MARKETING PLAN FOR INSURANCE AGENCYPRESENTED BY:VINEET
KUMARHEMANT SAHUKANAKLATANISHANT SHARMAINTRODUCTIONThe purpose of
this business pln is to pln the business opertions of n Insurn!e
A"en!#$ The "en!# isbusiness %e&ote% to pro'otin" n% sellin"
the (nn!il pro%u!ts n% insurn!e poli!es o)ere% b# The Insurn!e
Co'pn#$ *e re t+in" insurn!e plns of t,o !o'pnies Life Insurance
corporationICICI prudential life insuranceThe Mn"e'ent of the
Co'pn# is-uli(e% n% li!ense% professionl tht is see+in" to
buil%(nn!il n% insurn!e business tht o)ers,i%e &riet# of
pro%u!ts in LPU n% Nerb# .ill"es$COMPANYVISIONTo be!o'e the 'ost
%'ire%Life InsuranceA"en!# in In%i$MISSION0e%i!te% to pro&i%in"
insurn!e pro%u!t b# pro&i%e -ulit# prote!tion1 &lue
pri!in"$ *e ,ish to estblishsu!!essful prtnership ,ith our !lient$
Our st) 'e'ber n% our insurn!e !o'pn# tht respe!t the interest n%
"ols of e!h prt#$Market NeedsWho: Lpu F!ult#1 Lo!l .en%ors1 Rurl
people$Where: Insi%e Lo!l C'pus1 Nerb# Urbn re$Needs: To Crete
,reness 'on" People to se!ure there life there 'one# n% '+e sure
tht the# ,ill be (nn!ill# se!ure$How: *e ,ill tr"et our !usto'ers
throu"h internet1 se'inrs n% !ol% !llin" to ,re the' bout the
i'portn!e of insurn!e plns$MARKETIN !"#ECTI$E%To create
Awareness:In this ,e ,ill !rete ,reness bout our Insurn!e plns n%
ser&i!es to re!hlr"e "roup of !usto'ersTo reach the speci&c
Tar'et Audience:In the 'r+etin" pln pro!ess1 the tr"et !usto'ers
se!tion is the one ,ho the !o'pn# is tr#in" to re!h ,ith its
pro%u!t or ser&i!es$ *e h&e %e(ne% the tr"et u%ien!e bse%
on %e'o"rphi!s2 "en%er1 "e1 in!o'e n% se!$ %W!T ANAL(%I%%TRENTHThe
bilit# to pro&i%enu'ber of insurn!e1 n% Mutul fun% ser&i!es
in one lo!tion$ Co'prehensi&e !usto'er insi"ht$In2%epth
+no,le%"e of the in%ustr#$WEAKNE%%The hi"h !osts of s,it!hin"
!urrent insurn!e !onsu'ers fro'!o'petin" (r' to our
"en!#$Une3perien!e% st) s the# re fresher M4A n% 44A stu%ents
Li'ite% No of pro%u!ts s !o'pre to other
"ents$!))!RT*NIT(Prti!iption ,ithin"ro,in" in%ustr#$Untppe% nerb#
Rurl Mr+etF!ulties re h&in" hi"h slries n% un%erstn% i'portn!e
of insurn!eT5REATSCo'petition fro' lo!l bro+er"es In!rese in
Insurn!e Fru%sNe"ti&e Per!eption of people in urbn re bout
insurn!e$SEGMENTATION*e re se"'entin" the 'r+et on follo,in" bsisOn
the bsis of In!o'e GroupF!ult# ,ith Chil%ren For Chil% PlnOl% A"e
or Senior F!ult# For retire'ent PlnLo!l &en%ors TARGETINGAfter
Se"'entin" ,e ,ill Choosese"'ents ,here ,e !n o)er superior
&lue n% "in %&nt"es o&er !o'petitors$*e ,ill Tr"et ,ith
the best Pro%u!t &ilble to us to !on&ert thepotentil Poli!#
hol%er to !tul poli!# hol%erPOSITIONINGOn!e ,e %e!i%e% ,hi!h
se"'ents to enter1 ,e ,ill %e!i%e ,ht 6positions7 it ,nts to o!!up#
in those se"'ents$*e ,ill Position our pro%u!t s the 8ulit# Pro%u!t
in the )or%blepri!e$ *e ,ill pro&i%in" pro%u!ts fro' lo, in!o'e
&ill"er or lo!l &en%or tohi"h in!o'e F!ult#
Me'ber$Co+petitorsLo!l Insurn!e A"en!#$Ape3 Finn!il 9 Mr+etin"
Ser&i!esI)!o To+io Generl Insurn!e Co'pn# Lt%4tr Insurn!e
Ser&i!es et!$MARKETING MI:)roductULIP;Unit Lin+e% Insurn!e
Pln
