March 7, 2016 - AdH - Campus management + Lessons from · PDF file3/3/2011 · EDUCATION & RESEARCH RETAIL & ... Kampus)budoucnosF)je) ... March 7, 2016 - AdH - Campus management +

Alexandra)den)Heijer) 07/03/16)

h4p://www.managingtheuniversitycampus.nl) 1)

Campus Management + BK City as a test case

for international campus trends

Dr. ir. Alexandra den Heijer associate professor Faculty of Architecture,

Delft University of Technology (TU Delft), Netherlands

hand-out of this presentation: http://managingtheuniversitycampus.nl/

downloads 2 IMBE research area | RE&H | TU Delft

The built environment can support innovation in technology campuses by using strategies that support the process of knowledge creation and diffusion in two ways. First, the design strategies of technology campuses can be used to -deliberately- accommodate in close proximity various users, whose activities and knowledge are close in relation. Second, the management strategies of technology campuses can be used to optimise such proximity while creating the opportunities for users to share activities and therefore, to strength the closeness of such relations.

Nowadays, universities, governments and industry increasingly build or expand technology campuses to encourage innovation for economic growth and development. With that assertion in mind, which has not been actually demonstrated to be true, technology campuses are built with similar characteristics: they are large-scale, clustered and (quasi)isolated built environments.

palo alto, usa eindhoven,nl

ithaca, usa

enschede,nl

cambridge, uk daejeon, kr

singapore, sg tsukuba, jp cambridge/boston, usa

espoo/helsinki, fi hsinchu, tw

beijing, cn

sendai, jp

berlin, de

shenzhen, cn

coimbra, pt

sittard-Geleen, nl

taichung, tw

amsterdam, nllisbon, pt

grenoble, fr

barcelona, es

tainan, tw

aachen, de

bremen, decottbus, dekansai/kyoto, jp

shanghai, cn

leiden, nl perth, au

côte d’azur, fr

novosibirsk, ru

munich,de

the triangle, usa zurich, ch

delft, nl

guildford, uk

2011$PhD$“Managing$the$$university$campus”$

2014$European$campus$

28$countries$$

2016$Technology$campuses$in$ci@es$

CONTENT Lessons for / from BK city

BK city is “new old” building of the Faculty of Architecture, after the fire in 2008

PHYSICAL definition of “campus”

city city

campus

campus

city buildings

buildings

buildings

buildings

the)“campus”)is)defined)as)the)(collecFon)of))buildings)and)land,)used)for)university)or)universityKrelated)funcFons))

FUNCTIONAL definition of “campus”

ACADEMIC: EDUCATION &

RESEARCH

RETAIL & LEISURE

RELATED BUSINESS

RESIDENTIAL

INFRASTRUCTURE

•  ACADEMIC classrooms, library, offices, laboratories, lecture halls, ...

•  RESIDENTIAL student housing, hotels, ...

•  RELATED BUSINESS start-ups, incubators, industry, ...

•  RETAIL & LEISURE sports, restaurants, cafes, ...

•  INFRASTRUCTURE

proposition (PhD defence)

The campus of the future is a city

El)campus)del)futuro)es)una)ciudad.)))Le)campus)de)l'avenir)est)une)ville.)))Der)Campus)der)ZukunS)ist)eine)Stadt.))Kampus)budoucnosF)je)město.))FramFdens)campus)är)en)stad.))De)campus)van)de)toekomst)is)een)stad.))

Alexandra)den)Heijer)



Campus model A The campus competes with the city – “new town development”

city

campus ACADEMIC: EDUCATION &

RESEARCH

RETAIL & LEISURE

RELATED BUSINESS

RESIDENTIAL

INFRASTRUCTURE

Campus model B Network university ! “UniverCity”

city

campus

ACADEMIC: EDUCATION &

RESEARCH

RETAIL & LEISURE

RELATED BUSINESS

RESIDENTIAL

INFRA-STRUCTURE

buildings buildings

Why study abroad? Reasons (not) to go)

reasons$to$go$1.  academic)reputaFon ) )25%)

K)professors,)programme,))teaching)method,)rankings)))))

2.  country)/)city)/)culture )24%))))

3.  career)development ) )18%)K)employability,)learning)the)language,))personal/intercultural)relaFons)))))

4.  university)services ) )17%)

5.  social)life ) ) ) )11%)K)quality)of)life,)friends,)love))

reasons$not$to$go$1.  academic)reputaFon ) ) )58%)

K)English)language)skills)of)staff,))workload)

2.  city)/)culture) ) ) ) )18%)K)lack)of)integraFon)

3.  social)life ) ) ) ) )10%)K)lack)of)organised)events)

4.  university)services ) ) )10%)

source:)European)study)choice)plaòrm)“Study)Portals”)(2012))

PROPOSITIONS Students* become tourists – Cherish the European academic heritage

•  location in inner city •  heritage buildings: culture & industry •  density of people •  good public space •  sense of place

city buildings

buildings

buildings

buildings

* and knowledge workers (professors, young potentials, ...))



heritage$buildings$K)expensive)to)maintain)K)high)energy)costs))+)locaFon)historic)inner)city)+)users)accept)more)defects)+)reKuse)is)sustainable)+)unique)qualiFes)for)branding))!)business)case:)K)university)acFviFes)more)flexible)K)intensify)use)to)increase)benefits)/)m2))to)cover)the)(high))costs)/)m2)

FIRE)–)foto’s)

May)13,)2008)

$Movie$–$“The$unforgeEable$fire”$

Teletekst)–)bezoek)minister)

Emergency$$management$$<$3$days$$aIer$the$fire$



2008 relocate >3000 students > 800 staff members in < 6 months use the opportunity of a crisis: implement radical changes irony: ultimate case study for research

ASSIGNMENT: relocate 3300 students and > 800 employees DEADLINE: renovate 32.000 m2< 6 months + new construction 4.000 m2 < next 6 months

Found a ‘new’ building within 10 days source photo: Municipality of Delft, 1925

sustainable = re-use

What we started with in June 2008…

luchòto)gebouw)

Phase$1$J$EAST:$)16.000)m2)gfa)in)use)September)2008)

Phase$2$J$WEST:$)16.000)m2)gfa)in)use)November)2008)

Phase$3$–$GLASS$HOUSES:$)4.000)m2)gfa)new)in)use)May)2009)

Undergraduates < 4 months after fire Project ready < 1 year

TU)DelS)K)Faculty)of)Architecture))and)the)Built)Environment)

Architecture)(A))–)Urbanism)(U))–)Architectural)Engineering)+)Technology)(AE+T))–)Management)of)the)Built)Environment)(MBE)))!)chair)Real)Estate)Management)

MBE)



LESSONS #1 Design the building as a city – keep the best places public, intensify use: density of people

Design the building as a city

important)are:)K)density)of)people)K)acknowledge)#)visitors)K)keep)best)places)public))

)K)orientaFon,)logical)floorplan)K)sense)of)place:)heritage)K)branding:)showroom,)legacy))

LESSONS #2 Reduce m2 - trade quantity for quality of space

42.000 m2

32.000 m2

inspiring

attractive

social

safe

healthy

Maslov (translated for) learning and working environment

Hierarchy of needs

original source (adapted): Blyth, A., & Worthington, J. (2001/2008), Managing the brief - for better design. London: Spon Press.



WirtschaSsuniversität)(WU))Wien)design:)Zaha)Hadid)Architects,)2013)

Private)!)Public)space)

LESSONS #3 Invest in visible quality – “window dressing” / “distractions”



Reducing$m2,$but$improving…$$$ $ $Quality$of$place$(interior$design)$

La Chaise&Screen,Charles&Ray Eames, 1948

Armchair, Ib Kofod-Lar-sen, ± 1950

LCM, Charles&Ray Eames, 1945 LCW, Charles&Ray Eames, 1945 Stool 60, Alvar Aalto,1933

Low Table Set, Frank Gehry,1972

LTR Table, Charles&RayEames, 1950

Revolt chair, Friso Kramer,1953

MedaMorph, Alberto Meda,2006

MedaPro+, Alberto Meda,1998

Chair, W.H. Gispen, 1929-1930

Metal Side Table,Ronan&Erwan Bouroullec,

Daybed, George Nelson, 1948 Nelson Tables, GeorgeNelson, 1960

Chair, unknown,1900-1910

EA108, Charles&Ray Eames,1958

Folding chair Dafne, RinaldiGastone, 1980

EA124, Charles&Ray Eames,1958

Elephant Stool, Sori Yanagi,1954

Armchair, G. Th Rietveld,1927

Elliptical Table ETR, Charles&Ray Eames, 1951 Gueridon, Jean Prouvé, 1949 Fauteuil, N.K. Roerichl,1904

EM Table, Jean Prouvé, 1950

Freeform Sofa, Isamu Noguchi, 1946 Armchair, Han Pieck, 1946-1948 Joyn, Ronan&Erwan Bouroullec, 200244 45

source: BK city guide – see http://www.bk.tudelft.nl/bkcity - photos & furniture by VITRA - http://www.vitra.com

foto)Arie)Graafland)

foto)Oranje)tribune)+)Lensveld)prijs?)

LESSONS #4 Embrace academic history – use heritage for branding

Reducing$m2,$but$improving…$$$ $ $Quality$of$place$(cultural$heritage)$

Reducing$m2,$but$improving…$$$ $ $Quality$of$life$(campus$&$city)$

Campus of the future: - more quality, less quantity - new life for old buildings (photo: Maastricht)



InternaFonal)references:)K )Heidelberg)K )Uppsala)K )Sorbonne)/)Paris)K )Glasgow)K )Gent)

Uppsala,)Sweden)

Paris,)France) Heidelberg,)Germany)

Glasgow,)UK)city city

campus

campus city buildings

buildings

buildings

buildings

from:$hEp://www.bbc.com/news/businessJ26925463$$“Online$students$can’t$help$being$sociable”$(April$9,$2014)$$It$was$a$revolu@on$moving$higher$educa@on$from$bricks$to$clicks…$and$now$it's$started$to$go$back$to$bricks$again.$)Online)university)providers,)which)offered)people)the)chance)to)study)from)home,)are)turning)full)circle)by)creaFng)a)network)of)learning)centres)where)students)can)meet)and)study)together.))Instead)of)demolishing)the)dusty)old)classrooms)of)academia,)the)online)university)revoluFon)is)responsible)for)opening)some)new)ones.))Coursera,)a)major)CaliforniaKbased)provider)of)online)courses,)is)creaFng)an)internaFonal)network)of)"learning)hubs",)where)students)can)follow)these)virtual)courses)in)realKlife,)bricks)and)mortar)seungs.))They're)scheduled)and)arranged)online,)with)the)only)vital)ingredients)being)a)laptop,)wiKfi)and)somewhere)to)talk.)

“The)typical)compleFon)rate)for)a)MOOC)is)about)5%)to)10%.))For)MOOC)students)(“Moocers”))a4ending)learning)hubs,)the)compleFon)rates)are)between)30%)and)100%.”))Source:)Coursera))(7)mln)students))

luchòto)campus) LESSONS #5 Avoid individual territory (“no names on the door”)

John 1,0 Dion 0,8

Gerard 1,0 (0,8)

Fred 1,0 Loes 0,6

Eva-C. 1,0

Monika 0,3 + Fridjof 0,4 (+)

Barbara 0,8

Erwin 1,0 Steffen 1,0 Guido 1,0

Jeroen B. 0,8

Marie-Therese 0,4 Andre 0,6

Everaert 0,5

Koos 1,0 (0,8)

SECRETARIAAT - Angie

- Anuschka - Laura

- Shanti

Ceciel 0,9

Marja 0,8 Jildou 0,9

“Cellular office symbolic for cellular research”

MSc-lab

MSc-lab - 50%

Leentje 1,0 Ellen 1,0 Louis 1,0 Ezra 1,0

Peter-Paul 1,0 Ruud B. 1,0 Rein dG 0,4 Casper 0,2 Stojanovic

Hans W. 0,8

Ada 0,8

Clarien 0,8 + UD Housing Management

Wout 1,0 (0,8) Ineke 0,6

“on a busy day: less than 20% of the desks

is occupied”

source: various utilization studies

LESSONS #6

Implement flexible concepts – mixed use – but avoid standardization and “open plan”



Changing)the)academic)office) Office)space)

K )no)individual)territory)K )12)m2)usable)per)Se))!)became)more)aSer)design)process)K )acFvity)related)concept))a.  SILENT)ROOMS)b.  LIVING)ROOMS)c.  MEETING)ROOMS)

K)formal)/)informal)d.  TEAM)OFFICES)

Library:)quiet)place)to)study)Space types on campus, example NL

sanitary3% storage

10%

special storage2%

office33%

support10%

restaurant4%

education16%

specific, incl. laboratories

21%

residential1%

SFmulate)social)interacFon)&)intellectual)interacFon)

Campus of the future: - intensive and flexible use of high quality facilities

… at our Faculty of Architecture & the Built Environment …



LESSONS #7

Make it feel like home – “home away from home”

photos: DUWO

Community)building)

LESSONS #8

Allow students + staff to decorate their working environment

STUDIO space Sept 1, 2008 Sept 4, 2008

Sept 18, 2008 Sept 18, 2008

Studio)space)

K )student)back)at)the)faculty)K )6)m2)usable)per)workplace))K !)became)less)aSer)decision)process))K )tables)are)assigned)to)groups)of)students))per)semester)(no)permanent)territory))K )smart)use)of)space)(by)smart)scheduling))

CREATE)“HOME)AWAY)FROM)HOME”)



LESSONS #9

Make it a showroom with the best products of students + staff

LESSONS #10 Make sure people can see each other work for security, community building, serendipity ! innovation



Campus of the future: - transparency of processes to inspire and learn from each other

Campus of the future: - transparency of processes: to support image of faculties and university

students)and)academic)staff)sharing)workspace)!))reducing)the)footprint,)improving)interacFon)



LESSONS #1 Design the building as a city #2 Reduce m2 - trade quantity for quality of space #3 Invest in visible quality – “window dressing” / “distractions” #4 Embrace academic history – use heritage for branding #5 Avoid individual territory (“no names on the door”) #6 Implement flexible concepts – mixed use – but avoid standardization and “open plan” #7 Make it feel like home – (“home away from home”) #8 Allow students + staff to decorate their working environment #9 Make it a showroom (with the best products of students + staff) #10 Make sure people can see each other work (for security, community building, serendipity ! innovation)

hand-out of this presentation: http://managingtheuniversitycampus.nl/

downloads 2 IMBE research area | RE&H | TU Delft

The built environment can support innovation in technology campuses by using strategies that support the process of knowledge creation and diffusion in two ways. First, the design strategies of technology campuses can be used to -deliberately- accommodate in close proximity various users, whose activities and knowledge are close in relation. Second, the management strategies of technology campuses can be used to optimise such proximity while creating the opportunities for users to share activities and therefore, to strength the closeness of such relations.

Nowadays, universities, governments and industry increasingly build or expand technology campuses to encourage innovation for economic growth and development. With that assertion in mind, which has not been actually demonstrated to be true, technology campuses are built with similar characteristics: they are large-scale, clustered and (quasi)isolated built environments.

palo alto, usa eindhoven,nl

ithaca, usa

enschede,nl

cambridge, uk daejeon, kr

singapore, sg tsukuba, jp cambridge/boston, usa

espoo/helsinki, fi hsinchu, tw

beijing, cn

sendai, jp

berlin, de

shenzhen, cn

coimbra, pt

sittard-Geleen, nl

taichung, tw

amsterdam, nllisbon, pt

grenoble, fr

barcelona, es

tainan, tw

aachen, de

bremen, decottbus, dekansai/kyoto, jp

shanghai, cn

leiden, nl perth, au

côte d’azur, fr

novosibirsk, ru

munich,de

the triangle, usa zurich, ch

delft, nl

guildford, uk

2011$$PhD$thesis$

2014$European$campus$

2016$Technology$campuses$in$ci@es$

OPTIONAL$Movie$–$“The$making$of$BK$city”$$online$version$see:$hEp://managingtheuniversitycampus.nl/caseJbkJcity$$

Documents

March 7, 2016 - AdH - Campus management + Lessons from · PDF file3/3/2011 · EDUCATION & RESEARCH RETAIL & ... Kampus)budoucnosF)je) ... March 7, 2016 - AdH - Campus management +