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However, the responses could be way off from your original message.And that’s fine (at least in art)
They can keep the responses or reactions to themselves.
Design is quite different though. We have a clear intention in mind and deliver the intention in a medium.
We hope the audiences understand the intention and the message.
Designers are responsible to make sure the right message is delivered and understood.
Designers are responsible to make sure the responses are inline with the intention.
The audiences can respond (give feedback or behave in a certain way),creating a dialogue between designers and audiences.
[insert art picture here]- Self expression- You are (mostly) not responsible- 1-way communication
ART
How do we ‘shape’ the message:- Tone- Word choice- Body language- Facial expression- Rhetoric devices
-> The ‘interface’ is not limited to visual.
EmpathizeEmpathy is the capacity to step into other people’s shoes, to understand their lives, and start to solve problems from their perspectives.
Immersing yourself in another world not only opens you up to new creative possibilities, but it allows you to leave behind preconceived ideas and outmoded ways of thinking.
Source (IDEO Field Guide to HCD)
DefineFind patterns: interesting insights that you keep hearing and/or significant problems. From those, create insight statements that will drive your design to the right direction
In the Ideation phase you’ll share what you’ve learned with your team, make sense of a vast amount of data, and identify opportunities for design. You’ll generate lots of ideas, some of which you’ll keep, and others which you’ll discard. You’ll get tangible by building rough prototypes of your ideas, then you’ll share them with the people from whom you’ve learned and get their feedback. You’ll keep iterating, refining, and building until you’re ready to get your solution out into the world.
IdeateIn the Ideation phase you’ll share what you’ve learned with your team, make sense of a vast amount of data, and identify opportunities for design. You’ll generate lots of ideas, some of which you’ll keep, and others which you’ll discard.
Source (IDEO Field Guide to HCD)
In the Ideation phase you’ll share what you’ve learned with your team, make sense of a vast amount of data, and identify opportunities for design. You’ll generate lots of ideas, some of which you’ll keep, and others which you’ll discard. You’ll get tangible by building rough prototypes of your ideas, then you’ll share them with the people from whom you’ve learned and get their feedback. You’ll keep iterating, refining, and building until you’re ready to get your solution out into the world.
Prototype & Test
You’ll get tangible by building rough prototypes of your ideas, then you’ll share them with the people from whom you’ve learned and get their feedback. You’ll keep iterating, refining, and building until you’re ready to get your solution out into the world.
Source (IDEO Field Guide to HCD)
Start with the human
Design has clear intentions
Get the desired response as fast, as efficient and as less-costly as possible
And always iterate.