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_ C L I E N T S U C C E S S _ _ A U D I F A R M I N G T O N H I L L S _ FORCEMKTG.COM | ©FORCE MARKETING. ALL RIGHTS RESERVED. $ 1,500 Total Investment $ 42 Cost Per Lead 800-416-0892 forcemktg.com/results GET RESULTS. CALL US TODAY. 36 MARCH 2019 • FACEBOOK RESULTS TOTAL FACEBOOK LEADS “What I appreciate most about having Force Marketing as a marketing partner is how responsive they are to our specific goals and needs. When we’re looking for an influx of leads, I can trust them to deliver in a cost- effective way.” JOHN CHATZOPOULOS Platform Vice President In a 12-day push period

MARCH 2019 • FACEBOOK RESULTS 36€¦ · budget and generate leads in a very cost-effective way. THE RESULTS During the brief 12-day push, the Facebook Lead campaign that the Force

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Page 1: MARCH 2019 • FACEBOOK RESULTS 36€¦ · budget and generate leads in a very cost-effective way. THE RESULTS During the brief 12-day push, the Facebook Lead campaign that the Force

_ C L I E N T S U C C E S S _ _ A U D I F A R M I N G T O N H I L L S _

F O R C E M K T G . C O M | © F O R C E M A R K E T I N G . A L L R I G H T S R E S E R V E D .

$1,500To t a l I n v e s t m e n t

$42C o s t P e r L e a d

800-416-0892forcemktg.com/results

GET RESULTS. CALL US TODAY.

36M A R C H 2 0 1 9 • F A C E B O O K R E S U L T S

T O T A L F A C E B O O K

L E A D S

“ W h a t I a p p r e c i a t e m o s t a b o u t h a v i n g Fo r c e M a r k e t i n g a s a m a r k e t i n g p a r t n e r i s h o w r e s p o n s i v e t h e y a r e t o o u r s p e c i f i c g o a l s a n d n e e d s . W h e n w e ’r e l o o k i n g f o r a n i n f l u x o f l e a d s , I c a n t r u s t t h e m t o d e l i v e r i n a c o s t -e f f e c t i v e w a y. ”

J O H N C H AT Z O P O U LO S

P l a t f o r m V i c e P r e s i d e n t

In a 12-day push period

Page 2: MARCH 2019 • FACEBOOK RESULTS 36€¦ · budget and generate leads in a very cost-effective way. THE RESULTS During the brief 12-day push, the Facebook Lead campaign that the Force

_ C L I E N T S U C C E S S _ _ A U D I F A R M I N G T O N H I L L S _

F O R C E M K T G . C O M | © F O R C E M A R K E T I N G . A L L R I G H T S R E S E R V E D .

GET RESULTS. CALL US TODAY.

800-416-0892

T H E C H A L L E N G E

A u d i Fa r m i n g t o n H i l l s , a d e a l e rs h i p l o c a t e d i n M i c h ig a n a n d p a r t o f

t h e S u b u r b a n C o l l e c t i o n , h a s b e e n a c l i e n t o f Fo rc e M a r ke t i n g fo r

ye a rs . I n M a rc h 2 0 1 9, t h e d e a l e rs h i p wa s i n t h e m i d d l e o f a p u s h

m o n t h a n d n e e d e d t o ra m p u p n ew c a r l e a d s . T h ey h a d a s m a l l

b u d g e t t o d evo t e t o t h e i n i t i a t i ve - - $ 1,5 0 0 - - a n d k n ew t h ey n e e d e d

t o i nve s t i t i n a m e d i u m t h ro ug h w h i c h t h ey c o u l d m a x i m i z e t h a t

b u d g e t a n d g e n e ra t e l e a d s i n a ve r y c o s t - e f fe c t i ve way.

T H E R E S U L T S

D u r i n g t h e b r i e f 1 2 - d ay p u s h , t h e Fa c e b o o k Le a d c a m p a ig n t h a t

t h e Fo rc e M a r ke t i n g t e a m p u t t o g e t h e r g e n e ra t e d 3 6 n ew l e a d s fo r

t h e d e a l e r- - a s o l i d re s u l t fo r a l i m i t e d t i m e f ra m e a n d b u d g e t - - a t

a c o s t - p e r- l e a d o f j u s t $ 41.67.

T H E S T R A T E G Y

T h e Fo rc e M a r ke t i n g t e a m i d e n t i f i e d t h a t a Fa c e b o o k Le a d

c a m p a ig n wa s t h e b e s t way t o i nve s t A u d i Fa r m i n g t o n H i l l s ’

b u d g e t d u e t o Fa c e b o o k ’s re a c h a n d re l a t i ve l y l ow c o s t - p e r-

l e a d . T h ey d e s ig n e d eye - c a t c h i n g a d c re a t i ve t h a t p ro m o t e d t h e

d e a l e r ’s l i m i t e d T h re e D ay Te s t D r i ve Eve n t , w h i c h a d d e d a s e n s e

o f u rg e n cy t o t h e m e s s a g e , a n d o f fe re d a $2 5 g i f t c a rd w i t h e a c h

s c h e d u l e d t e s t d r i ve . T h e Le a d c a m p a ig n wa s s e r ve d t o a u d i e n c e s

ove r a n e a r l y t wo - we e k p e r i o d , a l l ow i n g t h e d e a l e r t o p ro m o t e t h e

eve n t ove r t wo we e ke n d s .