consumed any time such as during breakfast and lunch of dinner purpose.

• As nutritionally improved products continue to trend-forward in other industry categories, snack cake sales does not waver.

• These snacks hold nearly universal appeal with youthful demographics, and their portability, size and portion control makes bakery products easily approachable, with sometimes nostalgic and also indulgences for kids of all ages.

• The rise of breakfast biscuits, for example, highlights the growing reliance on satisfying, protein and fiber-enriched snacks as meal alternatives.

Source: Mordor Intelligence, 2019a;Snackfood and Wholesale Bakery, 2018a


Naturally Functional • Clean label continues to dominate the entire

packaged of food industry, as well natural flavors and colors pose a unique challenge to bakers.

• Consumers are increasingly seeking products that contain all-natural and wholesome ingredients. Thus, the demand for artisan bread is expected to increase as it contains rich, decadent flavors and textures.

• Bakers are producing bakery products using minimal ingredients while ensuring that these ingredients are recognized and perceived as wholesome by consumers.

• Thus, the growing popularity of clean-label and artisan bakery products is expected to fuel the growth of the bakery products market during the forecast period.

Source: Bakery and Snacks, 2019a;Technavio, 2019a


Naturally Functional

• The Asia-Pacific bakery ingredient market is driven by the rising demand for processed bakery products, with growing awareness among consumers for clean natural and healthy ingredients.

• These ingredients include organic baking products and ingredients, such as aluminum-free baking powder and organic baking flour.

• Although organic baked goods are more expensive than conventional goods, the growing popularity of this segment among health-conscious consumers will support growth.

Source: Mordor Intelligence, 2018a; Technavio, 2019b


Sustainability

• Increased sustainability in packaging is a growing concern for consumers.

• E-Commerce Ready: With more consumers shopping online, the landscape for online retail is rapidly changing. Developing packages that provide product protection and tamper evidence while reducing the environmental impact of shipping materials in the e-commerce supply chain will prove vital.

• Nature’s Appeal: Anti-plastic sentiment and the rising demand for designed-in recyclability have fuelled a resurgence in paper and paperboard packaging. Paper is renewable, recyclable and compostable, and its ‘naturalness’ appeals to the increasingly eco-conscious society.

• More Convenient Convenience: Consumer convenience continues to be one of the most important attributes to consider while designing the optimal packaging for a product. Innovations within this area focus on facilitating on-the-go consumption and ease-of-use.

Source: Innova Market Insight, 2019


Sustainability

• Sustainability has become a major driver in the development and application of new packaging materials used in the bakery and snack market along with advances that extend shelf life.

• TruKraft bags for handheld foods such as pretzels, pastries and bread are made from bio-based plant material, recyclable and compostable. The bags are manufactured from FDA-approved papers and films, vegetable-based adhesives and water-based inks.

• Bakery consumers want food products in packaging that offers convenience, reliable functionality and sustained freshness. A variety of convenience options, single-serving, re-sealable, portion-control, on-the-go.

Source: New Nutrition Business, 2019; Snackfood and Wholesale Bakery, 2018b,c,d.


Digestive Wellness • As the country embraces traditional bread from other

cultures, bakers and sellers are looking for the best way to make their baked goods taste great and add nutritional benefit to consumers’ diets.

• Recent efforts focus on the implementation of whole grains and fiber to improve digestive health.

• Consumer interest in both natural processes and foods that deliver added health benefits is driving the trend in fermented foods, which often contain many beneficial nutrients and have been associated with positive digestive health.

• Beneo’s prebiotic chicory root fibers inulin and oilgofructose scientifically shown to support a range of functional benefits, including bowel regularity, weight management and overall wellbeing.

• Multi-prebiotic a fiber source (for baking or direct ingestion), made from organic wheat, oats, flax, barley malt, flax meal and nutritional yeast.

Source: New Nutrition Business, 2019;Supermarket Perimeter, 2019; Bakery and Snacks, 2019b


Plant-Based • Consumers are increasingly seeking plant-based

alternatives for health reasons and sustainability concern.

• Plant-based foods offer protein with a much lower carbon footprint than meats.

• Plant-based meat alternatives can be use as extruded, processed plant proteins (normally soy, pea, wheat) that are designed to mimic meats.

• Consumer are motivated by the animal welfare, environmental concerns and health benefits.

• Consumers also describes as healthy hardcore, value hunters, flavor cravers and trendy trialists.

Source: Food Navigator, 2019a; New Nutrition Business, 2019


Sugar • The increasing demand for low-calorie beverages and

the associated cost-cutting advantage of using sugar substitutes is perhaps considered to be the foremost reason for the growth of the sugar-free foods and beverages market.

• Mounting incidences of diabetes and overweight/obesity are pushing consumers from sugar and toward sugar-free alternatives.

• Rising concerns regarding obesity and diabetes through extensive awareness means consecutively generate the demand for healthier food and beverage products in the market.

• By January 2020, companies are making commitments to reduce sugar in snack and bakery products, especially with impending new labelling guidelines that will require information on “added sugar” to be added to the label.

Source: New Nutrition Business, 2019; Mordor Intelligence, 2019b;Snackfood and Wholesale Bakery, 2019


Sugar • Another option from BENEO, Palatinose is a fully

digestible, slow-release, disaccharide-type carbohydrate composed of glucose and fructose.

• Beneo, Parsippany, NJ, offers isomalt, a functional carbohydrate derived from beet sugar, as an alternative. It has a very low glycemic response and half the calories of sugar, but still delivers natural taste and sweetness

• Organic brown and clarified rice syrups was introduced that acts as a binding, bulking and browning agent, can feed yeast fermentation, prevents moisture migration, and helps provide stability and consistent texture throughout the product’s shelf life.

Source: New Nutrition Business, 2019;Snackfood and Wholesale Bakery, 2019


Gluten Free • Gluten-free bakery market is growing due to various

factors such as the rise in the number of people with gluten intolerances and allergies along with the increasing demand for bakery products with gluten-free claims.

• This intolerance can be present at any age, from early childhood to elderly.

• The increasing awareness about the ill effects of gluten intolerance and the rising number of people with celiac disease will further contribute toward the growth of global gluten-free bakery market.

• Gluten is a type of protein found in grains such as wheat, rye, barley, and others.

• The consumption of gluten might irritate the lining of the small intestine leading to a weaker immune system in certain people with the pre-existing auto-immune condition.

Source: Absolute Report, 2019

MEGA TREND – FIBER

Fiber • The increasing awareness regarding the consumption of

food fibers and the health benefits of the fibers are main factors supporting the growth of the market in the region. This has led to the increasing transition from consuming traditional foods to high fiber foods.

• Consumers have largely positive association around fiber where fiber’s ingredients contribute fewer calories and health benefits, which remain a mainstay in product development.

• Fiber can lowering blood glucose and cholesterol levels, lowering blood pressure, improving laxation, increasing mineral absorption, and bolstering satiety.

• Fiber added to boost its content, also to influence processing and final product.

• For example, chicory root fibers, both inulin and oligofructose, improve a product’s nutritional profile by reducing sugar, fat and calories.

• Fiber acts as a total or partial fat replacer in bakery products, in addition to fiber fortification and caloric reduction.

Source: Food Business News, 2019; Mordor Intelligence, 2019c

MEGA TREND – PROTEIN

Protein • There are numbers of bakery products where

protein levels can be low and could benefits from protein fortification.

• Protein are vitals to growth and development as key to mechanical and structural components in our bodies.

• Protein can be broken down into further to produce energy where at hunger times.

• Protein source can be choose from animal- or plant-based protein on consumer acceptance, dietary requirements, and allergen controls.

• Protein fortification at the correct level can act as emulsifier, and its effect on water-binding properties that can help slow down staling in bakery products.

Source: Food Navigator, 2019b; New Nutrition Business, 2019

MARKET EXAMPLES

MARKET EXAMPLE-SNACKIFICATION

Snackification Pop-Tarts Frosted Brown Sugar Cinnamon

Pop-Tarts Frosted Brown Sugar Cinnamon toaster pastries are a delicious treat to look forward to jump-start a day with a gooey, brown sugar cinnamon-flavored center encased in a crumbly pastry crust and topped with sweet, decadent frosting. A quick and tasty anytime snack for the whole family, Kellogg’s Pop-Tarts toaster pastries are an ideal companion for lunch boxes, after-school snacks, and busy, on-the-go moments.

Ingredients: Enriched flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B1 [Thiamin Mononitrate], Vitamin B2 [Riboflavin], Folic Acid), Sugar, Soybean And Palm Oil (With TBHQ For Freshness), Corn Syrup, Dextrose, High Fructose Corn Syrup, Bleached Wheat Flour, Contains Two Percent Or Less Of Molasses, Salt, Leavening (Baking Soda, Sodium Acid Pyrophosphate, Monocalcium Phosphate), Cinnamon, Wheat Starch, Gelatin, Caramel Color, Soy Lecithin.

Contains: Wheat And Soy Ingredients


Snackification Hostess Chocolate Cupcakes

Hostess Cup Cakes which are the original Squiggle. Frosted chocolate cake with creamy filling and comes with 8 individually wrapped cakes.

Ingredients: Sugar, Water, Bleached Enriched Wheat Flour [Wheat Flour, Niacin, Ferrous Sulfate (Iron), Thiamin Mononitrate, Riboflavin, Folic Acid], Corn Syrup, High Fructose Corn Syrup, Palm Oil, Animal and Vegetable Shortening (Tallow, Hydrogenated Tallow, Cottonseed Oil, Mono and Diglycerides, Polysorbate 60, Soy Lecithin), Cocoa, contains 2% or less: Glycerin, Soybean Oil, Cocoa Processed with Alkali, Corn Syrup Solids, Mono- and Diglycerides, Salt, Chocolate Liquor, Modified Corn Starch, Soy Lecithin, Calcium Carbonate, Calcium Sulfate, Agar, Locust Bean Gum, Sunflower Oil, Disodium Phosphate, Baking Powder, Whey, Dextrose, Disodium Phosphate, Inulin, Soybean Oil, Egg Whites, Potassium Sorbate and Sorbic Acid (to Retain Freshness), Sodium Acid Pyrophosphate, Corn Starch, Monocalcium Phosphate, Wheat Flour, Natural and Artificial Flavors, Monoglycerides, Polysorbate 60, Sodium Stearoyl Lactylate, Xanthan Gum, Enzymes, Cellulose Gum, Palm Oil Shortening, Titanium Dioxide, Sodium Stearate.


Snackification Foodstirs Blueberry Mini Muffins

Foodstirs Blueberry Mini Muffins is a junk free bakery with USDA organic and non GMO ingredients which suitable for snacks at any occasions.

Ingredients: Organic Identity Preserved Wheat Flour, Organic Coconut Oil, Organic Tapioca Syrup, Organic Inulin Powder, Water, Organic Cane Sugar, Organic Egg Yolks, Organic Tapioca Fiber, Organic Blueberries, Organic Egg Whites, Organic Sunflower Oil, Organic Vegetable Glycerin, Organic Corn Starch, Contains Less Than Two Percent Of Each Of The Following: Organic Nonfat Dry Milk, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate, Monocalcium Phosphate), Sea Salt, Organic Gum Acacia, Organic Blueberry Juice Concentrate, Xanthan Gum, Organic Distilled Vinegar, Organic Vanilla Extractives, Lactic Acid, Organic Stevia Leaf Extract, Citric Acid, Calcium Lactate. Contains: Eggs, Milk, Tree Nuts (Coconut), Wheat.


Snackification Belvita Honey & Nuts Biscuits

Belvita Honey & Nuts Biscuits make a great breakfast option, particularly if in a hurry and don’t have time to stop and eat. This box of cereal bars contains six packs of four biscuits, which should be enough to keep you going for the week. With a delicious sweet taste, four biscuits are more than enough to kick start a day and ward off those hunger pangs during those early hours.

Ingredients:Cereals 62.5% [Spelt Flour 41.9%, Wholegrain Cereals 20.6% (Oat Flakes 12.5%, Wholegrain Wheat Flour 3.2%, Wholegrain Wheat Flour 2.7%, Wholegrain Rye Flour 1.1%, Wholegrain Flour 1.1%)], Sugar, Rapeseed Oil, Chocolate Chips 3.1% [Sugar, Cocoa Paste, Cocoa Butter, Emulsifier (Soya Lecithin)], Hazelnuts 2.5%, Honey 2.1%, Raising Agents (Sodium Hydrogen Carbonate, Ammonium Hydrogen Carbonate), Flavourings, Minerals (Magnesium Carbonate, Iron), Salt, Acidity Regulator (Citric Acid), Emulsifier (Soya Lecithin), Vitamins [Vitamin E, Vitamin B1 (Thiamin)].


Snackification Little Debbie Swiss Rolls

Twin-wrapped with a quality, freshness and taste. Swiss inspiration where was baked in the USA.

Ingredients:Sugar, Corn Syrup, Water, Enriched Bleached Flour (Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate [Vitamin B1], Riboflavin [Vitamin B2], Folic Acid), Partially Hydrogenated Soybean and Cottonseed Oil with TBHQ to Preserve Flavor, Dextrose, Palm and Palm Kernel Oil. Contains 2% or Less of Each of the Following: Soy Flour, Cocoa, Soybean Oil, Eggs, Corn Starch, Whey (Milk), Leavening (Baking Soda, Sodium Aluminum Phosphate), Emulsifiers (Sorbitan Monostearate, Polysorbate 60, Soy Lecithin, Mono- and Diglycerides), Salt, Colors (Yellow 5, Red 40, Blue 1), Sorbic Acid (to Retain Freshness), Egg Whites, Natural and Artificial Flavors.

MARKET EXAMPLE-NATURALLY FUNCTIONAL

Naturally Functional

Mesternacher Natural Sunflower Seed Bread

Natural Sunflower seed bread made with natural ingredients with whole rye kernels is ideal for a cholesterol conscious diet. Freshly ground in our own mill from whole grain and also delicious when toasted.

Ingredients: Whole Kernel Rye, Water, Whole-meal Rye Flour, Sunflower Seed, Iodized Salt, Oat Fiber, Yeast.

May Contain Traces Of Soy, Milk And Tree Nuts.

No Preservatives. Wheat Free.


Naturally Functional Protein Pow Cookie Dough – Snickerdoodle

These awesome ready to eat and ready to bake, super-soft, vegan-friendly cookie dough bars are an absolute dream come true, especially in the cinnamon-tastic Snickerdoodle flavor! With absolutely no added sugar, these bars are gluten free and made with plant-based protein, high in fiber, dairy free and made with only real natural ingredients.

Ingredients: Almonds, Isomalto-oligosaccharide (Prebiotic Fibre), Pea Protein, Vegetable Fibre (Chicory Root Inulin), Erythritol, Sunflower Lecithin, Vegetable Glycerine, Rice Flour, Chickpea Flour, Cinnamon, Guar Gum, Natural Flavour, Maize Starch, Salt, Stevia Leaf Extract.

Allergen Information: Contains Coconut. Produced In A Facility That May Also Process Dairy, Soy Lecithin, Peanuts, And Tree Nuts

.


Naturally Functional Mountains Lara Inpanasa Cupcakes With Pine Nuts

Mountains Lara Inpanasa Cupcakes With Pine Nuts a good choice of natural taste for eating at anytime and anywhere.

Ingredients: Wheat Flour, Sugar, Sunflower Oil, Pasteurized Liquid Egg , Milk Pasteurized , Humectants (Glycerin And Sorbitol), Sprockets, Glucose Syrup, Sodium Bicarbonate, Disodium Diphosphate, Stabilizer E 415, E 200 Conservative, Aromas


Naturally Functional Mr Kipling Viennese Whirls 6 Pack

Shortcake Whirls with a Vanilla Flavour Filling (18%) and Raspberry Jam (11%).Exceedingly good cakes with 100% natural flavours & no artificial colours. Also no hydrogenated fat and suitable for vegetarians.

Ingredients: Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Rapeseed), Icing Sugar, Raspberry Jam (Glucose-Fructose Syrup, Raspberry Purée, Humectant (Vegetable Glycerine), Gelling Agent (Pectin), Acid (Citric Acid), Acidity Regulator (Sodium Citrates), Flavouring, Colour (Anthocyanins)), Vegetable Margarine (Vegetable Oils (Palm, Rapeseed), Emulsifier (Mono- and Diglycerides of Fatty Acids), Flavouring, Colour (Beta-Carotene)), Invert Sugar Syrup, Soluble Maize Fibre, Salt, Maize Starch, Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Fructose, Maltodextrin, Sucrose, Humectant (Vegetable Glycerine), Inulin, Sugar, Emulsifiers (Polyglycerol Esters of Fatty Acids, Mono- and Diglycerides of Fatty Acids), Flavourings, Whey Powder (Milk), Colour (Curcumin), Milk Proteins

MARKET EXAMPLE-SUSTAINABILITY

Sustainability The Rustik Bakery 100% Natural Sourdough Bread

Special bread with refined olive oil (0.5%) with a special packaging that will long last the freshness of the bread.

Ingredients: Flour Wheat , Water, Sourdough Wheat (10%), Flour of Rye , Yeast And Other Natural Micro- Organisms (L.Brevis And P.Shermanii), Semolina Of Wheat , Salt, Corn Flour, Refined Olive Oil (0,5%), Wine Vinegar, Natural Aroma.

May Contain Sesame Seeds .


Sustainability Powerbar Bar Proteinplus 30% Orange Jaffa Cake

After intense training and gym sessions, muscles need protein as "building blocks" for muscle growth and maintenance.protein plus 30% bars are the right choice to consume after exercise to deliver a high amount of great tasting premium quality protein

Ingredients: Calcium Caseinate (From Milk) (22%), Dark Chocolate Couverture (18%) [Cocoa Mass, Sugar, Cocoa Butter, Emulsifier (Soy Lecithin)], Oligofructose, Invert Sugar Syrup, Fructose Syrup, Whey Protein (8%), Skimmed Milk Powder, Soy Protein (2%), Natural Orange Flavouring, Emulsifier (Soy Lecithin). May Contain Traces Of Nuts, Peanuts And Gluten.


Sustainability Aliada Neapolitan Cocoa

Aliada Neapolitan roll stuffed with cocoa comes with a good quality pastry and pastry product.

Ingredients: Wheat Flour , Cocoa Cream (25.5%) [Sugar, Palm Oil, Water, Defatted Cocoa Powder (11%) *, Dextrose, Modified Corn Starch, Maltodextrin, Humectant: Glycerin, Skimmed Milk Powder, Stabilizers: E-460 And E-466, Salt, Preservative: E-202, Emulsifier: Soy Lecithin , Aroma, Color: E-170, Acidulant: E-270 And Thickener: Xanthan Gum], Vegetable Oils And Fats (Palm , Sunflower, Soy) In Variable Proportion, Sugar, Glucose And Fructose Syrup, Egg White, Lard, Yeast, Oat Fiber, Egg, Milk Protein, Salt, Emulsifier: Mono And Diglycerides Of Fatty Acids, Stabilizer: Guar Gum, Aroma, Preservative: E-202, Wheat Gluten, Flour Treatment Agent: Ascorbic Acid And Coloring: Carotene. (*)% Expressed With Respect To The Cream May Contain Traces Of Nuts, Sesame And / Or Derived Products

MARKET EXAMPLE-DIGESTIVE WELLNESS

Digestive Wellness Energy Diet Smart Digestive Lemon Biscuit

Energy Diet Smart Lemon biscuit is a perfect solution for those who can’t leave without pastry. The homey taste of your favorite freshly-baked cookie with a delicate flavor of a citrusy lemon will melt your heart. The second generation of ED Smart is a renovated formula of a well-known product.

Ingredients: Protein Complex (Soy Based Protein Concentrate, Dairy Based Protein Concentrate And Whey Protein Concentrate), Digestive Complex (Inulin, Soft Citrus Fibers And Cocoa Fibers, Bromelain (Pineapple Extract), Papain (Papaya Extract), Artichoke And Mint Extracts), VMP Complex (Potassium Citrate, Tricalcium Phosphate, Magnesium Citrate, Iron Fumarate, Silicon Dioxide, Vitamin C (Ascorbic Acid), Zinc Citrate, Vitamin Е, Manganese Asparaginate, Vitamin B5, Vitamin А, Copper Asparaginate, Vitamin C, В6, Vitamin D3 (Cholecalciferol), Vitamin В1 (thiamine Hydrochloride), Vitamin В12 (cobalamin), Chromium Picolinate, Vitamin В2 (Riboflavin), Vitamin В9 (Fholic Acid), Potassium Iodide, Biotin), Palatinose, Maltodextrin, Soy Fat-free Lecithin, Flavorings, Antistress Complex Magnesium Citrate, Griffonia Extract, Vitamin B6 (Pyridoxine Hydrochloride), Natural Colorant "Caramel", Beta-carotene, Cellulose Gum (Additive), Tara Gum (Additive), Sweetener (Sodium Cyclamate, Sodium Saccharinate), RMP Complex (Mangosteen Extract, Pomegranate Extract, Rosemary Extract).

MARKET EXAMPLE-DIGESTIVE WELLNESS

Digestive Wellness Fibre One 90 calorie Carrot Cake Bars

Fibre One 90 calorie Carrot Cake Bars are a deliciously satisfying layer of subtly spiced cake, sweet cream cheese flavor filling, light icing and a sprinkle of chopped nuts.

Ingredients: Wheat Flour, Vegetable Oils And Fats (Palm, Sunflower, Cocoa Butter, Shea), Glucose Syrup, Brown Sugar, Humectant (Glycerol), Wheat Fibre, Sugar, Almond Pieces, Skimmed Milk Powder, Chicory Root Inulin, Fructose, Dried Carrot Pieces (2%), Water, Lactose (Milk), Maltodextrin, Corn Starch, Egg White Powder, Whey Powder (Milk), Caramelised Sugar, Raising Agents (Diphosphates, Sodium Bicarbonate), Spices, Salt, Butterfat (Milk), Emulsifiers (Sunflower Lecithin, Soy Lecithin), Natural Flavourings, Acid (Citric Acid), Thickeners (Locust Bean Gum, Xanthan Gum,), Carrot Powder, Antioxidant (Tocopherol-rich Extract).

MARKET EXAMPLE-PLANT BASED

Plant-Based Mesternacher Protein Toast Rolls with 5% Carrot

Protein Toast Rolls with 5% made form plant-based carrots that are rich in protein and less carbohydrate. Suitable for vegan bread lover. It has 2.8 times more protein and 65% less carbohydrates than conventional toast roll.

Ingredients: Water, Whole Wheat Flour, Grind Soy Products (16%) (Soy Meal, Soy Flour), Protein-mix (12%) (Wheat Protein, Soy Protein), Carrot Strips (5%), Brown Linseed, Golden Linseed Flour, Sunflower Seeds, Sesame, Barley Malt Flour, Salt, Yeast, Acidifier: Malic Acid; Wholemeal Rye Flour, Acidity Regulator: Sodium Diacetate.

May contain traces of lupines.


Plant-Based MarketO Real Brownie Matcha Korean with Matcha Chocolate Flavour.

MarketO real brownie is made up from natural Vaniellee extract and green tea which can be eaten also by vegans.

Ingredients: Vegetable Oil, Sugar, Corn Starch, Starch Powder, Sugar, Cocoa Mass, Modified Fat, Lecithin E322, Natural Vaniellee Extract, Wheat Flour, Green Tea Powder, Starch Syrup, Chlorella, Salt, Xanthan Gum E145.


Plant-Based Foodstirs Snickerdoodle Blondie Bites

Foodstirs Blueberry Mini Muffins is a junk free bakery with USDA organic and Non GMO ingredients.

Ingredients: Organic Identity Preserved Wheat Flour, Organic Brown Sugar, Organic Inulin Powder, Organic Egg Yolks, Organic Tapioca Fiber, Organic Egg Whites, Organic Coconut Oil, Organic Tapioca Syrup, Water, Organic Cane Sugar, Organic Sunflower Oil, Organic Vegetable Glycerin, Contains Less Than Two Percent Of Each Of The Following: Organic Corn Starch, Organic Orange Powder, Sea Salt, Organic Cinnamon, Organic Wheat Starch, Xanthan Gum, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate, Monocalcium Phosphate), Organic Vanilla Extractives, Organic Stevia Leaf Extract, Organic Distilled Vinegar. Contains: Eggs, Tree Nuts (Coconut), Wheat


Plant-Based Battle Oats Protein Cookie - Double Chocolate

High in fibre, totally dairy-free and Vegan (made with plant-based - specifically, pea - protein!) and gluten free, Battle Oats Double Chocolate Protein Cookies are soft, moist and packed with chocolate chips, muscle building protein and workout-fuelling oats.

Ingredients: Pea Protein (16%), Chocolate Chips With Sweetener (14%) (Sweetener (Maltitol), Cocoa Mass, Emulsifier (Soya Lecithin), Cocoa Powder, Natural Vanilla Flavouring), Chicory Root Fibre (Inulin), Sugar, Gluten Free Oat Flour (9%), Glucose, Vegetable Oils (Palm Oil, Rapeseed Oil), Brown Flaxseed, Gluten Free Oats (4%), Concentrated Fruit Juice (Grape Juice, Starch (Rice)), Cocoa Powder (3%), Natural Flavorings, Raising Agent (Sodium Bicarbonate), Sea Salt.

Allergen Information: Produced In A Facility That May Also Process Dairy, Soy Lecithin, Peanuts, And Tree Nut.

MARKET EXAMPLE-GLUTEN FREE

Gluten Free Lemon Smartcake Muffin 8-Pack

At only 38 calories per Lemon Smartcake (8-pack), it is a Beyond Gluten Free. It contains 5 grams of fiber, 4 grams of protein and still manage to taste great with No sugar and No starch

Ingredients: Eggs, Purified water, Proprietary Fiber Blend (Oat fiber, Corn Fiber, Flax), Erythritol, Whey Protein Isolate, Olive Oil, Pure Lemon Extract, Pure Lime Extract, Pure Vanilla, Salt, Cellulose Gum, Monk fruit, Citric Acid, Spices, Herbs.

Contains: Egg,diary


Gluten Free Sesame Smartbun 6-Pack

The Smartbun is a Gluten-free, 63 calorie burger bun with 10 grams of protein per bun. The bun is high in fiber and Omega-3 fatty acids. Make fun food part of a healthy diet with the Smartbun and it’s great for your weight!

Ingredients: Purified water, Proprietary fiber blend (Oat fiber, Corn fiber, Flax), Eggs, Erythritol, Whey Protein Isolate, Egg Whites, Sunflower oil, Cellulose gum, Natural flavor, Spices, Potassium chloride, Sesame seed, (topping)

Contains: Egg, Dairy


Gluten Free Genius Gluten Free Low Carb Crispbreads

These bread crisps contain chicory root inulin, a naturally occurring prebiotic fibre that contributes to normal gut function through more frequent bowel movements. There's also some great vegetables which have it, like asparagus, onions and leeks. Gluten-free, Suitable for coeliacs and vegans, Vegetarian Society Approved.

Ingredients: Gluten Free Oats, Sunflower Seeds, Linseeds (15%), Sesame Seeds, Chicory Root Fibre, Maize Flour, Rapeseed Oil, Quinoa Flour (3%), Potato Fibre, Water, Salt.

Allergen Information: Free From Gluten, Contains Oats, Contains Sesame.

Allergy Information: Not suitable for those who react to avenin - a protein in Oats.

Dietary Information: Suitable for Vegetarians; Suitable for Vegans; Suitable for Coeliacs.


Gluten Free Kinnikinnick Gluten Free Cookies, Montana Chocolate Chip

These tasty chocolate chip cookies comes with Gluten free dairy free and Nut free also Kosher certified.

Ingredients: Chocolate Chips (Sugar, Chocolate Liquor, Cocoa Butter, Soy Lecithin, Vanilla Extract), Pea Starch, Non-Hydrogenated Shortening (Palm Oil and/or Canola Oil), Sugar, Brown Sugar, White Rice Flour, Whole Eggs, Potato Starch, Water, Salt, Vanilla Extract, Pea Protein, Modified Cellulose, Sodium Bicarbonate, Fruit Concentrate (Dextrose, Dextrin, Fiber), Pea Fiber, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate, Mono Calcium Phosphate), Inulin.

MARKET EXAMPLE-SUGAR

Sugar Voortman Bakery Sugar-free Breakfast Biscuits The new cookie line is available in three innovative, delicious and on-trend flavors, Oatmeal Blueberry, Apple Cinnamon and Chocolate Banana, and provides a high source of fiber and whole grains

Ingredients: Whole Grain Blend (Rolled Oats, Rye Flakes, Buckwheat Grits), Enriched Wheat Flour (Wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Maltitol*, Vegetable Oil (Canola, Soybean, Palm And Palm Kernel), Whole Grain Flour, Maltitol Syrup*, Maltodextrin*, Sorbitol*, Dried Wild Blueberrys, Salt, Natural Flavor, Soy Lecithin, Sodium Phosphate, Baking Soda, Ammonium Bicarbonate.

Contains: Wheat, Soy. May Contain Peanuts, Tree Nuts, Eggs, Milk (0710918) *Excess Consumption May Have A Laxative Effect.


Sugar Penny’s No Sugar-added Banana Bran Muffins

These all-natural, 100 calorie desserts have no sugar added with only 2-3 g. of sugar, are low in fat and high in fiber and whole grains. Perfect for diabetics and dieters as well as those looking to reduce their sugar intake while avoiding artificial sweeteners, these muffins are sweetened with rebiana.

Ingredients: Water, Wheat Flour (Wheat Flour, Malted Barley Flour, Niacin, Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Erythritol, Pasteurized Egg Whites, Wheat Bran, Bananas, Milk, Chicory Root (Inuin), Cellulose, Natural Flavors, Leavening (Sodium Acid Pyrophosphate, Cornstarch, Sodium Bicarbonate), Rice Syrup Solids, Salt, Palm Oil, Soy Lecithin, Xanthan Gum, Sodium Alginate, Guar Gum, Rebiana, Soybean Lecithin.

Contains Milk, Wheat, Eggs, Soy.


Sugar Nui Low Carb and No Sugar Chocolate Chip

Delicious soft & chewy cookies that are low carb and keto-friendly with only 3g net carbs, 1g of sugar and nothing artificial.

Ingredients: Blanched Almonds, Tapioca Fiber,Chocolate Chips (natural unsweetened chocolate, Cocoa Butter), Egg Yolk, Coconut Oil, Allulose, Unsalted Sweet Cream Butter, Heavy Cream, Coconut Flour, Water, Egg White, Less than 2% of: Natural Flavor, Pure Bourbon Vanilla Extract, Vegetable Fibers, MCT Oil, Sunflower Lecithin, Cellulose Gum, Baking Soda, Konjac, Xanthan gum, Sea Salt, Stevia Leaf Extract.

Contains: Almonds, Coconut, and Milk Products


Sugar Panrico Donuts Cream Filled

Donuts fully filled with cream and fully enrobed with sugar.

Ingredients: Fours (Wheat, Soya), Water, Cream Filling (Water, Sugar, Cornstarch, Thickeners , Salt, Preservative, Colours ) Water, Sugar, Isomaltulose*, Inverted Sugar Syrup, Yeast, Egg Yolk Powder, Skimmed Milk Powder, Pasteurised Liquid Egg, Glucose-fructose Syrup, Lactose, Emulsifiers, Vegetable Oil (Sunflower), Salt, Sourdough, Dextrose, Preservatives, Flavourings, Wheat Gluten, Stabilisers , Potato Starch, Butter Powder (Milk), Milk Protein, Acidity Regulator And Colour.

MARKET EXAMPLE-FIIBER

Fiber Country Harvest Grains + Fibre with Chia Bread

Very high source of fiber bread with chia seeds.

Ingredients: Water*, Whole Grain Whole Wheat Flour Including The Germ, Wheat Gluten*, Chicory Root Inulin, Oat Hull Fibre, Sugar, Pea Hull Fibre, Yeast*, Chia Seeds, Soybean And/or Canola Oil, Salt, Calcium Propionate, Diacetyl Tartaric Acid Esters Of Mono- And Diglycerides, Sodium Stearoyl-2-lactylate, Sorbic Acid, Vegetable Monoglycerides. Topping: Wheat Bran. *Order May Vary.

Contains: Wheat, Oats.

May Contain: Sesame Seeds, Soy


Fiber Gardenia White Bread - High Fibre

High fibre content of wholemeal with softness and taste of white bread. Added benefits of Omega and Inulin for an even healthier lifestyle. Also freshness guaranteed where estimated product life for 3 days including delivery day

Ingredients: Wheat Flour, Oat Fibre, Sucrose, Wheat Gluten, Skimmed Milk Powder, Common Salt, Low Eruic Rapeseed Oil, Vegetable Oil (Palm), Dextrose, Baker's Yeast, Emulsifiers, Inulin (Oligosaccharide), Yeast Nutrients (Ammonium Sulphate, Sodium Chloride, Calcium Sulphate), Thiamine (Vitamin B1), Riboflavin (Vitamin B2), Niacin (Vitamin B3), Iron (Hydrogen Reduced Iron), Calcium Propionate


Fiber Gullon High Fibre Sugar Free

Wholegrain Fibre, sugar-free biscuits that are high in fibre and contain high-oleic sunflower oil.

Ingredients: Whole Wheat Flour, Sweetener (Maltitol), Vegetable Oil (High Oleic Sunflower), Vegetable Fibre, Pea Fibre, Raising Agents (Sodium And Ammonium Bicarbonate), Emulsifier (Soya Lecithin), Salt, Flavourings. May Contain Traces Of Milk.


Fiber Irwin’s Hi–Fibre Brown Rolls

Irwin’s high fibre brown rolls is a bakery rolls made with added fibre. It is suitable for Vegetarians.

Ingredients: Wheat Flour (Wheat Flour, Calcium, Iron, Niacin, Thiamin), Water, Wheat Bran, Yeast, Vegetable Oils (Palm, Rapeseed), Wheat Fibre, Wheat Gluten, Salt, Emulsifiers (E481, E471), Dextrose, Preservative (E282), Soya Flour, Flour Treatment Agent (E300).

MARKET EXAMPLE-PROTEIN

Protein Grenade Carb Killa Biscuit - Double Chocolate

Grenade have taken that same winning Carb Killa secret formula, with similar awesome nutritionals (less than 230 calories per pack, 0.8g sugar per cookie and 6g protein per biscuit!) and mixed it into their high protein, low sugar Carb Killa Biscuit. Launching in Salted Caramel and Double Chocolate, each pack contains two chunky, crunchy, chocolate coated biscuits that make a great healthier cookie alternative.

Ingredients: Milk Chocolate With Sweetener (36%) (Sweetener: Maltitol; Cocoa Butter, Milk Powder, Cocoa Mass, Emulsifier: Sunflower Lecithin; Natural Vanilla Flavouring), Protein Blend (24%) (Soy Protein Crisps With Cocoa: Soy Protein Isolate, Cocoa Powder, Tapioca Starch; Whey [Milk] Protein Crisps: Whey [Milk] Protein Isolate (Milk), Rice Flour, Emulsifier: Soy Lecithin), Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Coconut Oil, Chicory Root Fibre (Inulin), Maltitol Syrup, Fat Reduced Cocoa Powder, Humectant: Glycerol; Chocolate Flavouring, Sea Salt, Raising Agents: Disodium Diphosphate, Sodium Bicarbonate.


Protein Lenny and Larry's High Protein Mini Complete Cookie-Birthday Cake

Lenny & Larry's Mini Birthday Cake flavoured cookie is a healthy, fresh-baked (with sprinkles) and vanilla cupcake flavor. All-natural Lenny & Larry's Birthday Cake Complete Cookie is a very-Vegan sensation, with no animal products, no dairy products, no preservatives.

Ingredients: Enriched Wheat Flour (Wheat Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Protein Blend (Vital Wheat Gluten, Pea Protein, Rice Protein), Palm Margarine (Palm Oil, Palm Fractions, Water, Salt, Emulsifiers [Sunflower Lecithin, Distilled Monoglycerides], Natural Flavour, Citric Acid, Mixed Tocopherols [Antioxidant] Vitamin A, Beta-carotene), Cane Sugar, Sprinkles (Sugar, Palm Kernel & Palm Oil, Corn Starch, Sunflower Lecithin, Vegetable Juice, Annatto Extract, Spirulina Extract, Turmeric, Beta Carotene, Maltodextrin, Carnauba Wax, Cellulose Gum), Invert Sugar, Chicory Root Fibre, Oligofructose, Vegetable Glycerine, Natural Flavour, Sunflower Lecithin, Baking Soda, Sea Salt, Cultured Dextrose, Xanthan Gum, Guar Gum. Contains Wheat. Manufactured In A Facility That Also Processes Peanut, Tree Nut, Soy, Milk And Egg. No Genetically Engineered Ingredients


Protein Buff Bake Protein Crunchy Cookies Almond Spread

Mini crispy delights sandwiching a creamy smooth almond butter center. Soft, squishy, spiced goodness laced with a cheeky cinnamon-y vanilla frosting. A little sandwich sensations contain absolutely no artificial preservatives, sweeteners or flavourings.

Ingredients: Snickerdoodle Almond Spread (Dry Roasted Almonds, Protein Blend [Hormone-free Whey [Milk] Protein, Natural Flavour, Less Than 0.1% Lecithin & Stevia], Organic Cane Sugar, Cinnamon, Organic Virgin Coconut Oil), Cane Sugar (Granulated And Powdered), Hormone-free Whey [Milk] Protein, Palm Oil*(sustainably Sourced), Gluten Free Oat Flour, Natural Flavours, Cinnamon, Whole Eggs, Salt, Baking Soda.

Allergy Statement: This Product Contains: Peanuts, Dairy, Soy, Eggs, & Tree Nuts. Manufactured In A Facility That Also Processes Tree Nuts & Wheat.


Protein Lenny & Larry's Keto Cookie - Peanut Butter

A tasty Vegan cookie which has no animal products, no dairy products gluten free and no preservatives which comprised of a unique blend creamy chocolate chips and crunchy cocoa nibs. These keto-cookies (NOT just for the keto-diet) have managed to peel those sugar levels right down to 2g.

Ingredients: Grain Free Flour Blend (Lupin Flour, Peanut Flour), Organic Erythritol, Peanut Butter (Roasted Peanuts), Coconut Oil, Palm Fruit Oil, Chicory Root Fiber (Inulin), Pea Protein, Peanuts, Sunflower Lecithin, Vegetable Glycerine, Natural Flavour, Xanthan Gum, Baking Soda, Gum Acacia, Stevioside (Stevia Extract), Mixed Tocopherols.

Allergen Information: Contains Lupin And Peanut. Manufactured In A Plant That Processes Peanut, Tree Nut, Wheat, Soy, Milk And Egg Products.


Protein Mesternacher Protein Toast Rolls

Protein Toast Rolls are rich in protein and less carbohydrate. 3.6 times more protein and 76 % less carbohydrates than conventional toast roll.

Ingredients: Water, Whole Wheat Flour, Grind Soy Products (16%) (Soy Meal, Soy Flour), Protein-mix (12%) (Wheat Protein, Soy Protein), Linseed, Golden Linseed Flour, Sunflower Seeds, Sesame, Yeast, Barley Malt Flour, Salt, Acidifier: Malic Acid; Wholemeal Rye Flour, Acidity Regulator: Sodium Diacetate. May Contain Traces Of Lupines.

REFERENCES

REFERENCES

References • Absolute Report. (2019). Gluten-Free Bakery Market 2019 - Global Industry Analysis, Size,

Share, Growth, Trends, Key Players and Forecast to 2025. Industry Report.

• Bakery and Snacks. (2019a). Bakery Can Benefits form Clean, Natural and Snack Friendly Concepts. Industry Article.

• Bakery and Snacks. (2019b). Digestive Health Drives Bakery Innovation. Industry Article.

• Food Business News. (2019). Capitalizing on fiber’s functionality in baked goods. Industry News Trend.

• Food Navigator. (2019a). Five Types Of Consumer Make-up The Unbelievable Plant-based Trend. Industry Trends.

• Food Navigator. (2019b). s. Industry Trends. Right Tool For The Job: Protein Fortification Of Baked Goods And Snack

• Innova Market Insight. (2019). Packaging is at a Sustainability Tipping Point “Recyclable by Design” tops 2019 Packaging Trends. Industry Report.

• Mordor Intelligence. (2018a). Asia-Pacific Bakery Products Market Share, Size - Segmented By Product Type (Cake, Biscuits, Bread, Pastries, Morning Goods), By Distribution Channel (Specialist Retailer, Retail Channel, Foodservice) - Growth, Trends and Forecasts (2018-2023). Industry Report.

REFERENCES

References • Mordor Intelligence. (2018b). Asia-Pacific Baked Food & Cereals Market - Segmented by

Product Type, Distribution Channel, and Geography - Growth, Trends, and Forecast (2018 - 2023). Industry Report.

• Mordor Intelligence. (2019a). Snack Food Market - Growth, Trends And Forecasts (2019 - 2024). Industry Report.

• Mordor Intelligence. (2019b). Sugar-free Food And Beverage Market - Growth, Trends And Forecast (2019 - 2024). Industry Report.

• Mordor Intelligence. (2019c). Food Fibers Market - Growth, Trends, And Forecast (2019 - 2024). Industry Report.

• New Nutrition Business. (2019). 10 Key Trends in Food, Nutrition & Health 2019. Industry Report.

• Snackfood and Wholesale Bakery (2018a). State of the Industry 2018: Bakery snacks innovations boost sales. Industry Reports.

• Snackfood and Wholesale Bakery (2018b). Improving sustainability and performance in snack and bakery packaging materials. Industry Articles.

• Snackfood and Wholesale Bakery (2018c). Consumers seek convenient, reliable, sustainable packaging. Industry Articles.

REFERENCES

References

• Snackfood and Wholesale Bakery (2018d). Nutrition, sustainability, convenience are king for snack bars. Industry Articles.

• Snackfood and Wholesale Bakery. (2019). Snack and bakery companies focus on sweetener selection to reduce added sugar. Industry Article.

• Supermarket Perimeter. (2019). Now Trending In The Bakery. Industry Articles.

• Technavio. (2019a). Bakery Products Market by Product and Geography - Global Forecast and Analysis 2019-2023. Industry Report.

• Technavio. (2019b). Global Bakery Market 2018-2022. Industry Report.

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MARKET TREND – BAKERY€¦ · Pacific bakery products market is projected to grow at an estimated CAGR of 3.5%. • The growth of Asia-Pacific bakery products market can be attributed