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8/4/2019 Mang Xa Hoi Tren the Gioi (en)
1/95
Social Media around the world
Steven Van BelleghemSteven@insites.euwww.insites.euwww.theconversationmanager.com
8/4/2019 Mang Xa Hoi Tren the Gioi (en)
2/95
2Social Media StudyInSitesConsulting
SOCIAL MEDIASTUDY in 14 COUNTRIES WORLDWIDE
Summary:
2.884 consumers (18+), representative total country population.Data collected on proprietary research panels from InSites Consulting, field in December 2009-Januari 2010.
.7 regions worldwide
2010
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3Social Media StudyInSitesConsulting
Australia
Throughout the report, results are reported on a total base and per region
Eastern EuropeSouthern Europe Southern America Asia Western Europe Northern America
7 regions worldwide
2010
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4Social Media StudyInSites
Consulting
72% of all participants are
member of at least 1 socialnetwork website. This involves that
more than 1 out of four still have no
membership...
2010 EditionContent of this report2
010
90% of the 2.884 participants report
to know at least 1 social
network website. On average, usersknow 4 social network websites
while non-users know
On average users have two
memberships. Out of all reported
social network websites,
Facebook turns out to be thewinning website. 1 out of 2
Users of social network websites
seems to be saturated. Theyhave no intention to stop any of their
memberships and they have no
further intention to expand
On average the social network
users log in twice a day.
This log-in frequency is higher forpersonal websites compared with
the professional
Sending personalmessages is the most popularonline activity. 83% of users
sometimes become a member / fan
of something...
On average, connected people have
about 195 friends. This numberreaches a peak in Brazil where
people have about 400 friends.
Strictly professional memberships
Everyone removes friendssometimes. This de-friend tendency
is less common on professional
websites compared with personal
websites...
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5Social Media StudyInSites
Consulting
13% of all users claim to have afar-from-real image on atleast 1 social network website.
Users are more eager to post
something happy...
2010 EditionContent of this report2
010
People lack trust in their socialnetwork websites, especially in
personal websites. When a brandposts something about itself almost
half of the people think...
Asian and West European users are
completely each othersopposites when looking at theironline behaviour. Asian people are
more open...
More than 1 out of 2 social network
users cannot access theirprofiles at their workbecause it is blocked by their
employer...
The END
20% of the online population are
already user of a social network
website and will even expandtheir memberships. 1 out of 4are users and will
8/4/2019 Mang Xa Hoi Tren the Gioi (en)
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6Social Media StudyInSites
Consulting
SurveyRespondents were invited via e-mail to participate in an online survey
Sample
14 countries were included in the sample: Belgium, The Netherlands, United Kingdom, Spain,Italy, Portugal, France, Germany, Romania, USA, Brazil, Australia, Russia, China
Average sample size for countries = 200
Total sample size = 2884
Quantitative research
Online research on InSites panel (>2,5 mln members)
Representative for internet populations on gender & age
December 2009 January 2010Additional weighting was performed based upon country populations, in order to obtain arepresentative sample
Social Media Study 2010More on methodology20
10
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Consulting
72% of all participants are
member of at least 1 socialnetwork website. This involves that
almost 1 out of three still have no
membership...
2010 EditionContent of this report2
010
90% of the 2.884 participants report
to know at least 1 social
network website. On average, usersknow 4 social network websites
while non-users know
On average users have two
memberships. Out of all reported
social network websites,
Facebook turns out to be thewinning website. 1 out of 2
Users of social network websites
seems to be saturated. Thehave no intention to stops any of
their memberships and they have no
further intention to expand
On average the social network
users log in twice a day.
This log in frequency is higher forpersonal websites compared with
the professional
Sending personalmessages is the most popularonline activity. 83% of users
sometimes become a member / fan
of something...
On average, connected people have
about 195 friends. This numberreaches a peak in Brazil where
people have about 400 friends.
Strictly professional memberships
Everyone removes friendssometimes. This de-friend tendency
is less common on professional
websites compared with personal
websites...
8/4/2019 Mang Xa Hoi Tren the Gioi (en)
8/958Social Media StudyInSites
Consulting
N Global = 2884 / Filter = None
More than 90% knowat least 1 social network2010
8/4/2019 Mang Xa Hoi Tren the Gioi (en)
9/959Social Media StudyInSites
Consulting
Q : Which of these social network sites do you know, even if only by name?
N Total = 2884 /F = None
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
MySpace
Hi5
Netlog
Orkut
Ning
Hyves
Other
None
Ranking based upon Total
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
On average, usersknow4 sitesNon-users know 2
2010
On a global level, Facebook is the most known of the social network sites. 83% of the online population know Facebook
8/4/2019 Mang Xa Hoi Tren the Gioi (en)
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Consulting
72%
Users
Facebook 95%
Facebook 98%Hyves 96%
Facebook 90%
Facebook 68%
Facebook 98%
Facebook 95%
Facebook 94%
Hi5 97%
Facebook 83%
N per country = About 200
73%Facebook
2010 Best known social network in each country...
http://upload.wikimedia.org/wikipedia/commons/7/73/Flag_of_Romania.svg8/4/2019 Mang Xa Hoi Tren the Gioi (en)
11/9511Social Media Study
InSites
Consulting
N per country = About 200
Facebook 93%
Orkut 98% Facebook 96%
MySpace 47%
2010
73%Facebook
Best known social network in each country...
8/4/2019 Mang Xa Hoi Tren the Gioi (en)
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InSites
Consulting
10%> Total
10%< Total
MySpace
Hi5
Netlog
Orkut
Ning
Hyves
Across countries, Facebook has the highest awareness. 83% of the worldwide internet population know Facebook.MySpace holds a second place and Twitter comes third
Q : Which of these social network sites do you know, even if only by name?
N Total = 2884 /F = None
83%
73%
64%
28%
23%
22%
21%
10%
5%
2%
0% 25% 50% 75% 100%
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
AWARENESS Exceedingcountries
2010
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InSites
Consulting
N Europe = 2841 / Filter = None
28%of the internet population
are not activeon a social network because they dont want others to see their personal information
N Global = 2884 / Filter = None
2010
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InSites
Consulting
28%31%
FUTURE INTENTION
Usage KnowledgeFuture Intention
N Total = 819 /F = If non user
31% willbecome
USER
Q: You do not belong to any social network; how likely are you to become a member of any of these sites shortly?
2010
31%
69%
DONT KNOW
31%
69%
NO INTENTION
INTENTION
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InSites
Consulting
0%
25%
50%
75%
100%
31%
FUTURE INTENTION
69%
W. Europe E. Europe S. Europe N. America Australia AsiaS. America
NON-USERSTHAT WILL BECOME A MEMBERANYWAY
10%> Total
10%< Total
Usage KnowledgeFuture Intention
N Total = 819 /F = If non user
Q: You do not belong to any social network; how likely are you to become a member of any of these sites shortly?
DONT KNOW
Biggest growthpotential in
ASIA
2010
31%
69%
NO INTENTION
INTENTION
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InSites
Consulting
0% 25% 50% 75% 100%
Dont want others tosee my personal info
Any message can startleading a life online
I do not see an advantagein having it
Dont want to free anytime for it.
Q : As non-user of a social network website, to what extent do you agree with the following statements on social network sites?
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
TOP2% AGREEMENT10%> Total
10%< Total
N Total = 819 /F = If non user
71%
70%
34%
32%
2010
The biggest threshold for non-users seems to be their personal information. Almost 3 out of 4 non-usersagree on not wanting to share their personal information
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17Social Media StudyInSites
Consulting
72% of all participants are
member of at least 1 socialnetwork website. This involves that
more than 1 out of four still have no
membership...
2010 EditionContent of this report
90% of the 2.884 participants report
to know at least 1 socialnetwork website. On average users
know 4 social network websites
while non-users know
On average users have two
memberships. Out of all reported
social network websites,
Facebook turns out to be thewinning website. 1 out of 2
Users of social network websites
seems to be saturated. Thehave no intention to stops any of
their memberships and they have no
further intention to expand
On average the social network
users log in twice a day.This log in frequency is higher for
personal websites compared with
the professional
Sending personalmessages is the most popularonline activity. 83% of users
sometimes become a member / fan
of something...
On average, connected people have
about 195 friends. This numberreaches a peak in Brazil where
people have about 400 friends.
Strictly professional memberships
Everyone removes friendssometimes. This de-friend tendency
is less common on professional
websites compared with personal
websites...
2010
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18Social Media StudyInSites
Consulting
N Europe = 2841 / Filter = None
N Global = 2884 / Filter = None
Brazil 95%
USA 84%
Portugal 82%
TOP3COUNTRIES
2010
72%of the internet population
are activeon at least 1 social network
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19Social Media StudyInSites
Consulting
ACROSS COUNTRIESUSERS ARE CONNECTED
TO 1 SOCIAL NETWORK ONAVERAGE, WITH THE
EXCEPTION OF BRAZILAND PORTUGAL
WHERE THEY HAVE 2SOCIAL NETWORKS ON
AVERAGE.
0%
25%
50%
75%
100%
72%
28%
USERS
Q: Which of the network sites are you currently a member of?
72%
USERS VS. NON USERS
28%
NON-USERS
N Total = 2884 /F = None
W. Europe E. Europe S. Europe N. America Australia AsiaS. America
USERS
10%> Total
10%< Total
2010
Within the online population, 72% are connected to at least 1 social network website
N b f i h
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20Social Media StudyInSites
Consulting
72%
Users
Users 76%
Users 77%Users 79%
Users 73%
Users 38%
Users 80%
Users 69%
Users 73%
Users 82%
Users 56%
AboutN per country = About 200
72%Users
2010 Number of users in each country...
0 N b f i h
http://upload.wikimedia.org/wikipedia/commons/7/73/Flag_of_Romania.svg8/4/2019 Mang Xa Hoi Tren the Gioi (en)
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21Social Media StudyInSites
Consulting
72%Users
N per country = About 200
Users 84%
Users 95% Users 79%
Users 43%
2010 Number of users in each country...
0
8/4/2019 Mang Xa Hoi Tren the Gioi (en)
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22Social Media StudyInSites
Consulting
72% of all participants are
member of at least 1 socialnetwork website. This involves that
almost 1 out of three still have no
membership...
2010 EditionContent of this report
90% of the 2.884 participants report
to know at least 1 socialnetwork website. On average users
know 4 social network websites
while non-users know
On average users have two
memberships. Out of all reported
social network websites,
Facebook turns out to be thewinning website. 1 out of 2
Users of social network websites
seems to be saturated. Thehave no intention to stops any of
their memberships and they have no
further intention to expand
On average the social network
users log in twice a day.This log in frequency is higher for
personal websites compared with
the professional
Sending personalmessages is the most popularonline activity. 83% of users
sometimes become a member / fan
of something...
On average, connected people have
about 195 friends. This numberreaches a peak in Brazil where
people have about 400 friends.
Strictly professional memberships
Everyone removes friendssometimes. This de-friend tendency
is less common on professional
websites compared with personal
websites...
2010
0
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23Social Media StudyInSites
Consulting
N Global = 2884 / Filter = None
72% userswith on average 2 memberships
Twitter 17%
Facebook 51%
MySpace 20%
1
2
3
Top3 penetration
2010
0
Usage K l d
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25Social Media StudyInSites
Consulting
Q : Which of the network sites were you ever a member of, but currently NOT anymore? (= ex members)
Ranking based upon Total
N Total = 2884 /F = None
2010
MySpace
Hi5
Netlog
Orkut
Ning
Hyves
12%
7%
7%
5%
5%
2%
2%
1%
0%
0%
EX MEMBERS
Usage KnowledgeEx Membership
12% of the onlineinternet population areex membersof MySpace
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0
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27Social Media StudyInSitesConsulting
0% 25% 50% 75% 100%
MySpace
Orkut
Hi5
Netlog
Ning
Hyves
Q : Which of the network sites are you currently a member of?
N Total = 2884 /F = None
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
51%
20%
17%
15%
11%
9%
8%
3%
2%
1%
PENETRATION Exceedingcountries 10%> Total
10%< Total
2010
More than half of the internet population is currently a member of Facebook
0 Social network site with highest penetration in each country
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28Social Media StudyInSitesConsulting
72%
Users
Facebook 71%
Facebook 72%Hyves 63%
Hi5 60%
Facebook 22%
Facebook 73%
Facebook 57%
Facebook 67%
Hi5 61%
Facebook 29%
N per country = About 200
51%Facebook
2010 Social network site with highest penetration in each country...
0 Social network site with highest penetration in each country
http://upload.wikimedia.org/wikipedia/commons/7/73/Flag_of_Romania.svg8/4/2019 Mang Xa Hoi Tren the Gioi (en)
28/95
29Social Media StudyInSitesConsulting
N per country = About 200
Facebook 72%
Orkut 90% Facebook 76%
MySpace 18%
2010
51%Facebook
Social network site with highest penetration in each country...
Usage Knowledge 84% f l
0
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30Social Media StudyInSitesConsulting
Usage KnowledgePrivate versus Professional membership
72%is member of at least 1socialnetwork
84%13%
3%
Only memberof a
personalsite
Only memberof a
professionalsite
Professionalas well as a
Personalprofile
......
MySpace
Hyves
Netlog
Hi5
Orkut
Ning
Other
84% of users are onlymember on a personalwebsite
More professional-onlymemberships amongs older people& amongst male
N Global = 2065 / Filter = If user
2010
Activities0
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31Social Media StudyInSitesConsulting
ActivitiesPersonal versus Professional purpose
Q: You are part of the following social network sites. What purposes do you use these sites for?
PERSONAL VERSUS PROFESSIONAL
Hyves
MySpace
Hi5
Netlog
Orkut
Ning
78%
75%
72%
70%
62%
61%
58%
43%
14%
4%
5%
2%
5%
3%
9%
2%
1%
19%
45%
64%
17%
24%
24%
27%
30%
37%
41%
38%
41%
31%
Strictl y personal purposes
Strictl y p rofessional purposes
Both personal and professional purposes
N Total = 2065 /F = If user
Most respondentsuse social networks
for personal reasons
2010
Professional websites
Activities
0
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32Social Media StudyInSitesConsulting
ActivitiesPersonal versus Professional purpose
PURPOSE INDEX* OF SOCIAL NETWORK WEBSITES
PENETR
ATIONOFSOCIALNETW
ORKWEBSITES
HIGH
LOW
LOW HIGHPersonalProfessional
Q : Which of the network sites are you currently a member of?
Q : What purposes do you use these sites for?
The most popular socialnetwork websites are usedfor personal purposes
* Index = % personal purpose - % professional purpose
201
0
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33Social Media StudyInSitesConsulting
17%
27%
36%
79%
72%
79% 77%
90%
95%98%
25%
42%
42%
4%
10%
10%10%
6%
3%
7%
12%
5%
7%
51%
20%17% 15%
11% 9%8% 3%
2% 1%
N Total = 2884 /F = None
No t aware Aware Aware an d o nce a member Aware an d current member
Basis = Total
201 Facebook has the highest penetration of members
Usage Knowledge
0
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34Social Media StudyInSite
sConsulting
MySpace
Hyves
Netlog
Hi5
Orkut
NingXing
Other
0%
10%
20%
30%
40%
50%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Usage KnowledgeAwareness versus Penetration
AWARENESS OF SOCIAL NETWORK WEBSITES
PENETRATIONOFSOCIALNETWORKWEBSITES H
IGH
LOW
LOW HIGHhighlow
Q : Which of the network sites are you currently a member of?
Q : Which of these social network sites do you know, even if only by name?
High awareness and highpenetration !
201
2010 Edition0
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34/95
37Social Media StudyInSite
sConsulting
72% of all participants are
member of at least 1 socialnetwork website. This involves that
almost 1 out of three still have no
membership...
2010 EditionContent of this report
90% of the 2.884 participants report
to know at least 1 socialnetwork website. On average users
know 4 social network websites
while non-users know
On average users have two
memberships. Out of all reported
social network websites,
Facebook turns out to be thewinning website. 1 out of 2
Users of social network websites
seems to be saturated. Theyhave no intention to stop any of their
memberships and they have no
further intention to expand
On average the social network
users log in twice a day.This log in frequency is higher for
personal websites compared with
the professional
Sending personalmessages is the most popularonline activity. 83% of users
sometimes become a member / fan
of something...
On average, connected people have
about 195 friends. This numberreaches a peak in Brazil where
people have about 400 friends.
Strictly professional memberships
Everyone removes friendssometimes. This de-friend tendency
is less common on professional
websites compared with personal
websites...
201
U d?!0
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38Social Media StudyInSite
sConsulting
Users are saturated?!Connected People
have no intention to stoptheir membership nor do
they feel the need to further
expand their membershipon social networksites
201
10
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39Social Media StudyInSite
sConsulting Intention
201
No Expanding!
43%
N Total = 2065 /F = If user
Usage Knowledge
10
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40Social Media StudyInSite
sConsulting
Usage KnowledgeIntention to stop
Q : Are there any network sites you intend to stop your membership of in the near future?
Ranking based upon Total
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
MySpace
Hi5
Netlog
Orkut
Ning
Hyves
Other
None
N Total = 2065 /F = If user
75% haveno intentionto stop
201
Usage Knowledge
10
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41Social Media StudyInSite
sConsulting
Usage KnowledgeFuture membership
Q : Which of the network sites below you would consider becoming a member of?
Ranking based upon Total
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
MySpace
Hi5
Netlog
Orkut
Ning
Hyves
Other
None
N Total = 2065 /F = If user
43% haveno intentionto expand
201
2010 Edition10
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42Social Media StudyInSite
sConsulting
72% of all participants are
member of at least 1 socialnetwork website. This involves that
almost 1 out of three still have no
membership...
2010 EditionContent of this report
90% of the 2.884 participants report
to know at least 1 socialnetwork website. On average users
know 4 social network websites
while non-users know
On average users have two
memberships. Out of all reported
social network websites,
Facebook turns out to be thewinning website. 1 out of 2
Users of social network websites
seems to be saturated. Thehave no intention to stops any of
their memberships and they have no
further intention to expand
On average the social network
users log in twice a day.This log-in frequency is higher for
personal websites compared with
the professional
Sending personalmessages is the most popularonline activity. 83% of users
sometimes become a member / fan
of something...
On average, connected people have
about 195 friends. This numberreaches a peak in Brazil where
people have about 400 friends.
Strictly professional memberships
Everyone removes friendssometimes. This de-friend tendency
is less common on professional
websites compared with personal
websites...
201
10
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40/95
43Social Media StudyInSite
sConsulting
N Global = 2884 / Filter = None
Users log in 2 times a dayon average...
... Log in frequency for members
on professionalwebsites drops to 9 times a
month...
201
10
Orkut has highest penetration on weekly usage 87% of Orkut users log in at least once a week
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45Social Media StudyInSite
sConsulting
Q: You are a member of the following social network sites. How often do you log in on these sites?
AT LEAST WEEKLYUSE
W. Europe E. Europe S. Europe N. America Australia AsiaS. America
87%
76%
62%
53%
46%
46%
45%
40%
35%
35%
AT LEAST WEEKLYUSEONLY SCORES OF TOP3 MEMBERSHIP PER REGION DISPLAYED
78%
36%
31%
57%
49%
55%
78%
39%
25%
85%
53%
57%
88%
64%
68%
83%
34%
43%
44%
54%
67%
10%> Total
10%< TotalN Total = 2065 /F = If user
201 Orkut has highest penetration on weekly usage. 87% of Orkut users log in at least once a week
Frequency1
0
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46Social Media StudyInSite
sConsulting
64%
58%
54%
54%
49%
47%
42%
41%
34%
27%
q yFrequency compared with beginning
Q: When comparing your current usage to your usage when you had only just joined them, do you currently log in more or less often than before?
LESS OFTEN THAN
BEFORE
W. Europe E. Europe S. Europe N. America Australia AsiaS. America
LESS OFTEN THAN BEFOREONLY SCORES OF TOP3 MEMBERSHIP PER REGION DISPLAYED
31%
44%
70%
52%
53%
48%
31%
57%
64%
23%
64%
43%
27%
51%
40%
25%
66%
40%
50%
60%
50%
10%> Total
10%< TotalN Total = 2065 /F = If user
At least 1 out of 3 slows down their usage
201
2010 Edition10
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43/95
47Social Media StudyInSite
sConsulting
On average, connected people have
about 195 friends. This numberreaches a peak in Brazil where
people have about 400 friends.
Strictly professional memberships
72% of all participants are
member of at least 1 socialnetwork website. This involves that
almost 1 out of three still have no
membership...
Content of this report
90% of the 2.884 participants report
to know at least 1 socialnetwork website. On average users
know 4 social network websites
while non-users know
On average users have two
memberships. Out of all reported
social network websites,
Facebook turns out to be thewinning website. 1 out of 2
Users of social network websites
seems to be saturated. Thehave no intention to stops any of
their memberships and they have no
further intention to expand
On average the social network
users log in twice a day.This log in frequency is higher for
personal websites compared with
the professional
Sending personalmessages is the most popularonline activity. 83% of users
sometimes become a member / fan
of something...
Everyone removes friendssometimes. This de-friend tendency
is less common on professional
websites compared with personal
websites...
20
Twice d ti i t d t i10
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sConsulting
1
2
3
4
5
Top 5 activities online
Twice a day, participants do a certainactivity on their social network website.This is mainly personal and not professionalrelated with exception from professional network websites!
Checking status
48
Sending personal messages
Watching pics, etc.
Reacting to others status
Uploading pics
People like to do theseactivities, but would not be
willing to pay for them!
20
Activities0
10
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0% 25% 50% 75% 100%
Reacting to othersstatus
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
AT LEAST ONCE
Penetration Online activities
N Total = 2065 /F = If user
10%> Total
10%< Total
94%
91%
89%
85%
83%
81%
81%
79%
78%
58%
40%
39%
Checking status
Sending personalmessages
Watching pics, etc.
Sending publicmessages
Giving my ownstatus
Becoming a member ofgroups
Uploading pics
Becoming fan of sth.
Adapting profile pic
Uploading films
Creating groups
...94% of connected people sometimessend a personal message!...
20
Q: How often do you do each of the following on social network sites?
010
More than 1 out of three users check out their status several times a week or more
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Checking status
Sending personalmessages
Watching pics, etc.
Reacting to othersstatus
Sending publicmessages
Giving my ownstatus
Becoming a member ofgroups
Uploading pics
Becoming fan of sth.
Adapting profile pic
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
# TIMES A WEEK - DAILY
Q: How often do you do each of the following on social network sites?
Uploading films
Creating groups
36%
32%
29%
27%
23%
22%
8%
8%
7%
6%
4%
3%
0% 25% 50% 75% 100%
N Total = 2065 /F = If user
10%> Total
10%< Total
20
More than 1 out of three users check out their status several times a week or more
010
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51Social Media StudyInSitesConsulting Type of users
20
N Total = 2065 /F = If user
Voyeur !
010 Type of users...
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52Social Media StudyInSitesConsulting ACTIVITY FREQUENCY
LOGINFREQUENCY
HIG
H
LOW
LOW HIGH
SPECIAL OCCASIONS
13%
ADDICTS
26%
20
yp
PASSIVE USERS
47%
VOYEURS
14%LOG IN FREQUENCY 109 *
ACTIVITY FREQUENCY 19 *
LOG IN FREQUENCY 13 *
ACTIVITY FREQUENCY 12 *
LOG IN FREQUENCY 123 *
ACTIVITY FREQUENCY 95 *
LOG IN FREQUENCY 23 *
ACTIVITY FREQUENCY 70 *
* ON A MONTLHY BASIS
010 Who are they...
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LOGINFRE
QUENCY
HIGH
LOW
LOW HIGH
SPECIAL OCCASIONS
13%
ADDICTS
26%
20
y
PASSIVE USERS
47%
VOYEURS
14% BRAZILIAN MAINLY PERSONAL MEMBERSHIPS CURRENT TWITTER MEMBERS
FEMALE
18-44 Y.O. SINGLES WITH NO KIDS THEY TRY TO BUILD AN IMAGE ON THEIR PROFILE(S) THEY ARE AT EASE ONLINE THEY FOLLOW RECENT INTERNET HYPES FROM CLOSE BY
MALE 30-55 Y.O. CURRENT TWITTER MEMBERS MAINLY PROFESSIONAL MEMBERSHIPS NO INTERNET EXPERTS
18-30 Y.O. USA & RUSSIA MAINLY PERSONAL MEMBERSHIPS LIKELY TO POST HAPPY EVENTS, HOLIDAY PICS,... NO INTERNET EXPERTS
010
Becoming a member / fan of a band is most popular amongst people who sometimes become member/fanof something
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0% 25% 50% 75% 100%
A band
A famous person
A brand
A charity
A non-famous person
Other
None of the above
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
Q: You indicated that, sometimes, you become a member or a fan of something. What have you become a member / fan of?
N Total = 1723 /F = If sometimes becomes a member / fan.
44%
40%
35%
33%
24%
17%
10%
WHATHAVE YOU BECOME MEMBER/FAN OF10%> Total
10%< Total
Becoming a member of a charity is number 1 in
Australia !
20 of something
010
24% of users send personal messages more often compared with the beginning. This means that themajority of users (76%) decrease this activity
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Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
MORE OFTEN THAN AT THE START
Q: When comparing your current behaviour to your behaviour when you had only just become a member, do you do the following more or less often than before?
N Total = 2065 /F = If user
24%
22%
21%
19%
19%
16%
16%
13%
13%
11%
8%
7%
Checking status
Watching pics, etc.
Reacting to othersstatus
Sending publicmessages
Adapting my ownstatus
Becoming a member ofgroups
Uploading pics
Becoming fan of sth.
Adapting profile pic
Uploading films
Creating groups
Sending personalmessages
0% 25% 50% 75% 100% 10%> Total
10%< Total
20 majority of users (76%) decrease this activity
ActivitiesWillin ness to pa for Online acti ities0
10
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Willingness to pay for Online activities
Q: When comparing your current behaviour to your behaviour when you had only just become a member, do you do the following more or less often than before?
N Total = 2065 /F = If user
WILLINGNESS TO PAY
5%
5%
4%
4%
4%
4%
4%
3%
3%
3%
3%
2%
10%
10%
10%
10%
10%
11%
10%
10%
9%
9%
10%
10%
85%
85%
86%
86%
86%
86%
86%
87%
88%
88%
87%
88%
Most respondents are not willing to pay for their onlineactivities.
Similar outcome across different countries.
Checking status
Watching pics, etc.
Reacting to othersstatus
Sending publicmessages
Adapting my ownstatus
Becoming a member ofgroups
Uploading pics
Becoming fan of sth.
Adapting profile pic
Uploading films
Creating groups
Sending personalmessages
20
Willing to pay
Neutral
Not willing to pay
2010 EditionC t t f thi t0
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72% of all participants are
member of at least 1 socialnetwork website. This involves that
almost 1 out of three still have no
membership...
Content of this report
90% of the 2.884 participants report
to know at least 1 socialnetwork website. On average users
know 4 social network websiteswhile non-users know
On average users have two
memberships. Out of all reported
social network websites,
Facebook turns out to be thewinning website. 1 out of 2
Users of social network websites
seems to be saturated. Thehave no intention to stops any of
their memberships and they have no
further intention to expand
On average the social network
users log in twice a day.This log in frequency is higher for
personal websites compared withthe professional
Sending personalmessages is the most popularonline activity. 83% of users
sometimes become a member / fan
of something...
On average, connected people have
about 195 friends. This numberreaches a peak in Brazil where
people have about 400 friends.
Strictly professional memberships
Everyone removes friendssometimes. This de-friend tendency
is less common on professional
websites compared with personal
websites...
20
C
onnected people0
10
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esConsulting
N Europe = 2841 / Filter = None
p phave about
195friends
N Global = 2065 / Filter = If user
Brazil 360
Portugal 236
USA 200
TOP3COUNTRIES
20
010 Number of friends in each country...
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esConsulting
72%
Users
NFriends 152
NFriends 173NFriends 115
NFriends 171
NFriends 89
NFriends 100
NFriends 133
NFriends 95
NFriends 236
Friend 113
N users per country = About 100-150
195NFriends
20
NF i d 200
010 Number of friends in each country...
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195
NFriends 200
NFriends 360 NFriends 155
NFriends 63
NFriendsN users per country = About 100-150
2
Friends & De-friendsNumber of friends / followers / contacts0
10
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125 108 140
200
360
155
63
Number of friends / followers / contacts
Q:How many friends / contacts / followers do you have in your profile?
# CONTACTS
195 contacts onaverage
N Total = 2065 /F = If user
W. Europe E. Europe S. Europe N. America Australia AsiaS. America
100> Total
100< Total
DIFFERENTCO NTACTS
Strictly professional memberships have a smallernumber of friends
2
195
Friends & De-friendsContact
2010
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Contact
Q:When considering your contacts on the following social network sites, do you also meet these people in real life, or are they mainly people that you (almost) never meet?
N Total = 2065 /F = If user
DO YOU MEET YOUR CONTACTS?
75%
68%
68%
59%
51%
43%
43%
41%
40%
33%
25%
32%
33%
42%
49%
57%
58%
59%
60%
67%
Orkut
Hyves
MySpace
Hi5
Ning
Netlog
Hyves
MySpace
Hi5
Netlog
Orkut
Ning
Meet in real li fe Never meet in real li fe
W. Europe E. Europe S. Europe N. America Australia AsiaS. America
20%
72%
79%
63%
39%
42%
55%
45%
7%
44%
0%
50%
0%
73%
38%
59%
0%
67%
0%
48%
54%
67%
100%
44%
36%
33%
22%
53%
39%
45%
100%
83%
0%
66%
65%
37%
100%
47%
67%
43%
75%
37%
0%
41%
39%
50%
0%
25%
18%
22%
67%
78%
50%
50%
66%
26%
0%
30%
0%
25%
67%
51%
67%
50%
39%
42%
30%
40%
67%
37%
MEET INREAL LIFE...
Netlog users hardly ever meet their online friends in
real life! For Facebook it is the opposite!
2
Friends & De-friendsFollow your friends20
10
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WOULD YOU SWITCH TO ANOTHER NETWORK TO FOLLOW YOURCONTACTS?
Most people would not switch to another network.
Follow your friends
Q: Imagine a new social network being created, and the majority of your contacts transferring to this new network. How likely are you to remain a member of your current network?
N Total = 2065 /F = If user
Netlog
Hi5
MySpace
Hyves
Ning
Orkut
29%
25%
23%
22%
22%
20%
19%
18%
16%
12%
29%
33%
27%
27%
35%
28%
30%
32%
21%
19%
42%
42%
51%
51%
44%
52%
51%
50%
63%
68%
I would switch Neutral I would not switch
Netlog users are least loyal to their social network
website. Facebook users are loyal!
2
Friends & De-friendsCommunicate a personal message20
10
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Q : When you wish to communicate a personal message to your friends or family, which of the channels listed below do you prefer?
Communicate a personal message
Mobile phone
SMS
Landline
Instant messenger
Social networks
COMMUNICATION CHANNELS10%> Total
10%< Total
Chat
Other
35%
27%
13%
11%
7%
4%
2%
2%
0% 25% 50% 75% 100%
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
6th place
N Total = 2065 /F = If user
To communicate
personal messages to friends,
people prefer to callon their mobile phone
2
Friends & De-friendsUse of mobile phone20
10
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0%
25%
50%
75%
100%
26%
74%
USERS
Q: Do you use social network sites on your mobile phone?
26%
MOBILE USERS VS. MOBILE NON-USERS
74%
NON-USERS
W. Europe E. Europe S. Europe N. America Australia AsiaS. America
USERS
10%> Total
10%< Total
Use of mobile phone
N Total = 2065 /F = If user
Most people do not use
social network website ontheir mobile phone. Thismobile usage is higher
amongst male and youngerpeople (18-30)
2
2010
26%
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2
26% use their social network viatheir mobile phone.
N Total = 2065 /F = If user
These mobile users are moreactive on social networkscompared with the non-mobileusers!
They log in more often!They practice more activities!
44% addicts amongst the mobileusers!
2010 EditionContent of this report2
010
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72% of all participants are
member of at least 1 socialnetwork website. This involves that
almost 1 out of three still have no
membership...
Content of this report
90% of the 2.884 participants report
to know at least 1 socialnetwork website. On average users
know 4 social network websiteswhile non-users know
On average users have two
memberships. Out of all reported
social network websites,
Facebook turns out to be thewinning website. 1 out of 2
Users of social network websites
seems to be saturated. Thehave no intention to stops any of
their memberships and they have no
further intention to expand
On average the social network
users log in twice a day.This log in frequency is higher for
personal websites compared withthe professional
Sending personalmessages is the most popularonline activity. 83% of users
sometimes become a member / fan
of something...
On average, connected people have
about 195 friends. This numberreaches a peak in Brazil where
people have about 400 friends.
Strictly professional memberships
Everyone removes friendssometimes. This de-friend tendency
is less common on professional
websites compared with personal
websites...
2
58% of users have already2
010
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tesConsulting
N Europe = 2841 / Filter = None
N Global = 2065 / Filter = If user
y
removed contact(s). This isless common on
professionalwebsites.
Brazilianparticipants have the
biggest circle of friends,but are most likely to
de-friend them (81%)!
NFriends 360
2
Friends & De-friendsRemove Friends20
10
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DID YOU ALREADY REMOVE FRIENDS?
LinkedIn especially is a social network site where peopledo not remove contacts very often.
Across the different social network websites, 58% ofusers have already removed contacts at least once. This
number rises up to 81% in Brazil!
Remove Friends
Q: You are a member of the following social network sites. Have you already removed contacts from these sites ("Remove Friend")?
N Total = 2065 /F = If user
Orkut
Hyves
MySpace
Hi5
Netlog
Ning
77%
51%
49%
46%
44%
42%
42%
20%
19%
16%
23%
49%
51%
55%
56%
58%
58%
80%
81%
84%
Yes I already removed friends
No I d id no t remove friends yet
Professional contactsare less oftende-friended!
2
2010 EditionContent of this report2
010
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13% of all users claim to have afar-from-real image on atleast 1 social network website.
Users are more eager to post
something happy...
p
People lack trust in their socialnetwork websites, especially in
personal websites. When a brand
posts something about itself almosthalf of the people think...
Asian and West European users are
completely each othersopposites when looking at theironline behaviour. Asian people are
more open...
More than 1 out of 2 social network
users cannot access theirprofiles at their workbecause it is blocked by their
employer...
The END
2
20% of the online population are
already user of a social network
website and will even expand
their memberships. 1 out of 4are users and will
In 2009 we have measured that...
2010
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N Global = 2065 / Filter = If user
2
TrustTrust in social network websites20
10
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A l ot of trus t Neutral Li ttl e trus t
Q: To what extent do you trust these sites as for privacy? (In other words: do you trust these sites not to pass on your personal details to others?)
N Total = 2065 /F = If user
DO YOUTRUST YOUR SOCIAL NETWORK?
Orkut
Hi5
Hyves
Ning
Netlog
Myspace
W. Europe E. Europe S. Europe N. America Australia AsiaS. America
21%
23%
41%
29%
28%
44%
25%
41%
42%
45%
35%
37%
21%
37%
38%
24%
45%
36%
35%
38%
44%
40%
39%
34%
34%
33%
30%
24%
23%
18%
OVERVIEW OF TRUST IN FACEBOOK
24% 30% 20%31% 36% 26% 26%
33%
48%
33%
43% 27% 48%63%
44%23%
47%26% 37% 27%
11%
10%> Total
10%< Total
Netlog users dont meet their online friends in real lifeand (consequently?!) have little trust in their online
environment!
More trust inprofessional websites
TrustCredibility of brand posts20
10
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37%
59%
45%
37%
52%
37%
53%
y p
Q:Imagine a brand posting something about itself on a social network, to what extent do you think that is credible?
CREDIBILITY OF BRAND POST
N Total = 2065 /F = If user
W. Europe E. Europe S. Europe N. America Australia AsiaS. America
10%> Total
10%< TotalCREDIBILITY
44%
Top2% credibility44%
think that a brand
posting about itself is credible
TrustCredible sources for brand posts20
10
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A consumer
The brand itself
A journalist
A marketeer
Another brand
Q : Imagine something about a brand being posted on a social network, what would be the most credible source for you?
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
MOST CREDIBLE SOURCES
p
N Total = 2065 /F = If user
38%
32%
7%
3%
1%
still, word-of-mouth isthe most credible sourceto rely on for brand
postsAsia and Southern America consider thebrand itself to be the most credible.
2010
A consumer is the most credible source in order to believe posts about a certain brand
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0% 25% 50% 75% 100%
A consumer
The brand itself
A journalist
A marketeer
Another brand
Q : Imagine something about a brand being posted on a social network, what would be the most credible source for you?
Total
Western Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
MOST CREDIBLE SOURCES10%> Total
10%< Total
N Total = 2065 /F = If user
38%
32%
7%
3%
1%
We trust other consumers the most.Especially in Southern and Eastern Europe,
there is most trust in word-of-mouth.
Asia and Southern America think the branditself is the most credilble source.
2010 EditionContent of this report2
010
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13% of all users claim to have afar-from-real image on atleast 1 social network website.
Users are more eager to post
something happy...
People lack trust in their socialnetwork websites, especially in
personal websites. When a brand
posts something about itself almosthalf of the people think...
Asian and West European users are
completely each othersopposites when looking at theironline behaviour. Asian people are
more open...
More than 1 out of 2 social network
users cannot access theirprofiles at their workbecause it is blocked by their
employer...
The END
20% of the online population are
already user of a social network
website and will even expand
their memberships. 1 out of 4are users and will
132010
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itesConsulting
N Europe = 2841 / Filter = None
N Global = 2065 / Filter = If user
13%of all participants claim
to have afar-from-real imageon at least 1social network website
Online behaviourOnline image vs. Real image
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itesConsulting
DOES YOUR ONLINE IMAGE CORRESPOND WITH YOUR REAL IMAGE?
Q: To what extent does your image on the following social networks correspond with your image in real life?
N Total = 2065 /F = If user
Orkut
Ning
Netlog
Hi5
Hyves
MySpace
44%
40%
35%
34%
32%
32%
30%
28%
27%
24%
36%
38%
46%
43%
36%
35%
38%
49%
41%
49%
12%
15%
15%
17%
21%
21%
20%
16%
24%
18%
8%
6%
5%
7%
11%
12%
12%
7%
8%
10%
Total o verlap Larg e o verlap
Small overlap Far apart
About 10% of those members on Netlog and Hi5 create an onlineimage that does not correspond with their real selves.
When looking at younger members (18-30 y.o.) on these sites, 1out of 5 respondents claims to do so.
S. America 14%
Online behaviourRevealing info20
10
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itesConsulting
49%
48%
47%
45%
44%
28%
27%
24%
20%
Happy events
Info on my hobbies
Things Im proud of
Holiday pics
Pics of myself
Personal msgs
Pics of my kids
Info on my job
Sad events
Q : How likely are you to reveal the following types of information on a social network?
TotalWestern Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
WHATWOULD YOU REVEAL?10%> Total
10%< Total
0% 25% 50% 75% 100%
As long as it doesnt get too personal (eg.kids, job...) people are more eager to posthappy things or things they are proud of
instead of sad events.
Across the different information types,Western and Southern Europe are less
eager to post these types of information.
N Total = 2065 /F = If user
2010 EditionContent of this report2
010
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80Social Media StudyInS
itesConsulting
13% of all users claim to have afar-from-real image on atleast 1 social network website.
Users are more eager to post
something happy...
People lack trust in their socialnetwork websites, especially in
personal websites. When a brand
posts something about itself almosthalf of the people think...
Asian and West European users are
completely each othersopposites when looking at theironline behaviour. Asian people are
more open...
More than 1 out of 2 social network
users cannot access theirprofiles at their workbecause it is blocked by their
employer...
The END
20% of the online population are
already user of a social network
website and will even expand
their memberships. 1 out of 4are users and will
2010
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itesConsulting
N Global = 2065 / Filter = If user
Asian and West European users are each others total
opposites when looking at their online behaviour!
79% of West European people are more open in person vs. online, which isonly the case amongst 45% of Asian people.
27% of Asian users claim that they always tell the truth. This rises to 57% forWest Europeans.
Online behaviourStatements20
10
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itesConsulting
0% 25% 50% 75% 100%
Consciously publish
Consciously choosepics
Certain things I revealmore easily in real life
Image social networkis same as in real life
Online pics more oftenconsidered than album
Always tell truth on mysocial network
I link myself to brands
I use my social networkto build my image
Certain things I revealmore easily online
Q : To what extent do you agree with the following statements on social network sites?
TotalWestern Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
TOP2% AGREEMENT10%> Total
10%< Total
75%
74%
63%
59%
54%
52%
27%
26%
23%
Western Europeans are more open aboutcertain things in real life than through their
social networks.
This in contrary to Chinese people who aremore open online compared with real life.They also post or publish things without
considering it thoroughly and above all theydo not always tell the truth.
N Total = 2065 /F = If user
Online behaviourWhat would you reveal more easily online?20
10
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itesConsulting
N Total = 469 /F = If agreement on Certain things I reveal more easily online
People who indicate that they reveal
certain things more easily onlineespecially aim at:
Online behaviourWhat would you reveal more easily in person?20
10
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itesConsulting
N Total = 1301 /F = If agreement on Certain things I reveal more easily in person
People who indicate that they reveal
certain things more easily in personespecially aim at:
2010
One out of three social network users do not fear the consequences of what they post
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itesConsulting
Careful with what Ipost
I decide myself whobecomes a friend
I know that any publishcan lead a life of its own
No one has toknow me online
I can totally be myselfonline
I do not fear the conse-quences of what I post
Q : To what extent do you agree with the following statements on social network sites?
TotalWestern Europe
Eastern Europe
Southern Europe
Northern America
Southern America
Australia
Asia
TOP2% AGREEMENT10%> Total
10%< Total
81%
78%
70%
52%
47%
33%
0% 25% 50% 75% 100%
N Total = 2065 /F = If user
2010
45% of users is tired of all the invites for new social network sites
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itesConsulting
0%
25%
50%
75%
100%
46%
IT WOULD BE HANDY IF I COULD COPYMY PERSONAL INFO FROM A SOCIAL
NETWORK TO NEW SITE
45%
I AM TIRED OF ALL THE INVITES FORNEW SOCIAL NETWORK SITES
45%
I DO NOT WANTTO CHANGE TONEWSOCIAL NETWORK BECAUSE THEN I
WOULD HAVE TO ENTER MY PERSONAL
DATA AGAIN
Q : To what extent do you agree with the following statements on social network sites?
W. Europe E. Europe S. Europe N. America Australia AsiaS. America
% AGREEMENT
% AGREEMENT
% AGREEMENT
0%
25%
50%
75%
100%
0%
25%
50%
75%
100%
% AGREEMENT 10%> Total
10%< Total
N Total = 2065 /F = If user
2010 EditionContent of this report2
010
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itesConsulting
13% of all users claim to have afar-from-real image on atleast 1 social network website.
Users are more eager to post
something happy...
People lack trust in their socialnetwork websites, especially in
personal websites. When a brand
posts something about itself almosthalf of the people think...
Asian and West European users are
completely each othersopposites when looking at theironline behaviour. Asian people are
more open...
More than 1 out of 2 social network
users cannot access theirprofiles at their workbecause it is blocked by their
employer...
The END
20% of the online population are
already user of a social network
website and will even expand
their memberships. 1 out of 4are users and will
552010
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itesConsulting
N Global = 2065 / Filter = If user
55%cannot access
theirsocial network websitesat work
Access @ workBlocking social network websites20
10
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itesConsulting
0%
25%
50%
75%
100%
BLOCKING
Q: Certain companies block social network sites, so that their employees cannot access them at work. Does your work block access to certain social network sites? If yes, to which ones?
55%
DOES YOUR COMPANY BLOCK SOCIALNETWORK WEBSITES?
45%
NO-BLOCKING
W. Europe E. Europe S. Europe N. America Australia AsiaS. America
BLOCKING
10%> Total
10%< Total
N Total = 2065 /F = If user
55%
45%
FACEBOOKIS MOSTCOMMON SOCIAL
NETWORK TO GET
BLOCKED. 1 OUT OF3 INDICATES THAT
FACEBOOK ISBLOCKED AT THEIR
WORK.
If blocking @ work
2010 EditionContent of this report2
010
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itesConsulting
13% of all users claim to have afar-from-real image on atleast 1 social network website.
Users are more eager to post
something happy...
People lack trust in their socialnetwork websites, especially in
personal websites. When a brand
posts something about itself almosthalf of the people think...
Asian and West European users are
completely each othersopposites when looking at theironline behaviour. Asian people are
more open...
More than 1 out of 2 social network
users cannot access theirprofiles at their workbecause it is blocked by their
employer...
The END
20% of the online population are
already user of a social network
website and will even expand
their memberships. 1 out of 4are users and will
2010
Quitting users?What about the future of
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91Social Media StudyInS
itesConsulting Expanding users?
Saturated users?
Die-hard non-users?
Expand and quit?
Brand new users?
N Total = 2884 /F = None
What about the future ofsocial network websites?
2010
7%Quitting users?
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itesConsulting
N Europe = 2841 / Filter = None
30%
24%
20%
11%
9%
Expanding users?
Saturated users?
Die-hard non-users?
Expand and quit?
Brand new users?
2010
Online profiles
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itesConsulting
N Europe = 2841 / Filter = None
will increase
with
32%N Total = 2884 /F = None
Gain!
39%
2010 EditionContent of this report2
010
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94Social Media StudyInSitesConsulting
13% of all users claim to have afar-from-real image on atleast 1 social network website.
Users are more eager to post
something happy...
People lack trust in their socialnetwork websites, especially in
personal websites. When a brand
posts something about itself almosthalf of the people think...
Asian and West European users are
completely each othersopposites when looking at theironline behaviour. Asian people are
more open...
More than 1 out of 2 social network
users cannot access theirprofiles at their workbecause it is blocked by their
employer...
The END
The END
20% of the online population are
already user of a social network
website and will even expand
their memberships. 1 out of 4are users and will
2010
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The END
Contact details2010
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Steven Van BelleghemManaging Partner
Tel. +32 9 269.16.07
Mobile +32 497 47.34.44
Saartje Van den Branden
Senior Research [email protected]
Tel. +32 9 269.15.11
Mobile +32 479 61.18.78
Tracey JonesResearch Consultant
Tel. +32 9 269.14.32
Mobile +32 493 24.18.51
Head office
Evergemsesteenweg 195
B-9032 Gent
Belgium
Tel. +32 9 269 15 00
Fax. +32 9 269 16 00
Other offices
Rotterdam | London | Geneva
www.insites.eu
Learn more and read
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The Conversation Manager
Questions, feedback, remarks:
Follow me: @Steven_InSites
Join me on LinkedIn
www.theconversationmanager.com
#DCM
[clientlogo][clientlogo]
Key figures
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98InSites Consulting beliefs - 2010InSitesConsulting
Since 1997
Business school spin-off
Online focus & full-service
Independent
85 passionate people
Target turnover for 2010 of 15 mio euro
Servicing 35% of best global brands
Yearly growth of +35% last 7 years
Acting global, thinking local
Projects in +40 countries
+2.5 mio community members in +30 countries
Offices in Ghent, Rotterdam, London, Geneva, Paris
[clientlogo][clientlogo]
Strong industry recognition
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AWARDS WON
MOA Agency Researcher of the Year 2009 (Christophe Vergult)
MOA SPSS Feedback Innovation Award 2009
ESOMAR Award for Best Paper Overall 2009 (The Fernanda Monti Award)
ESOMAR International Young Researcher of the Year Award 2009 (Annelies Verhaeghe)
MRS Best Conference Presentation 2009 (Niels Schillewaert) Econsultancy Innovation Awards 2009
AWARD NOMINATIONS
ESOMAR Best Case History 2007
ESOMAR Award for Best Paper Overall 2007
IJMR Collaborative Research Award 2009
ESOMAR Excellence Award 2010 (2x)
ARF Great Mind Awards 2010
PUBLICATIONS 14 ESOMAR publications
9 publications in scientific journals (Journal of Marketing, Information & Management,
Survey Research Methods, Journal of the Academy of Marketing Science, Journal of
Market Research, Journal of Services Marketing, International Journal of Market
Research, International Journal of Research in Marketing, Applied Psychological
Measurement)
Actively collaborating with key industry stakeholders Research organisations: ESOMAR - MRS - BAQMaR - Febelmar - MOA - BHBIA - EphMRA
Audits & certifications: Qfor - ISO certification in process
Marketing organisations: IAB Europe - Belgian Marketing Foundation - NIMA - SWOCC - Vlerick Brand Community
Charity: UNICEF - Make-a-Wish - Child Focus