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Managing the Training of Trainers
SENAI’s Corporate Education
August 05, 2016
MARCIO GUERRA
Unindústria
• High quality programs and courses
• To reduce the service time
• To reduce costs and optimize the reuse of contents
• To provide innovative Corporate Education services
• To promote collaborative learning
• To have an impact on SESI's and SENAI's businesses
• To engage customers in the solution construction
process
Challenge
s
# Disruptive trend
# CUSTOMIZED
# FLEXIBLE# OPEN AND MASSIVE
# MOBILE
# COLLABORATIVE
# GAMIFIED
35.3%
22.6%
Communities
of practice
Video/Video
Channels
Discussion
forums
Wikis and
other
collaborative
tools
Internal blogs
Profiles of
employees
(Facebook style) Work
environmen
ts
Idea tools
Secure
instant
messaging
Trend towards the
adoption of social
technologies as
learning tools
# Technologies for social
learning
Source: “A pulse on social Learning” – HCM Advisory Group, 2013
Learn from
others
30.4%
CLASSROOM
18.1%
OTHER
18.9%
FORMAL
ON-THE-JOB
23.2%31.5%
CLASSROOM
21.4%
OTHER
12.1%
ONLINE COURSE
WITH TEACHER
(SYNCHRONOUS)
9.4%
ONLINE COURSE
WITH TEACHER
(SYNCHRONOUS)18.5%
FORMAL
ON-THE-JOB
16.6%
ONLINE SELF-DIRECTED
LEARNING
(ASYNCHRONOUS)
ONLINE SELF-DIRECTED
LEARNING
(ASYNCHRONOUS)
Data show a strong
incentive for self-
directed learning
and a decrease in
courses taught by
instructors.
# The path of Corporate
Education
Source: “eLearning Trends and Developments Survey”. Easygenerator, March 2014.
Adjust the pace of
instruction to make it
more individualized
Adjust the approach to
learning, to make the
instruction unique
Allow users to choose
their own learning
itinerary
Adjust the format used to
present the
content, alternating
between text, video and
audio
Stimulate the interests
and experiences of the
individual
Source: Top 10 eLearning Trends For 2015
Learn through
networks and
internal
communities
Learnthrough online
courses
(compared to 17%
in classrooms)
Agree that the
availability of
learning
contents in
their mobile
phones is
essential or
very useful
Want to
learn at their
own pace
Learn what
they need to do
their job through
searches on the
Internet
# How to make training more flexible
#Perspectiva of who wants to learn
#Us?
• To have an impact on SENAI's businesses
• To reduce the time required to build the solution
• To reduce costs and optimize the reuse of contents
• High quality programs and courses
• To get know the audience more and more
• To provide innovative Corporate Education services
• To promote collaborative learning
• To engage employees in building solutions
• To generate intelligence from the training process
#Challenges
#The Audience
SESI SENAI
# Managers of Operation
Units# Teachers of Operation
Units
SESI SENAI
2,689 2,504 11,766 15,060
5.193 26.826
32,019Managers and
Teachers
# Fixed Units
# Mobile Units
SESI SENAI
749 580
423 449
2,201Units
Operating
Units
Technicians
SESI SENAI
11,061 7,896
18,957
2015’s FIGURESUNIGEST
50,976Total audience - Industrial businesses
#The UNINDÚSTRIA process
Mapping of Profiles Survey with the Units'
Leaders
2015
Style Manual
Free Courses 25 Courses5000 Teachers
600 Managers
500,000 hours
2016's Figures
ITA Master's Degree
Solutions
Games and
SimulatorsLearning
Collaborative
Pedagogical and
Technological
Refresher
Courses
Mobile
Learning
Lectures
Virtual
# CLIENTS ARE RIGHT, UNDERSTAND THEM
# THE CONTENT IS IN OUR ORGANIZATION
# FOCUS ON STRATEGIC SKILLS
# QUALITY IS NOT ALWAYS SYNONYMOUS WITH HIGH COST
# GIVE AUTONOMY
# USE THE RIGHT TECHNOLOGY
# GET TO KNOW YOUR AUDIENCE
Thank you!
MARCIO GUERRA
+55 61 3317-1100
SESI and SENAI Corporate University
Directorate of Education and Technology - DIRET
