The ASCET Project • 37

http://seebeyond.ASCET.com

Manugistics Group, Inc. (Nasdaq: MANU) is aleading provider of Enterprise Profit Optimization™(EPO) and eMarketplace solutions that help com-panies lower operating costs, enhance profitability,and accelerate growth by optimizing the supply-demand network from design and procurementthrough pricing and delivery.

Manugistics Group, Inc. (Nasdaq:

MANU) is a leading provider of

Enterprise Profit Optimization™ (EPO) and

eMarketplace solutions, helps companies

lower operating costs, enhance profitabil-

ity, and accelerate growth by optimizing

the supply-demand network from design

and procurement through pricing

and delivery. Enterprise Profit

Optimization is an emerging busi-

ness discipline made possible

through the combination of the

proven cost-reduction power of

supply chain management (SCM)

solutions and the breakthrough

revenue-generating capacity of

pricing and revenue optimization

(PRO). Manugistics is defining this

important new wave in enterprise

management and is moving aggressively

to dominate it.

Company OverviewOur solutions include our family of appli-

cation software and eMarketplace infra-

structure products, strategic consulting,

and implementation services. We offer

them to a diverse array of industries and

markets including agriculture, apparel,

footwear and textiles, chemical, consumer

packaged goods, consumer durables, elec-

tronics and high technology, energy, food

and beverage, government/public sector,

life sciences, logistics, metals, motor vehi-

cles and parts, pharmaceuticals, pulp and

paper, retail services and transport, travel

and hospitality. Our customer base of

more than 1,100 clients encompasses large,

multinational enterprises – including 8 of

the Fortune 10 – as well as medium-sized

enterprises and emerging eBusinesses.

Solutions ApproachManugistics’ solutions approach is

founded on the belief that successful com-

panies can no longer operate as separate

entities. Increased global competition,

shortened product life cycles, and the

eBusiness initiatives of new and existing

competitors are driving enterprises to pro-

vide greater levels of customer service

while shortening their time-to-market. As

a result, companies must

leverage their working rela-

tionships with their cus-

tomers, suppliers, and world-

wide subsidiaries.

Manugistics was an early

innovator in trading partner

collaboration, with our first

Internet-ready products com-

mercially available in late

1997. Our technology initia-

tives continue to focus on the

changing needs of the companies we serve,

as well as on the continually evolving

requirements of the eBusiness economy.

We have web-enabled our Manugistics

NetWORKS™ family of products through

our proprietary Manugistics WebWORKS™

architecture and have provided advanced

integration to disparate systems through

our WebConnect™ integration platform.

Through Manugistics NetWORKS

Marketplace™, our eMarketplace infra-

structure, we are addressing the eBusiness

processes enabled by the Internet, such as

auctions, dynamic pricing, procurement,

track and trace, and order and pipeline

visibility.

Manugistics tailors its solutions to the

specific needs of each client through a

three-stage process: a comprehensive

assessment of the client’s business goals,

challenges, and vision; the assembly of an

optimized solution portfolio; and the

delivery of that solution within an enter-

prise, eMarketplace, or Manugistics-hosted

environment. Enabled by the robust com-

bination of Manugistics’ Global Consulting

Services and proven solution set, and com-

plemented by global alliance partners,

these comprehensive solutions include

Enterprise Profit Optimization, Pricing and

Revenue Optimization, Supply Chain

Management, and eMarketplaces.

Enterprise Profit OptimizationManugistics is creating the world’s first

Enterprise Profit Optimization (EPO) solu-

tions, designed to drive profitable growth

through continuous optimization of the

supply-side and demand-side functions

within an enterprise’s operations and

throughout eMarketplaces. EPO combines

Manugistics’ core supply chain optimiza-

tion technology with pricing and revenue

optimization solutions, which help compa-

nies apply differential pricing strategies

and the smart allocation of capacity to

drive top-line growth and optimize prices

to increase profitability. By tightly inte-

grating pricing and marketing actions on

the demand side with the complex and

ever changing conditions of the supply

chain, Manugistics EPO solutions help

companies make the most efficient use of

all of their assets, providing the right

products to the right customers at the

right place at the right price in order to

help maximize profitability.

Pricing and RevenueOptimizationManugistics Pricing and Revenue

Optimization (PRO) solutions are designed

to deliver the benefits of new demand-side

Manugistics: Collaboration andOptimization across Supply Chain,Demand Chain, and E-Markets

Solution Provider

➤

Greg Owens,Chairman and CEO,Manugsitics

Solution Provider

➤eMarketplaces Today’s rapidly evolving eBusiness environ-

ment demands a higher level of collabora-

tion and integration among enterprises and

throughout today’s extended trading net-

works. Manugistics’ solutions for

eMarketplaces link trading partners via the

web and help optimize such critical processes

as forecast sharing, procurement, order com-

mitments, trading partner analytics, auto-

mated exception management, and global

visibility. Understanding the unique needs of

each industry, Manugistics provides solutions

for private eMarketplaces, and solutions for

public eMarketplaces that are designed to

meet the various needs of all participants.

Alliance PartnersBecause eCommerce demands a higher

level of communication and integration

among enterprises and eMarketplaces,

Manugistics is dedicated to integrating its

solutions with the leading technologies

and solutions that are critical to today’s

dynamic supply and demand networks.

Manugistics has strategic alliances with

industry-leading technology providers,

including Agile; BEA; Extricity Software,

Inc.; Hewlett-Packard Company; IBM

Corp.; Metiom; Inc., Microsoft Corp.; Moai

Technologies, Inc.; NetVendor; Siebel

Systems, Inc.; Sun Microsystems, Inc.;

Vastera; Vignette; webMethods; and Xelus,

Inc. Manugistics has also developed strate-

gic alliances with world-class consulting

partners such as Accenture, Arthur

Andersen, AT Kearney, Cap Gemini Ernst

optimization techniques to enterprises and

eMarketplaces. Employing advanced ana-

lytic capabilities, these solutions help to

enable companies to optimize the prices

they offer for all products, to all customers,

through all channels by balancing the

trade-offs between expected contribution to

margin and such strategic objectives as

market share. Our pricing optimization

solutions help meet such critical pricing

challenges as dynamically managing price

lists in response to changing conditions,

determining more effective pricing strate-

gies for customized price quotations, and

better allocating promotional dollars for

more effective buyer incentive programs.

Our revenue optimization solutions are

designed to help companies with large

fixed assets, low variable cost, and perish-

able products better utilize their assets in

the face of volatile customer demand and

revenue opportunities that expire daily.

Supply Chain ManagementFor more than 20 years Manugistics has

been driving supply chain innovation –

from computer time-share to the first

commercial supply chain applications

to the transition to client/server to the

emergence of eBusiness. Manugistics

offers targeted solutions that address a

company’s trading processes, no matter

how simple or complex the business or

how limited or far-reaching the trading

network. Our Supply Chain Management

solutions are designed to deliver a signifi-

cant return on investment – often within

a matter of months.

& Young, CSC, IBM, KPMG Consulting

LLC, and PricewaterhouseCoopers to pro-

vide world-class implementation and con-

sulting assistance to Manugistics’ clients.

In addition, a joint initiative with

Microsoft and KPMG Consulting will pro-

vide comprehensive supply chain solu-

tions designed to enable customers to rap-

idly integrate trading partners, enhance

supply chain visibility, and reduce operat-

ing expenses. The companies will inte-

grate Manugistics’ best-of-breed supply

chain offerings with Microsoft’s family of

.NET Enterprise Servers to deliver a highly

flexible, scalable, and customizable supply

chain solution for enterprises across a

variety of industries worldwide.

Proven Client SuccessManugistics has emerged as the leader in

optimization solutions by helping some of

the world’s most recognized companies

make more profitable business decisions.

We have helped clients improve their inter-

nal efficiencies and external responsive-

ness, increase their revenues, and reduce

the time and expense required to manufac-

ture and distribute their products more

profitably. Some of Manugistics’ many

industry-leading clients can be found in the

sidebar on the previous page.

Manugistics also helps power major

eMarketplaces, including Agora, Elemica,

GNX, Canadian Tire Corporation, Instill,

eConnections, Minnesota Corn Processors,

Mitsubishi Motor Sales of America

(MMSA), and The National Transportation

Exchange (NTE).

3Com

Amazon.com

Barilla

BMW AG

Boeing

BP

Canadian Tire

Caterpillar

Cisco Systems

Compaq

Deere & Co.

DuPont

eConnections

Emerson

Gap, Inc.

Harley-Davidson

Henkel

Hewlett-Packard

Hormel Foods

IBM

Kmart

Kroger

Levi Strauss & Co.

Lexmark

Marriott

Mitsubishi (MMSA)

Nabisco

Nestlé

Novartis Consumer

Ocean Spray

Philips Consumer Elec.

Philips Lighting

Revlon

Rohm and Haas

Shell Italia

Sony Music

Spalding Sports

Staples

Starbucks

Target

Texas Instruments

The Limited

Unilever

United Airlines

Manugistics’ Clients

LiveExchange full-service solutions focus ondynamic commerce needs. These best of breedsolutions are LiveExchange Enterprise,LiveExchange Marketplace, and LiveExchangeASP. A full spectrum of services are offered byMoai’s Professional Services Organization andworld-class partners.

James T. DemetriadesChairman, CEO, Founder

Paul HoffmanPresident – Americas

Kathleen MitchellSenior Vice President, Marketing and BusinessDevelopment

Barry PlagaChief Financial Officer

SeeBeyond Technology CorporationGlobal Corporate Headquarters404 East Huntington DriveMonrovia, CA 91016Phone 800.425.0541Fax 626.471.6104Email info1@SeeBeyond.com

Solution Provider

The ASCET Project • 39

Manugistics’ industry-leading clients

include:• 8 of the Fortune 10 companies• 7 of the top 15 Fortune 500 manufac-

turing companies • 11 of the top 15 high tech companies,

including the top 6• 17 of the top 20 consumer product

companies• 7 of the top 10 retailers• Top 2 apparel companies• 4 of the top 5 chemical companies• 8 of the top 10 largest pharmaceutical

companies• 6 of the top 10 automotive parts

suppliers• 17 of the world’s 25 largest

airlines • 4 of the top 5 rental car companies• 7 of the top 10 food and agriculture

companies• Top 5 pulp and paper companies• 6 of the top 10 transportation

companies

Global PresenceHeadquartered in Rockville, Maryland,

Manugistics has global offices in: Australia,

Belgium, Brazil, Canada, France, Germany,

Italy, Japan, Mexico, The Netherlands,

Singapore, Spain, Sweden, Taiwan, and the

United Kingdom.

The company also operates North

American offices in Atlanta, Ga.; Chicago Ill.;

Denver, Col.; Irving, Tex.; Mountain View,

Calif.; Wayne, Penn.; and San Mateo, Calif.

For additional information about

Manugistics, visit www.manugistics.com.

Manugistics is a registered trademark,

the Manugistics logo, and the phrase

‘Leveraged Intelligence,’ are trademarks, of

Manugistics, Inc. Enterprise Profit

Optimization, NetWORKS, NetWORKS

Marketplace, WebWORKS, and WebConnect

are trademarks of Manugistics, Inc.

All other product or company names

mentioned are used for identification

purposes only and may be trademarks of

their respective owners. ■

Manugistics Group, Inc. (Nasdaq: MANU) aleading provider of Enterprise ProfitOptimization™ (EPO) and eMarketplace solu-tions that help companies lower operating costs,enhance profitability, and accelerate growth by optimizing the supply-demand network from design and procurement through pricingand delivery.

Manugistics Group, Inc.2115 East Jefferson StreetRockville, MD 20852-4999Phone 301.984.5000Fax 301.984.5370www.manugistics.com

Gregory J. OwensChairman and Chief Executive Officer

Richard F. BergmannPresident

Terrence A. AustinExecutive Vice President, Electronics & High Technology

Raghavan RajajiExecutive Vice PresidentChief Financial Officer

Greg CudahyExecutive Vice President, Pricing and Revenue Optimization

Dr. Robert PhillipsSenior Vice President, Chief Technology Officer

http://manugistics.ascet.com