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Retail and Boutique MedicineDiscussion

David R. HooperSenior Director, Marketing and Communications

Retail / Boutique Medicine Examples

Full body imageRetainer modelsHealth spasExecutive clinics / concierge practicesCosmetic surgeryRefractive surgeryOpen-access labsRetail stores

Issues Driving Change

Element Then (1983) Now (2008)

Desire and number of population expecting to be forever young and beautiful

Low High

Health-focused media articles

Low High (web, magazines, TV)

Driver of demand for health services

Physician-initiated, illness related

Physician initiated Plus market and prevention, e.g. Botox, Lasik, scans

Issues Driving Change

Element Then (1983) Now (2008)

Physician income source

Predominately by office and hospital care

Direct contact no longer primary but incident to procedures with poor payment for “face time”

Number and availability of procedures

Low High

Variation in per unit of time spent

Minor Major

Issues Driving Change

Element Then (1983) Now (2008)

Social view of physicians

Respected professionals

Disposable “providers”

Physician life-style choices

Open-ended time for medicine demands

Physicians are choosing to restrict time for professional work

Health care payment Mostly insurance Increasing co-payments and decreasing insurance

Issues Driving Change

Element Then (1988) Now (2008)

Outcome Illness-related, physician driven, physician working long hours

1) People seek and expect longer illness-free life

2) Elective prevention is a huge market

3) Physicians working shorter hours so more income required per hour

Richmond Academy of Medicine Newsletter February 2003