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Foreign Agricultural Service GAIN Report Global Agriculture Information Network Approved by: Date: 07/28/99 Sarah D. Hanson GAIN Report #JA9089 U.S. Embassy Market Brief Japan : Food Processing Sector - Retort Pouch Food Company Pofiles This report was prepared by the USDA’s Foreign Agricultural Service for U.S. exporters of food and agricultural products. This information is in the public domain and may be reprinted without permission. Use of commercial or trade names does not imply approval nor constitute endorsement by USDA/FAS. Tokyo[JA1], JA

Market Brief Japan : Food Processing Sector - Retort Pouch ... · Soups: Knorr Consomme, Knorr Can Soup, Knorr Torino Soup sauce and other frozen foods. Frozen Foods: Obento-nimo-ippin

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Page 1: Market Brief Japan : Food Processing Sector - Retort Pouch ... · Soups: Knorr Consomme, Knorr Can Soup, Knorr Torino Soup sauce and other frozen foods. Frozen Foods: Obento-nimo-ippin

Foreign Agricultural Service

GAIN ReportGlobal Agriculture Information Network

Approved by: Date: 07/28/99

Sarah D. Hanson GAIN Report #JA9089

U.S. Embassy

Market Brief

Japan : Food Processing Sector - Retort Pouch Food

Company Pofiles

This report was prepared by the USDA’s Foreign Agricultural Service for U.S. exporters offood and agricultural products. This information is in the public domain and may be reprintedwithout permission. Use of commercial or trade names does not imply approval nor constituteendorsement by USDA/FAS.

Tokyo[JA1], JA

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GAIN Report #JA9089 Page 1 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Soup, Frozen Food, Product Sector(s) Ajinomoto Co., Inc. Company NameRetort Pouch 5,319 Number Of Employees 1-15-1, Kyobashi, Chuo-ku Address5 Number of Factories Tokyo 104

Overseas Contact American Head Office 03-5250-8378 Fax Number 03-5250-8111 Phone Number Glenpointe Cetre West Email 500 Frank W. Burr Blvd. http://www.ajinomoto.co.jp/ Web Page Address Teaneck, N.J. 07666-6994 Norio Yamaguchi, Managing Director, Processed Foods Contact Person Tel: 201-488-1212 Division Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year Itohchu Shoji, Mitsubishi Shoji, Marubeni, Knorr Shokuhin,7,534580,2601995 Calpis Shokuhin Kogyo10,118597,0691996

10,261613,1021997

Company Profile and Strategies% of Total Key Products

Largest seasoning maker in Japan and ranks among the19 Seasonings world's leaders in advanced amino acid application technology.12 Oils and Fats

26 Processed Foods Sales of frozen foods, soups and retort packaged foods 28 Beverages and Dairy Products are growing. In frozen foods for home consumption, precooked11 Pharmaceuticals, Amino Acids, Chemicals side dishes recorded a strong surge in sales.4 Other

Ajinomoto's operations encompass manufacturing and marketing bases in 22 countries.

Main Brands Company emphasizes development of new products.

Seasonings and Oils: Ajinomoto, Umaajidashi, Hondashi Introduced 67 new products in 1997 including retort pasta Retort Pouch Foods: Pasta Do, Cook Do sauce and other frozen foods. Soups: Knorr Consomme, Knorr Can Soup, Knorr Torino Soup

Frozen Foods: Obento-nimo-ippin Series, Chanto-Yoshoku Series Main Ingredients

Corn, Potatoes, shrimp, squid, flour, beef, chicken, salt, frozen vegetables consomme, other flavoring and spices, olive oil

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GAIN Report #JA9089 Page 2 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch, Soup, Confectionery Product Sector(s) Ariake Japan Co., Ltd. Company Name

202 Number Of Employees 3-2-17, Ebisu-Minami, Shibuya-ku Address 1 Number of Factories Tokyo 150-0022

Overseas Contact 03-3494-0990Fax Number 03-3791-3301 Phone Number

Ariake U.S.A., Inc. Email Virginia http://corporate.index.or.jp/ariake/ Web Page Address

Taisuke Tsukiashi, General Manager, Production Dept. Contact Person

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Ariake Seasoning Co., Ltd., Shin Nippon Shokuzai, Toho Co., Ltd.1,44310,4601995 Toyota Tsusho Corp., Itochu Corp.1,66611,9531996

212,6881997

Company Profile and Strategies% of Total Key Products

Founded in 1966, Ariake is a pioneer in the natural seasonings22Soups industry. Ariake stresses uniform quality in its products.52Natural Liquid Seasonings

24Natural Powdered Seasonings Ariake produces three types of seasoning: 1) essences, 1Processed Meat Products 2) yeast based, and 3) amino acid based. Essences mostly 1Others produced from beef, pork and chicken.

Customers include makers of instant noodles, processed meat, confectionery, processed foods and the food service industry. 33% of sales are to instant noodle makers, 33% go to processed Main Brands food makers and 30% go to the food service industry.

Yeast, Essence, Amino Acids, Natural Seasonings from Beef, Pork and Chicken Ariake plans to move into the food services industry and processed foods industry, while avoiding direct competition with customers. Examples of new business include out- sourcing portions of manufacturing for processed foods Main Ingredients industry.

Beef, pork, chicken, yeast, amino acids, salt, sugar, starch, flour, soybean, Ariake has established companies in China and Virginia, USA vegetable oil to both procure raw materials and sell in home markets.

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GAIN Report #JA9089 Page 3 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Confectionery, Retort Pouch, Product Sector(s) Ezaki Glico Co., Ltd. Company NameSoup1,703 Number Of Employees 4-6-5, Utajima, Nishiyodogawa-ku, Address15 (3 Overseas) Number of Factories Osaka 555-8502

Overseas Contact 06-477-5670Fax Number 06-477-8351 Phone Number

[email protected] Email http://www.glico.co.jp Web Page Address Naoko Matsushita, Public Relations Dept. Contact Person Phone: 06-477-8357 Fax: 06-477-8251

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Toppan Printing Co., Ltd., Dai Nippon Printing Co., Ltd.(2,256)150,2671995 Fuji Oil Co., Ltd.5,867155,4731996

2,667148,0281997

Company Profile and Strategies% of Total Key Products

One of leading confectioners with weight on chocolates and 56.3Confectionery sweets and growing into a larger general food maker.32.3Chilled Desserts

11.4Foodstuffs Diversifying by entering the retort package area.

Also produces ice cream, soft drinks and instant curry.

Has JVs in France and Thailand.

Confectionery sales rising slightly, helped by product renewal. Main Brands Chilled desserts also rallying slightly. Company is placing emphasis on rice-dishes related development, such as Donburi. Pretz (Pretzel sticks), Pocky (chocolate covered pretzel sticks), Collon (cream filled

cookie), Kiss Mint (gum), Almond (chocolate covered almonds), Panapp (ice cream), Giant (ice cream), New Wrinkle (ice cream), Glico Donburi, Glico Curry, Takikomi Gozen (seasoned rice) Main Ingredients

Chocolate, almonds, flour, sugar, starch, corn, fruits, sorbitol, meats, beef, pork curry powder, rice, mochi rice, vegetable oil.

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GAIN Report #JA9089 Page 4 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Soup Product Sector(s) Fuji Foods Corp. Company Name

400 Number Of Employees 94, Mamedo-cho Address 4 (2 Overseas) Number of Factories Kohoku-ku, Yokohama 222-8624

Overseas Contact 045-546-4421Fax Number 045-542-4121 Phone Number

Fuji Foods Inc. [email protected] Email 6206 Corporate Park Drive http://www.fuji-foods.co.jp Web Page Address Browns Summit, N.C. 27214 Masahiro Watanabe, Manager, Corporate Planning Dept. Contact Person

Phone: 045-545-3203 Fax: 045-546-4421 Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year Sanoh Shoji, Mitsui & Co., Ltd.16111,0341995

15611,732199615012,000*1997

* estimated Company Profile and Strategies% of Total Key Products

Fuji Foods has two factories in the United States, in Burlington 40Soup (1996) and Greensboro (1982). 30Seasoning

20Sauce Company's factory in U.S.A has new product development 10Others department. Company is very aggressive in developing new products.

New products are developed in the U.S. using domestic ingredients.

Main Brands The company prefers direct purchasing whenever possible.

Instant Soups: Gentry Soup Series (tomato, mushroom, chicken and other flavors) Freeze Dried: Kino-koto-horenso, Fukahire, Kaisen-hotate-aji Rice: Pilaf series (seafood, garlic, curry) Others: Oishii Series (gyoza, ankake, banbanji) Main Ingredients

Natural meat broth (beef, chicken, pork), vegetable powder (garlic, onion, corn) Dextrin, lactose, rice

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GAIN Report #JA9089 Page 5 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Health and Functional Food Product Sector(s) Fuji Oil Co., Ltd. Company Name Retort Pouch, Frozen Food, Confectionery

1,242 Number Of Employees 2-1-5, Nishi-Shinsaibashi, Chuo-ku Address 4 Number of Factories Osaka 542-0086

Overseas Contact 06-213-8167Fax Number 06-213-8151 Phone Number

Fuji Vegetable Oil, Inc. Email 1 Barker Ave. White Plains, New York, NY http://www.fujioil.co.jp/english/top-english.html Web Page Address Tel: 914-761-7900 Fax: 914-761-7919 Kazuto Asahara, Director of Protein Foods Division Contact Person

Tel: 078-652-3215

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Itochu Corp., Zenno, Miyoshi Oil & Fat Co., Ltd., Toshoku(11,007)86,87619953,81491,63819962,92092,4951997

Company Profile and Strategies% of Total Key Products

Japan's largest manufacturer of palm and coconut oil. Established30Oils, Fats in 1950, developed unique technologies for separation of fats.46Foodstuffs Company is now diversifying into downstream products including24Proteins edible oil, oil and fat products and soybean protein products and sells many of its products for industrial use.

Fuji Oil is strengthening ties among group companies in Japan and around the world in order to enhance product development and cost competitiveness on a global level.

Main Brands Fuji Oil group company, Fuji Protein Technologies Inc., sells isolated soy protein, structured soy protein, and textured soy Health and Functional: Soya Farm (tofu, burger, steak), The Peptide, Soy Germ Tea, protein. Markets include prepared foods, processed seafood, and Coco Slim processed meats. Group company Maruhishoku Co., produces Industrial Use: Vegetable cheese, marzipan, various fillings, ganache, frozen dough, retort packaged and frozen food products for both industrial and chocolate, ice cream coatings, molded chocolate, and couvertures home use, primarily a popular line of lightly-flavored ingredients Main Ingredients for traditional Japanese dishes. Group company, Toraku Co. produces baked puddings, flavored gelatins and jellies, soy milk, Milk and dairy product, wheat and corn for oil and fat production, other vegetables, mousse desserts, whipping cream, chilled soups and other cocoa, soy beans, palm, coconuts, seafood and meats. products.

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GAIN Report #JA9089 Page 6 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Soup Product Sector(s) Fujicco Co., Ltd. Company Name

830 Number Of Employees 6-3-14, Minatojima-Nakamachi, Chuo-ku Address 5 Number of Factories Kobe 650-8558

Overseas Contact078-303-5949Fax Number 078-303-5911 Phone Number

Email http://www.kbm.or.jp/k_grm/gurume/fujicco/index.html Web Page Address Tadashi Seki, Managing Director, Materials Dept. Contact Person

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Daizu Yuryo, Dai Nippon Printing Co., Ltd.,1,59336,3611995 Hokkaido Gyoren, Mitsui & Co., Oji Paper Co., Ltd.1,75737,7091996

1,44539,5841997

Company Profile and Strategies% of Total Key Products

Mid-sized processed food producer of traditional Japanese foods, 32Boiled Beans strong in Kinki and Tokyo areas.28Soy-Boiled Kelp

9Other Kelp-Processed Foods Main products include soy-boiled kelp, cooked beans and pickles.7Desserts

5Pickles Emphasizing development of sea-foods using seaweed extract.5Side Dishes

2Gift Items Expanding lines of dessert and deli foods. Company is aiming to 12Others become general food producer.

Main Brands

Soups: Fujicco no Omame-san, Fujikko Ni, Tsukemono Hyaku-sen (pickles) Tea: Mame-kocha

Main Ingredients

Soybeans, cucumbers, radish, Japanese vegetables, wheat, seaweed

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GAIN Report #JA9089 Page 7 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch, Soup Product Sector(s) Hagoromo Foods Corporation Company Name

Number Of Employees 151, Shimazaki-cho, Shimizu City Address4 (1 overseas) Number of Factories Shizuoka 424-0823

Overseas ContactFax Number 0543-54-5000 Phone Number

Hagoromo, Los Angeles Office [email protected] Email http://www.hagoromofoods.co.jp/ Web Page Address Yasuo Goto, President Contact Person

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Toyo Seikan Kaisha, Ltd., Mitsui & Co., Ltd., Itochu Corp., 65384,6871995 Mitsubishi Corp., Rengo Co., Ltd., 43570,7451996 Yaizu Gyokyo, Zengyoren, Toshoku,(112)73,9201997

Company Profile and Strategies% of Total Key Products

Established in 1931, Hagoromo is one of the leading 85Canned Foods manufacturers of food products in Japan. Hagoromo sells 5Pasta over 500 diverse types of food products.5Beverages

5Others Hagoromo manufactures all types of canned seafood, fruits, vegetables, meat, and beverages. The company also manufactures gift sets and other products.

Hagoromo has four major canning facilities and over 60 affiliated factories. Hagoromo's sales outlets span the Main Brands entire length of the Japanese archipelago. Hagoromo Sea Chicken, Shakitto Corn, Amami Assari Fruit,

Popolo Sarasupa, Supatto 3 Minute, Dipper Sea Chicken Mayonnaise, Famous brands include, "Sea Chicken" canned tuna, "Amami Kotubu 100 (Juice) Asari" canned fruit and "Popolo" pasta. Fish Extract, Fish Oil, Fish Meat

Hagoromo Industry use Retort Foods Main Ingredients

Fish extract, fish oil, tuna, fruit juices (orange pineapple, etc.), corn, peaches, pineapples, cherries, pears, corn syrup.

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GAIN Report #JA9089 Page 8 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Frozen Food, Retort Pouch Product Sector(s) Heinz Japan Ltd. Company Name

340 Number Of Employees 1-5-3, Kouraku, Bunkyou-ku Address 1 Number of Factories Tokyo 112-0004

Overseas Contact 03-5802-2062Fax Number 03-5802-1851 Phone Number

H. J. Heinz Co. [email protected] Email 600 Grant Street Pittsburgh, PA 15230-0057, USA http://www2.tky.3web.ne.jp/~heinzjp/ Web Page Address

Contact Person

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Mitsubishi Corp., Hokkai Can Co., Ltd., Toyo Seikan Kaisha, Ltd.1,466--19951,427--1996

----1997

Company Profile and Strategies% of Total Key Products

Localized and became Heinz Japan in 1961.

Heinz is targeting HMR market in Japan.

Provides healthy, fresh, high quality and easy to cook menu to Japanese customers.

Company adjusts the taste of its products to meet Japanese taste. Main Brands

Heinz is a large supplier of canned sauces for the food service Heinz White Sauce, Spicy Beef Curry, Fondue De Tomato, Heinz Demiglace Sauce, industry. Heinz Red Wine Vinegar, Heinz Tomato Ketchup, Heinz Clam Chowder

Ore Ida Ohayo Potato, Ore Ida Snack Potato, Ore Ida Snack Tacos,

Main Ingredients

Tomatoes, potatoes, vinegar, beef, spices, clams, corn, wheat, flour, starch, salt, sugar, egg, onion, carrot, milk, cream,

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GAIN Report #JA9089 Page 9 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch, New Age Beverages Product Sector(s) House Foods Corp. Company Name

3,053 Number Of Employees 1-5-7 Mikuriya-Sakaemachi Address 5 Number of Factories Higashi-Osaka City 577-8520

Overseas Contact 06-788-1271Fax Number 06-788-1231 Phone Number

House Foods Los Angeles Office Email 21250 Hawthorne Blvd. Suite 770 http://www.housefoods.co.jp/ Web Page Address Torrance, CA 90503-5502 Akira Oze, Marketing Director Contact Person Tel: 310-792-1300

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Tomen, Mitsubishi Shoji, Toppan Insatsu7,989182,25319957,854180,18219965,769176,0341997

Company Profile and Strategies% of Total Key Products

Japan's largest producer of spices, including curry powder.37Curry Spices28Dry Foods

Diversifying into snacks, instant noodles and retortable products.9Wheat Foods27Retort Pouch and others

Eager for new product development.

Sales of mineral water and other beverages growing.

Has local manufacturing subsidiaries in Hawaii and California to expand operations in the United States. Main Brands

House Foods is targeting single males with hearty high-volume Retort: Kukure Curry, Curry Marche, Kukure Stew, Spaghetti Sauce Pasta-Coco, retort foods, especially curry rice. It is also targeting single Nigiwai Gohan. females with healthy, light, quality intensive retort curry rice Wheat Foods: Hosouchi Meijin, Umakacchan, Umaissho by using vegetables, seafood, white wine and other quality New Age Beverages: Rokkoh no Oishii Mizu ingredients.

Main Ingredients

Vegetables, egg plant, tomato, carrots, onion, seafood, squid, scallop, meats, beef, beans, crab, shrimp, tuna, salmon

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GAIN Report #JA9089 Page 10 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Frozen Food, Retort Pouch Product Sector(s) Katokichi Co., Ltd. Company Name

1,099 Number Of Employees Ko 1490-1, Kanonji-cho Address 8 (1 Overseas) Number of Factories Kanonji City, Kagawa 768

Overseas Contact 0875-56-1139Fax Number 0875-56-1100 Phone Number

Hawaii Katokichi, Inc. Email 888 Mililani Street, 8th Fl. http://www.infoweb.or.jp/katokichi/ Web Page Address Honolulu, HI Kunio Uchida, Assistant Manager, Secretariate Contact Person Tel: 808-526-9566 Phone: 0875-56-1112 Fax: 0875-56-1109 Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year Marubeni Corp., Nichimen Corp., Tomen, Yuasa Shoji, 3,529152,5311995 Hanwa Kogyo, Mitsubishi Shoji, Itochu Shoji, Nomura Boeki*1,353*54,5181996

1,825168,6281997 * Change in Fiscal Year Closing Date

Company Profile and Strategies% of Total Key Products

Major specialized frozen food producer. Katokichi name is 65 Frozen Foods nationally famous as high-quality frozen food brand. 21 Frozen Seafood 6 Room-Temperature Foods Company operates hotels, Japanese-style restaurant chain9 Other and Japanese-style pubs thru subsidiaries.

Sales of frozen noodles, fried foods and frozen seafood products are growing.

Company is trying to bring production costs down to world Main Brands standard level in the future.

Men Kiko Series, Hello Kitty (frozen and room temperature dishes, mineral water), Company offers home delivery through Internet sales. Bad Badtz-Maru retort foods, Mukin-Pack Gohan (sterilized packaging)

Maiasa Sonomanma Obento (prepared meal), Men no Gu Series (cold foods) Moving more into prepared meals segment with its new lines of prepared rice, noodle and bento products. Main Ingredients

80% of all ingredients are imported. Trying to increase the Frozen shrimp, frozen seafood, vegetable, meats, flour, starch, eggs, breading. percentage of imported processed (final) products to 30%. Imports from the US: Corn, carrots, spinach, french fried potatoes, salmon, crab, pork, beef.

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GAIN Report #JA9089 Page 11 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Soup, Health and Functional Food Product Sector(s) Kyowa Hakko Kogyo Co., Ltd. Company NameFrozen Food 5,134 Number Of Employees 1-6-1, Ohtemachi, Chiyoda-ku Address 8 (3 overseas ) Number of Factories Tokyo 100-8185

Overseas Contact 03-3284-1968Fax Number 03-3282-0007 Phone Number

Kyowa Hakko U. S. A., Inc. [email protected] Email 599 Lexington Avenue, Suite 4103, New York, NY 10022, U.S.A. http://www.kyowa.co.jp/index.htm Web Page Address Tel: 1-212-319-5353 Fax: 1-212-421-1283 Ichiro Matsuda, Manager, Public Relations & Advertising Dept. Contact Person

Tel: 03-3282-0914 Fax: 03-3282-0990 Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year Kyowa Yuka Co., Ltd., Janssen- Kyowa Co., Ltd., 1,78975,0911995 Jansen Pharmaceutical9,553337,9071996

8,392332,7291997

Company Profile and Strategies% of Total Key Products

Established in 1949, Kyowa Hakko Kogyo engages in the 48Pharmaceuticals development, production, and marketing of pharmaceuticals,27Alcoholic Beverages & Foodstuffs agrochemicals, animal health products, foods, alcoholic22Chemicals beverages and chemicals. Customer base spans more than 803Others countries.

Largest fermented chemical manufacturer. Highly oriented toward research and development collaborating with overseas companies.

Main Brands Pharmaceutical products are major profit earner. Pharmaceuticals: Coniel, Neu-up

Beverages: Kanoka and Daigoro Shochu (Japanese traditional spirits), Grande and In food products, the company manufactures many products Winery (wine) including seasonings, flavorings, baking ingredients, Foods: Umami seasoning, Onion Gratin Soup, Tamago Soup, Tachimachi Okayu frozen foods, freeze-dried foods, soups and health foods. Jozu (rice gruel)

Main Ingredients Company is instituting measures to reduce total costs and rationalize production, as well as distribution costs. Established Wheat, yeast, onions, eggs, rice, various seasonings, salt, soup stocks, grapes, plums seasonings manufacturing facility in the US and plans to further rice, spices and seasonings develop seasonings markets overseas. For making extracts: animal, vegetables, fish, shellfish and yeast

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GAIN Report #JA9089 Page 12 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch Product Sector(s) L & M Foods Company Name

225 Number Of Employees 2-12-24, Shibuya, Shibuya-ku Address Number of Factories Tokyo 150-00002 Overseas Contact

03-3498-6658Fax Number03-3498-9911 Phone Numberhttp://www.cyberlink.co.jp/syuusyoku/saitama/eruemuhu.htm Email

Web Page Address Mr. Umemoto, General Affairs Dept. Contact Person

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Large Trading Companies(418)7,7261995208,1521996

(1,073)7,3351997

Company Profile and Strategies% of Total Key Products

Established in 1934.91Processed Foods7Restaurant Supplies

L & M is a leading manufacturer of cooked beans and soysauce-2Real Estate seasoned foods.

Expanded its business to depressed home delivery service of delicatessen and retort pouch and restaurants.

Merged with Lohmeyer in October 1992, which is one of the most famous ham manufactures in Japan. Main Brands

Restaurants and real estate sales are leveling off. Traditional dishes, foods boiled in sweet soy sauce and boiled beans are plunging. Ham and sausages are faltering.

L & M is trying to cut costs by pulling out of sales through Main Ingredients department stores. It is seeking to make inroads into mass retailers such as Ito-Yokado mainly with "J Lohmeyer" brand Pork, beef, chicken, bacon, sausage, ham, soybeans, salt, sugar, bread dough delicatessen foods. Also it is expanding into W. Japan in tie up with Itoh Ham Foods.

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GAIN Report #JA9089 Page 13 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch Product Sector(s) Marumiya Corporation Company Name

346 Number Of Employees 1-15-18, Matsuan, Suginami-ku Address 1 Number of Factories Tokyo 167-8520

Overseas Contact 03-5370-7777Fax Number 03-3332-8181 Phone Number

Email http://www.marumiya.co.jp/ Web Page Address

Contact Person

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Mitsui & Co., Ltd., Dai Nippon Printing, Ltd., Toppan Printing, Ltd., --26,7901995 Toyo Seikan Kaisha, Ltd., Asahi Foods Corp., --27,7101996

--27,7901997

Company Profile and Strategies% of Total Key Products

Expanded into retort food market in 1970. It has produced wide60Retort Products range of retort foods such as Japanese, Chinese and curry40Furikake dishes. "Banbanji" (Chinese Osusume Series) is a particular hit product.

Steady sales growth in CVS market by attracting single customers.

Company's main product is retort mobo tofu. It continues to be Main Brands emphasized. Mabo tofu occupies more than half of the total Noritama (furikake), Omusubiyasan Honnorishioaji Sake, Mazekomigohan Wakame, production and continues to grow. Side dishes and Chinese Yakumidokoro Wasabi-fumi, Ryoutei no Ochazuke, Ryoutei no Osuimono, food are also showing strong growth. Meitantei Konan Curry (Character Products), Mabo Dofu no Moto, Umai Donburi,

Osusume Chuka Banbanji, Aisai Chuka Kaniankake Fried Rice, Banbanji Dressing, Marumiya has traditionally focused on home menu, but is Guiri Chahan no Moto, Tori Kamameshi no Moto, Kongari Doria (casserole) recently pursuing easy and convenient dishes such as "Morning Main Ingredients Porridge", Curry, Mabo Tofu and "Casserole." Salt, Perilla, sesame, wakame seaweed, tofu, carrots, onions, beef, chicken,

rice, mushroom, potato, egg, starch, salmon, tomato, cream, pork, radish, salt, sugar, vegetable oil, flour

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GAIN Report #JA9089 Page 14 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Frozen Food, Retort Pouch, Product Sector(s) MCC Food Products Co., Ltd. Company NameSoup 430 Number Of Employees 32, Fukaehamamachi, Higashinada-ku Address 3 Number of Factories Kobe 658-0023

Overseas Contact 078-412-1936Fax Number 078-451-1481 Phone Number

MCC Foods America, Inc. [email protected]. Email 20695 S. Western Ave. #124, Torrance, CA 90501 Web Page Address

Kouichi Tanimura, Chief, Marketing Dept. Contact Person Tel: 078-451-1481 Fax: 078-412-1938

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Nichirei Co., Ltd., Mitsubishi Corp., Mitsui & Co., Ltd., ----1995 Ishimitsu Shoji----1996

--13,1701997

Company Profile and Strategies% of Total Key Products

Shifting from canned food to processed retort and frozen food. 100Processed Foods

MCC's "Stir Fry Sauce"cooking sauce is sold at 1,300 supermarkets in the USA and was chosen by Chefs In America as a "Gold Medal Product of the Year" in 1992 and 1993.

MCC pursues originality in terms of product research, development, production and sales.

Company is concerned about environmental issues and is thus Main Brands shifting packaging from can to pouch.

Tahiti Curry, Java Curry, Indian Curry, Beef Curry, Meat Sauce, (Original, Ao, Aka), MCC is keen to import cheap but high quality ingredients from Salsa Bolognese, Italian Pizza Crust, Milano Pizza Crust, Color Crust, Tasty Hamburg, foreign suppliers. New Restaurant Hamburg, Hamburg Light, Boiling Pack Gratin, Kodawari Gratin

MCC is using HMR concept in its frozen food products. Main Ingredients

Beef, pork, flour, onion (for frozen foods), butter, cheese, ham, bacon, carrots, corn, potato, milk (for soup), garlic, salt, sugar, starch, rice, tomato

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GAIN Report #JA9089 Page 15 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Confectionery, Health and Product Sector(s) 47. Meiji Seika Kaisha, Ltd. Company Name Functional Food, Retort Pouch, Snack Food

5,119 Number Of Employees 2-4-16, Kyobashi, Chuo-ku Address 9 Number of Factories Tokyo 104-8002

Overseas Contact 03-3281-7046Fax Number 03-3272-6511 Phone Number

Meiji Seika (U.S.A.) Inc. Email 733 Third Ave., Suite 1910 http://www.meiji.co.jp/ Web Page Address New York, NY 10017 Takeshi Kozawa, Director of Food Planning Division Contact Person Tel: 212-557-1580 Main Suppliers Sales and Net Profits Mitsubishi Corp., Mitsui & Co., Ltd., Toppan Printing Co.,Ltd.Net ProfitsSales (Mil. \)Year Dai Nippon Printing Co.,Ltd., Meiji Sanofi Yakuhin, 3,164249,1001995 Fuji Amido Chemical, Meisho, Fuji Oil Co., Ltd., 3,205255,6971996 Kyodo Printing Co., Ltd., Shinko Kagaku3,256253,3101997

Company Profile and Strategies% of Total Key Products

Leading confectionery maker in Japan. Pharmaceuticals50Confectionery account for 40% of entire sales. 40Pharmaceuticals

9Foodstuffs Meiji Seika is expanding business into beverages, retort pouch1Others foods and health and functional food markets.

Company is aggressive toward overseas operations and has joint ventures with confectionery and pharmaceutical companies overseas.

Main Brands Company is aggressive toward biotechnology research. Chocolate: Milk Chocolate, Yawaraka Chocolate, Almond Chocolate, Meltykiss

Snacks: Karl (corn puffs), Plain Crackers, Butter Cookies, McVitie's Biscuits, Pharmaceutical sales are rising to offset sluggish sales of American Potato Chips Retort: Ginza Curry, Hot Cake Mix, Iroiro Yasai Soup confectionery and food items. New Age: Savas Multi Balance Jelly, Drink and Powder, Lola Vitamins, Meioligo

Candy: Chelsea, Fruit Juice Gummy, Hi-Lemon, Xylish Mint Gum Company is launching a chocolate containing component Main Ingredients preventing hardening of the arteries.

Chocolate, wheat flour, almonds, macadamia nuts, canned fruits and vegetables Xylitol, milk and dairy products, cocoa, corn, potatoes, oranges, coffee beans peaches, pineapples, sweet corn

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GAIN Report #JA9089 Page 16 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch Product Sector(s) Mishima Foods Co., Ltd. Company Name

480 Number Of Employees 2-1-53, Minamiyoshijima, Naka-ku, Address 2 ( 1 overseas ) Number of Factories Hiroshima 730-8661

Overseas Contact 082-249-2557Fax Number 082-245-3211 Phone Number

Mishima Foods U. S. A., Inc. [email protected] Email 3870 Del Amo Blvd. Suite 501 http://www.mishima.co.jp/ Web Page AddressTorrance, Ca 90503 U. S. A. Noriko Tanaka, Sales Planning Dept. Contact Person

Tel: 082-245-3211 Fax: 082-249-2557 Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year19711,676199515712,0801996

----1997

Company Profile and Strategies% of Total Key Products

Company is targeting the import of half processed ingredients. 60Furikake30Retort Foods

Adopted HACCP. Also authorized by the Ministry of Health and 10Others Welfare for seafood processing factory for the US.

Mishima Foods Company aims to provide means to minimize food preparation using superior ingredients that meet the strictest quality control standards. Main Brands

Products include retort packs of shitake, shimeji and white Furikake: Yukari, Setofumi, Katuomirin mushrooms, chestnuts and bamboo shoots. Retort Pouch: Gomoku Kamameshi, Chirashi Zushi, Matsutake Gohan

Mishima has a manufacturing subsidiary in Dailan, China and operates a chain of noodle restaurants in Los Angeles, CA. Main Ingredients

Mushrooms (matsutake, shitake, shimeji), bamboo shoot, carrot, burdock, cod roe, short-necked clam, red salmon, sansai (Japanese mountain vegetables), etc.

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GAIN Report #JA9089 Page 17 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch Product Sector(s) Myojo Foods Co., Ltd. Company Name

534 Number Of Employees 3-50-11 Sendagaya Address 2 Number of Factories Shibuya-ku, Tokyo 151-8507

Overseas Contact 03-5412-7357Fax Number 03-3470-1691 Phone Number

Myojo USA, Inc. Email Chino, CA Web Page Address

Masahiko Kanetake, Sales Manager Contact Person Tel: 03-3470-1655

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Ikeda Toka Kogyo, Mitsubishi Corp., Tomen Corp., (1,185)48,2731995 Dai nippon Printing Co., Ltd., Kachidoki Seifun, 34655,6081996 Mitsui & Co., Ltd.32255,5281997

Company Profile and Strategies% of Total Key Products

Manufacturing subsidiaries in the United States, Malaysia and 82Instant Noodles Singapore.1Dried Noodles

1Pasta Integrated noodle manufacturer. Subsidiaries are expanding 10Raw Materials business in the food service sector and into chilled foods. 6Others

Implementing rationalization policy to improve company's sales and profits.

Company has also diversified into retort pouch food sector. Main Brands Retort: Sekihan, Gomoku Okowa,

Company operates Japanese noodle restaurant chain through Frozen Food: Noodles, Udon, Soba, Spaghetti subsidiaries. Noodles: Charumera, Chuka-zammai, Ippei-chan, Yaten no Yakisoba,

Jimdai-ji Monzen Soba, Aji no Mingei Tenobi Soba Total sales are falling, hit also by faltering frozen foods business. Trying to lower prime cost and SGA expenses. Meanwhile Main Ingredients operating profit plunging due to high advertising costs.

Wheat flour, seasonings, rice, beans, salt, carrots, onions, Japanese spices

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GAIN Report #JA9089 Page 18 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch, Western Bakery Product Sector(s) Nagatanien Co., Ltd. Company NameProducts, Soup 804 Number Of Employees 2-36-1, Nishi-Shinbashi, Address 3 Number of Factories Minato-ku, Tokyo 105-8448

Overseas Contact 03-3432-7082Fax Number 03-3432-2511 Phone Number

Email http://www.nagatanien.co.jp/ Web Page Address Yasushi Ohno, Director of Marketing Division Contact Person

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Dai Nippon Printing Co., Ltd., Toppan Printing Co., Ltd.66152,5821995 Sanflex82453,9871996

90461,0451997

Company Profile and Strategies% of Total Key Products

Top manufacturer of Japanese-style instant foods, including •JOchazuke•J & •JFurikake•J "ochazuke" flavoring mixes. Excels in product development.38 Flavoring Mixes

31Cooked Foods Company is focusing sales on convenience stores and is23Soups expanding in Western and Chinese-style items, including pancake3Powdered Products mix, and spicy Chinese tofu flavoring mixes, as well as retort 5Others products.

Introduced product called "Pocket Monster," which is expected to show strong sales. Main Brands

Company profit at all-time high due to increased sales, low Retort: Pocket Monster, Wafu Mabo Dofu, Wafu Mabo Nasu (eggplant) material costs and streamlining. Instant Food: Ochazuke

Company introduced popular mabo tofu and eggplant retort pouch products in 1997. Main Ingredients

Soybeans, eggplant, Chinese spices, seaweed, dried salmon, dried plum, sesame Japanese seasonings, dried green onion, starches, flour.

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GAIN Report #JA9089 Page 19 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch, Frozen Food Product Sector(s) Nakano Vinegar Co., Ltd. Company Name

1,920 Number Of Employees 2-6, Nakamura-cho Address 16 (9 Overseas) Number of Factories Handa-City, Aichi 475-0873

Overseas Contact 0569-24-5005Fax Number 0569-21-3331 Phone Number

Nakano Foods Inc. Email 55 East Euclid Road, Suite 300 Web Page Address Mount Prospect, Illinois 60056 Kazuhide Ishihara, Asistant Manager, Public Relations Dept. Contact Person

Tel: 0569-24-5087 Fax: 0569-24-5017 Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year Sanmi Co, Ltd., Yamamura Glass, Dainihon Insatsu, Rengo316165,7601995

-103,9001996--1997

Company Profile and Strategies% of Total Key Products

Nakano Suten Ltd. is usually called "Mitsukan" in Japan. This 32Vinegar name originated from the name of their famous vinegar product.68Other Foodstuffs

Company was founded almost 190 years ago and started its business as a vinegar shop. From its establishment, Mitsukan has adjusted to meet consumers' needs. Now its business has expanded to retort and frozen foods. The company's innovative approach to introduce the HMR (Home Meal Replacement) concept in its frozen foods has resulted in the popularity of its "Time Dish" series in 1997. In the series, Mituskan introduced various menus ranging from Chinese, American to other Western dishes. Main Brands

Company is pursuing internationalization of products. Retort: Kamameshi-no-Moto (rice dish boiled together with, meat and vegetables in a small pot) Vinegar: Aji-pon, Honteri (sweet rice wine for seasoning) Frozen Food: Time Dish Series Main Ingredients Pork, beef, vegetables (mix vegetables, carrots, konyaku, mushrooms, beans, broccoli, potatoes, etc), rice, vinegar, maple syrup, flour

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GAIN Report #JA9089 Page 20 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Frozen Food, Retort Pouch, Product Sector(s) Nichirei Corporation Company NameSoup, Health and Functional Food 2,671 Number Of Employees Nichirei Higashi Ginza Building, 6-19-20, Tsukiji Address 4 (manufacturing), 3 (processing) Number of Factories Chuo-ku, Tokyo 104-8402

Overseas Contact Nichirei Foods, Inc. (Head Office). (03) 3248-2139Fax Number (03) 3248-2112 Phone Number United Airlines Building, Suite 900, 2033 6th Avenue, Email Seattle, Washington 98121, U.S.A. http://www.nichirei.co.jp/ Web Page Address Tel: (206) 448-7800; Fax: (206) 443-5800 Naohiro Hara, General Manager of Processed Foods Division Contact Person

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Large marine products companies, large trading companies3,634424,77019953,404440,96919965,557428,8771997

Company Profile and Strategies% of Total Key Products

Nichirei Corp. is unrivaled leader in refrigerator warehousing, and 42Processed Foods also No. 1 in frozen food industries. The company has 28 sub-26Marine Products sidiaries and affiliates overseas and a large network of suppliers.18Livestock Products

12Cold Chain Div. Known for aggressive management, Nichirei focuses product2Real Estate development on providing a total meal solution. Nichirei's "Let's Cook Tonight" series, seasonal onigiri and pilaf have gained popularity among home consumers.

In retort-pouched products and canned foods, Nichirei increased Main Brands sales of its boxed "Chinese Shark Fin Soup" and curry and pasta sauce series. Frozen Food: Chuukosei Obento, New Microwave, Mini Hamburger, 24hr.

Retort Pouch Product: Yousokuyasan Beef Curry, Osobayasan Curry, Gyuuhikiniku Sales of marine products have declined, but Nichirei has developed Curry products such as beef for large-scale retailers and has expanded its range of packaged meat products and chicken products for Main Ingredients sozai (ready-to-eat food). Vegetables (eggplant, potato, corn, soya bean, tomato, onion), mushroom, seafood

(shrimp, sharkfin), meat (beef, pork), rice, wheat, egg.

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GAIN Report #JA9089 Page 21 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Confectionery, Soup, New Age Product Sector(s) Nestle Japan K. K. Company NameBeverages 2,800 Number Of Employees 2-10, Koyo-cho, Higashinada-ku, Kobe City Address 4 Number of Factories Hyogo 658-0032

Overseas ContactFax Number 078-857-4300 Phone Number

Nestle S.A. Email Avenue Nestle 55 http://www.nestle.co.jp/ Web Page Address CH-1800 Vevey Osamu Hikida Contact Person Switzerland Executive Director, National Sales, Food and Beverage Div. Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year Mitsubishi Corp., Itochu Corp., Tomen Corp., Nissho Iwai Corp.12,300245,1001995

12,600241,100199612,400244,0001997

Company Profile and Strategies% of Total Key Products

Nestle is the largest food company in the world.Instant coffeeConfectionery

Nestle Japan is struggling to deal with poor sales due to the Beverages economy and increased raw materials costs due to the weak Soups yen. Nestle Japan is working to cut expenses by reducing Pasta distribution and administration costs in order to deal with Pet Food these problems. Nestle's plan for 1998 includes revitalizing core business and strengthening diversification.

The revitalization campaign will attempt to attract new Main Brands customers to products such as Nescafe soluble coffee, Nescafe (instant coffee), Nescafe Acapulco, Nescafe Montealban, Nescafe Classic coffee creamer, Milo cocoa drink and Magli instant soups. Blend, Nescafe Special Roast (canned and bottled coffee), Nido, Brite, Krematop,

Milo (chocolate drink), Perrier, S. Pellegrino, Valvert, Contrex, The diversification plan aims to develop the following Vittel (bottled water), Buitoni (pasta, pasta sauce and olive oil), Maggi (soups) businesses health foods, beverages, confectionery, Italian foods, KitKat, Crunch (candy bars), Polo (mints) mineral water food services and pet food. Main Ingredients

Coffee beans, cocoa, sugar, chicken consomme, tomatoes, onions, garlic, asparagus peppers, lemon, corn, Italian spices, olives, dried crab and other seafood, rice

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GAIN Report #JA9089 Page 22 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Frozen Food, Retort Pouch Product Sector(s) Nichiro Corp. Company Name

908 Number Of Employees 1-12-1, Yuraku-cho Address 8 Number of Factories Chiyoda-ku, Tokyo 100-0006

Overseas Contact 03-5252-7966Fax Number 03-3240-6211 Phone Number

Peter Pan Seafoods Inc. Email 2200 6th Ave., Suite 1000 http://www.seaworld.co.jp/pro/nichiro/ Web Page Address Seattle, WA 98121-1820 Hiroshi Suzuki, Frozen Foods Division Manager Contact Person Tel: 206-728-6000 Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year Peter Pan Seafoods, Hokkaido Akebono Shokuhin,772173,3011995 Mitsubishi Corp.1,130182,7881996

686174,7081997

Company Profile and Strategies% of Total Key Products

Nichiro is the 3rd largest seafood company in Japan. Originally a 41Seafoods fishing company, it has pulled out of this business and is focusing17Canned Foods on the import of seafood products and processing of other 31Cold, Chilled Foods non-seafood products, such as feed.10Feeds, Livestock Products

1Others One of the largest salmon and crab canning companies. Sales of gift-use canned foods and livestock products are experiencing little growth.

U.S. subsidiary produces fish paste products (surimi). Main Brands

Frozen food products and retortable foods are enjoying steady Akebono Chilled and Canned Seafood, Nichiro Fresh Seafood (salmon, shrimp, growth and are the main reason Nichiro is experiencing profit crab, sea bream, octopus, squid, tuna, cod and salmon roe growth.

Imports salmon, crab, octopus, squid and other seafood from a Main Ingredients total of 20 countries, including the U.S., Europe, southeast Asia.

Salmon, trout, crab, shrimp, sea bream, flatfish, octopus, squid, tuna, fish paste, Also imports frozen vegetables from the U.S. and Asia. salmon roe, hering roe, cod roe, frozen vegetables.

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GAIN Report #JA9089 Page 23 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Frozen Food, Retort Pouch Product Sector(s) Nippon Suisan Kaisha, Ltd. Company Name

2,066 Number Of Employees 2-6-2, Ohtemachi, Chiyoda-ku Address 15 Number of Factories Tokyo 100-8686

Overseas Contact 03-3244-7085Fax Number 03-3244-7000 Phone Number

Nippon Suisan (U.S.A.) Inc. [email protected] Email 15400 NE. 90th St. Redmond, WA 98052 http://www.nissui.co.jp Web Page Address

Kunihiko Tsuruda, Managing Director, Production Contact Person Department

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Kansai Cookery, NISSUI (USA), Hosui, Mitsubishi Corp.,(3,520)388,3881995 Mitsui & Co., Ltd.3,036371,8891996

6,715359,2311997

Company Profile and Strategies% of Total Key Products

Second largest in seafood industry and leading frozen food49Fresh & Frozen Fish processor. Large fishing fleet operates in 18 countries. Company 5Fish Oil & Meal is downsizing its fishing business. Nissui U.S.A. handles Alaskan 21Frozen Foods marine products.5Canned Foods

20Others Company supplies the commercial market with frozen foods by selling bulk frozen fish and raw materials to large-scale processing companies. It also supplies canned and retort pouch foods to commercial users.

Main Brands Consumer products include fresh and processed marine products Range de Crab Creamy Croquette, Fried Chicken, Hoshii-bun-dake frozen foods, ham, sausage and fish paste and chilled deli foods. Meatballs, Tampon, The Natural Harumaki, Osakana Sausage, Hotate Mizu-ni

Maguro Mizu-ni, Sanma Kaba-Yaki, Ebi-no-Tsutsumiage, Yaki-onigiri, Sales of frozen and processed foods are leveling off, but seafood Chan-pon frozen noodles, Renji DE Series, Obento-ni-benri. EPA, DHA (fine sales are recovering to lead overall growth with operating chemicals) profit rising sharply. Main Ingredients

Production, processing and marketing bases extend to 18 Fresh fish, fish paste, pork, beef, vegetable oils, scallops, shrimp, crab, chicken, countries. In 1996 Fishking Processors, a leading U.S. frozen food tuna, wheat, rice, squid, vegetables (carrots, green beans) producer, became an affiliate.

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GAIN Report #JA9089 Page 24 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch, Frozen Food. Product Sector(s) Nissin Food Products Co., Ltd. Company Name

1,552 Number Of Employees 4-1-1, Nishi-Nakajima, Yodogawa-ku, Address 4 Number of Factories Osaka 532-8524

Overseas Contact 06-304-1288Fax Number 06-305-7711 Phone Number

Nissin Foods (U.S.A.) Co.,Inc. Email 2001 West Rosecrans Ave., Gardena, CA 90249 http://www.nissinfoods.co.jp/ Web Page Address Tel: 213-321-6453 Isao Morikawa, General Manager, Materials Department Contact Person Fax: 310-515-3751 Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year Ajinihon, Nissinkasei, Mitsubishi Corp., Itochu Corp., 11,004228,9971995 Kyowa Hakko Kogyo Co., Ltd. 10,024236,3951996

548237,0501997

Company Profile and Strategies% of Total Key Products

Pioneer in instant noodles and oil-fried processed foods. 13Instant Bagged Noodles Ranks top and specializes in snack noodles, such as Cup Noodle.72Instant Cupped Noodles Company has advanced into chilled and frozen foods thru M&A. 15Others

Founded in 1948 as a innovative ramen manufacturer after World War II. Nissin provides high quality, convenient ramen product to the masses.

Snack noodles are growing spurred by price markdowns. Chilled and frozen foods also continuing growth. Sales promotion costs Main Brands are rising under tougher competition.

Cup Noodles, Chicken Ramen, Demae iccho, Men no Tatujin, Nissin no Ramenyasan, Nissin has developed into a multi-national corporation with Donbei, Gomen, Raou, Gonbuto, Nissin Yakisoba UFO, Nissin Spa Ou, products being consumed in over 100 countries. Overseas plants Nissin Oishisa Plus, Kitosan Diet Noodle are located in the United States, Singapore and Hong Kong. Its overseas marketing strategy is based on developing a new Main Ingredients "dietary culture" while integrating local taste. Flour, vegetable oil and fats, starch, salt, soy sauce, calcium carbonate, seasonings,

salt water, caramel, carotene, vitamins, dough conditioner, beef extract, spices, sweeteners, red ginger, cabbage, green laver

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GAIN Report #JA9089 Page 25 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Frozen Food, Retort Pouch Product Sector(s) NittoBest Corp. Company NameConfectionery 1,060 Number Of Employees 4-27, Saiwai-cho, Sagae City Address 9 Number of Factories Yamagata 991-8610

Overseas Contact 0237-86-9190Fax Number 0237-86-2100 Phone Number

Email Web Page Address

Mr. Hirono, Board of Directors Office Contact Person

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Nozaki & Co., Ltd., Okuno, Globe Meat Importers47038,432199514538,275199615839,2881997

Company Profile and Strategies% of Total Key Products

Producer of frozen food for commercial use, ranked seventh in 85Frozen Foods Japan. Has 40% of Japan's corned beef market. Also makes chilled 9Canned Foods desserts and canned foods for export. Main customers are in the 5Other Products commercial food services industry.0Others

Customers include restaurants, delicatessens, boxed lunch delivery shops, caterers for school lunch programs, and other food catering businesses.

NittoBest is continuously improving manufacturing techniques and using new materials such as low calorie ingredients, new flavors, germ free packaging, new sterilizing techniques, Main Brands health foods, and new types of soft frozen foods which don't need to be defrosted. Best (processed meat products), Joy Gourmet (frozen prepared meals for the food

service industry), Benihana (portion cut beef steaks), Monta Veil (chilled dessert) NittoBest imports ingredients from North America, Latin America, Melon pudding Australia, Southeast Asia. Company is also keen to improve quality of ingredients and processing techniques. Company is Main Ingredients curently trying to expand its international network.

Beef, sugar, milk and dairy products, melon, other fruit flavorings, frozen vegetables

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GAIN Report #JA9089 Page 26 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch, New Age Beverages Product Sector(s) Otsuka Pharmaceutical Co., Ltd. (Otsuka Seiyaku) Company NameHealth and Functional Food

5,875 Number Of Employees 2-9 Kanda Tsukasa-cho Address 12 Number of Factories Chiyoda-ku, Tokyo 101-8535

Overseas ContactFax Number 03-3292-0021 Phone Number

Otsuka America, Inc. Email 1201 3rd Ave., Suite 5300 http://www.otsuka.co.jp/ Web Page Address Seattle, WA 98101 Hideo Koyama, Manager, Consumer Relations, Food Dept. Contact PersonTel: 206-682-5300 Fax: 206-682-5402 Otsuka Chemical, Co. Tel: 06-946-8741 Fax: 06-946-0860 Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year Otsuka Chemical, Otsuka Beverage, Nikken Food13,327369,5891995

13,534378,0151996----1997

Company Profile and Strategies% of Total Key Products

Established in 1964 Otsuka Pharmaceutical, the parent company 40Pharmaceuticals of Otsuka Chemical Company and Otsuka Foods, is a leader in 60Consumer Products the new age beverage and health and functional food fields.

Otsuka Pharmaceutical's aim is to become a universal company with the principle, "Otsuka, people creating new products for better health worldwide."

Facilities in fifteen countries form Otsuka's global network. Engaged in research, development and the production of Main Brands pharmaceutical products and a revolutionary line of Nutraceuticals, a type of health and functional food. Beverages: Oronamin C, Pocari Sweat, Energen, FIBE-MINI and C-MAX 1000, Java

Retort: Bon Curry Gold, A! Aretabeyo Curry and Rice Joint venture with Crystal Geyser mineral water producer Health and Functional Foods: Jog Mate Protein, One a Night, Nature Made in the USA to sell the product in Japan. The Calcium, Calorie Mate, C Max, Milo

Main Ingredients Otsuka is allied with Nestle for sales of Nestle products in Japan such as Nescafe. Lemon, strawberry and orange flavorings, beta-carotine, organic apples and carrots,

extracts of kelp, orange, and vegetables, honey, vitamin supplements, soybeans tea leaves, protein supplements, sugar, milk and dairy products

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GAIN Report #JA9089 Page 27 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

New Age Beverages, Soup Product Sector(s) Pokka Corp. Company Name

921 Number Of Employees 35-16, Daikan-cho, Higashi-ku Address 4 Number of Factories Nagoya 461-8648

Overseas Contact 052-932-1624Fax Number 052-932-1471 Phone Number

Pokka Inc. Email 1201 Commerce Blvd., http://www.pokka.co.jp/ Web Page Address American Canyon, CA 94589 Contact Person Tel: 707-557-0500 Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)YearYamato Seikan, Mitsubishi Corp., Fukutani73298,5501995

26396,559199648890,7661997

Company Profile and Strategies% of Total Key Products

Nagoya based manufacturer of soft drinks, canned coffee and 47Coffee canned tea. Top three company for canned coffee and recently 17Fruit Soft Drinks expanded its business to food service industry (fast food chains,24Other Soft Drinks restaurants, etc). Also keen to expand overseas business 12Foodstuffs activities.

Pokka is strengthening its overseas business expansion in Asia, the US, and China.

Pokka has local production facilities in United States, Singapore, Main Brands Malaysia, and China. Pokka Coffee•ACrystal Black, Brooke Bond Lemon Tea,

Pokka 100 Lemon, Lemon No Shizuku, Sairei Cha, Affiliated with companies in the U.S., China and Canada. Jikkuri Kotokoto Nikonda Soup (Soup) Pokka is concentrating on deoxygenated coffee brand "Crystal Party Shot (non alcohol soft drink), California Cooler (fruit cocktail), Red Beat Black".

Main Ingredients Earns more than half of sales from canned coffee.

Sugar, milk, emulsifiers, black tea, lemon juice, vitamin C, spices, barley, brown rice, oolong tea, coffee beans

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GAIN Report #JA9089 Page 28 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Frozen Food, Retort Pouch Product Sector(s) Q. P. Corp. Company Name

2,615 Number Of Employees 1-4-13, Shibuya, Shibuya-ku Address 8 Number of Factories Tokyo 150-0002

Overseas Contact Q&P Foods Inc. 03-3498-1806Fax Number 03-3486-3331 Phone Number 15547 1st St. Email Irwindale, CA 91706 http://www.kewpie.co.jp/ Web Page Address Tel: 626-334-8090 Fax: 626-969-1587 Yasuto Suehiro, Managing Director, Frozen Food Dept. Contact Person

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Toshoku, Mitsui & Co., Ltd., Sumitomo Corp., 3,816230,2801995 Mitsubishi Corp., Toyo Seikan Kaisha, Ltd.4,174243,0291996

4,410256,2051997

Company Profile and Strategies% of Total Key Products

Largest producer of mayonnaise and salad dressings with35Mayonnaise & Dressings approximate 70% market share. 21Processed Foods

19Egg Products First domestic producer of mayonnaise in Japan. Diversified 20Frozen & Chilled Foods into canned and bottled foods, dressings, bulk egg products 6Others frozen foods and baby foods.

Stressing fine chemicals and commercial-use delicatessen.

Sales of mayonnaise has been stagnant, but jams and frozen/ Main Brands chilled foods are making strong growth. Canned food, baby food and health food items also demonstrated sales growth. Yaki Menu Sauce, Kewpie Mayonnaise, Kewpie salad dressings, Amahata Strawberry Company has been experiencing higher material costs. Jam, Amahata Sweet Corn, Shirogayu (retort porridge), Yasai Tappuri Maroyaka Curry (retort), Demi Glace Sauce (retort), Kewpie Meat Sauce Q.P. Corp. is emphasizing development of new products, such as nursing and liquid diets. Main Ingredients

Subsidiary, Co-op Food Products Co., Ltd. registered growth Eggs, corn, chicken, cooking oil, spinach, tomatoes, potatoes, green pepper, fruit for driven by sales of retort food pouch products. jams,

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GAIN Report #JA9089 Page 29 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch, Health Food Product Sector(s) Riken Vitamin Co., Ltd. Company Name

1,000 Number Of Employees 2-9-18, Misaki-cho, Chiyoda-ku, Address5 (3 overseas) Number of Factories Tokyo 101-8370

Overseas Contact 03-5213-3964Fax Number 03-5275-5111 Phone Number

Email http://www.rike-vita.co.jp/ Web Page Address Haruo Hosoya, Brand Manager Contact Person Tel: 03-5275-5144 Fax: 03-3237-1087

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Riken Shokuhin Kabushikigaisha, Nippon Roshu,1,85258,9501995 Takeda Chemical Industries, Ltd., Mitsui & Co., Ltd., 1,87359,5721996 Nippon Suisan Kaisha, Ltd.1,57459,7491997

Company Profile and Strategies% of Total Key Products25Dressing

Originally started with research and development of Vitamin A. 10Soup Established new technique for processed food by successfully 32Foodstuffs introducing quality improvement and beef extract seasoning. 26Nutritional Supplements

7Vitamins & Others Besides its Vitamin Department, there are Food (home use, commercial use, and ingredient) departments as well as a quality control (home use & commercial use) department.

Riken is trying to expand into food service industry such as Main Brands Chinese and other restaurants and CVS industry. Riken also produces commercial size retort foods for lunch use at factories, None Oil Super Dressing Dressing, Fueru Wakame-chan, schools and by the military. Wakame Soup (wakame, Shiitake, Aojiso-ume), Umi NO Yasai To Tamago No Soup

Irodori Yasai Soup, Fresh Corn Soup, Chuka Hyakusen Series (Retort mabo tofu, etc) Active in import of ingredients if they are cheap and safe.

Main Ingredients Riken focuses on health issues and is influenced by the health boom in Japan. Its "Non Oil Super Dressing Aojiso" received Corn, Welsh onion, wakame seaweed, beef, shrimp, green beans, carrot, onion, tofu, award in the year it was launched as a best selling product.garlic, eggplant, starch, sesame oil, beef extract.

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GAIN Report #JA9089 Page 30 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch, Snack Food Product Sector(s) S & B Foods Inc. Company Name

1,269 Number Of Employees 18-6, Nihonbashi-Kabutocho, Chuo-ku Address 3 Number of Factories Tokyo 103-0026

Overseas Contact 03-5970-6828Fax Number 03-3668-0551 Phone Number

Emailhttp://www.sbfoods.co.jp/spice/ Web Page Address Eisaku Okamura, Managing Director, Marketing Operations Contact Person Division Tel: 03-3558-5531

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

S & B Kosan, Ikeda Toka Kogyo, S & B Garlic Foods, 79589,8011995 Mitsui Co., & Ltd., S & B Spice Kogyo, Dai Nippon Printing Co., Ltd.88392,7191996

74393,8831997

Company Profile and Strategies% of Total Key Products

Leading producer of instant seasonings, including curry. Started14Spices out as maker of spices, but has diversified into snacks, cooked32Instant Curry rice and retort pouch foods. Operates chain of take-out20Seasonings lunch shops thru subsidiary. Operates sales subsidiary in the U.S.34Instant Foods & Others

Increasing market for shipments of fresh herbs to mass retailers.

Company produces potato and corn chips, various curry flavored retort pouch dishes and microwave dishes. Main Brands

Spices: Curry Powder, Pepper Powder, Garlic Powder Expanded to pasta sauce sector. Sales of pasta sauce are Seasonings Blended Spices, Mustard Paste, Wasabi Paste showing strong growth. Instant Foods: Golden Curry Sauce Mix, Hashed Beef Brown Sauce Mix

Retort Pouch: Dinner Curry, Dinner Stew, Doria Sauce Snack Foods: Potato Chips, 5/8 Chips, Super Chili Ninniku, Herb Potato Chips, Pingu Main Ingredients

Potatoes, herbs, wasabi, pepper, curry spices, beef, chili peppers, garlic, plum flavoring, corn, carrots, beans, onions, tomatoes, vegetable oils, apples

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GAIN Report #JA9089 Page 31 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Health and Functional Food, Frozen Product Sector(s) Showa Sangyo Co.,Ltd. Company Name Food, Retort Pouch, Western Bakery Products

1,433 Number Of Employees 2-2-1, Uchi-Kanda Address4 Number of Factories Chiyoda-ku, Tokyo 101-8521

Overseas Contact (03) 3257-2097Fax Number (03) 3257-2011 Phone Number

GranPac Foods Inc. Email 7124 North Marine Dr., Portland, OR http//www.showa-sangyo.co.jp Web Page Address Tel: 503-286-6548 Hiroshi Misawa, Manager of Frozen Foods Division Contact Person Fax: 503-286-7089 Tel: 048-726-0405

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Food Agency of JAPAN, Itochu Corp., Nissho Iwai Corp., 525133,8391995172144,8401996

(-)1,227145,1911997

Company Profile and Strategies% of Total Key Products

Diversified food processor having strengths in flour milling, cooking24Flour Milling oil and feed. Primarily involved in commercial-use products, but29Oils and fats expanding household market. Easily swayed by shifts in 16Feedstuffs international grain market.11Dextrose

13Foodstuffs Operating frozen food business overseas. Most subsidiaries3Frozen Foods engaged in parent company's side businesses.4Others

Frozen food subsidiary in deficits, decreasing consolidated net profit. Main Brands

Aiming to increase productivity by cutting costs and improving Commercial Use: Tempura batter mix, deep-fry batter mix, spaghetti, macaroni product safety. Hopes to increase profits by focussing on foods Pre-mixes for bakeries, flours, wheat bran, dextrose with greater value added. Consumer Use: Tempura Flour Ogon, Okonomiyaki Flour Naniwa, Karaage Flour,

Taiyo no Ristorante, Okama ni Pon, Takoyaki, Teppan Yakisoba Has U.S. subsidiary, GranPac Foods, which produces frozen foods. Main Ingredients

In frozen food category, company produces popular Italian foods Wheat flour, sugar, oil, seasoning, soybeans, rapeseed, corn, brown rice, curorera, such as ravioli and cannelloni. Also produces frozen tempura. lecithin, primrose oil, chicken, beef, marine products, Italian herbs and spices

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GAIN Report #JA9089 Page 32 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Confectionery, Soup Product Sector(s) Toraku Co., Ltd. Company Name

214 Number Of Employees 5-5, Koyocho-nishi, Higashinada-ku, Address 1 Number of Factories Kobe 658-0033

Overseas Contact 078-857-2447Fax Number 078-857-1522 Phone Number

Email http://www.kbm.or.jp/k_grm/gurume/torak/index.htm Web Page Address Mr. Fukutake, Deputy Manager, General Affairs Dept. Contact Person Tel: 078-857-1522 Fax: 078-857-2447

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

--9,0871995--10,2711996--9,500*1997

*Forecast Company Profile and Strategies% of Total Key Products

Headquarters and factory are based in Kobe. Products46Chilled Dessert include desserts, dairy products, chilled soup, 30Gift, Souvenir Dessert soyamilk and desserts, for commercial and household usage.24Cream Soup

Company's motto is "Good taste and Good time".

Best selling brand is "Jolly Madame no Yaki Pudding" which is a high quality, home-made tasting dessert. Gift section with high quality fruit jelly, mousse, sweet bean jelly is growing rapidly. Thus, a gift department has been established recently. Main Brands

Jolly Madame no Yaki Pudding, Kobe Pudding, Hokkaido Melon Jelly Tonyu de tsukutta Yoghurt (Soyamilk products)

Toraku produces elaborate and competitive high quality products. Raku Raku Whip, Toraku Whip, Pre Whip Royal Fresh, Hokkaido Corn Soup, Toraku's strategy is to utilize the image of their hometown, Uragoshi Corn Potage Soup the city of Kobe, which gives an impression of high quality and modernity, especially in regard to western food products such as Main Ingredients bread, cakes and desserts.

Flour, milk, sugar, egg, soyamilk, aloe, fruits (berries, lychee, etc.), cocoa, corn, sweet bean paste, green tea

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GAIN Report #JA9089 Page 33 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Frozen Food, Retort Pouch Product Sector(s) Toyo Suisan Kaisha, Ltd. Company Name

1,904 Number Of Employees 2-13-40, Konan Address 7 Number of Factories Minato-ku, Tokyo 108-8501

Overseas Contact 03-3450-1381Fax Number 03-3458-5111 Phone Number

Maruchan, Inc. Email 15800 Laguna Canyon Rd. Web Page Address Irvine, CA 92618 Toshio Shioura, Director of Frozen Food Dept. Contact Person Tel: 714-789-2300 Main Suppliers Sales and Net Profits

Net ProfitsSales (Mil. \)Year Tomen Corp., Toppan Printing Co.,Ltd.4,108200,7951995 Mitsui & Co., Ltd.3,709220,4311996

3,586215,6481997

Company Profile and Strategies% of Total Key Products

Major manufacturer of instant noodles. Most famous for its 28Sea Foods "Maruchan" brand. 67Processed Foods

4Cold-Storage Warehousing Started off as exporter of frozen tuna to the US after WW II1Real Estate Leasing and later entered the refrigerated food business. Has diversified product lines to frozen foods, instant noodles and fish paste. Market share in Eastern Japan is higher than in the West.

Produces instant noodles overseas. Instant noodles curbing Main Brands release of new products. Has experienced improved profitability Frozen Foods: Maruchan-range-yude-meijin (noodles), edamame (beans) in seafood. Retort: Aji-no-ippin Series (Neriume Kayu, Okakagayu, Takasagayu, Gomoku-kinmeshi)

Yataiohako Series (Namaaji-shoyu), Maruchan Noodles: Furyushitate Series (instant noodles), Shoyuabura-aji (cup noodles) Mukashinagara Yakiudon, Curry Udon, Maruchan Main Ingredients

Rice, edamame, noodles, flour, seaweed, various seafoods

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GAIN Report #JA9089 Page 34 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Soup Product Sector(s) Yaizu Suisankagaku Industry Co., Ltd. Company Name

197 Number Of Employees 5-8-13, Kogawa-Shinmachi Address 3 Number of Factories Yaizu City, Shizuoka 425-0031

Overseas Contact 054-629-5171Fax Number 054-628-6388 Phone Number

Email Web Page Address

Satoshi Hagiwara, General Manager Contact Person Phone: 054-621-0111 Fax: 054-621-0174

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Yaizu Katsuobushi-suisankakogyo63212,4521995 Sumitomo Corp., Mitsui & Co., Ltd.68613,8041996

52213,6861997

Company Profile and Strategies% of Total Key Products

Producer of natural seasonings and dehydrated processed food27Liquid Seasonings materials. Major producer of commercial-use natural seasonings.24Powder Seasonings

8Food Materials Also expanding business into household use products.11Other Products

30Merchandise Known for unique essence extraction and atomization technique. Stressing bio-chemicals for food materials.

Developing new products for powdered seasonings with wider product lineup. Beefing up fine chemicals division. Main Brands

Has applied for HACCP approval. Fine Chemical Products Natural Seasonings

Due to weakener yen, company is concerned about prices of its imported ingredients.

Main Ingredients Keen to develop ingredients for functional foods.

Tangle, dried bonito, dried sardines, shiitake, shrimp, concentrated juice (grapefruit, etc.), Perilla

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GAIN Report #JA9089 Page 35 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Retort Pouch, Frozen Food, Product Sector(s) Yamamori Inc. Company NameNew Age Beverages. 600 Number Of Employees 465-4, Moritada, Address 2 Number of Factories Kuwana City, Mie Pref. 511-0943

Overseas ContactFax Number (0594) 31-3311 Phone Number

Email http://www.yamamori.co.jp Web Page Address Kunio Mitsubayashi, General Manager, Purchasing Dept. Contact Person Phone: 0594-31-3316 Fax: 0594-31-6666

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

199521,1101996

1997

Company Profile and Strategies% of Total Key Products

Established in 1889 as a general foodstuff producer, 50Retort foodstuffs introduced the first commercial version of retort pouch14Soy sauce in Japan.26Other sauce

5Beverages Sales have grown consistently in the last few years.5Others

Yamamori aims to produce a full range of processed foodstuffs including retort, canned foodstuffs and beverages. Recently made visible changes in the shape of packaging to meet the growing need for bulk purchases, while the Main Brands home-made look is becoming popular in terms of size, shape, and quality of ingredients. Soy sauce, Men Yo Tsuyu (Sauce for noodles)

Retort: Kamameshi no moto premix, chukadon-no moto premix, beef curry Yamamori is proceeding with an Asia-centered overseas pasta sauce strategy, expanding from Japan to Asia and from there Frozen Foods: Frozen hamburger to the world . Yamamori will steadily forge ahead and Main Ingredients expand its international operations.

Beef, carrots, rice, mushroom, green beans, konyaku, bamboo, carrot, Yamamori targets its retort foods for commercial use markets sugar, shrimp, egg plant, egg, shellfish, potato, octopus, chicken, littleneck pursuing profit increase by introducing new products. clams

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GAIN Report #JA9089 Page 36 of 36

UNCLASSIFIED Foreign Agricultural Service/USDA

Frozen Food, Retort Pouch Product Sector(s) Yayoi Foods Co., Ltd. Company Name

690 Number Of Employees 3-5, Eiraku-cho Address 3 (1 overseas) Number of Factories Shimizu City 424-8730

Overseas Contact 0543-63-0194Fax Number 0543-64-4148 Phone Number

Email http://www.venus.dti.ne.jp/~yayoi/ Web Page Address Osuga Junji, General Affairs Dept., Contact Person Tel: 0543-64-4148 Fax: 0543-63-0194

Main Suppliers Sales and Net ProfitsNet ProfitsSales (Mil. \)Year

Itochu Corp.----1995----1996--34,0001997

Company Profile and Strategies% of Total Key Products

Yayoi is mainly a frozen food manufacturer offering over 1,200 5Frozen Food items, including 250 kinds of croquette. Yayoi Foods launches 95Others new products twice per year.

Company stresses commercial frozen food market and is the fourth largest manufacturer in the commercial frozen food market.

Established factory in China in January of 1996 to process frozen foods. Main Brands

Croquette, Hamburg, Gratin, Ebi Stake Katu, Maguro Stake Katu,

Main Ingredients

Bareisho, beef, pork, carrots, corn, flour, beef, salt, frozen vegetables, consomme, vegetable oil, cheese, butter, starch, potatoes