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Manugistics Group, Inc. (Nasdaq: MANU), the leading provider of Enterprise ProfitOptimization™ (EPO), helps companies lower operating costs, enhance profitability, and accelerate growth by optimizing the supply-demand network from design and procurementthrough pricing and delivery.
Manugistics Group, Inc., the leading
provider of Enterprise Profit Optimization™
(EPO), helps companies lower operating
costs, enhance profitability, and accelerate
growth by optimizing the supply-demand
network from design and procurement
through pricing and delivery. Enterprise
Profit Optimization is an emerging busi-
ness discipline made possible by combin-
ing the proven cost-reducing power of
supply chain management (SCM) solu-
tions with the breakthrough revenue-gen-
erating capacity of pricing and revenue
optimization (PRO), and EPO may
also incorporate Supplier Relationship
Management (SRM) as well as Service &
Parts Management (S&PM) solutions.
Company OverviewOur solutions include our family of
application software products, strategic
consulting, and implementation services.
We offer them to a diverse array of indus-
tries and markets including agriculture;
apparel, footwear and textiles; automo-
tive; chemical; consumer packaged goods;
consumer durables; communications and
high technology; energy; food and bever-
age; government/public sector; life sci-
ences; logistics; metals; pharmaceuticals;
pulp and paper; retail; services; and
transport, travel and hospitality. Our
customer base of more than 1,200 clients
encompasses large, multinational enter-
prises – including five of the Fortune 10 –
as well as medium-sized enterprises and
emerging e-businesses.
Solutions ApproachManugistics’ solutions approach is
founded on the belief that successful
companies can no longer operate as
separate entities. Increased global
competition, shortening product lifecycle,
and the e-business initiatives of new
and existing competitors are driving
enterprises to provide greater levels of
customer service while shortening their
time-to-market. As a result, companies
must leverage their working relationships
with their customers, suppliers, and
worldwide subsidiaries.
Manugistics was an early innovator
in trading partner collaboration, with
our first Internet-ready products commer-
cially available in late 1997. Our tech-
nology initiatives continue to focus on
the changing needs of the companies
we serve, as well as on the continually
evolving requirements of the e-business
economy. We have Web-enabled our
Manugistics NetWORKS™ family of prod-
ucts through our proprietary Manugistics
WebWORKS™ architecture and have pro-
vided advanced integration to disparate
systems through our WebConnect™
integration platform.
Manugistics tailors its solutions
to the specific needs of each client
through a three-stage process: a compre-
hensive assessment of the client’s
business goals, challenges, and vision;
the assembly of an optimized solution
portfolio; and the delivery of that solution
within an enterprise, a trading network,
or a Manugistics-hosted environment.
Enabled by the robust combination of
Manugistics’ Global Consulting Services
and proven solution set, and comple-
mented by global alliance partners,
comprehensive Enterprise Profit
Optimization solutions include SCM,
SRM, S&PM, and PRO.
Enterprise Profit OptimizationEnterprise Profit Optimization, pioneered
by Manugistics and launched at the
company’s Strategy Summit in February
2001, refers to a company’s ability to
simultaneously optimize its supply-side
and demand-side functions. EPO combines
Manugistics’ core supply chain optimiza-
tion technology and supplier relationship
management technology with pricing and
revenue optimization solutions.
Pricing and revenue optimization
helps companies apply differential pricing
strategies and the smart allocation of
capacity to drive top-line growth and
optimize prices to increase profitability.
By tightly integrating pricing and market-
ing actions on the demand side with the
complex and ever changing conditions of
the supply chain, Manugistics EPO solu-
tions help companies make the most effi-
cient use of all of their assets, providing
the right products to the right customers
at the right place at the right price in
order to help maximize profitability.
Supply Chain ManagementFor more than 20 years, Manugistics has
been driving supply chain innovation –
from computer time-share to the first
commercial supply chain applications
to the transition to client/server to the
emergence of e-business. Our supply
chain management solutions enable a
company to plan, execute, streamline, and
monitor all of its supply chain processes
involving the design, purchase, manufac-
ture, storage, transportation, pricing,
marketing, and selling of its goods and
services as well as collaboration with its
extended trading network of suppliers
and customers. Manugistics Supply Chain
Management solutions are designed to
deliver a significant return on investment
– often within a matter of months.
Manugistics: Collaboration andOptimization Across the SupplyChain and the Demand Chain
Solution Provider
The ASCET Project • 25
http://manugistics.ASCET.com
➤
forecasting, parts and service planning, and
multi-site finite capacity scheduling can
help optimally deploy spares, consumables,
and repair resources to meet the needs
of planned and unplanned MRO. These
powerful solutions are designed for asset-
intensive companies as well as third party
providers of MRO services and for OEMs,
who may offer maintenance, repair, or
overhaul services either directly, through
third-parties, or through product lifecycle
management programs.
Pricing and RevenueOptimization Manugistics Pricing and Revenue
Optimization (PRO) solutions are designed
to deliver the benefits of new demand-side
optimization techniques. Employing
advanced analytic capabilities, these solu-
tions help enable companies to optimize
the prices they offer for all products, to
all customers, through all channels by
balancing the trade-offs between expected
contribution to margin and such strategic
objectives as market share. Our pricing
optimization solutions help meet such
critical pricing challenges as dynamically
managing price lists in response to chang-
ing conditions, determining more effective
pricing strategies for customized price quo-
tations, and better allocating promotional
Supplier RelationshipManagementManugistics Supplier Relationship
Management solutions extend a company’s
supply-side EPO capabilities back to
the beginning of the value chain – the
material lifecycle – to facilitate real-time,
multi-tier collaboration among suppliers,
outsource manufacturers, and distributors.
Manugistics SRM solutions can help
establish and maintain strategic supplier
relationships by addressing key issues
throughout the material lifecycle such as
strategic sourcing, planning, purchasing,
delivery, and measurement. SRM benefits
can include improved visibility of supply
variability, reduced inefficiencies, and a
better ability to shrink cycle times.
Service and Parts ManagementManugistics Service & Parts Management
(S&PM) solutions help companies manage
materials and resources for scheduled
maintenance while also responding to
unplanned breakdowns and field service
requirements. With these solutions, compa-
nies can keep the right levels of service
parts and materials in the right locations
and effectively schedule maintenance,
repair, and overhaul (MRO) services both
in the field and in the factory repair shop.
Predictive maintenance and statistical
dollars for more effective buyer incentive
programs. Our revenue optimization
solutions are designed to help companies
such as airlines, hotels, and rental car
companies that have large fixed assets,
low variable costs, and perishable products
better utilize their assets in the face of
volatile customer demand and revenue
opportunities that expire daily.
Alliance PartnersBecause e-commerce demands a higher
level of communication and integration
among enterprises, Manugistics is dedi-
cated to integrating its solutions with the
leading technologies and solutions that
are critical to today’s dynamic supply and
demand networks. Manugistics has strate-
gic alliances with industry-leading technol-
ogy providers, including Acta, BEA, Clarus,
Hewlett-Packard Company, IBM Corp.,
Microsoft Corp., Sun Microsystems, Inc.,
Vendavo, and Vignette. Manugistics has
also developed strategic alliances with
world-class consulting partners, including
Accenture, to provide world-class imple-
mentation and consulting assistance to
Manugistics clients.
Proven Client SuccessManugistics has emerged as the leader in
optimization solutions by helping some of
26 • The ASCET Project
Solution Provider
➤
3ComAmazon.comArchstone-Smith AstraZeneca Avon Barilla BMW AG Boeing BP Canadian Tire Caterpillar Cisco Systems Compaq DaimlerChrysler Deere & Co. Delta Air Lines DuPont
Emerson Fairchild Semiconductor Gap, Inc. General ElectricGuinness UDV Harley-Davidson Haworth Hershey Hewlett-Packard Hormel Foods IBM IKON Office Solutions Japan Airlines Johnson & Johnson Johnsonville Foods Kmart Kroger
K-Swiss La Quinta Inns Levi Strauss & Co. Lexmark MitsubishiNabisco Nestlé Nike Novartis Ocean Spray Philips Consumer Elec. Princess Cruises RadioShack Revlon Rohm and Haas Sanmina Sara Lee
Shell ItaliaSony MusicSpalding SportsStaplesStarbucksSubaru of AmericaTargetTexas InstrumentsThe LimitedTJX CompaniesToys “R” UsUnileverUnited AirlinesVerizonVodafone
Manugistics’ Clients
the world’s most recognized companies
make more profitable business decisions.
We have helped clients improve their
internal efficiencies and external respon-
siveness, increase their revenues, and
reduce the time and expense required to
manufacture and distribute their products
more profitably.
Manugistics’ industry-leading clients include:
• Five of the Fortune 10 companies
• Nine of the top 20 Fortune 500
manufacturing companies
• Seven of the top 10 high tech
companies
• Eight of the top 10 consumer product
companies
• Six of the top 10 retailers
• Three of the top five apparel
companies
• Four of the top five chemical
companies
• Six of the top 10 largest pharmaceuti-
cal companies
• Seven of the top 10 automotive
companies/suppliers
• Seventeen of the world’s 25
largest airlines
• Four of the top five rental car
companies
• Seven of the top 10 food and
agriculture companies
• Four of the top five pulp and
paper companies
• Five of the top 10 travel, transporta-
tion, and hospitality companies
Global PresenceHeadquartered in Rockville, MD,
Manugistics has global offices in Australia,
Belgium, Brazil, Canada, France, Germany,
Hong Kong, Italy, Japan, Mexico, The
Netherlands, Singapore, Spain, Sweden,
Taiwan, and the United Kingdom. The
company also operates North American
offices in Atlanta, GA; Chicago IL; Denver,
CO; Irving, TX; San Carlos, CA; and
Wayne, PA. Additional information about
Manugistics is available on the Web at
www.manugistics.com. �
Manugistics is a registered trademark, the
Manugistics logo, and the phrase ‘Leveraged
Intelligence,’ are trademarks, of Manugistics,
Inc. Enterprise Profit Optimization,
NetWORKS, WebWORKS, and WebConnect
are trademarks of Manugistics, Inc. All other
product or company names mentioned are
used for identification purposes only and
may be trademarks of their respective owners
Gregory J. OwensChairman and Chief Executive Officer
Richard F. BergmannPresident
Terrence A. AustinPresident, European Operations and Executive Vice President, Global Communications and High Technology
Greg CudahyExecutive Vice President, Pricing and Revenue Optimization
Raghavan RajajiExecutive Vice President, Chief Financial Officer
Andy HogensonSenior Vice President, Product Development
Jeffrey L. HolmesSenior Vice President, Government Aerospace and Public Sector
James J. JeterSenior Vice President, Global Marketing
Manugistics Group, Inc.9715 Key West AvenueRockville, MD 20850Phone 301.255.5000Fax 301.255.5370
Business ContactJoanne GinsbergPhone [email protected]
Solution Provider
The ASCET Project • 27
http://manugistics.ASCET.com