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MARKETEros Group distributes, retails and services a portfolio of world-class brands in the United Arab Emirates (UAE) and in select markets in the Middle East and North Africa (MENA) region. The company proudly partners with over fourteen global brands, operates thirty-three retail stores and has eight service centres in the UAE. Eros Group is headquartered in Dubai, UAE, which is strategically located at the crossroads of Asia, Africa and Europe serving a potential market of over two billion individuals. The company caters to a cross section of the trade channel which includes Power Retailers, Independent Retailers, souq markets, system integrators, architects and consultants. As the company crossed the threshold of being the leader in distribution of consumer electronics in the UAE, it prepares itself for a new vision aligned with that of UAE – Expo 2020.

ACHIEVEMENTSRecent studies have shown that Eros Group distributes:50% of all televisions sold in the UAE.50% of all smartphones sold in the UAE.33% of all vacuum cleaners sold in the UAE.25% of all premium refrigerators sold in the UAE.25% of all air purifiers sold in the UAE.20% of all routers sold in the UAE.

HISTORY Eros Group was founded in 1967 in Deira – the heart of Dubai’s trade market – with a small store. The company grew with the distribution of Hitachi products, in 1969, and continuously expanded with retail stores in Dubai and other Emirates. In 1995 the company partnered with Samsung and, since then, has tied up with global leader brands like Thermobreak (Australia), Lennox (USA), Sonos

(USA) and TCL (China) among other brands. In 2014 the company further diversified into the LED Lights business with a new vertical – Lighting and Electricals Business Group. Since its start the business group has collaborated with leading brands in the world such as BenQ, TCL, Greenlux, Fern Howard, Lucis, Sololuce, Grupo Novolux, Secom and Elmark. The new business group offers lighting solutions for Residences and Villas, Hotels, Contemporary offices, Showrooms, Malls, Schools, Warehouses, Landscapes, Facades and even Street lighting.

PRODUCTSEros Group offers customers the following:Eros Digital Home – With 33 retail stores in the UAE, Eros Digital Home has one of the widest network of electronic retail outlets in the country. Eros Digital Home retails all brands distributed by its parent company, Eros Group, and is also a key retail partner for Nokia, Sony Ericcson, Blackberry, Lennovo, Apple and Samsung Home Appliances. Samsung – Eros Group distributes a wide range of products from the Korean electronics giant which include consumer electronics, mobiles and smart phones.Hitachi – Eros Group has partnered with Japan’s leading brand, Hitachi, for over four decades and distributes a wide range of Home, Kitchen and Small appliances and consumer electronics.Linksys – Eros Group partnered with Linksys from United States of America, in 2009, to distribute its range of routers.TCL – The Chinese leader in home electronics joins the Eros Group portfolio with its wide range of LCD and LED TVs. Eros now also distributes the brand’s range of LED Lighting solutions in the UAE.BenQ – Eros Group distributes Lighting solutions from the Taiwan manufacturer.

Thermobreak – Eros Group has a separate division (Air Conditioning Business Group) which handles the distribution of cooling products which includes Thermobreak from Australia for Physically Crossed Linked Polyolefin Foam Insulation.Lennox – The Air Conditioning Business Group also distributes a wide range of split ducted and roof packaged air conditioners from Lennox of United States of America.Aiphone – The leader in home security systems.Du – UAE’s second major telecom player appointed Eros Group as a distributor for its products in 2008.Sonos – The worldwide leader in wireless multi-room music systems has tied up with Eros Group for distribution of its products in the Middle East.Alcatel – The brand is owned by TCL Communication and is one of the fastest growing of the world’s top ten mobile phone manufacturers.Transcend – Transcend has become a leading global brand of digital storage, multimedia and industrial products which has the ability to quickly respond to the market’s changing needs.Pentair – Pentair is a global fortune 500 company with its head office in United States of America and business into specialised equipment cooling and automation.

RECENT DEVELOPMENTSEros Group is continually strengthening its relationship with its stakeholders. Recently, in light of new studies and consumer insights, Eros Group released its new corporate campaign: “There’s a Little Bit of Eros in Every Home”. The campaign, while highlighting the Group’s achievements, sought to make a connect with the audience on how Eros is a part of the home and by extension, the life.Eros Group also recently moved into its new headquarters in Al Barsha, Dubai. Aptly called Eros House, this new custom-built twelve-storey building is equipped with six state of the art conference rooms, eight floors fitted with work stations including a dining area and a recreation room.Eros Group actively partners with Government initiatives. This year Eros Group joined in Dubai Municipality’s Car Free Day. The Eros Group management and employees left their cars at home and took to public transport. To further showcase the Group’s commitment a solidarity walk was organised from the Mall of Emirates Metro Station to Eros House in Al Barsha.

PROMOTIONEros Group has continuously promoted its brands in line with its strategy to expand its business. The company is a regular participant in the Dubai Shopping Festival, Dubai Summer Surprises and other promotions which are in line with its marketing strategy. The company heavily relies on various media to take its promotional and brand messages across to its customer base in the UAE. The company is also an aggressive participant with all promotions initiated by its trade partners and

also present on the shopfloor across all Emirates. Identifying the growing popularity of Social Media websites, Eros Group also launched its social media initiative on Facebook ( HYPERLINK “http://www.facebook.com/erosgroup”www.facebook.com/erosgroup) and YouTube (ErosGroupUAE) where customers can get the latest updates and win loads of prizes all year long.

BRAND VALUESWith the standards set this high, Eros Group’s stated vision is to achieve the number one position in marketing, distribution and retailing of consumer electronics, home appliances, telecom, IT and engineering goods and services by 2016.As a forward looking business group, to achieve and sustain competitive advantage by strengthening their commitment towards customers, suppliers, employees and society, Eros Group are today in the process of translating this vision into reality. The company has defined the many layers of its mission through:l Industry leading customer satisfaction, while constantly building loyalty and trust.l Superior financial performance, while maintaining integrity and business ethics.

Things you didn’t know aboutEros Group

l Eros Group distributes over 4,000 SKUs.l Eros Group has the largest retail network in the UAE with 33 stores.l Eros Group’s longest serving employee completed 40 years in the organisation in 2014.l Eros Group has been voted as a SuperBrand five years in a row.

l Adding value to all its stakeholders, while ensuring effective teamwork and mutual benefits.Eros Group’s quality policy is continual improvement in achieving and sustaining leadership in consumer electronics, home appliances, telecom, IT and engineering industry by enhancing customer satisfaction through deliverance of quality products and services using effective Quality Management System and compliance with applicable regulatory and customer requirements.

www.erosgroup.ae