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For the complete report, get in touch with us at: [email protected] Abstract : Netscribes’ latest market research report titled Hearing Aids Market in India 2014 states that the demand for hearing aids is increasing in the country due to a number of reasons, with the changing demographic pattern of the country being the leading factor. With the population of elderly growing in India, loss of hearing is plaguing a vast number of Indians and has resulted in an increasing use of hearing aids. Moreover, changes in the perception of patients and growing awareness regarding hearing aids are further helping in the growth of the industry. The social stigma attached to wearing hearing aids, which was present till even a few years back, has reduced drastically. This has provided a further boost to the industry. Most companies operating in the market sell both analog and digital models, although the number of analog models on offer is considerably less compared to the digital models on offer. This is due to the rapid shift of preference from analog to digital models, both for new consumers as well as existing consumers. Currently, the market is dominated by foreign players who manufacture their products in their overseas facilities and market it in India through their local subsidiaries. However, there are a few domestic players who mostly try to compete with the foreign companies by providing no-frills products at a lower price than those of foreign products. Growing market penetration, especially in smaller cities and towns, is helping the market to grow. Overall, the market is exhibiting steady growth and promises ample opportunities to all the players operating in the market. Table of Contents : Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 – Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Oct 2013 – Mar 2014) Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Types of Hearing Aids Slide 6: Parts of a Hearing Aid Market Overview Slide 7: Hearing Aids – Market Overview, Market Size & Growth (Value-Wise; 2012 – 2018e) Product Prices Slide 8-27: Company-Wise Price of Various Models of Hearing Aids EXIM Slide 28: Export of Hearing Aids – Overview, Size (Value-Wise & Volume-Wise: 2010-11 – 2013-14), Region-Wise Exports (Value-Wise: 2012-13, 2013-14) Slide 29: Import of Hearing Aids – Overview, Size (Value-Wise & Volume-Wise: 2010-11 – 2013-14), Region-Wise Imports (Value-Wise; 2012-13, 2013-14) Drivers & Challenges Slide 30: Drivers and Challenges – Summary Slide 31-36: Drivers Slide 37-38: Challenges Competitive Landscape Slide 39: Porter’s Five Forces Analysis Slide 40-43: Comp
Citation preview
Hearing Aids Market – India
November 2014
2 HEARING AIDS MARKET IN INDIA 2014.PPT
Executive Summary
Drivers:
Changing demographics
Growing target consumer group
Low market penetration
Changing lifestyles
Government initiatives
Donation programs by NGOs
Market
Drivers & Challenges
Competition
Hearing aids market in India is expected to grow at a CAGR of x% from INR ‘a’ bn in 2012 to INR ‘h’ bn in 2018
There are two main types of hearing aids in the market, digital hearing aids and analog hearing aids with the former being priced higher due to its superior features and advanced technology
A rapid shift from analog to digital units is taking place, especially in tier I and II cities
Challenges:
Lack of medical personnel and low awareness
Lack of standard regulatory structure and government initiatives
Major Players
Company 1 Company 2 Company 3
Company 4 Company 5 Company 6
3
•Macroeconomic Indicators
•Introduction
•Market Overview
•Product Prices
•EXIM
•Drivers & Challenges
•Competitive Landscape
•Strategic Recommendations
•Appendix
HEARING AIDS MARKET IN INDIA 2014.PPT
4
Macroeconomic Indicators (1/3)
11
12
13
14
15
INR tn
Q4
c4
b4
a4
Q3
c3
b3
a3
Q2
d2
c2
b2
a2
Q1
d1
c1
b1
a1
2013-14 2012-13 2011-12 2010-11
GDP at Factor Cost: Quarterly
Inflation Rate: Monthly
-2
-1
0
1
2
Aug 2013 - Sep 2013
q p
%
Nov 2013 - Dec 2013 Sep 2013 - Oct 2013
-t
Oct 2013 - Nov 2013
s
Jul 2013 - Aug 2013
r
HEARING AIDS MARKET IN INDIA 2014.PPT
5
Hearing aids market is poised to grow in the coming years with emphasis on the digital aids segment
Hearing Aids Market – Overview
• Hearing aids market in India is expected to grow steadily and offers strong potential for existing and new players
• Majority of players operating in India are foreign companies with wholly-owned subsidiaries in India
India requires major foreign participation, especially in the digital hearing aid segment which accounts for ~m% of the entire market
• Digital hearing aid segment is growing rapidly and a shift is taking place from analog to digital units, especially in the larger cities
• Hearing aids cost between INR ‘u’ to INR ‘y’, depending on the features and specifications
Analog units typically cost between INR ‘u’ to INR ‘v’ whereas digital hearing aids cost INR ‘w’ upwards
• With awareness increasing and the social stigma attached to wearing hearing aids decreasing, the market for hearing aids is expected to grow strongly in the coming years
Market Size & Growth
8
6
4
2
0
d
2014e
c
2013
b
2012
a
2016e
f
2015e
INR bn
g +x%
2018e
h
2017e
HEARING AIDS MARKET IN INDIA 2014.PPT
6
Model Brand Type Technology MRP (INR)
HEARING AIDS MARKET IN INDIA 2014.PPT
Product Price – Company 1 (1/5)
7
Very few products from the Indian hearing aid market is exported out of the country…
• Export of hearing aids from India has increased considerably in FY 2014 compared to FY 2013
• Number of countries to which hearing aids were exported has increased over the years
• Products are mostly exported to the developing countries in Region A
• Strong domestic market and weak manufacturing base is responsible for fluctuating exports
Exports – Overview Export of Hearing Aids
Export (Region-Wise: 2013-14)
0
5
10
15
0
5
10
INR mn
2013-14
d1
d2
2012-13
c1 c2
2011-12
b1
b2
2010-11
a1
a2
‘000 units Value Volume
r1% p1%
q1%
u1%
s1%
t1%
Export (Region-Wise: 2012-13)
Country 2
Country 3
Country 1
Country 5
Others
Country 4
u2%
t2%
s2%
r2% q2%
p2%
Others
Country 10
Country 9
Country 8
Country 7
Country 6
HEARING AIDS MARKET IN INDIA 2014.PPT
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Drivers & Challenges – Summary
Drivers
Changing demographics
Growing target consumer group
Low market penetration
Changing lifestyles
Government initiatives
Donation programs by NGOs
Challenges
Lack of medical personnel and low awareness
Lack of standard regulatory structure and government initiatives
HEARING AIDS MARKET IN INDIA 2014.PPT
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Competitive Rivalry
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitutes
Threat of New Entrants
Impact
Impact
Impact
Impact
Impact
Market Competition – Porter’s Five Forces Analysis
HEARING AIDS MARKET IN INDIA 2014.PPT
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Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3)
Competitive Benchmarking – Private Companies (1/4)
-20
-15
-10
-5
0
5
Company 3
-b3 -a3
Company 2
b2 a2
Company 1
b1 a1
% Net Margin Operating Margin
• Company 2 recorded operating margin of a2%, higher than that of Company 1 and Company 3 which recorded operating margin of a1% and -a3% respectively
• Net margin was highest for Company 2 which recorded a net margin of b2%, followed by Company 1 and Company 3 which recorded net margin of b1% and -b3% respectively
HEARING AIDS MARKET IN INDIA 2014.PPT
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Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Name Designation
Person 1 Chairman
Person 2 Chief Executive Officer and Managing Director
Person 3 Chief Financial Officer and Executive Director
Category Products/Services
Medical Imaging
Laboratory Diagnostics
Therapy Systems
Public: Foreign Company – Company 1 (1/4)
HEARING AIDS MARKET IN INDIA 2014.PPT
Head Office
12
Key Ratios
Financial Summary
• Company earned a net profit of INR XX mn in FY 20XX, as compared to net profit of INR Y mn in FY 20YY
• It reported total Income of INR XX mn in FY 20XX, registering an increase of X per cent over FY 20YY
• It earned an operating margin of X.X per cent in FY 20XX an increase of X.X percentage points over FY 20YY
• The company reported debt to equity ratio of X.XX in FY 20XX, an increase of X.X per cent over FY 20YY
Particulars y-o-y change
(2013-12) 2013 2012 2011 2010
Profitability Ratios Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios Operating costs (% of Sales)
Administration costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios Current Ratio
Cash Ratio
Leverage Ratios Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Financial Snapshot
Financial Summary
Indicators Value (dd/mm/yyyy)
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)
Net Profit / Loss Total Income
0
50,000
100,000
150,000
0
2,000
4,000
6,000
8,000
10,000
2013
d2
d1
2012
c2
c1
2011
b2
b1
2010
a2
a1
INR mn INR mn
Public: Foreign Company – Company 1 (2/4)
HEARING AIDS MARKET IN INDIA 2014.PPT
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Key Business Segments Key Geographic Segments
Business Highlights
0%
50%
100%
2013
n4%
n3%
n2%
n1%
2012
m4% m3%
m2%
m1%
0%
50%
100%
p1%
q2%
2011 2013
s2%
s1%
2012
r2%
r1% q1%
2010
p2%
Description Details
Overview
Cath Lab Products
New Launches
Share Holding Pattern
Segment 4 Segment 3 Segment 2 Segment 1 Region 2 Region 1
Public: Foreign Company – Company 1 (3/4)
HEARING AIDS MARKET IN INDIA 2014.PPT
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T O
W S
Public: Foreign Company – Company 1 – SWOT Analysis (4/4)
HEARING AIDS MARKET IN INDIA 2014.PPT
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Private: Domestic Company – Company 2 (1/5)
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Products/Services
Name Designation
Person 1 Director
Person 2 Director
Person 3 Managing Director
Head Office
HEARING AIDS MARKET IN INDIA 2014.PPT
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100%
Category 1
Shareholders of the Company Ownership Structure
Name No. of Shares held
Shareholder 1
Shareholder 2
Shareholder 3
Shareholder 4
Total
Note: AGM as of 30th Sep 2013
Private: Domestic Company – Company 2 (2/5)
HEARING AIDS MARKET IN INDIA 2014.PPT
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Financial Snapshot Key Ratios
Financial Summary
• The company earned a net profit of INR XX mn in FY 20XX, as compared to net profit of INR Y mn in FY 20YY
• It reported total Income of INR XX mn in FY 20XX, registering an increase of X per cent over FY 20YY
• It earned an operating margin of X.X per cent in FY 20XX an increase of X.X percentage points over FY 20YY
• It reported debt to equity ratio of X.XX in FY 20XX, an increase of X.X per cent over FY 20YY
Improved Decline
Net Profit / Loss Total Income
2.0
1.5
1.0
0.5
0.0
140
120
100
80
60
40
20
0
INR mn INR mn
2013
s2
s1
2012
r2
r1
2011
q2
q1
2010
p2
p1
Particulars y-o-y change
(2013-12) 2013 2012 2011 2010
Profitability Ratios Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios Operating costs (% of Sales)
Administration costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios Current Ratio
Cash Ratio
Leverage Ratios Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Private: Domestic Company – Company 2 (3/5)
HEARING AIDS MARKET IN INDIA 2014.PPT
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Description News
Overview
Hearing Aid Products
Business Highlights
Private: Domestic Company – Company 2 (4/5)
HEARING AIDS MARKET IN INDIA 2014.PPT
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T O
W S
HEARING AIDS MARKET IN INDIA 2014.PPT
Private: Domestic Company – Company 2 – SWOT Analysis (5/5)
20
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Hearing Aids Market – India report is part of Netscribes’ Healthcare Series.
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HEARING AIDS MARKET IN INDIA 2014.PPT
