MANY NEEDS, ONE PLATFORM - Download Center - Microsoft

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Microsoft has the industry’s most comprehensive platform for turning pervasive business intelligence from vision to reality.

many needs, One platfOrm

Pervasive business intelligence would be simpler to achieve if it

only involved a single set of requirements. in fact, however, giving

users across the enterprise easy access to analysis and information

takes multiple capabilities spanning from the desktop to the data

center. Only Microsoft has the software and partnerships to satisfy

all of these needs efficiently and cost-effectively.

“Microsoft is unique in that we consider three different styles of

business intelligence and offer a platform that accommodates all

of them,” says Michael tejedor, a senior product manager at Micro-

soft who focuses on Bi.

the first of those styles, called personal Bi, “is about an individual

being able to pull data together from different

sources, analyze it, and present it, all on their

own,” tejedor says. Microsoft streamlines that

process by enabling employees to assemble

information on-demand via desktop tools they

already know how to use, such as Microsoft

excel. “they can collect all of the data they

need in a familiar environment,” tejedor said.

And since Microsoft excel comes with so-

phisticated and intuitive Bi tools such as Microsoft PowerPivot for

excel, users can study and visualize that data easily as well.

Next comes team Bi, in which individuals share the results of

their analytical work with others. “through the integration

we did between Microsoft excel, Microsoft SharePoint, and

Microsoft PowerPivot for SharePoint, employees can quickly

publish their data to an intranet site and collaborate on it with

colleagues,” tejedor says. SharePoint also includes Bi search

functionality that makes finding information simpler, social net-

working features that enable people to rank and comment on a

co-worker’s data, and workflow abilities that help users circulate

reports for review and approval. “it’s all a very tightly integrat-

ed experience,” tejedor notes. “We are also unique in that we

provide it professionals with the capabilities they need to gain

visibility into the content end users are creating and sharing to

ensure that the data and the systems are sound” he adds.

Finally, there’s organizational Bi, which encompasses all of

the work that it departments do behind the scenes to ensure

data quality and accessibility. Microsoft SQl Server simplifies

those efforts by providing a comprehensive array of built-in

services, including SQl Server Analysis Services, SQl Server

reporting Services, and SQl Server Master Data Services.

Meanwhile, tools like SQl Server Fast track Data Warehouse

and SQl Server Parallel Data Warehouse help administrators

build and manage scalable, high-performance data warehous-

es economically.

Solutions and services from Microsoft’s broad and deep pool of

partners complete the picture by layering industry- and role-spe-

cific functionality on top of Microsoft’s solid Bi foundation. “We

spend a lot of time building out our partner ecosystem to make

sure customers can always find partners who understand their

needs and can tailor a solution accordingly,” tejedor says.

And there’s even more to come, he notes. Via the Microsoft SQl

Azure database, part of Microsoft’s Windows Azure platform,

Microsoft will soon extend many of the same currently available

Bi capabilities to the internet cloud as well. “We’re placing big

bets on that,” says tejedor. Microsoft has long been committed to

providing the most comprehensive Bi platform in the industry, he

notes. Whatever the future holds, customers can expect that com-

mitment to continue.

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“It’s about an individual being able to pull data together from different sources, analyze it, and present it, all on their own.”

Memo to anyone who hates relying on the it department for ac-

cess to business intelligence: Guess what? they hate it too.

indeed, traditional business intelligence platforms are a perpetual

drain on it resources. Since employees lack the specialized skills to

access information on their own, it pros must do it for them, put-

ting added strain on already overworked technical teams. “there’s

always a backlog of requests,” said Cindi howson, founder of Bi

Scorecard, a Bi consultancy in Sparta, N.J.

Moreover, traditional Bi solutions tend to be punishingly complex.

“they require a lot of intense programming activity,” notes Patrick

Bolin, vice president of business intelligence and performance

management at Dallas, texas-based hitachi Consulting Corpora-

tion, a global technology consulting firm. “that becomes very

expensive for an it department,” he added. it can also discourage

companies from extending Bi applications with useful new fea-

tures.

end users aren’t the only ones who gain when companies provide

pervasive access to Bi tools. it organizations win big too, in the

form of lower spending and fewer reports to write.

By empowering users to collect and analyze decision-making in-

formation without it assistance, pervasive Bi frees up resources for

more strategic efforts. One of Bolin’s clients, for example, had 15

percent of its it group working on report-writing until it deployed

a self-serve business intelligence solution. “Putting the ability to do

that sort of work in the hands of businesspeople allowed them to

focus funding and people on more complex issues like master data

management and creating visually compelling dashboards,” Bolin

says. “As a result, the it department’s value proposition within the

organization has increased significantly.”

Basing pervasive Bi environments on Microsoft technologies offers

further it benefits unavailable on other platforms. Microsoft Bi so-

lutions utilize products that most companies already own, such as

Microsoft Office, Microsoft SQl Server, and Microsoft SharePoint,

which helps conserve both budget and labor. “the it department

doesn’t have to conduct an additional set of rollouts,” Bolin ob-

serves. Nor does it have to master a whole new set of complicated

programming skills, since Microsoft Bi systems leverage familiar

development languages.

Meanwhile, adding new functionality is easy with Microsoft Bi

technologies, because they’re flexibly architected, seamlessly

integrated, and equipped with powerful built-in software such as

Microsoft excel Services, which simplifies using, sharing, and secur-

ing Microsoft excel workbooks throughout the enterprise.

Administering and securing Microsoft-based Bi solutions is simple

too, thanks to tools that help it staff track and review thousands of

users, to determine what content is being used, which reports are

being accessed, and more. “that gives it the oversight and infor-

mation it needs to manage the entire environment,” says Michael

tejedor, a senior product manager in Microsoft’s business platform

division.

it all adds up to a compelling set of advantages: With Microsoft Bi

technologies, it departments can both operate more efficiently

and serve users more effectively. “you get the agility the business

needs and the control that it needs,” tejedor says. “that’s what

makes us unique.”

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Bi thAt’S A BiG WiN FOr it


BI That’s a Big Win for ITPervasive Bi solutions based on Microsoft technologies help overworked and under-budgeted it departments dramatically increase efficiency.

Aspiring to give employees easy access to decision-making infor-

mation is nothing new for PetroCard inc. Actually doing so, how-

ever, is another story.

A Kent, Wash.-based distributor of industrial fuel and lubrica-

tion products, PetroCard has long believed in putting informa-

tion directly in the hands of front-line staff. But the company’s

accounting and other back-end applications made realizing that

goal difficult. Desperate to compensate, employees used a variety

of improvised analytical tools to get the data they required. the

result, perhaps predictably, was reporting chaos. “two different

systems would come up with two different numbers,” recalls Steve

tolton, PetroCard’s CeO.

that all changed, though, when PetroCard deployed a new Micro-

soft Business intelligence (Bi) solution. today,

marketers can easily see what customers are

buying, product managers can view profits

for an entire product family or an individual

truckload, and accounting professionals can

drill into the specifics of any purchase order

or invoice on-demand. “We’re finding billing

problems immediately, instead of letting them

sit for a week or two,” tolton says.

Stories like PetroCard’s are becoming increasingly common. Once

the exclusive province of analysts and senior decision-makers,

business intelligence is slowly but surely making inroads through-

out the enterprise. As a result, companies that are eager to in-

crease agility and heighten efficiency are now empowering em-

ployees of every description to find, interpret, and apply actionable

insights on their own. Along the way, many of those companies

are discovering what PetroCard already knows: Microsoft Business

intelligence solutions are uniquely equipped to bring the promise

of “pervasive Bi” to life.

Substantial Impact

Of course, from at least one perspective, business intelligence is

already about as pervasive as technology gets. “Bi at some level

or another is used by pretty much every company,” notes Shawn

rogers, vice president of research for business intelligence and

data warehousing at Boulder, Colo.-based analyst firm enterprise

Management Associates inc. the problem is that too few people

at those companies actually use the software. indeed, only about

28 percent of corporate employees who potentially could use Bi

systems actually do, according to analysts at Gartner inc., of Stam-

ford, Conn.

the unfortunate upshot is that many organizations are missing out

on the powerful benefits that come from giving front-line workers

easy access to intuitive Bi tools. For example, 56 percent of com-

panies that already have pervasive Bi capabilities say they enjoy

faster decision-making as a result, according to survey results from

it analyst firm Aberdeen Group inc., of Boston, Mass.

Moreover, employees at companies with self-serve Bi tools tend to

make not just quicker decisions but better ones. “Business users

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iNSiGhtS FOr eVeryONe


Insights for EveryoneMicrosoft Business intelligence helps companies empower their people

with self-serve access to analysis and information.

Microsoft Business Intelligence solutions are uniquely equipped to bring the promise of “pervasive BI” to life.

know what they’re looking for and any time they have to go to it

to get that request fulfilled, something is lost in the translation,”

notes Cindi howson, founder of Bi Scorecard, a Bi advisory firm

based in Sparta, N.J. employees equipped to analyze data on their

own get exactly the information they need when and where they

need it, so they can make smarter, more informed decisions.

the cumulative impact of those better decisions can be substan-

tial, too. Competing effectively in today’s economy is often a mat-

ter of small wins, observes Patrick Bolin, vice president of business

intelligence and performance management at hitachi Consulting

Corporation, a global technology consulting firm headquartered in

Dallas, texas. Organizations that empower knowledge workers to

analyze and act on information are better able to fine-tune pricing,

inventory, and production in ways that add up to faster growth and

higher profits. “it’s a significant differentiating capability,” Bolin

says.

Furthermore, pervasive business intelligence aids it departments

as much as it does line workers. “there’s a huge backlog in most

it groups now,” rogers observes. Deploying self-serve Bi tools en-

ables technicians and database administrators to spend less time

on report writing and more time addressing strategic objectives. “it

puts it in a spot where they’re actually serv-

ing the business needs of their company in a

faster, smarter way,” rogers says.

And a less expensive way too, adds Bolin,

since building reports is costly, time-consum-

ing work. “it departments that have been able

to put the power of creating business intel-

ligence applications in the hands of their users

can clearly service the needs of the business at a much lower cost,”

he notes.

Unique Advantages

All of which raises the question: Given the many advantages pervasive

Bi delivers, why aren’t more companies taking advantage of it? experts

cite a range of factors. For one, traditional Bi products tend to be highly

complex. “they require end users to master a whole new set of skills,”

observes Michael tejedor, a senior product manager and Bi specialist at

Microsoft. they also tend to be unwieldy, he adds, noting that deploying

and customizing some Bi systems can take as much as 12 to 18 months.

“the pace of business is just fundamentally quicker than most Bi tools

out there have been able to accommodate,” tejedor says.

Worse yet, business intelligence applications have historically been

prohibitively expensive, notes Jeff hoffman, vice president and head

of the application solutions group at SWC technology Partners inc., a

solution provider and Microsoft Gold Certified Partner in Oak Brook,

ill. the result, he observes, is that companies often try to save money

by limiting the number of user licenses they purchase.

the Microsoft Bi platform can help companies overcome such ob-

stacles in ways other platforms can’t. For starters, it’s easy to use,

since it relies heavily on Microsoft excel and other members of the

Microsoft Office family that most employees have been running for

years. “it’s a familiar environment for people,” Bolin says. this not

only reduces training costs, but dramatically boosts adoption rates

as well. “People are much more likely to take advantage of Bi tools

if there’s a relatively flat learning curve involved,” tejedor observes.

in the back office, Microsoft Bi solutions use equally familiar tools

like Microsoft SQl Server and Microsoft SharePoint. “everybody

owns these tools already,” hoffman notes. this makes rolling out

enterprisewide Bi solutions more affordable and less time-consum-

ing. Skilled technical resources are more readily available for Mi-

crosoft Bi technologies too. “it’s a whole lot easier to find capable

SQl Server database people than for one of the other databases,”

says PetroCard’s tolton.

Microsoft’s Bi platform also provides all of the capabilities an

organization requires to build and manage a robust pervasive Bi

environment. “it’s one-stop shopping for the information worker,”

Bolin says. For example, Microsoft excel and PowerPivot for ex-

cel 2010 provide a wide array of self-service analytics tools that

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“People are much more likely to take advantage of BI tools if there’s no learning curve involved.”

enable ordinary end-users to pull large data sets from multiple

sources—including databases other than Microsoft SQl Server—

and then study them for insights and patterns using familiar tools.

then, using Microsoft SharePoint and PowerPivot for SharePoint

2010, they can share their insights with others via team intranet

sites, wikis, workflows, and blogs. Users can also create personal-

ized dashboards that provide a snapshot of vital facts and figures

from across the enterprise.

Plus, Microsoft helps it departments provide self-serve Bi capabili-

ties without compromising control over access, security, and data

quality. the PowerPivot Management Dashboard within Microsoft

SharePoint 2010, for instance, lets it personnel track what kinds

of content employees are creating, where they’re getting the data

from, and who is sharing data with whom. they can also spot

trends, such as which reports and data sources are most heavily

used, and re-direct resources and support accordingly.

Critical First Steps

As many companies already have most of the tools they’ll need,

implementing Microsoft Bi solutions is a relatively straightforward

process. Still, there are steps no organization should neglect.

the first, experts say, is requirements-gather-

ing. it’s recommended that companies study

their current reporting and analysis capabili-

ties and then establish a vision for how they’d

like to enhance them, making sure to include

representatives from across the organization.

“it is very good at what they do, but under-

standing the needs of the business takes close

communication with users and managers from

elsewhere in the company,” tejedor says.

Next, companies should conduct a pilot project. that will increase

the long-term odds of success by exposing any flaws in the perva-

sive Bi plans before they execute them companywide, while also

generating excitement and support for even bigger solutions. in

addition, Bolin says, organizations should invest some effort in vet-

ting, and if necessary improving, data quality. “if the data that your

users are accessing through Bi tools is not reliable, then you’ll lose

credibility instantly,” he observes.

At PetroCard, in any event, pervasive Bi has been such a hit that

the company continues to expand its analysis and reporting capa-

bilities. Next up is a dashboard that will collect key performance

indicators from multiple data sources and display them in graphi-

cal, intuitive formats. “it will give us a way to identify problems

and perhaps fix them immediately rather than waiting until later,”

tolton says. it’s just another example of the agility that can result

when insights are available everywhere there are decisions to

make.

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“If the data that your users are accessing through BI tools is not reliable, then you’ll lose credibility instantly.”

Could the age of self-service Bi (business intelligence) finally be

near? And, if so, are organizations ready?

For years, Bi vendors have promised a way for managers to easily

build their own reports from scratch, without the help of it staff.

Now, with the release of Microsoft Office 2010, managers are find-

ing they can do these tasks using a powerful new excel feature,

called PowerPivot. And, by its ease of availability if nothing else,

this feature is promising to shake up the field of Bi.

“it will spread like wildfire. As organizations upgrade to Office

2010, excel users will adopt PowerPivot, whether the [it staff] likes

it or not,” said Gartner analyst rita Sallam.

And thus far Bi professionals seem ambivalent about PowerPivot.

At a packed PowerPivot birds-of-a-feather session at the Microsoft

teched conference last June, many admitted that the feature is

powerful, even as they worried about the repercussions of its use

within their own offices.

“Some of our concerns [are around] letting users loose, the size of

the files that they want to share and the kind of data they want to

share,” one attendee said.

As the name implies, PowerPivot is a Pivottable on steroids. With

PowerPivot, you can pull into excel large amounts of data from

multiple database tables, databases or other sources of data, and

sort and filter them almost instantly. Data can be reorganized

around one column or compared against columns from another

data source. you can divide the data by time, geographic origin

or some other parameter. Since it runs Microsoft’s business intelli-

gence software on the back end, it can do much of what a full-

fledged Bi application can do.

And PowerPivot can work blazingly fast too. Architecturally speak-

ing, it replicates the technology found in many in-memory data-

bases, allowing users to sort millions of rows of data within a few

seconds.

the best part about PowerPivot is that it is free, or at least it is a

free feature of Microsoft Office 2010 (though to really enjoy its full

power, an organization should also run Microsoft’s SQl Server on

the back end). this means that all the power excel users in your

organizations will start playing with it sooner or later.

But a potential danger lurks in this ease of use, said Andrew Brust,

the chief technology officer for Microsoft integrator tallan. (Brust

also moderated the PowerPivot teched session.) Promiscuous

use of PowerPivot may only aggravate a problem that has already

become an issue for many data-centric organizations over the past

decade, one that came about in large part due to the managerial

popularity of excel.

Organizations have spent considerable money and effort establish-

ing data warehouses, cleansing their data in order to have what is

commonly known as “one version of the truth.” the problem with

most Bi shops, however, is that they can only produce a fraction of

the reports needed by managers, said rob Collie, chief technology

officer for the Bi consulting and service firm PivotStream. So many

users studied up on excel and learned how to produce ad-hoc

reports on their own, often colloquially called spreadmarts.

“there are a lot of people who are doing Bi, but they just are not

calling it that. they are doing a lot of their work in excel and are

not using mainstream Bi technologies,” Brust said. “And they are

doing it totally off-road, so it doesn’t know about it.”

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hOW MiCrOSOFt POWerPiVOt Will DiSrUPt Bi

✦ MANy NeeDS, ONe PlAtFOrM Syndicated IDG Content

How Microsoft PowerPivot will disrupt BIMicrosoft PowerPivot is equipping an army of excel users with business intelligence chops

thanks to their creativity, the reports they create often use out-of-

date or incorrect data. the resulting reports can be passed around

the office and taken as gospel.

Worse, because they are in excel, the reports being passed around

often contain closely held company business practices, in the form

of cell calculations, Collie noted.

Now, PowerPivot, with its ability to easily make reports of even

greater depth, will only further muddy the waters of organizational

insight, many fear. “Business users can combine data in a way that

may not be compliant with corporate data sources or metrics,”

Gartner’s Sallam said.

Nonetheless, if the organization puts a few rules and technologies

in place, PowerPivot could actually diminish the proliferation of

such spreadmarts.

One tip: Managers can publish their PowerPivot reports to a Share-

Point repository, where they can be viewed by others, suggested

herain Oberoi, Microsoft director of product management for the

company’s SQl Server Business Group. there, the reports can be

automatically updated as data changes -- eliminating the problem

of out-of-date reports floating around. the

SharePoint reports also do not contain the

calculations used to generate the numbers.

this approach also allows the it staff to keep

track of what reports are the most popular,

Oberoi said. the staff can then polish these

reports and turn them into official, company-

wide summaries.

Another good habit the it staff should get into as PowerPivot gets

deployed: Maintain a repository of sanctioned data sources and

metrics, Sallam advised. in this way, organizations can allow the

data mashups, as long as the source data itself has been vetted

and cleansed.

to some extent, PowerPivot may have Bi professionals worried

because it may put them out of a job. this probably won’t happen

though.

even though PowerPivot offers some Bi capabilities, it should

never replace a full-fledged Bi platform, analysts say. even as an

ad-hoc reporting mechanism, PowerPivot doesn’t have as wide

a range of features as other standalone, self-service Bi offerings,

such as tibco Spotfire, Sallam notes. PowerPivot should be strictly

used for informal reporting needs, she advises. For formal report-

ing, organizations insistent on staying with the Microsoft stack

should use the company’s SQl Server reporting Services and SQl

Server Analysis Services.

Also keep in mind that PowerPivot may not rectify most data qual-

ity issues, such as deduplication or data lineage issues. Nor does it

work easily with advanced modeling issues, such as dealing with

nonconforming dimensions, slowly changing dimensions or mul-

tiple hierarchies, noted James Dixon, the chief technologist for Bi

software provider Pentaho.

“you need to make sure you have 100 percent agreement on the

keys in the different datasets, and you need to be very careful how

the join is done, otherwise the resulting data is meaningless. this is

particularly hard with datasets that have differing levels of granu-

larity,” he said, adding that these problems are solved using etl

(extract, transform and load) tools.

“these tools are not out of reach for a seasoned excel user to un-

derstand, but factoring in the data quality has to be done — even

the flashiest analysis of bad data is going to lead you to make

wrong decisions,” Dixon said.

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Even though PowerPivot offers some BI capabilities, it should never replace a full-fledged BI platform

hOW MiCrOSOFt POWerPiVOt Will DiSrUPt Bi

An overwhelming majority of it leaders handle their business intel-

ligence (Bi) in-house now, but a recent CiO survey suggests that

will change in the next three years.

the survey, conducted in May among 335 it leaders whose orga-

nizations use Bi and analytics tools, found that one in five respon-

dents (23 percent) expect cloud or software as a service to be

their main Bi solution within three years. that’s up from the current

7 percent.

Steve Pike, CiO of the wireless networking provider enfora, says

he recently moved customer service and support to a cloud-based

solution. “it is pretty simple to do and the platform is very agile.

you can set up quick wins and get information out.”

Despite the potential of cloud, in-house solutions are still domi-

nant. Presently, 93 percent of respondents use on-premise Bi tools,

and 77 percent expect to continue with in-house solutions dur-

ing the next one to three years. heather hartman, director of iS

technical services at Care New england health

System, said her company is among those

sticking with in-house solutions. “the number

of disparate systems we have makes it difficult

to [use] the cloud.”

Jason lichtenthal, vice president of iS at PUre

insurance, thinks there’s some risk in investing

in cloud platforms now, but thinks his com-

pany will adopt them in the future. “it is a fledgling industry. they

are still working out the kinks,” he says. “the more success stories

they have, the more trust we have in them. it’s just a matter of time

before cloud is the way to go.”

Nearly two-thirds of respondents (65 percent) credit the use of Bi

and analytics with directly driving a business-process change in

the past year, but only 13 percent say those initiatives were closely

aligned with their organizations’ business-process management

tools. (See “ Analyzing the Future.”) Spending on Bi and analytics

is on the upswing, with 57 percent of respondents anticipating a

bigger investment in the next year.

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Bi MOVeS tO the ClOUD


BI Moves to the Cloud

“The more success stories they have, the more trust we have in them. It’s just a matter of time before cloud is the way to go.”

Despite the unrelenting hype around cloud computing, it’s just one

aspect of several that will shape the next generation of enterprise

it, according to Barry Briggs, CtO of Microsoft (MSFt) it.

increased government regulation, the complexities introduced by glo-

balization and explosive growth in data are major issues, Briggs said

at the Massachusetts institute of technology on Monday evening.

Microsoft recently completed a project that encapsulates those three

factors -- a master customer database, containing records for 100

million corporate customers and some 2 billion identities, Briggs said.

“that’s a big deal.”

Outside factors like legal compliance spanning many countries

globally make such efforts even more complex. in an effort to keep

in line with the rules, Microsoft has a chief privacy officer for every

line of its business, Briggs said. “We’re fanatical about the privacy

of our customers.”

Globalization and Microsoft’s drive for new business is affecting

it’s role in the supply chain as well. Some emerging countries gain

25 percent or 30 percent of their overall revenue from import du-

ties, he said. “you better get the paperwork right.”

Moreover, those new markets mean Microsoft’s it strategy has to

change, Briggs said. “What is the profile of our next billion customers? if

they’re in emerging and developing countries ... they probably won’t buy

in the traditional way. that has significant implications for how we build

our systems.”

Meanwhile, Briggs has a substantial workload running Microsoft’s

sprawling internal systems. the company has some 228,000 Share-

Point sites in its corporate intranet, according to Briggs.

“SharePoint is in our DNA. We use it for everything,” he said. the

company has made it easy for employees to spin up a SharePoint

site as needed. “it takes for minimum case, not any more than five

minutes. We’ve made it a utility.”

Microsoft.com will be running entirely on SharePoint in the near

future, “just to prove out the scale,” he added.

Beyond giving employees broad access to collaboration tools like Share-

Point, it also wants to enable self-service, well-governed Bi (business

intelligence) through tools like the recently unveiled PowerPivot.

today, “we see a lot of people doing ad-hoc Bi,” Briggs said. “So

and so knows so and so who knows a connection string to that da-

tabase. ‘let’s pull it out and run some reports, and maybe change

that data and then write it back, corrupting the [main data store].”

“We’re empowering our end-users to do the sorts of analyses they

should be able to do,” Briggs added. internally, PowerPivot is re-

ferred to as Microsoft’s “safe needle program for Bi,” he said.

Briggs also discussed Microsoft’s cloud-computing strategy,

including its Azure utility computing and development platform,

which competes with the likes of Amazon Web Services.

Concerns about security in the cloud persist heavily among the people

Briggs speaks to, he said. it’s less of a technical hurdle than “a psycho-

logical thing,” he said. “Where’s my data? Who controls my data?”

Microsoft has been forced to mold its Azure strategy in response

to customer concerns. “We have a separate instance of Azure spe-

cifically for the U.S. government,” Briggs said.

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MiCrOSOFt CtO DiSCUSSeS it’S FUtUre APArt FrOM the ClOUD


Microsoft CTO Discusses IT’s Future Apart From the CloudDespite the unrelenting hype around cloud computing, it’s just one aspect of several that will shape the next generation of enterprise it, according to Barry Briggs, CtO of Microsoft it.

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