Published: September 2015 (UK, RoW), October 2015 (US, Americas)

Paperback: 9781137382290

US: $24.00, UK & RoW: £14.99

“Essential reading not only for those involved in corporate PR, but for any manager or director who cares about their organisation.” Michael Woodford MBE, Former CEO, Olympus Corporation, and Whistleblower

“Readable and wise. Managing Online Reputation is the Art of Reputation for the digital age.” Keith Schilling, Chairman, Schillings

“A ‘must-read’ for any business leader concerned with the critical issue of corporate reputation.” Stephen Thomas, Group Head of Corporate Communications, AIA Group “Cuts through the digital and social hype to provide compelling and incisive insights into the risks of the social web, and sets out a no-nonsense, jargon free, practical playbook for dealing with online attacks.” Matthew Stafford, Cabinet Secretary, Government of Australia

“A survival guide for communications and PR practitioners navigating their way through today’s tumultuous landscape. ” May Wong, General Manager, Corporate Relations, MTR Corporation “Provides provocative and practical strategies to mitigate online reputational risks. Does more than any other book on the market to clarify the issues and shine a light on the ways forward.” Leesa Soloudre, Managing Partner, RL Expert Group and Research Fellow, TIAS School for Business and Society

ORDER/PRE-ORDER at palgrave.com or charliepownall.com

A practical, common sense guide to protecting and defending your company’s name and image online, Managing Online Reputation

explores the threats posed by social media and sets out how you should respond to hostile online attacks and breaches.

Charlie Pownall draws on over twenty years’ experience in public relations, advocacy, and social media to advise companies,

governments and individuals how to protect, manage and defend their reputations. A regular commentator and speaker at business

schools and universities, he divides his time between Hong Kong and London.