2
By Jeanie Senior T he Goldendale Saturday Market—started last summer to stimulate trade and lure motorists off U.S. 97—this year is drawing not only tourists, but locals. “We have a group of incredible vendors who are very dedicated to the whole open air market con- cept,” says organizer Earlene Sullivan, who uses words such as excitement and magic to describe the atmosphere of the market. Best of all, “we’re seeing more local folks come,” she says. “Many of the vendors have commented on how cool that is. Last year, the majority of our customer base was definitely coming off the highway.” Shoppers who visit the market— open from 9 a.m. to 3 p.m. each Saturday on the lawn in front of the Goldendale Chamber of Com- merce offices at 903 E. Broadway St.—are likely to find a diverse and enticing selection. On a recent Saturday sale, items ranged from homemade jams and jellies to handmade wood furniture; hand-sewn, hand-knit and hand- crocheted clothing to fresh-baked pastries and bread; and honey to bird feeders and birdhouses. “It’s always a surprise, from one week to the next, who might be showing up,” says Earlene. Watching the vendor and cus- tomer count grow is one of the happy surprises. At the market’s launch on June 18, 2005, nine ven- dors and 90 customers showed up. “By the end of the season, we were averaging right at 300 cus- tomers, and the vendor count had doubled,” says Earlene. When the Saturday market opened May 13 this year, there were 600 customers and 22 vendors. The next Saturday, it was windy and cold, but the market still drew 300 customers and 18 vendors. Earlene walks around the market talking to visitors and using a click- er to keep count. That is how she discovered the shoppers came from as far away as Australia and Germany, and Calif- ornia, Arizona, Montana, Wyo- ming, Colorado, Washington and Oregon. At Zane’s Honey Booth, Me- linda Weiss and Diane Wilson emphasize they sell Klickitat Coun- ty honey. The bees that produce the honey gather their nectar from Klickitat County wildflowers. They also sell beeswax items, including candles and lip balm. Melinda and Diane, who can provide reams of information on honey’s good qualities, say their most popular honey is made from the star thistle. While “the boys”—Zane Kerns and Rob Wilson—are out looking for flowers, “we’re watching foot- ball on television and drinking beer,” they joke. Their jesting gets a laugh from next-door vendor Debbie Mutton, whose china and crystal bird feed- ers sparkle in the sun. Debbie, Diane and Melinda are market regulars. Janis Powers of Goldendale has sold her beaded bracelets and neck- laces a few times, and she says she intends to come more often. “It’s been really good,” says Janis. “It’s just fun. Some other people I’ve talked to, they will be coming, too.” Other core vendors include Dawley’s Trading Post, with an array of handcrafted wood furni- ture—from chairs to beds—made by Eugene Dawley. Barbara Dawley sometimes dons period clothing in keeping with her husband’s products. Vendor Ruth White sells plants, signs and planters; Betty Crenna sells plants; retired school teacher Arlene Dolan sells silk flower cen- terpieces; and Smoky and Norma Baasch handcraft birdhouses and 4 AUGUST 2006 KLICKITAT Market Day in Goldendale Saturday Market enjoys growth in its second season Saturday Market organizer Earlene Sullivan, center, chats under the tent with booth vendors Smoky and Norma Baasch.

Market Day in GoldendaleMarket Day in Goldendale Saturday Market enjoys growth in its second season Saturday Market organizer Earlene Sullivan, center, chats under the tent with booth

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Page 1: Market Day in GoldendaleMarket Day in Goldendale Saturday Market enjoys growth in its second season Saturday Market organizer Earlene Sullivan, center, chats under the tent with booth

By Jeanie Senior

The Goldendale SaturdayMarket—started last summerto stimulate trade and lure

motorists off U.S. 97—this year isdrawing not only tourists, butlocals.

“We have a group of incrediblevendors who are very dedicated tothe whole open air market con-cept,” says organizer EarleneSullivan, who uses words such asexcitement and magic to describethe atmosphere of the market.

Best of all, “we’re seeing morelocal folks come,” she says. “Manyof the vendors have commented onhow cool that is. Last year, themajority of our customer base wasdefinitely coming off the highway.”

Shoppers who visit the market—open from 9 a.m. to 3 p.m. each

Saturday on the lawn in front of theGoldendale Chamber of Com-merce offices at 903 E. BroadwaySt.—are likely to find a diverse andenticing selection.

On a recent Saturday sale, itemsranged from homemade jams andjellies to handmade wood furniture;hand-sewn, hand-knit and hand-crocheted clothing to fresh-bakedpastries and bread; and honey tobird feeders and birdhouses.

“It’s always a surprise, from oneweek to the next, who might beshowing up,” says Earlene.

Watching the vendor and cus-tomer count grow is one of thehappy surprises. At the market’slaunch on June 18, 2005, nine ven-dors and 90 customers showed up.

“By the end of the season, wewere averaging right at 300 cus-tomers, and the vendor count haddoubled,” says Earlene.

When the Saturday marketopened May 13 this year, there were600 customers and 22 vendors.

The next Saturday, it was windyand cold, but the market still drew300 customers and 18 vendors.

Earlene walks around the markettalking to visitors and using a click-er to keep count.

That is how she discovered theshoppers came from as far away asAustralia and Germany, and Calif-ornia, Arizona, Montana, Wyo-ming, Colorado, Washington andOregon.

At Zane’s Honey Booth, Me-linda Weiss and Diane Wilsonemphasize they sell Klickitat Coun-ty honey. The bees that producethe honey gather their nectar fromKlickitat County wildflowers.

They also sell beeswax items,including candles and lip balm.

Melinda and Diane, who canprovide reams of information onhoney’s good qualities, say theirmost popular honey is made fromthe star thistle.

While “the boys”—Zane Kernsand Rob Wilson—are out lookingfor flowers, “we’re watching foot-ball on television and drinkingbeer,” they joke.

Their jesting gets a laugh fromnext-door vendor Debbie Mutton,whose china and crystal bird feed-ers sparkle in the sun.

Debbie, Diane and Melinda aremarket regulars.

Janis Powers of Goldendale hassold her beaded bracelets and neck-laces a few times, and she says sheintends to come more often.

“It’s been really good,” says Janis.“It’s just fun. Some other people I’vetalked to, they will be coming, too.”

Other core vendors includeDawley’s Trading Post, with anarray of handcrafted wood furni-ture—from chairs to beds—madeby Eugene Dawley. Barbara Dawleysometimes dons period clothing inkeeping with her husband’s products.

Vendor Ruth White sells plants,signs and planters; Betty Crennasells plants; retired school teacherArlene Dolan sells silk flower cen-terpieces; and Smoky and NormaBaasch handcraft birdhouses and

4 AUGUST 2006 KLICKITAT

Market Day in GoldendaleSaturday Marketenjoys growth in

its second season

Saturday Market organizer Earlene Sullivan, center, chats under the tent with boothvendors Smoky and Norma Baasch.

c-18 pp 4-5 august.qxd 7/18/2006 8:11 AM Page 2

Page 2: Market Day in GoldendaleMarket Day in Goldendale Saturday Market enjoys growth in its second season Saturday Market organizer Earlene Sullivan, center, chats under the tent with booth

bird feeders.Jennifer Holycross offers a selec-

tion of fresh fruit jams and jellies;Sharon Reese knits slippers, socksand booties.

Other market stalwarts includejewelry makers Lorri and JerryCarr; Annette Ruckert’s MoonriseJewelry; Larry and Karen Tremble,with birdhouse decor; Gayla Frey,who sews little girl dresses, babygarments and quilts; artist CharleneMorrison, who sells watercolorsand drawings; Melodee Goodrich,who makes soaps and toiletries;Carol and Robert Thatcher, whosells scarves, cookies and kitchentowels; and Dave and Jude Carol’sice candles.

The “Singing Chef” Tom Beck—who with his wife sells hot dogs andGerman sausages—entertains the

market with a song list of oldfavorites.

Baker Karla Phillips adaptedrecipes in an heirloom cookbookbequeathed by her grandmother forthe bread, pies, cookies, scones,muffins and rolls she sells. Shestarts baking on Thursday to havesufficient goods for the market.

Earlene says organizers areworking to attract more fresh pro-duce to the market.

“We have advertised heavily, let-ting people know that we weregoing to be opening and that weneeded fresh fruit and vegetables,”she says, noting that not a lot isavailable until after July 4. “I hopewe get some real takers that under-stand the importance of this. If it’san open air market, people do wantfresh fruit. Fingers crossed.”

There also areplans for a consign-ment booth where“backyard farmers”with an excess of, say,tomatoes, but whodon’t want to set uptheir own booth, cansell fruit and vegeta-bles.

The market boardalso decided to letyoungsters 15 andunder get acquaintedwith the free enter-prise system byallowing them boothspace for free thefirst Saturday of eachmonth.

The GoldendaleSaturday Market islicensed with thestate of Washingtonas an association.Vendors pay a $5annual membershipfee, and $5 or $10for market stallspace, depending onsize. They get a dis-count if they pay forthe space in advance.

The market grewfrom a conversation

Earlene and her husband, Ron, hadwith Goldendale events plannerLorraine Reynolds about ways toperk up business.

“Lorraine said open air marketsseem to work,” Earlene recalls

Ron proposed holding a coupleof meetings. Good turnouts at themeetings indicated an interest.

Last year, the season stretched anextra two months, when the marketmoved into a vacant storefrontdowntown.

Vendors already have decidednot to stretch the season so longthis year, although Earlene saysthey are discussing holding aChristmas bazaar.

A five-year business plan wouldexpand the open air market tooperate at market stalls in down-town. ■■

KLICKITAT AUGUST 2006 5

Melinda Weiss and Diane Wilson enjoy a laugh at Zane’s Honey booth.

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