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UNILEVER – KNORR OSM: Lee Meng Chai (012-661 27 Wong Chen Foo (016-337 7287) Trainer: Jubeline Chin (012-287

Unilever food - knorr

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Page 1: Unilever   food - knorr

UNILEVER – KNORR

OSM: Lee Meng Chai (012-661 2733) Wong Chen Foo (016-337 7287)

Trainer: Jubeline Chin (012-287 2547)

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AGENDA

Administration Processes

Product Training

Operations Briefing

Sales Report Briefing

Role Play

Feedback

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Unilever (M) Holdings Sdn Bhd

Food Brands Home Care Brands

Personal Care Brands

1947The

Beginning…

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Malaysia Jenama NO.1 Stok & Perencah

46.7% Value Share (MAT NOV 2012 Nielsen Retail Audit)

Malaysia Jenama NO.1 Kiub51.2% Value Share

(MAT NOV 2012 Nielsen Retail Audit)

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Product Range

Knorr SeasoningPowder

Tom Yam PasteBBQ Sauce-Traditional-Hot & Spicy

Western Soup

Cubes Knorr Pasti Sedap

Oriental Soup

CupPorridge

SachetsPorridge

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Knorr Pasti Sedap

Sifat Produk Faedah Faedah Pengguna

Dibuat daripada ramuan asli

1. Lebih LAZAT 2. Lebih AROMA 3. Rasa Berlemak

Sesuai untuk hidangan seisi keluarga

-Makanan Bergoreng

-Pemerap Garam Lada Putih

Bawang Putih

Bawang Merah

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Knorr Cubes

Sifat Produk Faedah Faedah Pengguna

Dibuat daripada pati daging sebenar

- Jenama No. 1 Malaysia (2012)

1. Menyerlahkan rasa sebenar sajian

2. Rasa lebih “kuat”3. Senang Diguna

Sesuai untuk hidangan seisi keluarga

-SUP

-Gulai

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Product AyamKnorr Kiub

Ikan Bilis Knorr Kiub

Tom YamKnorr Kiub

Packsize 12 Kiub (RM5.10)6 Kiub (RM2.90)2 Kiub (RM1.20)

6 Kiub (RM2.90)2 Kiub (RM1.20)

6 Kiub (RM2.90)2 Kiub (RM1.20)

Product SKU

All in One Seasoning

Knorr Pasti Sedap

100gmRM3.20

All in One Seasoning

Knorr Pasti Sedap

300gm

RM5.90

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500gm Chicken fillet1 tablespoon Knorr ® Pasti Sedap4 tablespoon Corn Flour¼ teaspoon Turmeric PowderCooking oil to fry

Fried Chicken TimeThe

Ingredients

Step 1

Marinade Chicken with Knorr Pasti Sedap (Min. 30 min)

Step 2

Coat marinated chicken with thin layer flour

Step 3

Fry chicken till golden brown Cut and serve

Step 4

Note:Daily 8-10 portions. (Once every hour)

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Material Amount

Boneless Chicken Drumstick – Sliced into 2cm cubes 500g

Shitake Mushroom - Soaked until soft, sliced 40g (dried)

Old Ginger, sliced 8 slices

Oyster Sauce 2 tbsp

Dark Soy Sauce 2 tsp

Knorr – Chicken Cube 2 cubes

Claypot Chicken Rice

Material Amount

Rice 3 cups

Drinking Water 4 ½ cups

Ingredient A

Ingredient B

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Steps1. Mix ingredient A. Marinate for 30 minutes.2. Put rice into the rice cooker, flatten it.3. Add ingredient A mixture into the rice cooker, flatten it.4. Add water, start cook.5. Leave the rice cooker closed for 10 minutes after cooked.6. Transfer chicken rice to food warmer. Serve.

Notes7. Serve the chicken rice within 3 hours after cooked.8. Chicken meat must be used with 1 hour after removed from chiller

box.2. 4 times daily.3. Each pot serves 60-70 sampling cups.

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Competitors

MSGAjinomoto

150gm/300gmRM3.50/RM5.30

Make dish taste better with “Unami” flavouring.

All in One Seasoning

Maggi Cukup Rasa

All in One Seasoning

Maggi Cukup Rasa100gm 300gmRM2.90 RM5.90

Make Dish taste better Suitable for all cooking Contains fresh onions

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Q: Why should I use Knorr Pasti Sedap in my cooking?Made of all natural ingredients Convenient, all the flavoring or seasoning in 1 packSuitable for whole family Can be used for a lot of dishes

Q: Why do I need Chicken Cube in my soup?Made of real essence of meat Enhance taste of soup, stew & curry than normal flavoring

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Sales Target

Outlet Target / Day Mydin / TESCO 110

AEON Big / Giant 80

AEON / Billion / Econsave / Sunshine / The Store

60

Others 50

** The target is inclusive of Knorr Chicken Cube and Knorr Pasti Sedap

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