Upload
darleen-welch
View
217
Download
0
Tags:
Embed Size (px)
Citation preview
Maria Pergolino 12/3/2015
Acquire New Customers and Explode Your Revenue with Content Marketing
Maria PergolinoApttusGlobal Vice President, Marketing@inboundmarketer
Previously:
THE ONLY END-TO-END QUOTE-TO-CASH SOLUTION 100% ON SALESFORCE
SOLUTIONS FOR COMPANIES OF ALL INDUSTRIES AND SIZES
FIND US AT BOOTH #NUMBER
4
Marketing
Customer
Channels
Content
5
Getting Started
6
7
•Articles
•Blog Posts
•Books/eBooks
•Brochures
•Case Studies
•Demos
•Free trials
•Images
•Infographic
•Reference Guides
•Resource Libraries
•RSS/XML Feeds
•Surveys
•Radio/TV/Web TV
•Videos
•Webinars/Webcasts
•White Papers
•Widgets
•Workbook
Types of Content
•Information Guides•Live Streamed Events•Manuals•Microsites/Web Pages•Online Courses•Podcasts/Videocasts•Presentations•Press Releases•Product Data Sheets
Repurposing Content
ARTICLE
WHITEPAPER
SLIDES
VIDEO CLIP
PODCAST
Webinar
10
Find Internal & External Contributors
11
• Customized Landing Pages & Websites• Personalized Banners (Email) & Video• Personalized Microsites & PURLs
Personalized Content – Especially for ABM
• Email• Social Media• Content Syndication• Press• Search Engine Marketing• Website• Sponsorships• Events
Good Content is Not Enough
Promotion is Key!!!!
13
Internally Launch Content (MYOM)
• Benefit: Increases your social sharing, and get company-wide support and buy-in
• Highlight content: – Sales Calls– Posters/Chair Drops– Internal Newsletters– Collaboration Tools
Add Your Screenshot to Layer Below Laptop Screen
14
Content Distribution
Apttus Marketing Stack