Manual Marketing And Commercial Gojek Traveloka Liga 1 Marketing... · Manual Marketing and Commercial Go-Jek Traveloka Liga 1 PT. Liga Indonesia Baru, May 2017

Manual Marketing and CommercialGo-Jek Traveloka Liga 1

PT. Liga Indonesia Baru, May 2017

01PT. Liga Indonesia Baru, May 2017

1. LIGA P1 Partners

As part of the overall rights, LIGA 1 partners and licensee partners have the exclusive opportunity through brand and competition promotion to conduct various activities in connection with the LIGA 1 matches in areas identified for this purpose. LIGA 1 partners’ activities may include activities to the LIGA 1 pre-match ceremony, and or additional branding activation. And any other promotions at the venue and the display of services and products around the stadium venue.

Pre – Match Ceremony ActivitiesThere are a number of specific pre-match ceremony activities conducted by PT.LIB and LIGA 1 sponsors.

The official LIGA 1 flag is branded by the title sponsor and main sponsor(s) of the competition. PT.LIB will produce the official competition flag. Official LIGA 1 flag will be provided to the clubs by PT.LIB. It’s the club’s responsibility to provide a match ticket to any personnel sourced to take part in this

activity. LIGA 1 participating club have to provide KIT for the flag carriers, all flag carries supposed to wear a kit

from similar design. Only Official club sponsor and partners are only allowed to brand this KIT, if they are not conflicting with any official LIGA 1 sponsor. The carriers must be coordinated by personnel from the home club and must be available for a

rehearsal on H-1.

1.1.2 Ball Boys and Player Escort Equipment

The participating clubs are obligated to provide KITS for Ball Boys and Player Escorts. Official club sponsor and partners are only allowed to brand this equipment, as long as they are not conflicting with official LIGA sponsors. Any alcohol, betting, or tobacco advertisement; political or religious statements are not allowed to be displayed. Furthermore, these kits should be from one similar design.

Sponsor Player Escort BenefitOne of the sponsor benefits for this season, is that the club player escorts could be escorted by sponsor selected winners. For this kind of sponsor activation, PT. LIB will coordinate at least H-7 this activation with the club marketing officer.

1.1.3 Pre- Post-Match Interviews PT.LIB Social Media or Host Broadcaster For competition promotion purpose, PT. LIB will conduct either pre or post-match interviews along the 2017 season. It will be mandatory for each team to release players for either H-1 or Match day pre and post-match interviews. PT. LIB will communicate any interview request on H-7 and coordination should take place between Venue Manager, Team Production GTS / LIB and the Club Media and Marketing Officer.

Promotional Activity Overall Requirements Description

LIGA 1 Line Up Flag 1 PT. LIB produce anddistributeto club


2. Additional Promotions in and Around the Stadium Clubs should grant PT.LIB and her official sponsors and partners the right to create and implement brand activation at the Stadium Venue during LIGA 1 match days. Any brand activation by third parties who are not official connected to either LIGA 1 or the participating club is not allowed, unless it will affect the club revenue in a positive way. If any third party activation, clubs are obligated to get approval first from PT.LIB. Competitors of LIGA 1 sponsors, alcohol, tobacco and gambling companies are not allowed to activate any booth activation in and around the controllable areas.

2.2.1 Brand activation; Branded Fan zone(s)

2.2.1.1 LIGA 1 Sponsor(s) and Official Partner(s)

Branded Fan zones, sponsor booths, official partner booths during LIGA 1 Match Day at the Stadium Venue. PT. LIB will communicate and inform LIGA 1 clubs one-week prior Brand Activation Implementation. Each sponsor booth will be 3-meter width and 3-meter length, maximum 9 square meters. If the LIGA 1 sponsor using booths with another size, the number of booths should be equal to the total amount described below. The minimum number for booth activation at each participating club venue is 10booths. (depends on venue) If the venue could accommodate more booths, the maximum will be 20 booths for sponsor activation.

The participating club should assist the official sponsor and partner LIGA 1where needed: Provide power supply / electricity to any sponsor booth if required. The costs for usage of electricity

should be free of charge, if the sponsor don’t bring their own generator. Usage of venue is free of charge and the LOC or Club Management are not allowed to charge venue

rental space to any official LIGA 1 sponsors. Separated zoning for LIGA 1 sponsors and club sponsors. (depends on available space) LIGA 1 and club Sponsors are allowed to sell and promote their products, club sponsor conflicting

product sales should be in a separate area within the stadium venue. LIGA 1 sponsor could sell and promote their products, only within the LIGA 1 sponsor brand activation

area. Such activities should take place within and in front of the sponsor booth. Other areas allowed if there is an agreement between the participating club and sponsor. Engagement by sponsors in front of the booth allowed, if they not disturbing or blocking the visitors

flow and official ticket boxes around the stadium. If possible the clubs have to provide storage for sponsor materials and products. (Cost for using such

facilities born by sponsor). Participating club is not responsible for any lost, damage or stolen products from official LIGA 1

sponsors and partners before and during the event. Installation done by appointed vendors from sponsors and official partners. PT.LIB will communicate H-7 if any booth activation takes place.

Go-jek - TravelokaIM3 Orange TV / FWD

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Stadium VenueStadium VenueStadium Venue

Partnership Quantity Placement Req. Space

9 m2 per booth9 m2 per booth9 m2 per booth

Title SponsorMain SponsorGold SponsorPlatinum Sponsor

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Stadium VenueStadium VenueStadium VenueStadium Venue

Partnership Quantity Placement Req. Space

9 m2 per booth9 m2 per booth9 m2 per booth9 m2 per booth


Participating club sponsor(s) and partner(s)

The participating clubs are allowed as well to grant their own sponsor(s) and partner(s) sponsor booth activation at the venue.

The LIGA 1 and participating club activation zones should be separated from each other: Which will prevent that any conflicting sponsor or partner will activate their brands within the same

activation space. If separating is not possible due capacity problems, the LIGA 1 sponsor booths and official club

sponsor booths could operate in the same area, if such sponsors are not conflicting. PT.LIB has the first right to activate sponsor booths If official LIGA 1 sponsors and official club

sponsors are conflicting and booths should be allocated in the same area.

The participating club has the right to implement a minimum of 1 booth and a maximum of 15 booths.

2.2.2 Pre- Post-Match Events

Official LIGA 1 Sponsors and partners are able to host pre- and post-match events on match day at the Stadium Venue. Pre-match events include ceremonies as described on chapter 3.1. The Pre- and Post Match Events should take place at the reserved official sponsor or -partner fan zone areas. PT. LIB will communicate and inform LIGA 1 clubs one-week prior Brand Activation implementation.

2.2.3 Product Promotions

The Participating Club provides exclusive Sales and Product promotions in- around Stadium Venue for official LIGA 1 Sponsors and Official Partners. PT. LIB will communicate and inform LIGA 1 clubs one-week prior Product Promotions activities. LIGA 1sponsor product promotions could only take place in- and in front of their sponsor booth.

Banners in – around stadium venue (Umbul-Umbul)

PT.LIB will in cooperation with official sponsors and partners install 205 banners each LIGA 1 match day (umbul-umbul) around the stadium venue. PT.LIB will communicate with the participating clubs about the installation of these banners one-week prior kick off of the competition.

PT.LIB will ask clubs to block a-location space for the total number of 205 banners (depends on availability), All production, installation and tax cost will be for PT.LIB commercial rights holder own expenses.

The participating club has the obligation to provide and block space for each home match, if requested by the official club sponsor. Clubs could receive request from sponsor to assist to block space, any advertisement tax will be for sponsor own expense.

Furthermore, official sponsor LIGA 1 banners and the official sponsors banners should be separated


from each other, two different zones should be created. The Club Marketing Officer is responsible for the coordination of this in cooperation with PT.LIB.

Awards

The club is obligated to provide space at the Stadium Venue for award ceremonies like Man of the Match Award, Championship Awards e.g. the club will grant permission to PT. LIB and her official Title Sponsor to organize such events at the venue.

Official Match Ball A. Clubs ObligationsPT. LIB have appointed Nike Indonesia as the official match ball supplier until the end of the 2017 season. Under this agreement, Nike will supply official match balls of the highest standard to all competing clubs. All clubs are obliged to use the official match ball for all LIGA 1 matches.

B. Match Ball RangeOne type of official match ball will be distributed throughout a LIGA 1season as described below.�The official NIKE Ordem 4 match ball will be the official LIGA 1Match ball. The NIKE Ordem 4 is also the official match ball of the Liga BBVA, Serie A and the Premier League. Any other brands than Nike aren’t allowed on official match days, incl. warming up.

C. Ball Supply and Disposal ProceduresBalls will be supplied to clubs directly by PT. LIB on the 2017.

For the 2017 season, all clubs will be supplied with the following quantities of competition balls:

1st competition round 20

If the participating team wish to buy more official match balls, the club is requested to contact Nike Indonesia directly for new order and distribution.

Product Supply

Clubs must use the products and or services provided by the LIGA 1 sponsors and suppliers partners before, during and after the matches, as instructed by PT.LIB. However official sponsor and partners from the LIGA 1are not allowed to sample or either display promotion products in dressing rooms, official team bench and official press areas. PT.LIB will inform clubs about the LIGA 1 sponsorship and partner suppliers’ right to provide, sample or display products at venues.

Match Plinth / Kick Off Ball Stand

PT.LIB introduce an official match ball plinth to be positioned at the entrance to the tunnel. The official LIGA 1 match ball will be placed on the plinth and collected by the referee during the pre-match walkout. The plinth will be delivered in partnership with all LIGA 1 official sponsor and official partners and each club is obligated to use this.

The participating club will do installation and storage should be the duty of the participating club. Furthermore, the design e.g. will be provided and communicated by PT.LIB to all participating clubs.

Participating club players LIGA 1 Sponsor obligations


In total the official LIGA 1sponsor(s) and partner(s) have the ability to organize 18 times in the LIGA 1 2017 season events or promotions with LIGA 1 participating club players. The participating clubs will be informed 2 weeks’ prior the activity.

The sponsor events will include the conditions as set out below: Event option 1: min 2 players attends from the LIGA 1 club for an event organized in the home city of

the participating club. Event option 2: min 1 player attends an event in collaboration with minimal 2 other selected players

from two different participating clubs. Activity maximum 6 hours. Each participating club could only provide max 2 players for sponsor activities. The maximum number of events each LIGA 1 player could attend is 1. All additional costs like travel, food and beverage e.g. are born by the official LIGA 1 Sponsor(s) or

Partner(s) Promotions should be event or match related. Clubs have the right to refuse the request, if it doesn’t match with their training or preparation

schedule. If official LIGA 1sponsors and partners should would use LIGA 1players for extra commercial product

promotions (endorsement), they should request this direct to the participating club management. Players will receive a participation fee from PT.LIB and PT.LIB will liaise directly with the selected

players.

3. Exclusivity and Stadium Branding

Exclusive Area and delivering a clean stadium In principle, the exclusive area includes access routes into the stadium and within the stadium, parking areas, hospitality areas, LIGA 1 Partner seating, the technical zone, media areas and the entire stadium.

Clubs must deliver to PT.LIB a clean stadium on 09:00 AM H-2. A clean stadium contains no advertising, web addresses, promotional activities, product displays or branded signage in the exclusive areas, from any third party. This also includes all non- commercial third party branding, such as government agencies, tourist boards and charities, if there is no official agreement between the participating club and such parties.

Official LIGA 1club sponsor(s) and partner(s) are allowed to brand the stadium.

The following areas on the Stadium Venue are part of exclusive official LIGA 1 Sponsor and Partner branding: Advertising boards LIGA 1 sponsors installed around the pitch perimeter. Media Areas; mixed- zone, press conference room. Match Tickets. LIGA 1 Sponsor promotional areas in- around stadium venue (booth activation zones). PA Announcements and official LIGA 1 Tune 2017; ad lips provided by stadium announcer. Event banners in-around venue, controllable until the stadium gates. (umbul-umbul). Selected blocked sponsor seating zones within the stadiums, on selected matches. Selected Pick up – drop off shelters Gojek – Go car zones within selected stadium venues. Selected Parking zones Go-jek – Go Car Zones within selected stadium venues.


Advertising and Stadium Dressing

PT.LIB will produce, install and dismantle the LIGA 1 advertising boards and other signage materials for all official LIGA 1matches.

Clubs must allow access to the pitch and entire stadium for this purpose, free of any charge, duties or other fees relating to the installation or display of such materials.

PT. LIB and the club agree on measures required in order to install advertising boards and other signage materials, remove or cover any advertising or displays, and store equipment and materials between match day at the stadium where clubs play their matches.

Advertising boards

PT.LIB signage suppliers will place all advertising boards around the pitch as indicated in the layout below. The advertisement boards are 1 m high and 6 m wide. 22 a- boards (incl. title event) are owned by PT.LIB and the participating club owns 18 a-boards.

First layer a-board terms and conditions: PT.LIB is responsible for the production and installation of perimeter boards at the stadium for the first

layer. This includes official club sponsor(s), partner(s) and campaign(s) perimeter boards. (this only applies on the start of the season). The participating club is responsible for ensuring that the minimum distances from the touch lines are

respected. The participating club shall be required to cover all costs of any Club Sponsor and LIGA 1 sponsor

a-board advertising taxes and/or fees or similar taxes at the Stadia. If any of this advertisement tax will apply. Clubs ensure that advertising boards are in full view of main cameras, that no objects such as fan

banners obstruct the view of the boards, and that sufficient space is available for the installation of the boards. Clubs may have to remove their existing advertising boards if they interference with the set-up of the

LIGA 1 sponsor & partner boards. PT.LIB will own 55 % of the LED board space, if the participating team is using such LED boards.

Second layer a-board terms and conditions:PT.LIB grant clubs the right to activate second layer a-board placements, within the second layer all a-board positions are only available for official club sponsor purposes. Each participating club has the obligation to report the activation of the second layer to PT.LIB, before the start of the season.


A-Board official LIGA 1 Sponsor and Partners


Signage Materials The PT.LIB signage suppliers will install a number of LIGA 1 branded materials inside the stadium in collaboration with PT.LIB and the signage suppliers. Including the following:

Tunnel Arch; displays official LIGA 1 title sponsor and co-title sponsor and official broadcaster. Production by PT. LIB vendor.

Press Conference Backdrops; displays official LIGA 1sponsor(s) and partner(s) logos and participating club official sponsor(s) and partner(s) logos. Production by PT LIB vendor.

Flash Interview Backdrops; displays official LIGA 1sponsor(s) and partner(s) logos and participating club official sponsor(s) and partner(s) logos. Production by PT LIB vendor.

Mixed Zone Branding; displays official LIGA 1sponsor(s) and partner(s) logos and participating club official sponsor(s) and partner(s) logos. Production by PT.LIB vendor.

Kick Off Ball Stand; displays official LIGA 1 title sponsor and co-title sponsor and official broadcaster. Production by PT.LIB vendor.

Mini-Team Photo Backdrop; Official competition website. Should be displayed on the field of play every match before the official team picture.

Go-jek Activations within the Stadium Venues

Go-jek has the possibility to activate the following sponsor benefits within the stadiums and the participating clubs have the obligation to facilitate the activations as described below during the Liga 1 season (306 matches):

1. Go-jek / Go Car Drop –off / on shelters within the stadium venues.The participating clubs will facilitate Go-jek / Go Car Drop –off / on shelter within the stadium venues. Coordination sponsor signage materials by PIC sponsor, applicable for the following stadium venues:1. Martapura.2. Gresik.3. Bekasi (Bhayangkara FC & Persija Jakarta Stadium Patriot Bekasi).4. Bandung (GLBA & Jalak Harupat).5. Balikpapan ( if Persiba Balikpapan home venue is in Balikpapan) .6. Makassar.7. Samarinda.8. Padang.9. Palembang.10. Gianyar (Bali).

2. Go-jek / Go Car exclusive zones within the stadium venues.The participating clubs will create Go-jek / Go Car exclusive parking zones within the stadiums venues. Depends on the available space within the venues, the parking zones should include a minimum of 50 available motor vehicles or-and cards with a maximum of 200. PT.LIB will share a specific list per venue, where this sponsor activation is applicable.

3. Go Food stalls within the stadium venues.In collaboration with Go Food Go-jek would select certain restaurants to activate food sales within the stadium venues. There should be a direct agreement between club and Go-jek to activate sales activities within the stadium venue. If Go-jek decide to activate Go-food sales within the allocated sponsor booth areas and use their allocation for this, it should be free of charge.


4. Selected Matches Complimentary Sponsor Zones.For selected matches, the sponsors will have the right to allocate all their complimentary tickets in selected zones within the stadium venue. For this kind of activation PT.LIB will inform the clubs at latest on H-5, once confirmation have been received the clubs should allocate the space as requested.

4. LIGA 1 Marketing and Print Materials

Use of LIGA 1 Logo

For the duration of the LIGA 1 season, the participating clubs are encouraged to use the LIGA 1 logo and name for their own- non-commercial promotional purposes. PT. LIB will provide all clubs prior the start of the competition the permitted logo and LIGA 1 trademarks.

The following materials, if produced by the club must contain the LIGA 1 logo and identification: Newspapers. Website (competition ranking, match schedules, top scorer list, live score LIGA 1 competition,

competition results / scores history). Official posters to promote LIGA 1 matches. Advertisement print materials. Match day programs. Official tickets. Official press release participating club.

Use of Club Logos

Club logos will be used by PT. LIB in conjunction with the LIGA 1 logo mark for the promotion of LIGA 1 matches. The clubs logos may be used in various places in this regard, including: On- screen graphics. Official LIGA 1print materials. Hospitality areas decoration. Promotional items.

Approval Procedure for Print Materials

PT.LIB will not use clubs’ logos for commercial purposes.

All LIGA 1logos, design elements and LIGA 1partners’ artwork shall be used exactly as provided by PT. LIB.

The final layout of ticket (front and back) and other official print materials, relating to the LIGA 1 including match day programs shall be submitted to PT.LIB for approval before printing. Any clubs failing to do this may have to reprint and distribute the materials in question at their own expense. PT. LIB agrees to provide the approval within 48 hours.


Tickets

Guidelines for ticket production

PT. LIB has specified that clubs shall produce the official entrance tickets for LIGA 1 Matches. This process is to take place in accordance with the guidelines set out below.

Ticket Design In order to reproduce the ticket design correctly, clubs must provide PT. LIB with the exact size of their tickets and other special features to be used for LIGA 1 matches. PT. LIB will provide the clubs with films and high-resolution artwork for the front and the back of the tickets.

The participating club need approval first from PT.LIB if they request any change for the tickets design. Without approval the participating club is not allowed to make any changes.

Guidelines

The main section of the ticket should include: The official LIGA 1 logo. The home club’s logo. The visiting club’s logo. The official name of the home club. The official name of the away club. The date and time of the match (include opening time venue). Venue details. Seating information. Ticket price. Title sponsor logo. Official website PT.LIB.

The back of the ticket should include: The official LIGA 1 logo. Official Sponsor and partner logo(s) LIGA 1 Club. Title sponsor logo. Social Campaign PT.LIB; no flare, no laser, no smoke bomb and no racism. Legal information / Social Campaigns / Safety Guidelines / e.g. Official club website and or social media channels.


Ticket Materials

The ticket could be from any material as long as the club following the guidelines for tickets as set by PT LIB, and described in previous paragraphs.

Match Promotion Materials LIGA 1 Clubs wishing to produce match promotion materials (posters, postcards, bill boards etc.) for LIGA 1 matches should require prior approval of content and layout from PT. LIB.

Poster Design

Posters should be designed in such way as to promote the image of LIGA 1, and should include LIGA 1 competition logo. Clubs got approval for the placement of their official sponsor and partner logos. Poster content and layout must be submitted to PT.LIB at least 5 working day’s prior the print deadline. Failure to do so may result in non-usage or destruction of posters.


5. Non-Commercial Use of LIGA 1 Marks on Digital Club Platforms.

Clubs website and other digital platforms

For the duration of the LIGA 1 season, participating clubs are permitted to use the LIGA 1marks and logos for non-commercial purposes on club-branded and dedicated digital platforms. Permitted forms of LIGA 1marks for usages by clubs in this context are defined in the appendices of this handbook.

The following principles apply; No third party advertising should appear in sections of the website/ platforms where the LIGA 1marks

are used. Clubs may note use the LIGA 1 marks to create dedicated LIGA 1 websites or digital products. Clubs are allowed to create a LIGA 1 specific session within the broader club website/ platform for the

purpose of promoting their participation in the competition. Platforms should not be positioned as an official LIGA 1 communication channel. All usage of LIGA 1 marks for digital use on website and digital platforms should be send to PT.LIB for

approval. The participating club has the obligation to use the composite logo, which has been distributed to all

clubs.

Social Media

Clubs may undertake LIGA 1 related promotion on the following social media platforms: Facebook. Twitter. Instagram. YouTube. Path. Periscope. Google + Others social media.

The following general principles apply to such promotion: Any use of LIGA 1 marks should be agreed in advance with PT. LIB The Clubs are obligated to use the official LIGA 1 hashtag in all their social media competition related

communications defined as; #GOJEKTRAVELOKALIGA1 #ligabarusemangatbaru starting from H-2 – H+ 1. If such content is related to the competition. Clubs may refer to LIGA 1 in writing Gojek Traveloka Liga 1 Clubs may use LIGA 1 photography provided that they are responsible for clearing any third party

rights.

Social Media Cross-Feeding PT. LIB and Participating Clubs

Once the club is mentioned by official operator social media channels, the club has the obligation to Retweet or Regram such posts. Starting from H-2 until H +1. The club has the obligation to release players and officials for official league social media channels

interviews on training day or match day. This interviews should take place before or after the match either in the mixed zone or the field of play.


6. Image and Video Bank PT.Liga Indonesia Baru (LIB)

Usage of Image band and Video Bank, rights holder PT.LIB, applicable by all LIGA 1 sponsors for one season.

Official sponsors and partners are allowed to use the video an image bank LIGA 2017 from PT.LIB to use images and visual recordings for event related promotion. Even related promotion could be online and offline.

Clubs are allowed to use the image bank from PT.LIB solely for event related promotion or club media channels, pictures can’t be used for any commercial purpose. All pictures from PT.LIB will be watermarked.

PT.LIB have to give approval from the request from the official LIGA 1sponsor and partner. PT.LIB will inform the participating clubs if LIGA 1sponsors use participating players for event promotional advertisement.

Official LIGA 1sponsors are allowed to use any images or videos from the image bank for product related event promotion or commercials, as long as they insert the competition official composite logo and official sponsor logo. The official LIGA 1sponsors are allowed to composite pictures from minimum 3 till maximum 5 different LIGA 1club players. For each usage of player images PT.LIB should give permission to each LIGA 1 sponsor.


7. Participating Club Official TV Channel

Participating clubs are allowed to have an official TV Channel under the following conditions:

The Participating Clubs, Participating Players, and Participating Officials acknowledge that PT.LIB is the owner of all rights relating to the broadcast, filming and/or recording of the Competition including without limitation any filming and/or recording made in relation to any Match, training session, and/or Official function and has entered into separate agreements for the license and/or exploitation of such rights by the Licensees.

The Participating Clubs, Participating Players, and Participating Officials shall not perform any actions, which would impede and/or infringe upon the Media Rights accorded to the Licensees (i.e. Broadcasters) and agree to observe all instructions and regulations of PT.LIB in relation to the exercise of such rights by the Licensees.

The Participating Clubs, Participating Players, and Participating Officials shall ensure that they and their representatives do not use, license, or consent to the use by third parties of any moving images recorded by personal recording devices of themselves or such representatives in any Controlled Access Area for broadcast and/or transmission over any form of media.

Notwithstanding the above, the Participating Clubs are entitled to produce their own coverage of their Matches with maximum of one (1) camera and subject to the prior written approval of PT.LIB.

Any such coverage may be undertaken solely for non-commercial and/or technical analysis purposes.

The Host Broadcaster shall conduct team dressing room shooting prior to all Matches under the supervision of PT.LIB after the arrival of the team(s) kit man(s) but before the arrival of the Participating Players.

The Host Broadcaster shall conduct player arrival shoots at the Athlete Entrance, Tunnel and has the ability to do Pre and Post-Match Interviews with Participating Club Officials and Players. This interviews will take place either in the Mixed Zone Area or on the Field of Play (FOP).

The Master Camera Area belongs solely to the Host Broadcaster. Official club TV camera only granted access within this area, after official permission from the Host Broadcaster. Without any permission the participating club is not allowed to install any cameras within this area.

Live streaming is only allowed upon written request from the participating clubs and PT.LIB will only give approval for this. Furthermore, the clubs are not allowed to use their own official club TV channel mark and the streaming should not be embedded from official LIB channels. Last but least the live streaming will be produced either by PT.LIB official TV partner PT.GTS or appointed partners, to guarantee a certain standard of quality. Live streaming by official club channels is not allowed.

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Procedures and Mechanisms

Complimentary Ticket Distribution

Ticket distribution to official sponsors and partners LIGA 1 the Quantity is applicable for all 306 matches. Tickets should be provided to sponsor and official partner at least 5 hours before kick-off time. If the club fails to deliver the tickets on the stated time, the club will be sanctioned by PT.LIB.

H-7 : Official partner and sponsor selecting tikets through Online Tiketing Channel provided by PT. LIB

H-7 : Club Marketing Officer will get quota by email and PIC Sponsor provided by PT. LIB

H-1 or hari H : Sponsor will redeem e-vouchers with complimentary tickets at the location as shared by the Club Marketing Officer. Sponsor

should receive the tickets at least 5 hours before kick-off time


H-7 : PT. LIB will communicate the number of booth activation at the stadium to the club marketing officer.

H-1 : Club marketing officer will block and allocate space for the liga 1 official sponsor booth activations, based on the shared info from PT. LIB.

H-1 or hari H : Official sponsor or partner will have the opportunity to start loading the venue.

Sponsor Booth Activation on Match Day

Quantity : Applicable for 306 Matches.

Sanctions

1. Obey the marketing and commercial regulations as written in the manual: IDR 50.000.000

2. Live streaming liga 1 matches on club official platforms: IDR.100.000.000

PT. Liga Indonesia Baru, May 2017

PT. Liga Indonesia BaruBakrie Tower Lantai 5-F, Kompleks Rasuna Epicentrum

Jl. H.R. Rasuna Said, Jakarta Selatan 12950

Documents

Manual Marketing And Commercial Gojek Traveloka Liga 1 Marketing... · Manual Marketing and Commercial Go-Jek Traveloka Liga 1 PT. Liga Indonesia Baru, May 2017