7
Market Research.. Rock magazines These magazines cater for people interested in rock music. They all attract their reader with the bands image on the front page. The anchorage is about new music and latest news. People interested in this music will want to know about what's happening. The colours are dark and reflect on what sort of music the bands produce. The dominant image overlaps the title So that the reader is immediately attracted to it. Also if the reader always buys the magazine they don’t need to see the full title to know what it is.

Market research 1

Embed Size (px)

Citation preview

Page 1: Market research 1

Market Research..Rock magazines

These magazines cater for people interested in rock music. They all attract their reader with the bands image on the front page. The anchorage is about new music and latest news.

People interested in this music will want to know about what's happening.

The colours are dark and reflect on what sort of music

the bands produce.

The dominant image overlaps the titleSo that the reader is immediately attracted to it. Also if the reader always buys the magazine they don’t need to see the full title to know what it is.

Page 2: Market research 1

Rock/Indie magazines

These magazines are published for people interested in rock/indie music. The magazines include news about bands such as Paramore, The cure, Biffy clyro

etc..

People who read this magazine will be interested in winning tickets to reading and Leeds fest because it is the sort of music they want to listen to.

Because this magazine is monthly the reader wont mind paying £3.99 for it.

Page 3: Market research 1

Pop Magazines..

The colour pink is used because the target audience is young teenage girls. We can tell who the target audience is through the anchorage with it been boy bands.

The magazine caters for teenage girls who are interested in recent news in the music world.

Also it includes fashion updates.

‘EXLUSIVE!’ makes the reader interested because it makes them feel they’ll miss out if they don’t read into it.

Page 4: Market research 1

Case Study

Page 5: Market research 1

Case Study

My magazine will be an indie/rock magazine.

I am going to base my target audience on people aged 16-25 year olds.

Page 6: Market research 1

Audience ResearchCase Study

If you were to buy a music magazine that is already on the market how much would you be willing to pay? (according to your answer to Q1)

£

Do you buy magazines weekly or monthly? Please circle.

MonthlyWeekly

In an indie/rock magazine what sort of things would you like to read about?

Celebrity interviews

New music

Album releases

Other suggestions?

Page 7: Market research 1

What bands would you be interested in reading about in this magazine? You may tick as many as you like.

Biffy Clyro Paramore The Wombats

The Killers Foo Fighters

Thank you for completing my questionnaire.